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1、 Welcome!Members of our team:Yiting WangXueqing ZhaoXiaoqin YangLi ZhangFanfan JiXingyan WangXuwen Wang Welcome!Members of our team: AgendaIntro & HistoryBusiness & ProductsMain MarketsMain CompetitorsFinancial HighlightsStrategic Planning AgendaIntro & HistoryBusinessIntro & HistoryIntro & HistoryH

2、ow much do you know about Nestl? Good Food, Good Life.How much do you know about NesWorlds No.1 Food & Beverages Company Nestl Head Office in Vevey, SwitzerlandCEO: Paul BulckeRank in Top500: 71Employees: 328,000Factories: 461 in 83 countriesR&D Networks: 27Worlds No.1 Food & Beverages History:Nestl

3、s Origin Founder: Henri Nestl (1814 - 1890)Nestls first infant milk cereal in 1867 History:Nestls OriginNestlHistory: 1867-1905 The first Nestl logo in 18681905Nestl and Anglo Swiss Condensed Milk Co. (new name after merger) FARINE LACTE: Condensed milk tins on display1867launched Farine lacteHistor

4、y: 1867-1905 The History: 1919-1938 1925Chocolate became an integral part of our business1929Merger with Peter, Cailler, Kohler Chocolats Suisses S.A.1934Launch of Milo1938Nescaf coffee was launchedNESCAF: Tin from 1938History: 1919-19381925NESCAFHistory: 1939-1975 1939Activities in the Western Hemi

5、sphere, the British Empire and overseas1943Nescaf coffee are serving in Europe and Asia1947 Nestl Alimentana S.A. (new name after merger with Maggi) 1948 Launch of Nestea and NesquikOLD FASHIONED: Chocolate bar from 1945History: 1939-19751939OLD FAHistory: 1976-1995 1977 Nestl S.A. (new company name

6、)Acquiring Alcon Laboratories Inc.1986 Creation of Nestl Nespresso S.A. 1988 Buitoni became part of our portfolio1990Cereal Partners Worldwide (joint venture with General Mills) 1991 Beverage Partners Worldwide (joint venture with Coca-Cola) 1993 Creation of Nestl Sources Internationales (2002: Nest

7、l Waters)History: 1976-19951977 1993 History: 1996-2003 1997 Creation of Nutrition Strategic Business Division (2006: Nestl Nutrition) 1998 Launch of Nestl Pure Life 2001 Merged with the Ralston Purina Company2003Acquired Mvenpick Ice CreamHistory: 1996-20031997 History: 2005-20092006Acquired Jenny

8、Craig and Uncle Tobys 2007 Acquired Novartis Medical Nutrition, Gerber and HenniezPETER BRABECK-LETMATHE visits a water facility in KenyaHistory: 2005-20092006PETER History: 2010-2011 2010 launched the Nestl Cocoa PlanCreation of Nestl Health Science and Nestl Institute of Health Sciences acquired K

9、raft Foods frozen pizza business.2011Acquired a 60% share in Hsu Fu Chi in ChinaAcquired a 60% share in the Yinlu Foods Group (Yinlu) in China History: 2010-20112010 2011More in This year: 2012 Work with the Fair Labor Association on our cocoa supply chain Launches coffee machine for small businesse

10、s in Europe CAF-STYLE COFFEE: A cappuccino at the touch of a button. Tops list of global companies cutting carbon emissions More in This year: 2012Work wBusiness & ProductsBusiness & Products14Products23456Bottled waterCerealsChocolate and confectioneryCoffeeCulinary,chilled and frozen foodDairy7Bab

11、y foods14Products23456Bottled waterCe89ProductsDrinksFood serviceHealthcare nutritionPetcareSport nutrutionWeight management101311Ice cream121489ProductsDrinksFood serviceHeNestl Infant Cereals The ideal weaning foodBaby foods & DairyA delicious evaporated milk A good source of calciumNestl Infant C

12、ereals The iTEXTADD CONTENTSTEXTADD CONTENTSBottled waterAffordable, safe, healthy hydration with a great taste. Weight managementJenny Craig, Inc. Bottled water & Weight managementTEXTADD CONTENTSTEXTADD CONTENPetcare & Sport nutritiona perfect balance of healthy ingredients a wide selectionPetcare

13、Sport nutritionPetcare & Sport nutritiona pHealthycare nutrition & Food servicebalanced nutrition to keep you going Healthycare nutritionGood qualityFood serviceHealthycare nutrition & Food sTEXTADD CONTENTS Chocolate confectionery0 grams of trans fat Culinary chilled frozen foodlight wafer texture

14、and delicious chocolate taste Chocolate & Culinary chilled frozen foodTEXTADD CONTENTS Chocolate CerealDrinksIce creamA delicious cereal made with whole grainmagical enjoyment you can feel good about. combine healthy real fruit and a delicious taste Cereal, Drinks & Ice creamCerealDrinksIce creamA d

15、elicioEnjoy quality moments every dayNescaf 3 in 1Nescaf CappuccinoNescaf ClassicCoffeeCoffeeEnjoy quality moments every daNescaf CappuccinoNescaf 3 in 1Nescaf Classicmedium-dark Roast a full flavorTheyre frothy and wonderful.amazingly easy tomakeCoffeeNescaf Nescaf 3 Nescaf mediUnique selling point

16、s1.High quality2.Reasonable price3.Well-known brand4.Strong R & D capability 5.Nestles ideaUnique selling points1.High quMain MarketsMain Markets28Main MarketsNorth AmericaEuropeAsiaAfricaAustraliaSouth America28Main MarketsNorth AmericaEur29NestlShareGrowthMergersInvestAcquisitionsThe World29NestlS

17、hareGrowthMergersInve30Investment In The WorldNestl Shuangcheng factory started production in Heilongjiang ProvinceHong Kong factory (dairy + ice cream) through acquisition of Dairy FarmNestl Erguna Factory started production (Inner Mongolia)Cumulative direct investment from Switzerland: RMB 8.3 bil

18、lionAdded Capacity at Nestl Shanghai Ltd30Investment In The WorldNest31Sales Growth value increase31Sales Growth value increaseMarket SalesAisamilk&coffeechocolate&candyprepared dishescooking aidsEuropemilk&cerealice creamwaterNorth Americacereal&liquid beverageschocolate&candypet-careMarket SalesAi

19、samilk&coffeeEur33Kit-KatCooking FoodIce CreamNestlePet-careDairy ProductsCandyMergers & Acquisitions In The World33Kit-KatCooking FoodIce Cream34In UKIn USAIn ChinaKit Kat sals are up 18 per cent this yearNestl has joined HWCF. Nestl Pure Life factories .Nestl Market Share Growing34In UKIn USAIn Ch

20、inaKit Kat Main CompetitorsMain CompetitorsCompetition12Products competitionMain competitorsCompetition12Products competitMain competitors12 One of the worlds largest consumer goods company34Leading food manufacturerglobal food and beverage leadersecond largest food and beverage company Main competi

21、tors12 One of the Products competitionNestls main products with different competitorsProductCompetitorCoffeeMaxwell of Kraft food company Ice CreamUnileverDrinkPepsiChocolateMars Products competitionNestls 39For coffee:VSUnified packaging and specificationa wide range of productsLocal characteristic

22、sPerfect mix of coffee, milk and a little sugarOriginated in Brazil in the 1930sdeliciously rich and balanced coffee39For coffee:VSUnified packagi40For ice cream:VSice cream brand is wallsworld market share of 17%.Acquisition of Dreyernatural ingredientsWorlds largest ice cream manufacturer40For ice

23、 cream:VSice cream br41For drink:VSvarious productscarbonated beveragevarious productsessential vitamins and mineralspackaging respects the environment41For drink:VSvarious productsFor chocolate:A wide range of chocolateInclude M&M S,DOVE, SNICKERS and Crispya well-balanced diet and active lifestyle

24、Contribute to the positive, world-renowned reputation of chocolate For chocolate:A wide range ofFinancial HighlightsFinancial Highlights雀巢公司英文presentation課件Earnings per shareIn CHFEarnings per shareIn CHF(a) Percentage derived from total number of registered shares. Registered shares represent 62.3%

25、 of the total share capital. Statistics are rounded, as at 31.12.2011.(a) Percentage derived from to雀巢公司英文presentation課件Income statementIncome statement雀巢公司英文presentation課件雀巢公司英文presentation課件雀巢公司英文presentation課件Reason of sustained growth Corporate vision and mission Strategic objective Trade markMe

26、rgers and acquisitionsOperating incomeincrease 4% per yearQuality of goodsSocial environment problemSecurityResponsibilityWarm mother loveNature and familyReason of sustained growth CFinancial dataSales by activity breakdownFinancial dataSales by activi雀巢公司英文presentation課件BalancesheetIn millions of

27、CHF200920102011Current assetsCash and cash equivalents273480577771Short-term investments258581897179Inventories7734792518140Trade and other receivables1230912083225286Prepayments and accrued income5897481902Derivative assets167110111799Current income tax assets10459562058Assets held for sale28112033

28、8Total current assets389973987064173BalancesheetIn millions of In millions of CHF200920102011Non-current assetsProperty plant and equipment215992143844085Goodwill275022703153761Intangible assets6658772816684Investments in associates8693791416605Financial assets3949636614840Employee benefits assets23

29、0166252Current income tax assets21390100Deferred tax assets220219114281Total non-current assets7104672644150605In millions of CHF200920102011General trend200911091620101116412011214781Total assetsGeneral trend20091109162010111Comparison of revenueIn millions of USDComparison of revenueIn millioCompa

30、rison of profitIn millions of USDComparison of profitIn millionComparison of total assetsIn millions of USDComparison of total assetsIn mStrategic PlanningStrategic PlanningUnmatched product and brand portfolio Innovation & Renovation Wherever, whenever, however Nutrition, Health and Wellness Nestl

31、Roadmap to Good Food, Good LifeGrowth driversCompetitive advantagesOperational pillarsEmerging markets and PPPOut-of-home leadershipPremiumisationUnmatched R&D capability Unmatched geographic presencePeople, culture, values and attitude Consumer communication Operational efficiency Unmatched product

32、 and brand In63Business Principles 1. Nutrition, Health and Wellness 2. Quality Assurance and product safety 3. Consumer Communication4. Human rights in our business activities 5. Leadership and personal responsibility 6. Safety and health at work 7. Supplier and customer relations 8. Agriculture an

33、d rural development9. Environmental sustainability 10. Water63Business Principles 1. Nutr Click to adTo the world school-age children nutrition, health and happiness of life to expand education pland title in here In Africa, set up a research and development center Create Shared value award, reward

34、every two years a promote solve nutrition, water management and agricultural community development innovation action 23The three new measures1 Click to adTo the w“Youku and Potatoes ” They hope that through youku potatoes in video marketing resources, deepen nestle and Chinese consumers brand commun

35、ication.(10,8,2012)“Youku and Potatoes ” T Plan next year in xiamen and the dongguan to open two r&d center.Increase investment in China(10,18,2012) Plan next year in xiamen and 4 C Experts and colleagues do 4 c general management rulesfree training for the coffee fammers yunnan. To promote Coffee production, processing and trade sustainable development4C-Command Code for the Coffee Community, Coffee Community (10,29,2012) 4 C Expe

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