全國2011年1月高等教育電子商務英語自考試題

1、全國2011年1月自學考試電子商務英語試題課程代碼：00888請將答案填在答題紙相應地點上一、詞匯和語法（本大題共20小題，每題1分，共20分）依據(jù)句子的意思選擇一個正確的答案，錯選、多項選擇或未選均無分。1._brokedownagainbutluckilytheyknewhowtofixit.A.CliffsandAlscarB.CliffandAlscarsC.CliffsandAlscarsD.CliffandAlscar2.Ihavesomuchworktodothataholidayformethisyearis_.A.outofquestionB.outofaquestionC.

2、outofquestionsD.outofthequestion3.Thelighteranobject,the_itmoves.A.freerB.morefreelyC.morefreeD.freelier4.ThefoodthatMarkiscookinginthekitchen_delicious.A.smellsB.issmellingC.hassmelledD.hasbeensmelling5.Ioftenheardhim_thathisfamilywaswelldescended.A.saidB.sayC.tosayD.tobesaid6.They_outbecausethelig

3、htison.A.mustnthavegoneB.maynothavegoneC.cannothavegoneD.neednthavegone7.Iwasillthatday.OtherwiseI_partintheparade.A.wouldtakeB.wouldhavetakenC.tookD.hadtaken8.Getmeahammerfromthekitchen,_?A.willyouB.wouldyouC.shallyouD.doyou9.Weareinaposition_wemaylosealargesumofmoney.A.whereB.whenC.whichD.that10.A

4、llyouneedtodo_theform.A.fillinB.fillsin第1頁C.aretofillinD.istofillin11.Theyhavegotinto_troubles.A.monetaryB.affluentC.financialD.miserable12.Hesoon_hisfortune.A.confusedB.costC.paidD.consumed13.Hedreamsto_hisgoalofservinginthearmy.A.pertainB.attainC.retainD.maintain14.A_componentofanydemocracyisafree

5、labormovement.A.vitalB.visualC.soleD.single15.Hehasanunusual_oflife.A.conceptionB.lookC.philosophyD.science16.Theclerk_thejudgebylookinguprelatedprecedents.A.resistedB.assistedC.handedD.supported17.Thedocumentrequires_changes.A.substantialB.strongC.authenticD.stable18.Thegovernmentis_aneweducationpo

6、licy.A.expressingB.formulatingC.definingD.voicing19.Apoormemory_hereffortstobecomeanactress.A.encouragedB.accomplishedC.frustratedD.devoted20.Letsfixa_dateforthenextmeeting.A.infiniteB.plainC.distinctD.definite二、完形填空(本大題共10小題，每題1分，共10分)從選擇項中選擇一個最合適短文的選項，錯選、多項選擇或未選均無分。Severalregionsintheworldaresubje

7、ct21stormswhicharesoseverethattheycausedamageonatremendous第2頁cyclone.Thetermhurricaneis23forstormsthatoccurintheNorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:inacyclone,thewind24inaclockwisedirection;inahurricane,thewinddirectioniscounter-clockwise.Butcyclonesandhurricaneshaveoneomin

8、oussimilarity.25thedamagetheycauseonlandandatsea,theyareidentical.Australiaundergoesanumberofcycloneseveryyearalongitsnortherncoast,whichfacesIndonesia.Thecyclones26mainlyinDecemberandJanuary,thesummermonthsinthesouthernhemisphere.UsuallytheAustraliancyclonesdontcausegreatdamagebecauseAustraliasnort

9、hernterritoryhasvastemptyregionsthatarevirtually27.Therearefewcoastalcities.Whenacyclone28moveinlandfromthesea,itusuallyblowsitselfoutwithoutstrikinganyinhabitedarea.29,in1917thesmallcityofTownvillewasseverelydevastatedbyacyclone.Therewasapublicoutcryaboutit.Peopledemandanadequate30system.E-versince

10、thenthemeteorologicalbureauhasregularlyissuedalarmsinadvanceofeveryseriouscyclone.21.A.toB.forC.ofD.on22.A.rangeB.scaleC.regionD.area23.A.madeB.calledC.meantD.defined24.A.circlesB.circulatesC.flyD.circuit25.A.InthatB.IntermsofC.ExceptforD.Alongwith26.A.occurB.riseC.raiseD.foster27.A.populatedB.deser

11、tedC.unpopulatedD.undeserted28.A.couldB.doesC.wouldD.should29.A.FurthermoreB.HoweverC.ConsequentlyD.Frequently30.A.warningB.helpC.safetyD.weather三、閱讀理解（本大題共10小題，每題2分，共20分）閱讀下邊的短文，從A、B、C、D四個選項中選出一個最正確答案填空或答題，錯選、多項選擇或未選均無分。Passage1Theflyingfoxisnotafoxatall.Itisanextralargebatthathasgotafoxshead,andth

12、atfeedsonfruitinsteadofinsects.Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravelingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothetreetowardsunrise,theyquarrelamongthemselvesandfightforthebestplacesuntillong

13、afterdaylight.Flyingfoxeshavebabiesonceayear,givingbirthtoonlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreastwherevershegoes.Latersheleavesithangingup,andbringsbackfoodforittoeat.Sometimesababybatfallsdowntothegroundandsqueaks（尖叫）forhelp.Thentheolderonesswoop（俯沖）downandtrytopickitup.Iftheyfa

14、iltodoso,itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundatthefootofatree.31.Whichofthefollowingstatementsistrue?第3頁A.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirsize.B.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirappea-rance.C.Thereisnodifferencebet

15、weentheflyingfoxandtheordinarybatinthekindoffoodtheyeat.D.Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthewaytheyrest.32.Flyingfoxestendto_.A.doubletheirnumbereveryyearB.fightandkillalotofthemselvesC.movefromplacetoplaceconstantlyD.losealotoftheiryoungHowdoflyingfoxescarefortheiryoung?A.

16、Theyonlycarefortheirownbabies.B.Theysharethefeedingoftheiryoung.C.Theyhelpwhenababybatisindanger.D.Theyoftenleavehomeandforgettheiryoung.Passage2Theimpactofe-commerceishappeninginphases.Initsfirstphase(19941997),e-commercewasaboutpresence:makingsurethateverybodyhadaWebsite,meetingthedemandthateveryc

17、ompany,largeorsmall,getoutthereandhaveatleastsomethingontheInternet.Peoplewerentquitesurewhytheyweredoingit,buttheyknewthattheyhadtohaveanonlinepresence.Thesecondphase(19972000)ofe-commercewasabouttransactionsbuyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflowandgrossrevenue.Someoftha

18、twasthematchingofbuyersandsellerswhowouldneverhavefoundeachotherinthepast.SomeofthatwassimplytakingtransactionsthatwouldhavebeendonethroughpaperpurchaseordersandsayingthatthisbusinesswasdoneontheInternet,althoughthemeaningofthatchangewasquiteinsignificant.Butinthisphase,theannouncementswereallabouto

19、rderflowatanycost:why-sell-it-when-you-can-give-it-awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuchasValueAmerica,areeithergasping,havegaspedtheirlastbreath,orareflailingaboutinaseaofredink.Today,e-commerceisenteringthethirdphase(2000-?),withafocusonhowtheInternetcanimpactprofitabili

20、ty.Andprofitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggrossmargins.Wecallthisphasee-business,anditincludesalltheapplicationsandprocessesenablingacompanytoserviceabusinesstransaction.Inadditiontoencompassinge-commerce,e-businessincludesbothfront-andback-officeapplicationsthatformthec

21、oreofengineformodernbusiness.Thus,e-businessisnotjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:itstheoverallstrategyofredefiningoldbusinessmodels,withtheaidoftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:“ForgetB2BandB2C,E-businessisaboutP2Ppathtoprofitabil

22、ity.”34.Between1994and1997,companiesbuilttheirwebsitesmainlybecausethey_.第4頁A.wantedtofindmorecustomersB.hadnootherthingstodoC.wantedtoshowtheirexistenceonInternetD.felttheInternetwasquiteinterestingThephrase“thefirstmovers”inparagraph2mostprobablymeans_.A.thefirstmotivationsforthecompaniestotakee-c

23、ommerce.B.theearliesttransformationoftransactionsfrompaperorderstoe-commerce.C.thefirstcompaniesthathavefailedinthefieldofe-commerce.D.theearliestcompaniesthatgetinvolvedine-commerce.Theearlieste-commercebeganintheyearof_.A.1994B.1997C.1999D.2000Whatdoesthelastsentenceinthepassagemostprobablymean?A.

24、B2BandB2Carenolongersuitablee-businessmodels.B.Theaimoftakinge-businessistoearnmoreprofit.C.Ebusinessisbynomeansagoodwayofgettingprofit.D.P2Pisthemostsuitablee-businessmodel.Passage3Forsometimepastithasbeenwidelyacceptedthatbabies-andothercreatures-learntodothingsbecausecertainactsleadto“rewards”;an

25、dthereisnoreasontodoubtthatthisistrue.Butitalsousedtobewidelybelievedthateffectivereward,atleastintheearlystages,hadtobedirectlyrelatedtosuchbasicphysiological(生理的)“drives”asthirstorhunger.Inotherwords,ababywouldlearnifhegotfoodordrinkofsomesortofphysicalcomfort,nototherwise.Itisnowclearthatthisisno

26、tso.Babieswilllearntobehaveinwaysthatproduceresultsintheworldwithnorewardexceptthesuccessfuloutcome.Papousekbeganhisstudiesbyusingmilkinthenormalwayto“reward”tostudythechildrensresponsesinsituationswherenomilkwasprovided.Hequicklyfoundthatchildrenasyoungasfourmonthswouldlearntoturntheirheadstorighto

27、rleftifthemovement“switchedon”adisplayoflightsandindeedthattheywerecapableoflearningquitecomplexturnstobringaboutthisresult,forinstance,twoleftortworight,oreventomakeasmanythreeturnstooneside.Papousekslightdisplaywasplaceddirectlyinfrontofthebabiesandhemadetheinterestingobservationthatsometimestheyw

28、ouldnotturnbacktowatchthelightscloselyalthoughtheywould“smileandbubble”whenthedisplaycameon.Papousekconcludedthatitwasnotprimarilythesightofthelightswhichpleasedthem,itwasthesuccessthey第5頁wereachievinginsolvingtheproblem,inmasteringtheskill,andthatthereexistsafundamentalhumanurgetomakesenseoftheworl

29、dandbringitunderintentionalcontrol.38.Accordingtotheauthor,babieslearntodothingswhich_.A.aredirectlyrelatedtopleasureB.willmeettheirphysicalneedsC.willbringthemafeelingofsuccessD.willsatisfytheircuriosity39.InPapouseksexperimentbabiesmakelearnedmovementsoftheheadinorderto_.A.havethelightsturnedonB.b

30、erewardedwithmilkC.pleasetheirparentsD.bepraised40.Thebabieswould“smileandbubble”atthelightsbecause_.A.thelightsweredirectlyrelatedtosomebasic“drives”B.thesightofthelightswasinterestingC.theyneednotturnbacktowatchthelightsD.theysucceededin“switchingon”thelights四、單詞漢譯英（本大題共15小題，每題1分，共15分）依據(jù)給出的漢語詞義和規(guī)定

31、的詞類寫出相應的英語單詞。每詞的部分字母已給出。請將整個單詞寫在答題紙上。41.抵押v.&n.m_t_ge42.合同，契約n.c_tr_t43.商品，貨物n.m_ch_dise44.保存，保持v.r_t_n45.可用的，可獲取的adj.av_l_ble46.宣稱，認領v.&n.cl_m47.戰(zhàn)略，策略n.str_te_48.恫嚇，威迫v.thr_t_49.幸存，比,長命v.s_vi_50.采訪，接見，面試n.&er_51.地方，地點n.loca_52.賣主，賣方n.v_dor53.流行，錢幣n.c_rr_y54.試試，試圖，努力v.att_p_55.整理，安排v.arr_ge五、單詞

32、英譯漢（本大題共15小題，每題1分，共15分）marketsharenetlossearningspershare第6頁FederalExpresssearchenginesinformationnetworkclientdatabasesalestaxinformationtechnologywebserveron-lineorderhumanresourcesshoppingcartsmartcards六、英譯漢（本大題共5小題，每題2分，共10分）閱讀下邊的短文，而后把劃線的句子翻譯成漢語。Ithasbeenatumultuoustimefordot-comstart-ups.Infac

33、t,Gartner,Inc.estimatesthatover75%ofe-commercestart-upswillendinfailure.(71)Whileitistemptingtoblameprevailingmarketconditionsforthisfailurerate,thefactisthatearlyplanningultimatelydeterminesthepotentialsuccessorfailureofastart-up.Thiswhitepaperhelpsmanagersunderstandthecharacteristicsthatcontribute

34、tosuccessfulstart-ups.(72)Importantly,thisworkalsoincludesavaluablediagnosticsurveythathelpsentrepreneursquantifythestrengthofthebusinessandidentifyproblemareas.Onethingisclear:Therearealotofwaysforanewbusinesstogooutofbusiness.(73)Lossoffocus,aninabilitytofulfillcustomerordersorservice,andamismatchoftopmanagementwiththecorporateculturearebutafewcommonreasonsthatbusinessesfail.Toincreasethechancesofsuccess,managersneedtoconside