商務(wù)英語-Marketing Strategy市公開課一等獎省名師優(yōu)質(zhì)課賽課一等獎?wù)n件

BusinessEnglishOfficeSeptemberBusinessEnglish（Ⅲ）CourseCode:5302Unit3MarketingtheproductMarketingStrategiesScopeVocabularyStudyMarketingStrategiesMarketingPlanHomework

VocabularyStudyFindoutthecollocationsinPartbonP.34

offer減價、優(yōu)惠latestoffers最新優(yōu)惠（商品）specialoffers特價商品，特賣Theyhaveanoffer

onsugaratthemoment.Thissoftwareisonofferthisweek.deal(短期內(nèi)）降價，優(yōu)惠

toget/offeradeal(onsth.)Theairlineisofferingdealsonflightsthismonth.Igotagood/anexcellent

dealonthecar.sector領(lǐng)域，部門，行業(yè)service-sectorjobsthebankingsectorthebusinesssectortouristindustrymanufacturingindustry制造業(yè)segment分部，部門，細分市場theservicessegmentthehealth-caresegmentthe

low-pricedluxurymid-pricedsegmentmarketsegment細分市場marketsegmentation市場細分Compatible兼容

patibilityThenewsystemwillbecompatiblewithexistingequipment.

compatibilitywithsb/sth.

compatibilitybetweenAandBchain連鎖，連鎖店achainofrestaurants/storesafast-food/hotel

chain

mid/High-range中、高檔/端purchase購置，采購equipmentpurchasea50million

purchaseofthehotelmakeapurchasepurchaser:buyer買主purchasingmanager采購經(jīng)理purchasingpower購置力

Stock庫存afastturnoverofstock庫存周轉(zhuǎn)beinstock→beoutofstocktoreduceselloffgetridofstock

MarketingStrategiesReadPartconP.34formarketingstrategies.

MoreTypesofMarketingStrategyReadPartbonP.36foranotherfourtypesofmarketingstrategies

Ambushmarketing埋伏式營銷Guerrillamarketing游擊營銷ViralmarketingwordofmouseBlitzmarketing閃電式Y(jié)oucandoit—havingaplanWhatisamarketingplanlike?I.ExecutiveSummary

摘要、概述II.SituationAnalysis

情況分析

CompanyAnalysisMarketplaceAnalysisCompetitionAnalysisCustomerAnalysisSWOTAnalysisIII.Objectives

目標MarketingPlanIV.MarketingStrategy

營銷策略

Product:whattosell?Place:wheretosell?Price:howmuchwillyoucharge,why?Promotion:howwillyoureachthemarket?V.OrganizationandImplementation

組織和實施VI.EvaluationandControl評定和控制VideoWatchingWatchthevideoandfindout:

WhatstrategiesforATDTraveltodothemarketing?/v_show/id_XNDQ3NDY4OTA0.htmlGroupDiscussionHowtodothemarketingforyourtravelagency?Discussion①Whatdoesyourcompanydo?②Whatareyourproductsorservices?

(price,features,benefits,USP…)③Whoareyour(potential)customers?④Whichstrategywillyouchoose?⑤Wherewillyousellormarket?⑥Howwillyoureachandcommunicatewithyourcus