商務(wù)英語(yǔ)教案

1、商務(wù)英語(yǔ)教案篇一：商務(wù)英語(yǔ)教案商務(wù)英語(yǔ)教案Chapter1InternationalBusinessEnglishI. SuggestedTeachingPlanStudentswillbeableto:1. understandthekeyideaoftheinternationalbusiness;2. mastersomebasictermsofinternationalbusinessEnglish;3. conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;4.

2、 completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.1stperiodpre-readingactivities2ndperiodwhilereading3rdperiodhighlightsofthetext4thperiodafter-readingactivitiesII. TeachingMethod1. pptor2. teachergiveslecturemainlyor3. studentsread,teacherasksquestionswithdetailedexplanationor

3、4. askstudentstodopptforpresentationIII. ExplanatoryNotesonTechnicalTerms1. economicsurplusprofitorthemoneythatremainsafteralltheexpensesarepaid.2. Portfoliothelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.3. aparentcompanyholdingcompany.4. turnkeypr

4、ojectaprojectundertakenbyacontractor.5. expropriationtakingawayordispossessing.6. collectionobtainingpaymentofadebt,e.g.abill,cheque,etc.7. correspondentbankabankthathasregularbusinesswithanotherbankorcompanyinadistanceplace.8. insurancepolicyadocumentissuedbytheinsurer,settingouttheexacttermsandcon

5、ditionsofaninsurancetransaction.9. insurancecertificateasimplifiedinsurancepolicy.10. weightmemoanotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.IV. DetailedreadingWarming-upquestions1. Howmuchdoyouknowaboutinternationalbusiness?2. Canyousaysomethingaboutthebasicpurposeofbusi

6、nessactivities?3. Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?1. WhatisBusiness?Traditionally,exchangeortradeforthingspeoplewantedorneeded?Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit?Theprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus2. Whatis

7、InternationalBusiness?Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.?Theinternationalbusinessfieldencompassesinte

8、rnationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises_anenterprisebasedinonecountryandoperatinginoneormoreothercountriesandthefullmethod

9、sopentosuchenterprisesfordoingbusinessinternationally.3. TheScopeofInternationalBusinessActivities?Physicalgoodsproductsfrommining,petroleum,agricultureandmanufacturingactivities?Transactionsinserviceconstruction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation?Financialare

10、ascommercialandinvestmentbanking,securities,andinsurance?Communicationmediaradio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.?*foreigndirectinvestmentinvestmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.*portfolioinvestm

11、entforthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.*differentwaysoffinancinginforeigndirectinvestment一notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfunds

12、generatedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.4. InternationalRisk?Includefinancial,political,r

13、egulatory,andtaxrisks?Financialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.?Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.?regulatoryrisksarisefromdifferentlegalsystems,ov

14、erlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.?Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.5. OnInternationalBusinessLaw?Themovementofpeoplevisa,workpermit,employmentagreement,andemploymentterminat

15、ionclauses?Themovementofgoodstax,antitrust,packagingandadvertising?Transfersofinformationpatentandtrademark?Domesticlawsofthehomeandhoststates,traderulesofregionalgroups,andmultilateralandbilateraltreatiesbetweenthehomeandhoststates6. CommercialCredit?Creditmeanswhotakestheresponsibilityofpayingmone

16、yandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.?A.Commercialcreditremittanceandcollection,thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.8) banker'screditletterofcredit,thebankerisresponsibletopaymon

17、eyandtenderdocumentsonbehalfofbothparties.?Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:9) MailTransferThebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment,thensendsittoacorrespondentbankattheseller'sendbymeansofmailandentrustshimtop

18、aythemoneytotheseller.10) TelegraphicTransferAttherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller'sendandentrusthimtopaymoneytotheseller.Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpe

19、nses.11) DemandDraftThebuyerbuysabankdraftfromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.?CollectionThesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace,makesa

20、napplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad.Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid,thebuyer'slackofcommercialintegrityisguardedagainst.?D/Pdocu

21、mentsagainstpaymentTheexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.?Whycannotthebuyerdirectlysendcashorbanker'sdraftwithhisordert

22、otheseller?12) thebuyer'scapitalwillbetiedupfromthetimeofremittingituntilthegoodsarriveandaresold,especiallyincaseswherethegoodsorderedcanonlybeshippedbythesellermonthsoryearsafterplacingtheorder.13) Thesellermaybeunknowntothebuyer,andhiscommercialintegritymaybequestionable.?Insurancepolicyadocu

23、mentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransactionthenameoftheinsured,thenameofcommodityinsured,theamountinsured,thenameofthecarryingvessel,thepreciseriskscovered,theperiodofcover,andanyexceptionstheremaybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompan

24、yandtheinsured.?Insurancecertificateisasimplifiedinsurancepolicy.Ithasthenecessaryitemsofaninsurancepolicy,butitdoesn'tsetouttherightsanddutiesoftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclausesofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasaninsurancepolicy.

25、?Weightmemoismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenetandgrossweightsofeachpackage,whichenablestheconsigneeorthecustomsofficetocheckthegoods.?Packinglistismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenameofthegoods,thenetweight,thegrossweightandcompleteinne

26、rpackingspecificationsandcontentsofeachpackage.Itenablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishandcheckthegoodswhentheyarriveattheportofdestinations.7. OnManagementofInternationalBusinesses?Regardlessofthespecificjob,mostmanagersperformfivebasicfunctions.1) planninginvolvesdeterm

27、iningoverallcompanyobjectivesanddecidinghowthesegoalscanbestbeachieved.2) Organizingistheprocessofputtingtheplanintoaction.Themostimportantisallocatingresources,especiallyhumanresources,decidingonthepositionstobecreatedanddeterminingtheassociateddutiesandresponsibilities.3) Theday-to-daydirectionand

28、supervisionofemployeesmakethefullofthepotentialsoftheemployeesandachievethecompanygoals.4) Coordinatingtobringintoproperrelationsamongthevariousdepartmentsof篇二：商務(wù)英語(yǔ)教案MODULE1INTRODCTIONSWhereareyoufromIamadesignerI. SuggestedTeachingPlanStudentswillbeableto:1. understandthekeyideaoftheinternationalbu

29、siness;2. mastersomebasictermsofinternationalbusinessEnglish;3. conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;4. completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.1stperiodpre-readingactivities2ndperiodwhilereading3rdperiodhighlightsoft

30、hetext4thperiodafter-readingactivitiesII. TeachingMethod1. pptor2. teachergiveslecturemainlyor3. studentsread,teacherasksquestionswithdetailedexplanationor4. askstudentstodopptforpresentationIII. ExplanatoryNotesonTechnicalTerms1. economicsurplusprofitorthemoneythatremainsafteralltheexpensesarepaid.

31、2. Portfoliothelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.3. aparentcompanyholdingcompany.4. turnkeyprojectaprojectundertakenbyacontractor.5. expropriationtakingawayordispossessing.6. collectionobtainingpaymentofadebt,e.g.abill,cheque,etc.7. corre

32、spondentbankabankthathasregularbusinesswithanotherbankorcompanyinadistanceplace.8. insurancepolicyadocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.9. insurancecertificateasimplifiedinsurancepolicy.10. weightmemoanotemadeoutbyasellerandusedtoindicatethenetandgr

33、ossweightsofeachpackage.IV. DetailedreadingWarming-upquestions1. Howmuchdoyouknowaboutinternationalbusiness?2. Canyousaysomethingaboutthebasicpurposeofbusinessactivities?3. Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?1. WhatisBusiness?Traditionally,exchangeortradeforthingspeoplewantedorne

34、eded?Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit?Theprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus2. WhatisInternationalBusiness?Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovements

35、ofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.?Theinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbanki

36、ngandtransportation.Itgivesspecialattentiontothemultinationalenterprises_anenterprisebasedinonecountryandoperatinginoneormoreothercountriesandthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.3. TheScopeofInternationalBusinessActivities?Physicalgoodsproductsfrommining,petroleum,agri

37、cultureandmanufacturingactivities?Transactionsinserviceconstruction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation?Financialareascommercialandinvestmentbanking,securities,andinsurance?Communicationmediaradio,television,telegraph,telephone,magazines,books,newspapers,newsse

38、rvices,networksandmovies.?*foreigndirectinvestmentinvestmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.* portfolioinvestmentforthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.*differentwaysoffinancinginforeigndirectinvestment一notthro

39、ughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.* directinvestmentincludeswholeownershipandajointventurewithoneormore

40、partners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.4.InternationalRisk?Includefinancial,political,regulatory,andtaxrisks?Financialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountri

41、es,anddivergentinterestrates.?Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.?regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.?Inthetaxfield,unforeseenchangesinfisc

42、alpoliciesandtheuncertaintyofapplicationoftaxlaws.5. OnInternationalBusinessLaw?Themovementofpeoplevisa,workpermit,employmentagreement,andemploymentterminationclauses?Themovementofgoodstax,antitrust,packagingandadvertising?Transfersofinformationpatentandtrademark?Domesticlawsofthehomeandhoststates,t

43、raderulesofregionalgroups,andmultilateralandbilateraltreatiesbetweenthehomeandhoststates6. CommercialCredit?Creditmeanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.?A.Commercialcredi

44、tremittanceandcollection,thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.B.banker'screditletterofcredit,thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.?Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:1) MailTransf

45、erThebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment,thensendsittoacorrespondentbankattheseller'sendbymeansofmailandentrustshimtopaythemoneytotheseller.2) TelegraphicTransferAttherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankatthes

46、eller'sendandentrusthimtopaymoneytotheseller.Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.3) DemandDraftThebuyerbuysabankdraftfromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersonta

47、kesthemoneyfromtherelativebankinhisplace.?CollectionThesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace,makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad.Becausetheremittingbanki

48、nstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid,thebuyer'slackofcommercialintegrityisguardedagainst.?D/PdocumentsagainstpaymentTheexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollecting

49、bankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.?Whycannotthebuyerdirectlysendcashorbanker'sdraftwithhisordertotheseller?篇三：商務(wù)英語(yǔ)教案Chapter1BusinessandSociety教學(xué)目標(biāo)：Definetheterm“socialresponsibility”.Understandwhybusinessesshouldactinasociallyresponsibleway.Id

50、entifythefourbasicareasofconsumerism.Findanddiscussexamplesofethical/unethicalbusinessbehavior.1. VocabularyBusinessOrganizationFirmObligationSocialresponsibilitySocialconcernConsumerConsumerlegislationConsumerconcernsConsumeradvocateConsumerismTherighttosafetyTherighttobeheardNonprofitorganizationB

51、usinessethicsSurveyBriberyEmbezzlementKickbackSurvivalHonestdealingPeercompanyGovernmentagencyEthicalUnethicalLegalIllegalInthelongrunTomaximizeTominimizeTofunctionToboycottTocondemnTopatronizeTodealwithTomisleadTomisrepresentTomonopolize2. Whatissocialresponsibility?Socialresponsibilityistheobligat

52、ionabusinessassumesto:A. maximizeitspositiveimpact.B. minimizeitsnegativeimpact.C. helptoimprovesociety.D. helptosolvesocialproblems.3. Whyactinasociallyresponsibleway?1) .Societyprovidesconditionsforbusinessestoexist.- socialsettingincludinglaws,customs,etc.- othersocialandculturalnorms.- professio

53、nal/technicalpersonnel.- labor.Itisonlyrightforbusinessestoservesociety'sgoals.2) .Businessesareacomponentofsociety.Asoverallsocialconditionsimprove,allthecomponentsofsocietyincludingbusinesseswillbenefit.3) .Tobesociallyresponsiblealsobenefitsbusinesses.Customersshunfirmsthat- turnoutinferioror

54、shoddyproducts;- cheatthemoutoftheirmoney;- pollutetheenvironment;and- engageinunethicalpractices.4) .Acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.Theywillfinditeasiertohirebetteremployeesandwinmorecustomers.Forsociallyirresponsiblebusinesses,peopletendto:- boycottitsgood

55、s/services;-influencingofficialsagainstit;- condemningitinthemedia;- buygoods/servicesinotherfirms4. ConsumerismWhatisconsumerism?Consumerismisthepublicdemandformoreprotectionofthebuyer'srights.RighttoSafetyRighttoInformationRighttoChooseRighttoBeheard5.Basicareasofconsumerism1) .Therighttosafet

56、y- productsafeforintendeduse- explicitdirectionsforuse- properlytestedtoensurereliabilityquality2) .Therighttoinformation-detailedinformationaboutingredients-instructionsforuse3) .Therighttochoose-customershavingaccesstoavarietyofproducts/servicesatcompetitiveprices-competitionfreetoflourish4) .Ther

57、ighttobeheard-consumers'interestsreceivingfullconsideration-consumersabletoappealbeyondacompany6. Whatisethics?Ethicsisthestudyofmoralsandmoralchoices.7. Whatisbusinessethics?Businessethicsreferstomoralprinciplesthatdefinerightandwrongbehaviorintheworldofbusiness.8. Ethicsvs.LawWhilemanyethicalstandardsaredefinedbylaws,thelawdoesnotcoverallunethicalconduct.Abidingbythelawdefinesaminimumguideforethicalbehavior.People'sethicalcodeisinfluencedbylaws,culture,professionalcodes,andindividualvalues.9. BusinessethicsEthicalbusinessbehavior:- lawabiding- providingsatisfactoryproducts/services-