管理信息系統(tǒng)課件及-小組作業(yè)-mr.wangs

HowstrategicISaddcompetitivenesstopotterycompany?——analysis&suggestion

Arealexample:Denby

WhereIsDenby?TakeadvantageofTheFullServiceandregistrationOnceyouhaveregisteredwithus,wewillletyouknow12monthsinadvanceifweplantodiscontinueyourdesign.we'llevenmakeanycurrentitemforyouattheendofthenoticeperiodifwe,orourretailpartners,don'thaveitinstock.Others:VisitorCenter:InteractiveCustomerService:ProductCareOurSuggestionofStrategicInformationSystems

forMr.Wang’sPotteryCompanyWebsiteOrganizationalRestructuringBusinessProcessRestructuring

(IT-oriented)Customization

Theroleplayedbywebsitesforcompanies:

1.vidingcustomerswithtimelyandefficientservices.4.enablingcompaniestoexpandbusiness,i.e.,todisseminateproductsinformationindetail,motingcompanies'vidingcustomersandstaffwiththefunctionofpersonalizinginformation.OrganizationalRestructuringMoreflattenedHighlyintegratedMatrixorganization

MoreflattenedUseIStodeclinemiddlemanagementandincreaseunskilledjobsHighlyintegrated

Useintranettohelptheinfocurrentsflowsmoothlyandeasilyamongdifferentdepartmentsofthecompany,thushighlyintegratingalldepts.andincreasingefficiency.MatrixorganizationThecompanycanadoptMatrixorganizationtostreamlineitsbusinessprocesssupportedby“ainfopool”，whichprovidesaplatformforartiststoexchangetheircreativeinspirationsEg:projectmanagementBusinessprocessrestructuring

(IT-oriented)theprocessofprocurementtheprocessofmanufacturetheprocessofsalestheprocessofR&Dtheprocessofcustomerservice

theprocessofprocurement

searchthesupplierautomaticallyaccordingtotherequirementsJITdeliveryminimizethecost

theprocessofmanufacture

outsourceuseIStocontroltheproductlinee.g.automaticallycontrolthetemperatureandothercrucialfactorsintheprocedurestheprocessofsalesportalwebsiteforcustomerstomakeon-linepurchaseprovidefrequentcustomers(e.g.hotels)withthenewestmodelsviae-mailE-periodicaltheprocessofR&D并行工程圓桌財務人員設計人員分析人員信息人員其他設備人員市場人員制造人員顧客供應商制造小組theprocessofcustomerserviceCRM:Database&Datamining

Aftersaleservice:ProductCare

DealingwithcustomercomplaintsQuickandpoliteresponseviaE-mail,manualcalltothecustomer’scomplaints.CustomizationOperationprocessrelatedtocustomerties

DifferentiationDatamining

Interactivedesigning(VisitorCenter)Operationprocessrelatedtocustomerties

UseCI(customerinvolvement)systemtostreamlinethedesignandmanufactureprocedurestomeettherequiredstandard.Makeimmediateimprovementaccordingtothecustomers’changingdemand.DifferentiationBtoBMr.Wangcanexpandhisbusinessfrompersonalcustomertobusinesscustomer,suchashotels,restaurant.Ahotelfocusesontheharmoniousfeelingoftheceramicornaments.Consideringthis,Mr.Wang’scompanymaydevelopaseriesofpotterieswhicharesuitableforhotel’sexpectedatmosphere.BtoCHighprofitableProfitableLowprofitableDataminingSophisticateddataminingsoftwaretoolsfindpatternsinlargepoolsofdataandinferrulesfromthem.Theapplicationsofdatamininginclude:identifyingindividualsororganizationsmostlikelytorespondtoadirectmailing;determiningwhichproductsorservicesarecommonlypurchasedtogether,suchascupsmadeofchinaandthefinetea;predictingwhichcustomersarelikelytoswitchtocompetitors;identifyingwhichtransactionsarelikelytobefraudul