金陵中學-M4U1 Reading拓展閱讀-夏夢婷

1、I. Lead-in1. What happened to Amy?She suffered from a liver failure because of a harmful weight-loss pill. 2. Who is most likely to appear in a weight-loss pill advertisement?A. An attractive female with a slim figure.B. An unattractive heavy female.C. A handsome male.Nanjing Jinling High SchoolXia

2、MengtingApr. 23rd, 2019Stereotyping in AdvertisingII. Fast reading1. What does the title mean?2. What are talked about in the article?What does the title mean?Stereotype stertap: a fixed idea or image that many people have of a particular type of person or thing, but which is often not true in reali

3、ty (untrue).Stereotyping: deciding unfairly that a type of person has particular qualities or abilities because they belong to a particular race, sex, or social class.What does the title mean?Advertising: the business of using advertisements to persuade people to buy products or servicesIt often sha

4、pes cultural views and creates standards by introducing a product or service with an idea that makes them desirable.What are talked about in the article?(1) B: What is stereotyping in advertising? (2) E: Why do brands use stereotypes in advertising? (3) A: How are children affected by advertising? (

5、4) D: How is the role of women changing in advertising? (5) C: How is race portrayed in advertising?III. Detailed reading1. Why are stereotypes used in advertisements?for commercialkml purposesHow do advertisements use stereotypes to sell products?stereotypes in an advertisement help target a produc

6、t or service at a particular audience who are most likely to buy itStereotypes of children1. What is a common stereotype of children?2. What body image and gender stereotypes do children learn at a young age?3. What negative effects do these stereotypes have on children?Stereotypes of children1. Wha

7、t is a common stereotype of children?cute and happyStereotypes of children2. What body image and gender stereotypes do children learn at a young age?a pretty, slim housewifeStereotypes of children3. What negative effects do these stereotypes (slim, pretty, housewife) have on children?They are likely

8、 to believe women should be _, which is not right. They are likely to believe women should be thin, which is not right.They are likely to believe it is enough for women to be pretty, which is not right.They are likely to believe it is women rather than men should do more housework, which is not righ

9、t.They are likely to believe women should stay home instead of going out to work, which is not right.Their views and values will be affected.Stereotypes of women1. How is the role of women changing in advertising?2. How could buying power and organization effectively “move the advertising industry a

10、way from both gender and racial stereotypes”?Stereotypes of women1. How is the role of women changing in advertising?Women used to be “housewives” or second-class citizens in advertisements. Women now have more diverse roles in advertisements. Stereotypes of women2. How could buying power and organi

11、zation effectively “move the advertising industry away from both gender and racial stereotypes”?a. Women have more buying power.b. If advertisements use harmful stereotypes which are not liked by women, the advertised products may not sell well.c. Women have more freedom to decide which products to

12、buy.d. To sell more products, advertisers will remove stereotypes in advertisements.e. Women have more money.eacbdStereotype of race1. What does each advertisement of Camry say to different cultural groups?2. What is a risk of using stereotypes of race?3. How should we see and judge stereotypes in a

13、dvertisements and why?Stereotype of raceadvertisement 1advertisement 2advertisement 3(audience)Asian-AmericansAfrican-AmericansHispanic (說西班牙語的)(message)be independent of ones parentsbe loving with children be proud of oneself1. What does each advertisement of Camry say to different cultural groups?

14、Stereotype of raceadvertisement 1advertisement 2advertisement 3(audience)Asian-AmericansAfrican-AmericansHispanic (說西班牙語的)(message)be independent of ones parentsbe loving with children be proud of oneself1. What does each advertisement of Camry say to different cultural groups?Stereotype of race2. W

15、hat is a risk of using stereotypes of race?be offensive; offend audienceStereotype of race3. How should we see and judge stereotypes in advertisements and why?on a case-by-case basisintention and messagingEffects of stereotypespositivenegativeStereotypes for commercial purposes help companies turn a

16、 (1) p_.Stereotypes are fixed, often (2) u_and unfair.Stereotypes target at specific (3) a_ and are very effective in selling products.Stereotypes can make advertisements (4) win/lose some customers who are not targeted.Stereotypes are sometimes (5) o_.Stereotypes can affect our views and (6) v_.aud

17、ienceuntrueprofitoffensivevaluesIV. Critical thinking1. What is the genre nr (type) of this article? A. Narrative (to tell a story). B. Descriptive (to describe a picture). C. Expository (to state facts). D. Argumentative (to convince the reader).Reading strategy(M4U1): Expository writing is meant t

18、o introduce you to basic information on a topic. It usually follows the same format: introduction of the subject, examples and facts that develop or support the idea, conclusion.2. What are the authors purposes of writing this article?A. To introduce to readers basic information on stereotyping in a

19、dvertising;B. To make readers aware of definition, function, types and effects of stereotypes in advertising;C. To help readers identify and judge stereotyping in advertising critically.3. What is the tone(語氣) of the article? A. Positive. B. Negative. C. Objective. D. Sarcastic(諷刺的).para.2: However

20、in fact, people are complex and cannot be defined by a single role. para.5: This is not always the case, though, and many childrens products are educational or designed without any gender or racial prejudice.para.7: In some cases, its a matter of speaking to different cultural groups, and in other cases obvious racial stereotypes are used in an offensive manner. 4. Which stereo