《創(chuàng)新設(shè)計(jì)專題管理與策略》課程教學(xué)大綱

1、創(chuàng)新設(shè)計(jì)專題3（管理與策略）教學(xué)大綱課程代碼074103981課程名稱創(chuàng)新設(shè)計(jì)專題3（管理與策略）英文名稱Innovation Theme Design3: Management and Strategy課程類別專業(yè)選修課課程性質(zhì)選修學(xué)時(shí)總學(xué)時(shí)：64學(xué)時(shí)其他學(xué)時(shí)：32學(xué)分3.0開課學(xué)期第六學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)工業(yè)設(shè)計(jì)授課語言中英文雙語授課先修課程本專業(yè)培養(yǎng)計(jì)劃規(guī)定的專業(yè)基礎(chǔ)課和專業(yè)必修課畢業(yè)要求（專業(yè)培養(yǎng)能力）NO1,2,3,4,5,6,7,8,9,10,11,12課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）基礎(chǔ)概要的設(shè)計(jì)項(xiàng)目運(yùn)作的計(jì)劃和管理能力。（2）良好的溝

2、通和協(xié)作能力。課程簡(jiǎn)介該課程是工業(yè)設(shè)計(jì)專業(yè)的一門重要的專業(yè)實(shí)踐課程。其任務(wù)是讓學(xué)生學(xué)習(xí)了解與累積有關(guān)設(shè)計(jì)活動(dòng)、設(shè)計(jì)組織、設(shè)計(jì)生產(chǎn)力、設(shè)計(jì)規(guī)范等知識(shí)。設(shè)計(jì)管理與策略的相關(guān)課程內(nèi)容涉及到：設(shè)計(jì)企劃、設(shè)計(jì)策略、設(shè)計(jì)產(chǎn)業(yè)、設(shè)計(jì)專案管理、設(shè)計(jì)品質(zhì)管理、設(shè)計(jì)評(píng)價(jià)決策、設(shè)計(jì)溝通傳達(dá)、設(shè)計(jì)與行銷、市場(chǎng)研究與調(diào)查、財(cái)務(wù)管理、人力管理、時(shí)間管理、風(fēng)險(xiǎn)管理等。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）設(shè)計(jì)管理綜述和管理學(xué)基本理論 8學(xué)時(shí)1、教學(xué)內(nèi)容和要求（1）理解并掌握什么是設(shè)計(jì)管理；設(shè)計(jì)管理的概念；設(shè)計(jì)管理的作用與意義；（2）了解設(shè)計(jì)管理課程的內(nèi)容及學(xué)習(xí)方法；（3）理解并掌握管理學(xué)的含義及其基本特征；（4）了解管理理論與思想的發(fā)展

3、（5）理解管理的職能及管理者2、重點(diǎn)與難點(diǎn) 重點(diǎn)：理解設(shè)計(jì)管理；管理學(xué)的含義和特征；管理的職能 難點(diǎn)：什么是設(shè)計(jì)管理；管理學(xué)的含義；管理的職能（二）設(shè)計(jì)人力資源及設(shè)計(jì)策略管理 12學(xué)時(shí) 1、教學(xué)內(nèi)容和要求（8學(xué)時(shí)） （1）了解設(shè)計(jì)組織結(jié)構(gòu)； （2）理解設(shè)計(jì)人力資源配備與開發(fā)； （3）理解設(shè)計(jì)師的組織管理； （4）理解把握設(shè)計(jì)機(jī)遇（5）了解顧客與市場(chǎng)；詮釋客戶與顧客需求；（6）充分理解審核設(shè)計(jì)的運(yùn)用；了解如何確定設(shè)計(jì)戰(zhàn)略；（7）充分理解推銷設(shè)計(jì)戰(zhàn)略；了解為長(zhǎng)期增長(zhǎng)作規(guī)劃；2、實(shí)踐環(huán)節(jié)（4學(xué)時(shí)）（1）選擇設(shè)計(jì)機(jī)構(gòu)進(jìn)行調(diào)研；（2）在調(diào)研過程中聯(lián)系設(shè)計(jì)機(jī)構(gòu)為本專題設(shè)計(jì)實(shí)踐尋找實(shí)際課題。3、重點(diǎn)與難點(diǎn)

4、重點(diǎn)：設(shè)計(jì)組織結(jié)構(gòu)；人力資源配備；設(shè)計(jì)師的組織管理；了解顧客與市場(chǎng)；審核設(shè)計(jì)；推銷設(shè)計(jì)戰(zhàn)略 難點(diǎn)：設(shè)計(jì)的組織結(jié)構(gòu)；把握設(shè)計(jì)機(jī)遇；審核設(shè)計(jì)；推銷設(shè)計(jì)戰(zhàn)略；（三）設(shè)計(jì)過程管理 12學(xué)時(shí) +4學(xué)時(shí)1、教學(xué)內(nèi)容和要求（8學(xué)時(shí)）（1）了解商業(yè)戰(zhàn)略的形式（2）透徹理解用設(shè)計(jì)來提升意識(shí)（3）透徹理解用設(shè)計(jì)來表現(xiàn)品牌（4）清楚了解開始設(shè)計(jì)項(xiàng)目（5）熟悉設(shè)計(jì)方法（6）熟悉并掌握設(shè)計(jì)過程（7）深刻理解設(shè)計(jì)過程中的競(jìng)爭(zhēng)性優(yōu)勢(shì)2、實(shí)踐環(huán)節(jié)（4學(xué)時(shí)）就設(shè)計(jì)專題的專案同相關(guān)設(shè)計(jì)機(jī)構(gòu)（甲方）展開探討，進(jìn)一步調(diào)研推進(jìn)。3、重點(diǎn)與難點(diǎn) 重點(diǎn)：商業(yè)戰(zhàn)略的形式；用設(shè)計(jì)來提升意識(shí)；用設(shè)計(jì)來表現(xiàn)品牌；設(shè)計(jì)過程 難點(diǎn)：用設(shè)計(jì)來提升意識(shí)；

5、用設(shè)計(jì)來表現(xiàn)品牌；設(shè)計(jì)過程中的競(jìng)爭(zhēng)性優(yōu)勢(shì)（四）設(shè)計(jì)執(zhí)行進(jìn)程管理 12學(xué)時(shí) 1、教學(xué)內(nèi)容和要求（8學(xué)時(shí)）（1）了解熟悉項(xiàng)目管理過程（2）深入理解項(xiàng)目管理實(shí)踐（3）深刻領(lǐng)會(huì)社會(huì)責(zé)任與環(huán)境責(zé)任（4）理解并把握設(shè)計(jì)政策、設(shè)計(jì)程序及設(shè)計(jì)指南（5）初步領(lǐng)會(huì)如何將全球性設(shè)計(jì)轉(zhuǎn)化為地區(qū)性設(shè)計(jì)（6）理解如何衡量設(shè)計(jì)成?。?）初步懂得如何回顧及修正設(shè)計(jì)策略2、實(shí)踐環(huán)節(jié)（4學(xué)時(shí)）就設(shè)計(jì)專題的專案同相關(guān)設(shè)計(jì)機(jī)構(gòu)（甲方）展開討論，進(jìn)一步調(diào)研推進(jìn)。3、重點(diǎn)與難點(diǎn) 重點(diǎn)：項(xiàng)目的管理過程；社會(huì)責(zé)任與環(huán)境責(zé)任；設(shè)計(jì)政策及設(shè)計(jì)程序； 難點(diǎn)：項(xiàng)目管理實(shí)踐；領(lǐng)會(huì)社會(huì)責(zé)任與環(huán)境責(zé)任；如何將全球性設(shè)計(jì)轉(zhuǎn)化為地區(qū)性設(shè)計(jì) 實(shí)驗(yàn)教學(xué)（包括上機(jī)

6、學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）20學(xué)時(shí)。對(duì)本專題的設(shè)計(jì)專案全面系統(tǒng)深化、推進(jìn)到完成，最后進(jìn)行總匯報(bào)，撰寫并制作設(shè)計(jì)計(jì)劃書以及相關(guān)產(chǎn)品模型或原型等。教學(xué)方法課程教學(xué)以課堂教學(xué)形式為主。考核方式本課程成績(jī)比例為：30%期末考查（項(xiàng)目計(jì)劃書）：70%教材及參考書現(xiàn)用教材：（美）貝斯特.美國設(shè)計(jì)管理高級(jí)教程（第1版）M.上海：上海人民美術(shù)出版社,2008.主要參考資料：1.Terry Lee Stone. Managing the Design Process-Implementing Design: An Essential Manual for the Working DesignerM. Rockp

7、ort Publishers,2010.2. （美）羅賓斯等.管理學(xué)(第1版)M.清華大學(xué)出版社,2011."Design Management" SyllabusCourse Code074103981Course TitleInnovation Theme Design3: Management and StrategyEnglish TitleInnovation Theme Design3: Management and StrategyCourse TypeSpecialty-optional courseCourse NatureOptional courseC

8、lass hoursTotal class hours: 64 class hoursCredits4.0Semester5nd SemesterInstituteSchool of DesignProgram OrientedIndustrial DesignTeaching LanguageBilingual teaching in Chinese and EnglishPrerequisitesThe professional basic courses and compulsory courses stipulated in the professional training plan

9、Student Outcomes (Special Training Ability)NO1,2,3,4,5,6,7,8,9,10,11,12Teaching ObjectivesAfter the courses, students will have the following capabilities:(1) Basic planning and management ability for design project operation.(2) Good communication ability.Course DescriptionThis course is an importa

10、nt practical course for industrial design major. Its task is to let students learn and accumulate knowledge about design activities, design organization, design productivity, design norms and so on. Design management and strategy related courses include: design planning, design strategy, design indu

11、stry, design project management, design quality management, design evaluation decision, design communication and communication, design and marketing, market research and survey, financial management, human resource management, time management, risk management, etc.Distribution of Teaching Contents a

12、nd Class Hours() Overview of design management and basic theory of management.8class hours1. Teaching content and requirements(1) Understand and master the design management, concept of design management and effect and significance of design management;(2) Understand the content of design management

13、 course and learning method;(3) Understand and master the meaning of management and the basic feature thereof;(4) Understand the development of management theories and ideas(5) Understand management function and managers2. Key points and difficult pointsKey points: understand design management, mean

14、ing and feature of management and management functionDifficult points: what is design management; meaning of management; management function() Human resources design and design strategy management .12 class hours1. Teaching content and requirements(8 class hours)(1) Understand design organization st

15、ructure;(2) Understand arrangement and development of human resources design;(3) Understand the organizational management of designer;(4) Understand and grasping design opportunity(5) Understand customers and market; interpreting customer demands;(6) Fully understand the application of design review

16、; understanding how to determine the design strategy;(7) Fully understand design strategy promotion; understanding to make plans for long-term growth;2. Practice link (4 class hours)(1) Students prepare case analysis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interv

17、iew reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: design organizational structure; human resources arrangement; organizational management of designers; understanding customers and market; design review; design strategy promotionDifficult points: design o

18、rganizational structure; grasping design opportunity; design review; design strategy promotion;(III) Design process management.12 class hours1. Teaching content and requirements(8 class hours)(1) Understand form of commercial strategy (2) Fully understand awareness promoting with design (3) Fully un

19、derstand brand expressing with design (4) clearly understand and begin project design (5) Familiarity with design method (6) Familiarity with and mastering design process (7) deeply understand competitive advantages in the design process2. Practice link (4 class hours)(1) Students prepare case analy

20、sis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interview reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: form of commercial strategy; promoting awareness with design; expressing brand with design; design processDifficult p

21、oints: promoting awareness with design; expressing brand with design; competitive advantages in the design process() Process management of design implementation.12 class hours1. Teaching content and requirements(8 class hours)(1) Understand and familiarity with project management process (2) Deeply

22、understand project management practice (3) Deeply comprehend social responsibility and environmental responsibility (4) Understand and grasp design policy, design procedure and design guide (5) Preliminarily comprehend how to transform the global design into regional design (6) Preliminarily underst

23、and how to review and correct design strategy2. Practice link (4 class hours)(1) Students prepare case analysis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interview reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: project m

24、anagement process; social responsibility and environmental responsibility; design policy and design procedure;Difficult points: project management practice; comprehending social responsibility and environmental responsibility; how to transform the global design into regional designExperimental Teaching (including class hours of computer, experiment and practice)20 class hours.The design project of this topic will be comprehensively and