蘋果公司2015年報分析-英文

1、Financial Statements Analysis on Apple CompanyABSTRACTThe Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a vari ety of related software, services, peripherals, networking solutions, and third-party

2、digital content and applications. The Company sells its products worldwid e through its retail stores, online stores, and direct sales force, as well as through third -party cellular network carriers, wholesalers, retailers, and value-added resellers.The Company customers are primarily in the consum

3、er, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers through its retail and on line stores and its direct sales force. The Company also employs a variety of indirect distribution channels,

4、 such as third-party cellular network carriers, wholesalers, retailers, and value-added resellers.I will introduce about the financial status with two aspects in 2015, and the financial analysis is my importance in my following contents.Key words: Financial Status; Net Sales; Net Income.目錄 TOC o 1-5

5、 h z HYPERLINK l bookmark8 o Current Document 1、Net Sales1.2、Net Income2.3、Financial Status and Analysis3.Product Performance3.Segment Operating Performance4.4、View on the Future5.5、conclution6.Reference6Financial Statements Analysis on Apple Company1、Net SalesNet sales$250,000.00$200,000.00$150,000

6、.00$100,000.00- Net sales$50,000.00$-20112012201320142015Net Sales by Product:2015Change2014iPhone$155,041.0052%$101,991.00iPad$23,227.00 ,-23%$30,283.00Mac$25,471.006%$24,079.00Services$19,909.0010%$18,063.00Other Products$10,067.0020%$8,379.00Total net sales$233,715.0028%$182,795.00Net Sales by Op

7、erating Segment:2015Change2014Americas$93,864.0017%$80,095.00Europe$50,337.0014%$442.85Greater China$58,715.0084%$31,853.00Japan$15,706.003%$15,314.00Rest of Asia Pacific$15,093.0034%$11,248.00Total net sales$233,715.0028%$182,795.00Net sales rose27.86% or $50,920 million during 2015 compared to 201

8、4. This resulted from growth in net sales of iPhone; ipad, Mac, and services; and Other Products.Growth in 2015 reflects strong sales of iPhone , strong performance of theOther Products and Mac, and continued growth in thompan，online sales of apps ,digital content, and services. Growth in these area

9、s was partially offset by declines in net sales of iPad . All of theCompany operating segments experienced increased net sales in 2015, with net sales growth being particularly strong in theAmericas, Greater China and Japan operating segments. Similar to 2014, growth in total net sales was higher du

10、ring 2015, rising $50,920 million or 28% over the same period in 2014. First half growth in 2015 was driven by iPhone introductions at or near the beginning of 2015.Apple take a lot of concepts and re-purpose them, repackage them, make them beautiful and everybody wants to have them, said Rozolis. T

11、hey always had a way to take technology and make it again affordable and easy to use and therefore popular.2、Net IncomeNet income rose.37.49% or $13,884 million during 2015 compared to 2014.Net Income continued rose from 2011 to 2015, Global inflation result in the growth of the manpower cost. In su

12、ch circumstances, Apple company can still keep a great growth in net income which we kan see the foresight in operating and the control of the market about Apple company, also shows the unique texture and function of Apple products.3、Financial Status and AnalysisProduct PerformanceWhen it comesto th

13、e iPhone,the growth in iPhonenet salesand unit salesduring 201 5 resultedfrom increaseddemandfor iPhonein all of theCompanysoperatingsegme nts primarily due to thelaunchof iPhone6 beginning in September2015 and strongon going demandfor iPhone5 and5s.All of the Company s operatingsegmentsexperienc ed

14、 increasesin net salesand unit salesof iPhoneduring 2015 comparedto 2014. The year-over-yearimpact of higher iPhone net salesin 2015 was partially offset by a 3 % rosein iPhoneaverageselling pricesin 2015 comparedto 2014 primarily asaresult of a shift in product mix towards lower-priced iPhone model

15、s, particularly iPhone 5. All of the Company s geographicoperating segmentsexperienceda decline in iPhone ASPsduring 2015.Of course,the growth in net salesand unit salesof iPadduring 2015 resultedfrom growth in Mac unit salesin all of the Company s operating segments.This growth was driven by the la

16、unch of Mac. The year-over-yeargrowth rate of total Mac unit salesw assignificantly higher than the growth rateof total iPad netsalesfor 2015dueto ared uction in iPad ASPsof 15% in 2015 comparedto 2014. This decline resulted primarily from introduction of the lower priced iPad mini andthefull yearim

17、pact of the price reduction on iPadair2 madein 2014. The decline in iPad ASPswasexperiencedtovarious degreesby all of the Company s operating segments.In addition, the increasein net salesof iTunes,softwareandservicesin 2015 compare d to 2014was primarily dueto growth in netsalesfrom the iTunes Stor

18、e and so on.Growth in the iTunes Store, which includes the App Store, the Mac App Storeandthe iBooks Store,reflectsContinued growth in the installed baseof iOS devices, expandedofferings of iOS appsand related in-App purchasesand expandedofferings of iTunes digital contenBut for Apple, thereis no gr

19、eatadvantagewith Mac. During 2015, ipad net salesand unit saleswere down or relatively flat in all of the Company s operating segmentsipad ASPs increasedslightly partially offsetting the impact of lower unit saleson net sales. The decline in ipad unit salesand net salesreflects the overall weaknessi

20、n the market f or ipad.Segment Operating PerformanceThe Company managesits businessprimarily on ageographicbasis.Accordingly, the Companydeterminedits reportableoperatingsegments,which aregenerally based on the nature and location of its customers,to bethe Americas, Europe, GreaterChina ,Japan,Resto

21、f Asia Pacific and Retail. The Americas segmentincludes both North an d South America. The Europesegmentincludes Europeancountries, aswell as India, the Middle Eastand Africa. The GreaterChina segmentincludes China, Hong Kong and Taiwan.The Restof Asia Pacific segmentincludes Australia and Asian cou

22、ntries, otherthan thosecountries included in the Company s other operating segmentsThe Retail segmentoperatesApple retail storesin 13 countries,including theU.S. The results of the Company s geographicsegmentsdo not include resultsof the Retail segment.Each operating segmentprovides similar hardware

23、and software products and similar services.No matter how many the segmentsare,we can seethat they all keepthe increasing trend for the net sales.Here, we just seethe result of the GreaterChina. The growth in net salesin the GreaterChina segmentduring 2015resultedfrom two major iPhone introductions d

24、uring the year. Further contributing to the growth in 2015 wasthe introduction of the fourth generationiPadandiPadair2 during the secondquarterof 2015 and an increase in iPhonechannelinventory asof theendof 2015comparedto theendof 2014.While net salesin the China segmentwere up 84% for all of 2015,t

25、his is a great rose for the whole net sales about Apple company.4、View on the FutureIn fiscal year 2015 was the most successful year, Apple revenue growth of 28%, reached nearly $234 billion. This continued success is the results of our commitment to produce the best and the most innovative products

26、 in the world, , but also proved that the company team great execution. Apple company are to the holiday shopping season, and their product portfolio is the most powerful, including the iPhone and the iPhone 6 s Plus 6 s, Apple Watch and its expanded casing and new band combination and the Ipad Pro,

27、 etc., and new Apple TV set-top box will start shipment.The Companysfuture grossmargin can be impacted by multiple factors includin g, but not limited to thosesetforth abovein Part I, Item 1A of this Form 10-K underth e heading Risk Factors andthosedescribedin this paragraph.In general,grossmargi ns

28、 and marginson individual productswill remain underdownward pressuredueto a v ariety of factors, including continued industry wide global product pricing pressures) ncreasedcompetition, compressedproduct life cycles, product transitions, potential inc reasesin thecostof components,and potential stre

29、ngtheningof the U.S. dollar, aswell aspotential increasesin thecostsof outside manufacturing servicesand a potential sh ift in the Company s salesmix towards productswith lower grossmargins.In response to competitive pressuresthe Companyexpectsit will continue to take product pricing actions,which w

30、ould adverselyaffect grossmargins. Grossmarginscould also beaffe cted by the Company sability to manageproduct quality andwarranty costseffectivel y and to stimulate demandfor certain of its products. Due to the Company s significant international operations,financial results can be significantly af

31、fectedin theshort-ter m by fluctuations in exchangerates.5、conclutionIn short-term solvency, whether its, current ratio, quick ratio, cash ratio is superior to other electronic products industry for the company. In asset operational efficiency index, from inventory turnover, the company turnover is

32、fastest. From this aspect we can see it also reflects the apple products widely recognized by the market, and achieves good sales performance. In the profitability, the companys gross margin and operation profit is the best in the same industry.Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, ob