賣場超市百貨運營門店管理 Tesco Full Presentation

1、Updated May 2010Retailer Presentation ContentsWhere no source is provided, data and images are Source: IGD Retailer SummaryStrategyManagement StructureRegions of OperationFinancial InformationKey FormatsSWOTTesco: SummaryDomestic Market: United KingdomOperating countries: 14Turnover: 57,539Turnover

2、Growth: +6.2%Store Numbers: 4,836Sales Area: 99,117,458 sq ftNumber of Formats: 11Ownership: PublicCEO: Sir Terry Leahy Non-Executive Chairman: David ReidSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Corporate StrategyMission Statement:“To create value for customers to earn their

3、lifetime loyalty.”Five-Pillar Strategy:UK Core Business:Meet more shopper needs by following the customer Capture market share from rivals. Appeal to a wide customer base. Match the store offer with local requirements. Develop suitable platforms to expand non-food and retailing services. Develop non

4、-foodAdditional space in stores, including Extra hypermarket expansion.Development of standalone non-food Homeplus stores in UK.Develop and extend the Tesco Direct operation.International buying hubs, sourcing products at lower cost.Tesco: Corporate StrategyFive-Pillar StrategyRetailing ServicesCont

5、inue expanding , including into international markets.Develop Tesco Bank.Strengthen internet and mobile communication offer.Diversify online offer into areas such as insurance, health and nutrition guidance and digital downloads International GrowthBe flexible.Act local.Have focus.Adopt a multi-form

6、at strategy.Build capability.Develop the brand.Community“To put the community at the heart of what we do”.10-point community plan introduced 2006.Introduction of programmes covering climate change, carbon reduction and packaging reduction. Volume-led strategy - Profit from sales is typically rolled

7、back into the business to reduce operating costs, improve the offer to customers and cut prices. Priorities include: Keeping product at the heart of everything Tesco does. Driving trade harder. Maintainingitsprice advantage. Matching range to space and catchments. Being environmentally responsible.

8、Sourcing - Areas of Development:Global - focus on buying better, developing multinational supplier relationships and commercial capability.Regional traditionally focused on UK & Eire, Central Europe and Asia with increasing focus on European level sourcing for both food and non-food. Local currently

9、 lists a total of 7,000 lines and, as part of its 10 point community plan,is making itself more accessible to small, local producers. Tesco: TradingTesco: Private Label StrategyCore three-tier strategy:Value c. 1,200 SKUs.Tesco c. 8,000 SKUs.Finest -c. 1,800 SKUs.Sub-brands include:Healthy LivingLig

10、ht ChoicesFree From 150 SKUs for people with allergies.Wholefoods - 100 natural snack lines.Discount Brands c.500 SKUsOrganics 1,500 SKUs. Tesco KidsCherokee Clothing aimed to compete on style with the likes of M&S and Next at keen price points.F&F Womenswear aimed at more mature audience.Tesco: “Br

11、itains biggest discounter”?Discount Brands: 34 sub brands, c.500 productsPositioned between the Value and standard ranges.Price comparisons with Aldi in marketing and in-storeSource: IGD Research. Figures taken from sample of 19 products. All prices taken in-store and from , w/c 21.09.08.Market Valu

12、e Carrots, 1kg: 48pTesco Carrots, 1kg: 78pCountry Barn Cornflakes, 500g: 75pTesco Cornflakes, 500g: 95pTesco: Management BoardSir Terry LeahyCEO Richard Brasher Commercial & Marketing DirectorAndrew Higginson Chief Executive, Retailing Services, Group Strategy DirectorPhilipClarke International & IT

13、 Director David Potts Retail, Logistics & Republic of Ireland Director Tim MasonCEO, Fresh & Easy Neighborhood MarketLucy Neville-RolfeCorporate & Legal Affairs Director Laurie McIlwee Group Finance DirectorTesco: Store Numbers by Region, UK & Eire150- 250 stores100-150 stores50-100 stores 650 store

14、sNote: Includes One StopTescos Global Store NumbersEurope(84.8% of turnover)3,461 storesHypermarkets, Supermarkets, Convenience, Discount stores, General Merchandise storesAsia(14.7% of turnover)1,230 storesHypermarkets, Supermarkets, Convenience stores, NAFTA(0.5% of turnover)145 storesConvenience/

15、Supermarket Hybrid formatSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: US Market EntryFresh & Easy: 10,000 sq ft hybrid format between convenience and supermarket retailing.Developed specifically for the US market. Key focus: More refined product assortment.Higher ratio of private

16、 label goods.More advanced chilled & ready meals range.EDLP pricing strategy.First store opened on 2 November 2007 in Hemet, California.Opened 50th store in February 2008. At end March 2008, Tesco announced a three-month break from opening stores.By August 2009, Tesco had opened in excess of 120 sto

17、res on the West Coast.Currently targeting around one store per week this year, with a focus on established centres.Tesco: Top 10 Operating Markets (2009)MarketYear of EntryTurnover (m)Store NumbersSales Area (000 sq ft)FormatsUK-39,9792,50834,144H,S/S,C/F,GMSouth Korea19994,17630510,927H,S/S,C/FThai

18、land19982,34966310,498H,S/S,C/FRepublic of Ireland19972,3181193,031H,S/S,C/FPoland19951,9433367,555H,S/S,DHungary19941,6981766,622H,S/S,C/F,DCzech Republic19961,2871364,889H,S/S,C/F,DS,DSlovakia1996894813,146H,S/S,C/F,DS,DChina2004848887,076H,C/FMalaysia2002636322,805H, S/S, C/FKey:H = Hypermarket,C

19、&C = Cash & Carry, S/S = Superstores/Supermarkets,DS= Department StoresC/F=Convenience/ForecourtD= Limited Line DiscountSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Last Full Year: FY 2009/10 ResultsRevenue (excl. VAT)mYOY ChangeUK39,9794.7%Rest of Europe8,736-0.1%Asia8,47520.6%U

20、S34969.4%Total57,53914.6%Highlights:Full year results for the 52 weeks ended 27th February 2010 reveal continued strong progress across the group.7.1m sq ft of space was opened over the year, with 72% outside the UKUK sales growth was ahead of industry averagesMarket share gains were made with encou

21、raging like for like trends seen internationallySource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Five Year Review20062007200820092010Sales m43,19647,25054,16757,53962,045Total Turnover Growth (%)-9.3914.646.237.83Number of Stores3,2633,7514,3324,8365,602Sales Area (000 sqf)68,22576,7

22、9988,22895,125106,264Average Store Size (sqf)20,90920,47420,36719,67018,969Grocery Sales Density /sqf/wk12.1811.8311.8111.6311.23Source: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Group Turnover (m)Source: IGD Retail Analysis Datacentre, calculated in 2010Tesco: % Segmented Group Turno

23、ver by Market (2009)Source: IGD Retail Analysis Datacentre, calculated in 2010Tesco: UK LFL Sales % ChangeTesco: Group Operating Profit Tesco: Group Store Numbers Note: Excluding franchiseesSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Group Store Numbers by Format Source: IGD Ret

24、ail Analysis Datacentre, calculated in 2010UK Grocery Store Numbers: Top 4 UK Retailers (2009)Source: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Group Sales Space Note: Excluding franchiseesSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Grocery Sales Space By Format S

25、ource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Store Visit, Cheetham HillSource: Retail Analysis photo galleryIGD visited this new superstore in February 2009. The new-build store is an environmental concept store from Tesco, and features a number of sustainability initiatives that

26、have been trialled across other parts of the Tesco portfolio.For further information, click here to read the store visit report.Tesco: HypermarketsMarketNet TurnovermStore NumbersSales Area (000 sq ft)Av. Sales Area (sq ft)UK10,55613310,36777,950S Korea2,956788,720111,801Thailand1,7751168,89776,707P

27、oland1,310624,82577,823Hungary1,129604,62077,000Top 5 Markets644 stores11 marketsTotal Net Turnover (2009): 20,680mSource: IGD Retail Analysis Datacentre, calculated in 2010 Source: Retail Analysis photo galleryExtra: UK hypermarket fasciaUp to 60,000 SKUs.Focus on non-food to drive growth.Destinati

28、on stores appealing to wide catchment area.International:Expansion format.Development of non-food in markets with modest disposable income.Rolling out compact hypermarkets in South Korea and Central Europe.In regards to store network, Tesco aims for depth rather than breadth.Expansion supported by a

29、cquisitions. Tesco: HypermarketsTesco: Supermarkets/SuperstoresMarketNet TurnovermStore NumbersSales Area (000 sq ft)Av. Sales Area (sq ft)UK23,02169318,85127,202Ireland1,943922,34925,534S Korea756361,55343,120Hungary518691,61524,401Czech Republic468341,21135,627Top 5 Markets1,322 stores11 marketsTo

30、tal Net Turnover (2009): 28,175mSource: IGD Retail Analysis Datacentre, calculated in 2010 Source: Retail Analysis photo gallerySuperstores:Core UK format.Full food range, additional services and limited non-food offer.Increasingly been shifting to Extra format in UK as superstore extension programm

31、e continues. International:Development of 1k (1,000 sqm), 2k and 3k stores in Central Europe.Smaller stores enable penetration into smaller catchments.Discount feel to compete with hard discounters. Tesco: Supermarkets/SuperstoresTesco: Limited Line SupermarketsMarketNet TurnovermStore NumbersSales

32、Area (000 sq ft)Av. Sales Area (sq ft)Poland4711971,7608,935Czech Republic170453688,182Slovakia672224811,274Hungary403032410,785Top 4 Markets294 stores4 marketsTotal Net Turnover (2009): 750mSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: ConvenienceMarketNet TurnovermStore NumbersS

33、ales Area (000 sq ft)Av. Sales Area (sq ft)UK3,0231,6433,2191,959S Korea4641916543,424Thailand2284645211,123Japan210712072,928Ireland7717754,402Top 5 Markets2,504 stores10 marketsTotal Net Turnover (2009): 4,083mSource: IGD Retail Analysis Datacentre, calculated in 2010Tesco: Convenience Source: Ret

34、ail Analysis photo galleryExpress format in the UK is sub divided into three location and affluence clusters: Neighbourhood, on-the-move and high street. Upmarket, standard and price sensitive2,500 SKUs, 10,000 customers per week.Opened first Express store in China in April 2008.Format developing in

35、 key international markets including South Korea, Thailand, Rep of Ireland, Czech Rep, Malaysia and Japan, with over 500 Express stores now trading outside the UK.One Stop - UKAcquired in 2003. Many converted to Express fascia.500 unconverted stores retained as semi-independent business. Tesco: Gene

36、ral Merchandise & Department StoresMarketFormatNet TurnovermStore NumbersSales Area (000 sq ft)Av. Sales Area (sq ft)UKGM2551355442,615Czech RepublicDS106651085,003SlovakiaDS59537174,196Markets24 stores3 marketsTotal Net Turnover (2009): 420mSource: IGD Retail Analysis Datacentre, calculated in 2010

37、Tesco: General Merchandise Source: Retail Analysis photo galleryFirst Homeplus store opened in 2005, in Manchester, with 13 stores as at Feb 2010.Stores offer:Health & BeautyClothing & jewelleryElectrical goodsEntertainmentHome, leisure & DIYLunchtime food-to-goTesco also operates department stores

38、in Czech Republic and Slovakia (acquired from Kmart in 1996).Tesco: SWOT AnalysisStrengthsWeaknessesSize allows for competitive buying terms.Strong senior management. Flexible formats.Strong hypermarket portfolio.National UK coverage.Increasing international strength.Strong price message.Expanding n

39、on-food and online offer.Efficient distribution.Tescos broad array of markets and geographies make it challenging to maintain focus on all areas.Exposed to macroeconomic difficulties in some markets.International expansion requires substantial investment. UK still accounts for 70% of sales and profi

40、t.OpportunitiesThreatsGrowth of non-food.Entry into new Asian markets. Growth of convenience and compact hypermarket formats. Effective use of Clubcard database to increase basket size.Develop additional services.Faces range of diverse competitors internationally.Growing attraction of discounters am

41、ong UK consumers.Restrictive planning guidelines in UK and Asia.Political opposition to the power of supermarkets tends to focus on Tesco.IGD Market Share MethodologyIGD has a single, universal methodology to enable comparisons of market shares and consolidation levels between countries. It is calcu

42、lated by comparing retailers sales from grocery formats with IGDs grocery retail market size.IGD defines the grocery retail market as all food, drink and non-food products (e.g. health & beauty, pet care, clothing, DIY) sold through all retail outlets selling predominantly food in a given country. T

43、his definition includes both modern retail formats such supermarkets and hypermarkets, and traditional retail formats such as open air markets and traditional food stores such as bakers. However, it excludes Cash & Carry operations and drugstores/pharmacies and sales tax.IGD market sizes are top down, derived from national statistical bodies wherever possible. In all other cases, the figures publ