Courseware英文版ppt課件匯總(完整版)

1、English for Conventions and ExhibitionsA Course BookUnit 1 Identifying Meetings and ConventionsLead-in: Theoretical understandingsSpotlight Reading: APEC Outcomes in 2005 and Outlooks in 2006Quick Link: APEC Theme and Sub-ThemesReplay: Key APEC MilestonesTerminology Bank and PracticeLead-in: Theoret

2、ical understandingsIntroduction to some concepts of meetingsTypes of conventionsParticipants in a meetingComponents of the Conventions Industry Host facilitiesFormat of Meetings and ConventionsAPEC Outcomes in 2005Busan, S. Korea, Nov. 2005, APECs Economic Leaders on economic, health, and developmen

3、t issues. With the conclusion of the Mid-Term Stocktake, APEC confirmed the progress towards meeting the Bogor Goals. Agreeing to draw the Busan Roadmap to Bogor.Busan APEC 2005Outlooks in 2006APEC Viet Nam 2006, in Ha Noi, addressed socio-economic disparities by free trade, encouraged gender integr

4、ation, and pursued reforms to enhance APECs role in the world.Working towards achieving the Bogor Goals of free trade, APEC Viet Nam 2006 sought to build a broader APEC community to address issues of social concern, health and equityHa Noi APEC 20062006 APEC Theme and Sub-ThemesThe APEC 2006 Theme：T

5、owards a Dynamic Community for Sustainable Development and Prosperity2006 APEC Sub-ThemesEnhance Trade and Investment with the Busan Roadmap and the Doha Development AgendaStrengthen Economic and Technical Cooperation for Gap Bridging and Sustainable Development Improve Secure and Favorable Business

6、 Environment2006 APEC Sub-ThemesPromote Integration Capacity Through Human Resources Development, IT Cooperation, and Partnership for DevelopmentPromote Community LinkagesEnhance Human Security: Counter Terrorism, Health Security, Disaster Preparedness and Energy SecurityEvent Replay: Key APEC Miles

7、tones1989 Canberra, Australia1993 Blake Island, United States1994 Bogor, Indonesia1995 Osaka, Japan1996 Manila, the Philippines1997 Vancouver, Canada1998 Kuala Lumpur, Malaysia1999 Auckland,New Zealand2000 Bandar Seri Begawan, Brunei Darussalam 2001 Shanghai, Peoples Republic of China2002 Los Calos,

8、 Mexico 2003 Bangkok, Thailand2004 Santiago, Chile2005 Busan, South Korea2006 Ha Noi, Viet Nam 2007 Sydney, Australia2008 Lima, PeruTerminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowle

9、dge by practical replacement with the help of the teachers.English for Conventions and ExhibitionsA Course BookUnit 2 The Foundations of A Proper IndustryLead-in: Theoretical understandingsSpotlight Reading: ICCAQuick Link: A Beautiful Tomorrow in China-ASEAN FTAReplay: 10+3 Meeting and EASTerminolo

10、gy Bank and PracticeLead-in:Theoretical understandings The Development of Conference industry Some Principle Conference AssociationsThe Development of Conference industry Origin: political and religious congresses of earlier centuries;Business meetings; Trade and professional association conventions

11、 in USA;Recognition of a proper industry in Europe especially from the middle to later part of the 20th century Some Principle Conference AssociationsAIPC Association Internationale des Palais de Congrs (1958)ICCA International Congress and Convention Association (1963)EFCT European Federation of Co

12、nference Towns (1964)IAPCO International Association of Professional Congress Organization (1968)BACD British Association of Conference Destinations (1969)MPI Meeting Professionals International (1972)MIAA Meetings Industry Association of Australia (1975)ABPCC Association of British Professional Con

13、ference Organizers (1981)AACVB Asian Association of Convention and Visitor Bureaus (1983)MIA (UK) Meetings Industry Association (1990)Spotlight Reading: ICCA International Congress and Convention Association ICCA Upward Trends for Association Meeting Rising Costs Pose Small Threat Hinderances and An

14、noyances Emerging Markets The Future Is Bright Association Day or Commercial FocusQuick Link: A Beautiful Tomorrow in China-ASEAN FTAObjectives of China-ASEAN bilateral relationship: To enhance mutual cooperation To promote economic integration To realize common development and prosperity. Replay 10

15、 + 3 Meeting East Asia Summit10 + 3 Meeting10+3: 10 ASEAN members plus China, Japan, and the Republic of Korea10+3 meeting: a mechanism to strengthen dialogue and communicationto discuss cooperationto promote peace, stability and prosperity in the region.East Asia Summit (EAS)EAS is a pan-Asia forum

16、 held annually by the ASEAN member countries and participated by the leaders of 16 countries in East Asia and the region, with ASEAN in a leadership position. East Asia Summit (EAS) EAS has served as a forum for dialogue on broad strategic issues of relevance to East Asia as well as other regional a

17、nd global issues focus on regional and International issues of common interest and concern such as international terrorism, energy, infectious diseases, sustainable development, poverty reduction and othersTerminology Bank and PracticeThese two parts are designed for learners to reinforce what they

18、have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.A Course BookEnglish for Conventions and ExhibitionsUnit 3 Key Ingredients of A Successful MeetingLead-in: Theoretical understandingsSpotlight Reading: New Opportuniti

19、es for a Better Future in AsiaQuick Link: The Boao Asian ForumReplay: Chronology of Boao Forum for AsiaTerminology Bank and PracticeLead-in: Theoretical understandingsTen Key Ingredients of a Successful MeetingClarity of Mandate, Purpose, Issues, and Process Participation Protocol and Etiquette Prod

20、uctivity and Forward MovementFlexibility and Creative Thinking Ten Ingredients Quality Decision MakingOpenness, Listening and CollaborationBalance, Equality and InclusionShared ResponsibilityVariety and a Light TouchLogistical SupportSpotlight Reading: New Opportunities for AsiaIn the course of prom

21、oting peace and common development of the region, China seeks even closer mutual support and partnership with other Asian countries in the following aspects: To deepen mutually beneficial cooperationTo promote common and sustainable developmentTo uphold harmonious coexistence and respect and safegua

22、rd diversity in the regionTo continue to be inclusive and open to the whole worldQuick Link: The Boao AquapolisReplay: Chronology of Boao Forum for Asia1998 The launching of the BFA proposed2001 The BFA was officially established, with the Declaration on the BFA adopted2002 An 11-member board of dir

23、ectors for the BFA was elected;2003 Chinese Vice Minister of Foreign Trade and Economic Cooperation Long Yongtu was elected secretary-general Chronichal Annual Forum2002 The 1st BFA annual conference held with the theme :New Century, New Challenge, A New Asia 2003 the 2nd BFA held with the theme “As

24、ia searching for win-win: cooperation promotes development” 2004 The 3rd BFA held with the theme Asia searching for win-win: an Asia open to the world.2005 the 4rd BFA held with the theme Asia searching for win-win: new role of Asia. 2006 the 5th BFA held with the theme “Asia searching for win-win:

25、drive growth to the next level” 2007 the 6th BFA held with the theme “Asia Winning in Todays Global EconomyInnovation & Sustainable Development”. Terminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthe

26、n their knowledge by practical replacement with the help of the teachers.English for Conventions and ExhibitionsA Course BookUnit 4 Planning A MeetingLead-in: Theoretical understandingsSpotlight Reading: EU-US SummitQuick Link: Some Statistics for A Meeting OperationReplay: A Sample: Meeting Feedbac

27、k Sheet Terminology Bank and PracticeLead-in: Theoretical understandingsIntroductionGeneral Planning PrinciplesSpotlight Reading: EU-US Summit To Unite to Strengthen Economic Integration and Boost Jobs, Growth and Competitiveness;To fight soaring global illegal trade in counterfeit and pirate goods;

28、To improve border enforcement cooperation;To help the third countries such as China and India fight counterfeiting and piracy. European Commission Vice President Verheugen (center left) Meets with Transatlantic Business Dialogue Members Quick Link: Some Statistics for A Meeting Operation Meetings or

29、ganized or sponsored by “international organizers” should reach:minimum number of participants: 300;minimum number of Foreigners: 40%;minimum number of Nationalities: 5%;minimum Duration: 3 days.Sources of Greatest ROI (return on investment)tradeshow: 32%seminar: 22%sponsorships: 20%road shows: 16%c

30、onference: 13%Average Number of Attendees Per Meeting (source: center for exhibition industry research, CEIR, 2004) Meeting Types200020022004Management Meeting83.1662.951.5Sales Meeting159.5160.5126.7Incentives Meeting116.7176.7126.7Conventions1,452.01,813.01,393.0Training169.9128159Replay: Meeting

31、Feedback Sheet Assessment category Rating (0 to 5)Assessment category Rating (0 to 5)Appropriate agenda?Did people listen?Courtesy and respect shown?Fairness maintained?Good use of time?Everyone pulled weight?Creativity and innovation?Was it varied and fun?Quality decisions made?Room and logistics O

32、K?Terminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.English for Conventions and ExhibitionsA Course BookUnit 5 Meeting Mark

33、et Research Lead-in: Theoretical understandingsSpotlight Reading: SCOQuick Link: Interview with Secretary-General Bolat Nurgaliev Replay: History of Development of SCOTerminology Bank and PracticeTerminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achie

34、ved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.A Course BookEnglish for Conventions and ExhibitionsUnit 6 Event Project ManagementLead-in: Theoretical understandingsSpotlight Reading: Shanghai Transportation Outlook towards

35、2010 World ExpoQuick Link: Shanghai World Expo Co., Ltd : A Project TeamReplay: Welcome to the 2006 Worldwide Hundred City ExhibitionTerminology Bank and PracticeLead-In: Theoretical understandingsWhy learn Project ManagementProject DefinitionProject Management ContextProject Leadership and Manageme

36、ntSpotlight Reading: Shanghai Transportation Outlook towards 2010 World ExpoUrban Transportation: Realizing Four Transformations Huangpu River Shipping: A Cross-Water Pedestrian Thoroughfare and Highway Quick Link: Shanghai World Expo Co., Ltd : A Project TeamExecutive Office Human Resources Departm

37、entPlanning & Accounting Department Public Relations & Liaison Department Marketing & Development Department Engineering & Construction DepartmentReplay: Welcome to the 2006 Worldwide Hundred City ExhibitionContentsManagementScopeAttending ProceduresAbout Removing the ExhibitionTerminology Bank and

38、PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.A Course BookEnglish for Conventions and ExhibitionsUnit 7 Event Marketing StrategyLead-in: Th

39、eoretical understandingsSpotlight Reading: Beijing 2008 Olympic Marketing Plan Quick Link: Expo 2010 Commercialization ProgramReplay: The Canton FairTerminology Bank and PracticeLead-in: Theoretical understandingsDefining MarketingWhy and How to MarketMarketing ChannelsPromotion Advertising Spotligh

40、t Reading: Beijing 2008 Olympic Marketing Plan The Sponsorship ProgramMissionSponsorship TiersSales ProcessSales ApproachesOpen SalesSelective SalesIndividual SalesSales Steps2008 Olympiad Marketing PlanSponsor Evaluation and Measurement CriteriaCorporate strength and accountabilityQuality and relia

41、bility of product/service Financial pledge/investment Brand AlignmentMarketing ActivationQuick Link: Expo 2010 Commercialization ProgramGeneral Marketing Program for Expo 2010 Replay: The Canton FairCanton FairGreat Changes over 50 YearsA Collection of Brand Names Exhibition Area Adjusted Grand Cele

42、bration Expecting Distinguished GuestsTerminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.English for Conventions and Exhibit

43、ionsA Course BookUnit 8 Contract ManagementLead-in: Theoretical understandingsSpotlight Reading: The Contract Management ProcessQuick Link: 2006 Shanghai Expo Legal Forum Replay: The Olympic Games Licensing ProgramTerminology Bank and PracticeLead-in: Theoretical understandingsIntroductionEssential

44、to projectsEvent -specific contractsSpotlight Reading: The Contract Management ProcessNegotiationBackgroundPrecedentPartneringSpecification and EvaluationQuick Link: 2006 Shanghai Expo Legal Forum Partnership for the Expo from Localization to InternalizationChina Eastern Airlines, China Telecom, Chi

45、na Mobile and the Bank of Communications, etc.local partners SAIC and GM China signed the joint partnership agreement international partners Replay: The Olympic Games Licensing ProgramMissionManagement and Development PhasesSelection of LicenseesRoyaltiesRights and BenefitsTerminology Bank and Pract

46、iceThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.English for Conventions and ExhibitionsA Course BookUnit 9 Cost ManagementLead-in: Theoretical unde

47、rstandingsSpotlight Reading: Aichi EXPO 2005Quick Link: Shanghai Expo 2010Replay: The BIE Terminology Bank and PracticeLead-in: Theoretical understandingsIntroductionCost ClassificationDirect or Indirect CostsUnique or Standard CostsFixed or Variable CostsOnetime or Recurring CostsLost Opportunity C

48、ostsCost ControlSpotlight Reading: Aichi EXPO 2005Symbol MarkOfficial MascotsTheme: Natures WisdomDevelopment of the ThemeNatures Matrix The Art of Life Development for Eco-Communities Realization of the Theme: Balance between Technology and CultureParticipant countriesUK Pavilion German PavilionSwi

49、ss PavilionQuick Link: Shanghai Expo 2010Theme - Better City, Better LifeReplay: The BIE What is the World Expo?The Bureau International des Expositions (International Exhibitions Bureau)The BIEWhy does the BIE exist?How does the BIE work? Host Countries of Former World ExposAmerican Secession from

50、BIEFrance, Fascinated with World ExpositionsJapan, the first Asian Country Hosting World Expo Other CountriesThemes of World ExpoYearCountryLocationTheme 1933AmericaChicagoA Century Progress1935BelgiumBrusselsPeace through Competitions1937FranceParisArts and Technologies in Modern Society1939America

51、San FranciscoNew World in Tomorrow1958BelgiumBrussels Science, Civilization and Human Nature1962AmericaSeattleHuman Beings in Space Age1964AmericaNew YorkPeace through Understanding1967CanadaMontrealThe Human Being and the World1968AmericaSan AntonioCultural Communications in Americas1970JapanOsakaP

52、rogress and Harmony of Human Beings1974 AmericaSpokaneAdvance of Pollution Free1975 Japan OkinawaSea Future Full of Hope1982 AmericaKnoxville Energy Drive of the World1984 AmericaNew OrleansThe World of Rivers Water as A Source of Life1985 Japan Tsukuba Living and Environment Household Science and T

53、echnology for Human Beings1986 Canada VancouverTraffic and Transportation1988 AustraliaBrisbaneRelaxation Lifestyle in the Age of Technology1990 Japan OsakaFlower and Green - Human Beings and Nature1992 Spain Seville Age of Discovery1992 Italy GenoaColumbus - Ship and Sea1993 South KoreaTaejon A New

54、 Path Forward1998 Portugal Lisbon Oceans - A Heritage for the Future1999 China YunnanMan and Nature - Marching into the 21st Century2000 Germany HanoverMan, Nature, Technology and Development2005 Japan AichiNatures WisdomTerminology Bank and PracticeThese two parts are designed for learners to reinf

55、orce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers.English for Conventions and ExhibitionsA Course BookUnit 10 Event Risk ManagementLead-in: Theoretical understandingsSpotlight Reading: Spotlight Reading

56、Corporate Expenditure on MeetingsQuick Link: Contract Issues, Security Measures and Weather Worries Replay: Planned Meetings on the Rise Terminology Bank and PracticeLead-in: Theoretical understandingsIntroductionRisk Integral to Special EventsRisk ManagementRisk IdentificationRisk Identification To

57、olsSpotlight Reading: Corporate Expenditure on Meetings Corporate PlannersMemberships HeldAssociation PlannersWho They ServeQualificationsThe Demands on Planners Quick Link: Contract Issues, Security Measures and Weather Worries Call SecurityLegal AidWeather WatchReplay: Planned Meetings on the Rise

58、Where to Hold the Events inside the StatesType of Facilities UsedOn CompanionsTerminology Bank and PracticeThese two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teac

59、hers.English for Conventions and ExhibitionsA Course BookUnit 11 Human Resources Management Lead-in: Theoretical understandingsSpotlight Reading: Urgently Needed Talents for 2010 World Expo Quick Link: Winning TeamsReplay: Training and Personal DevelopmentTerminology Bank and PracticeLead-in: Theore

60、tical understandingsIntroductionHR ManagementTeam DevelopmentManagement SkillsProcedure of HR AcquisitionInterview MethodsTrainingSpotlight Reading: Urgently Needed Talents for 2010 World ExpoTalents for the stage of site selection and planning Talents for the actual construction stageTalents for th