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1、WeLearnTalk Like TEDWeLearnTalk Like TED 第七課講義PART IEmotional1. Unleash the Master Within2. Master the Art of Storyling3. Have a ConversationPART II4. TeaNovele Something New5. Deliver Jaw-DropMoments6. Lighten UpPART IIIMemorable7. Stick to the 18-Minute Rule8. Paa Mental Picture with Multisensory
2、Experien9. Stay in Your LaneStick to the 18-Minute RuleIt 18minutes is long enough to be serious andshortenough tohold peoples attention. It turns outt this lenglso works incrediblywell online. Its the length of a coffee break. So, youwatch a great talk,and forward the link to two or three people. I
3、t caniral,very easily.The 18-minuenglso works much like the wayforpeopleto be disciplined in what they write. By forcing speakers who are used toWeLearnTalk Like TEDgoing on for 45 minutes to bring it down to 18, you get them to reallythink about what they want to say. What is the key pothey want to
4、communicate? Is a clarifying effect. It bring discipline.THE BRAIN IS AN ENERGY HOGLearning can be draining. The average adult human brain weighs onlyabout three pounds, but its an energy hog, consuming an inordinateamount of glucose, oxygen, and blood flow. As the brain takes in newinformation, mil
5、lions of neurons are firing at once, burning energy andleading to fatigue and exhaustion.(片漫游)CREATIVITYTHRIVESUNDERCONSTRASCreativity is often misunderstood. People often think of iterms ofartistic work unbridled, unguided effortt leads to beautiful effect.If you look deeper, however, youll findt s
6、ome of the most inspiringart formshaikus(三俳句), sonatas(奏鳴曲), religious paingsarefraught with constras.貪吃鬼WeLearnTalk Like TED斯坦福大學(xué)(最后附完整版英文稿)附:斯坦福大學(xué)英文稿(關(guān)注賬號(hào)“一書一課堂”回復(fù)“”獲?。㊣ am honored to be with you today at your commencement from one of thefinest universitieshe world. I never graduated from college.
7、 Truth be told,this is the closest Ive ever gotten to a college graduation. Today I want tolyou three stories from my life.ts it. No big deal. Just three stories.Thestory is aboonnecting the dots.I dropped out of Reed College after the6 months, but then stayedaround as a drop-in for another 18 month
8、s or so before I really quit. So why did I drop out?It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She feltvery stronglyt I should be adopted by college graduates, so everything wasall set for me to be adopte
9、d at birth by a lawyer and his wife. Exceptt whenI popped out they decided at the last minutet they really wanted a girl. Somy parents, who were on a waiting list, got a callhe middle of the nightasking: “We have an unexpected baby boy; do you want him?” They said: “Ofcourse.” My biological mother l
10、ater found outt my mother had nevergraduated from college andt my father had never graduated from highWeLearnTalk Like TEDschool. She refused to sign the final adoption prs. She only relented a fewmonths later when my parents promisedt I would someday go to college.And 17 years later I did go to col
11、lege. But I naively chose a colleget wasalmost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months, I couldnt see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me fi
12、gure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trustt it would all work out OK. It was pretty scary at the time, but looking back itwas one of the best decis I ever made. The minute I dropped out I couldstop taking the requi
13、red classest didnterest me, and begin dropinon the onest lookederesting.It wasnt all rom. I didnve a dorm room, so I slept on the floor infriends rooms, I returned coke bottles for the 5? deits to buy food with,and I would walk the 7across town every Sunday night to get one goodmeal a stumbledk at t
14、he Hare Krishna temple. I loved it. And much of what Io by following my curiosity anduition turned out to be pricelesslater on. Let me give you one exle:Reed College att time offered perhaps the best calligraphy instruction inthe country. Throughout the cus everyter, every label on every drawer,was
15、beautifully hand calligraphed. Because I had dropped out and didnveto take the normal classes, I decided to take a calligraphy class to learn how todo this. I learned about serif and san serif typefa, about varying the amountof space betn different letter combinations, about what makes greattypograp
16、hy great. It was beautiful, historical, artistically subtle in a way science cant capture, and I found it fascinating.tNone of this had even a hope of any practical applicationy life. But tenyears later, when we were designing theMacosh computer, it all cameback to me. And we designed it allo the Ma
17、c. It was thecomputer withbeautiful typography. If I had never dropped in ont single course in college,the Mac would have never had multiple typefaor proportionally spacedfonts. And since Windows just copied the Mac, its likelyt noalcomputer would have them. If I had never dropped out, I would have
18、neverdropped in on this calligraphy class, andal computers might novethe wonderful typographyt they do. Of course it was imsible to connectthe dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.Again, you cant connect the dots looking forward; y
19、ou can only connectthem looking backwards. So you have to trustt the dots will somehowWeLearnTalk Like TEDconnect in your future. You have to trust in something your gut, destiny, life,karma, whatever. This approach has never let me down, and is made allthe differencey life.My second story is about
20、love and loss.I was lucky I found what I loved to do early in life. Woz and I started Apple y parents garage when I was 20. We worked hard, and in 10 years Applehad grown from just the two of us in a garageo a $2 billion company withover 4000 employees. We had just released our finest creation theMa
21、cosh a year earr, and I had just turned 30. And then I got fired. Howcan you get fired from a company you started? Well, as Apple grew we hiredsome theho I thought was very talented to run the company with me, and foryear or so things went well. But then our vis of the future began todiverge and eve
22、ntually we had a falling out. When we did, our Board ofDirectored with him. So at 30 I was out. And very publicly out. Whadbeen the focus of my entire adult life was gone, and it was devasing.I really didnt know what to do for a few months. I feltt I had let theprevious generation of entrepreneurs d
23、own t I had dropped the baton as itwas being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me I still loved what I did. Th
24、e turn of events at Apple had notchangedt one bit. I had been rejected, but I was still in love. And so Idecided to start over.I didnt see it then, but it turned outt getting fired from Apple was thebest thingt could have ever happened to me. The heaviness of beingsucsful was replaced by the lightne
25、ss of being a beginner again, lesreabout everything. It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, anothercompany named Pixar, and fell in love win amazing woman who woulde my wife. Pixar went on to create the worldscompu
26、ter animatedfeature film, Toy Story, and is now the most sucsful animation studioheworld. In a remarkable turn of events, Appought NeXT, I retuned to Apple,and the technology we developed at NeXT is at the heart of Apples current renaissance. And Laurene and I have a wonderful family together.Im pre
27、tty sure none of this would have happened if I hadnt been fired from Apple. It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits youhe head wibrick.t lose faith. Im convincedWeLearnTalk Like TEDt the only thingt kept me going wast I loved what I did. Youve got tofind
28、what you love. Andt is as true for your work as it is for your lovers. Yourwork is going to fill a large part of your life, and the only way to be truly satisfied is to do what you beve is great work. And the only way to do great work is tolove what you do. If you havent found it yet, keep looking.t
29、 settle. As withall matters of the heart, youll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep lookinguntil you find it.t settle.My third story is about death.When I was 17, I read a quotet went something like: “If you live eachd
30、ay as if it was your last, someday youll most certainly be right.” It made animpreson me, and since then, for the past 33 years, I have lookedhemirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has
31、been “No” for too many days in a row, I know I need to change something.Rememberingt Ill be dead soon is the most important tool Ive everencountered to help me make the big choiin life. Because almosteverything all external expecions, all pride, all fear of embarrassment orfailure these things just
32、fall awayhe face of death, leaving only what istruly important. Rememberingt you are going to die is the best way I knowto avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.About a year ago I was diagnosed with cancer. I had a s
33、can at 7:30hemorning, and it clearly showed a tumor on my pancreas. I didnt even know what a pancreas was. The doctors told me this was almost certainly a type ofcancert is incurable, andt I should expect to live no longern three tosix months. My doctor advised me to go home and get my airs in order
34、,which is doctors code for prepare to die. It means to try tol your kidseverything you thought youd have the next 10 years tol them in just a fewmonths. It means to make sure everything is buttoned up sot it will be aseasy assible for your family. It means to say your goodbyes.I lived witht diagnosi
35、s all day. Latert evening I had a biopsy, wherethey stuck an endoscope down my throat, through my stomach ando myestines, put a needleo my pancreas and got a few cells from the tumor. Iwas sedated, but my wife, who was there, told met when they viewed thecells under a microscope the doctors started
36、crying because it turned out to bea very rare form of pancreatic cancer surgery and Im fine now.t is curable with surgery. I had theWeLearnTalk Like TEDThis was the closest Ive been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this
37、to youwibit more certayn when death was a useful but purelyellectualconcept:Noants to die. Even people who want to go to heavent want todie to get there. And yet death is the destination we all share. No one has everescd it. Andt is as it should be, because Death is very likely the singlebest invent
38、ion of Life. It is Lifes change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now,you will graduallye the old and be cleared away. Sorry to be sodramatic, but it is quite true.Your time is limited, sot waste it living someone elses life.t betrapped by dogma which is living with the results of otheoples thinking.t let the noise of others opinions drown out your own
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