新編劍橋商務(wù)英語unit_9學(xué)習(xí)教案

1、會(huì)計(jì)學(xué)1第一頁，共41頁。第1頁/共41頁第二頁，共41頁。Reading: Whats that smell?Speaking: Discussing brandingGrammar: Relative clausesReading: Chinese luxury obsession4123第2頁/共41頁第三頁，共41頁。Reading: Whats that smell?1. What is your favorite brand of ? coffee? soap? clothes?Tell your partner and explain why you choose that pa

2、rticular brand. Is your choice product or service because of its smell?第3頁/共41頁第四頁，共41頁。2. Read the following article and write in the correct letter, A-G, for the missing phrases.第4頁/共41頁第五頁，共41頁。第5頁/共41頁第六頁，共41頁。第6頁/共41頁第七頁，共41頁。第7頁/共41頁第八頁，共41頁。第8頁/共41頁第九頁，共41頁。第9頁/共41頁第十頁，共41頁。nBrand identity 第1

3、0頁/共41頁第十一頁，共41頁。第11頁/共41頁第十二頁，共41頁。第12頁/共41頁第十三頁，共41頁。第13頁/共41頁第十四頁，共41頁。第14頁/共41頁第十五頁，共41頁。第15頁/共41頁第十六頁，共41頁。nOn billboards (L,Oreal)第16頁/共41頁第十七頁，共41頁。第17頁/共41頁第十八頁，共41頁。Speaking: Discussing branding1. Try to complete the sentences below about what you have read. Tell your partner what you think

4、. One thing that interests me about this is One thing that surprises me is One thing that I find hard to believe isOne thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAirs turnover has quadrupled as a result.The sales of Har

5、d Rock Hotel jumped 45% in the first six months after a ScentAir device was installed.第18頁/共41頁第十九頁，共41頁。Reading: Chinese luxury obsessionRead about luxury brands in China. Each line contains one mistake (including punctuation). Correct it.第19頁/共41頁第二十頁，共41頁。Chinese luxury obsession0. When that many

6、 people visit cities in China, they are still surprised to see the luxury 00. brands who normally fill the fashion boutiques of New York and Paris. But in a 1. country which more and more young people have become big-spending consumers, 2. the worlds top brands attract twenty- and thirty-somethings

7、what, in a recent survey, 3. say they want to seize every opportunity to enjoy life. Take Miss Yu, whos monthly 4. salary is 5,000 yuan working as a journalist. She regularly stops by the boutiques 5. where, you can find Louis Vuitton or Gucci. She explains the reason when: I think a 6. bag worth 10

8、,000 yuan is more suitable for me than 100 bags at 100 yuan each. 7. And her fashion collection, whose includes names such as Chanel, Burberry and 8. Prada, is far from unique in a country why the proportion of luxury goods purchased 9. nowadays, is 40% compared to only 4% globally.whichwherewhowhos

9、edelete commawhywhichwheredelete comma第20頁/共41頁第二十一頁，共41頁。第21頁/共41頁第二十二頁，共41頁。9.2 Getting throughVocabulary: Telephone wordsSpeaking: Making phone callsReading: Email marketing4235Writing: Correcting and rewritingVocabulary: Telephone words1第22頁/共41頁第二十三頁，共41頁。第23頁/共41頁第二十四頁，共41頁。3. Another person s

10、peaks to an operator at GH Loans Customer Care. Complete the form below with the callers information.Callers name: (1)_Account No: (2)_Date of birth: (3)_Enquiry: The caller paid part of her (4)_ but it hasnt appeared on the (5)_. It was for the amount of (6)_.Action:Call her back on (7)_ at (8)_.GH

11、 Customer CareAbi KayeTI366221st April 1981loan early last monthstatementfive thousand euros0172443929four第24頁/共41頁第二十五頁，共41頁。Vocabulary: Telephone words1. Replace the words in bold in sentences 1-10 with a word or words from the box. Then listen again to the conversations from the last exercises.su

12、it call/back bear with me So that was put/throughhold unavailable take take one put/on hold1) All of our operators are currently too busy to answer your call. _ _2) Please wait. _3) Could you connect me to someone? _ me _4) Wait a moment, please. _5) Can I write down your name, please? _6) Can you w

13、ait for me for a second? _7) Im just going to make you wait. _8) Can I get back to you? _ you _9) Let me read that back to you. Its zero one seven, two double four, three nine two nine. _.10) When would be convenient for you? _unavailabletakeholdputthroughOnetakebear with meput (you) on holdcallback

14、So that wassuit第25頁/共41頁第二十六頁，共41頁。2. Write the missing particle from the box in the correct position to complete each sentence. There might be two possible answers.back on back up on out up forward back down1) Please dont put the phone.2) Let me call you later.3) Let me read that to you.4) Im just

15、looking his number on the computer.5) Do you mind if we put the meeting to Tuesday?6) Well bring the schedule by a week.7) Hold a moment.8) Sorry, the battery on my mobile is about to run.9) Sorry, hes tied with something at the moment. Can I help?10) Im just putting you hold for a moment.downbackba

16、ckupbackforwardonoutupon第26頁/共41頁第二十七頁，共41頁。Speaking: Making phone callsWork in pairs and practise making some telephone calls. Try to use some of the expressions and phrasal verbs on this page.Student ACall 1 Your surname is Jingshan. You telephone customer care at your bank. Your account number is

17、 HIE364 4756. You paid in $3,760 last month but it doesnt appear on your statement. Your number is 980 765 55 44.第27頁/共41頁第二十八頁，共41頁。Student BCall 1You work in Customer Care at LSA Banking. Take the callers details and find out what the problem is. You are unable to solve the problem immediately so

18、offer to call back later. Dont forget to take the callers number. CALLER: MESSAGE: ACCOUNT NUMBER: CALL BACK AT:TELEPHONE MESSAGE第28頁/共41頁第二十九頁，共41頁。 CALLER: Mr. / Ms. Jingshan MESSAGE: He / She paid $3,760 into account, but it isnt on this months statement. ACCOUNT NUMBER: HIE364 4756 CALL BACK AT:

19、 (time) on 980 765 55 44TELEPHONE MESSAGEStudent Bs message第29頁/共41頁第三十頁，共41頁。Reading: Email marketing1. Do you often receive these kinds of email in your inbox? Do you open or delete them?Become an online marketer - TEACH YOURSELF IN JUST 2 HOURSIMPORTANT! I Earn Profits Without Doing Anything - no

20、 training requiredOpen themDelete them may have something Ive been looking for may have useful information curious about what they may contain unwanted emails may contain a virus Theyre junk mails and I dont want to waste my time to open them.第30頁/共41頁第三十一頁，共41頁。2. Read this article about an email m

21、arketer and answer questions 1-3.Every month 7,000 people receive email newsletters from Dr. Mani Sivasubramanian. In glorious italics, capitals, underlining and bold, the subject lines shout: Explode Your Online Marketing Profits in Just 14 Days! or IMPORTANT Earn Profits Without Doing Anything Any

22、thing Different! But before you delete this spam from your inbox, Dr. Mani, as he prefers to be called, gives online help and advice about marketing as well as working as a paediatric heart surgeon in Chennai, India. He donates up to 50% of his profits from selling marketing expertise to the Childre

23、ns Heart Foundation, which he created to provide heart surgery to poor Indian children.Sivasubramanian first discovered the Internet as a surgical student in 1996. Two years later, he started selling medical information online. Later he realized he could pass on his online marketing expertise as wel

24、l - which he does now in fourteen different email marketing newsletters, with tips on how to become an online marketer. Last year he took home 250,000 from his online work, while still working up to 50 hours a week at the Institute of Child Health and Hospital for Sick Children. His foundation took

25、about $10,000, which has helped to pay for thirteen surgeries across India.第31頁/共41頁第三十二頁，共41頁。第32頁/共41頁第三十三頁，共41頁。1) Why does Dr. Mani send email newsletters? A. To give medical advice. B. To give marketing advice. C. To advertise his charity.2) In 1998, Dr. Mani A. started sending marketing newsle

26、tters. B. started selling medical information. C. set up the Childrens Heart Foundation.3) The quarter of a million dollars from his marketing work A. were his earnings. B. went to his foundation. C. paid for new surgeries.第33頁/共41頁第三十四頁，共41頁。Writing: Correcting and rewriting1. Read these guidelines

27、 on using email at work. Complete the text with words from the first five lines of the article about Dr. Mani on the above page.1) Always check your _ for correct spelling, formality, grammar and punctuation before you send it.2) Do not use _. People will think you are SHOUTING!3) Do not open _. It

28、may contain a virus.4) Avoid marking all emails Urgent or _.5) Use a meaningful _ line which is short and clear. 6) Dont let your _ fill up. Reply quickly.emailcapitalsspamimportantsubjectinbox第34頁/共41頁第三十五頁，共41頁。第35頁/共41頁第三十六頁，共41頁。2. Which of the rules in exercise 1 were broken by the person who wrote this email?IMPORTANT! Telephone me back as soon as possible as Im going out tonightHi Mr KayI received youre message on my voicemail this morning which was about