2012年新南威爾士大學3MT比賽獲獎選手Sumaiya-Ahmed的演講稿件以及簡析

1、精選優(yōu)質(zhì)文檔-傾情為你奉上精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)專心-專注-專業(yè)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)2012年新南威爾士大學3MT比賽獲獎選手Sumaiya Ahmed的演講稿件以及簡析（見稿件每段段末的漢語說明）The waiting time in the movie industry: Timing decisions for DVD release1. You dont have to be a stand-up comedian or a Sydney bus driver to know that timing is critical. Whether i

2、t be Samsung launching a new smart phone or Unilever introducing a new shampoo, companies must decide how long to wait before releasing the new version of a product. While a new release may mean new sales, it can also hamper the sales of existing products. 用大家熟悉的話題開篇，逐步引出研究話題。注意這個開篇不僅內(nèi)容貼近日常生活，語言上也比較

3、口語化。2. My research examines these timing decisions, focusing on the motion picture industry. And in particular I ask how long must studios wait before releasing a DVD after a movie has been launched at the box office. 簡潔明快地提出自己的研究內(nèi)容3. Each year studios make $9 billion at the box office and $24 billi

4、on through DVDs. Both these channels are interrelated. Releasing a DVD too early may mean people would defer their purchases at the theater, and just buy the DVD, leading to lower sales of box office. Releasing too late, once the excitement surrounding the film has dissipated, may lead to lower DVD

5、sales. Thus managers need to strike a balance between these two in order to maximize total revenue. 提供具體的研究背景，說明研究的意義。4. These graphs illustrate the random approach to timing decisions currently adopted by studios. Consider Mr and Mrs Smith and Harry Potter, both of which stayed at the box office fo

6、r over 20 weeks and grossed over $100 million. However, the waiting period for the release of the DVD was 24 weeks for Mr and Mrs Smith, while only 15 weeks for Harry Potter. This suggests a need for a more systematic approach to making timing decisions. 結(jié)合一頁PPT, 用具體的實例說明目前研究的不足之處。5. Using a modelin

7、g approach that allows me to balance between these two channels, I find that on average the waiting period for the release of DVD is 13 weeks, but the optimal time varies across movies, depending on characteristics, such as critical ratings, genre, star power and so on. 簡潔明快地提出自己的研究方法與研究結(jié)果。6. A key

8、benefit of my model is to inform specific managerial decision-making. Recall that for Mr and Mrs Smith the waiting period for the release of the DVD was 24 weeks. However, my model suggests the optimal time to be four weeks earlier, which would have resulted in an increase in DVD sales by 5.7%. This can mean that for the studios and for many other bu