上海寶山顧村小辣椒北郊廣場

上海寶山顧村綠地北郊廣場三期概念方案ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai目錄

CONTENT01表現(xiàn)圖Renderings02前期分析Projectanalysis場地位置siteposition區(qū)位分析siteanalysis周邊交通surroundingroads客流方向directionofpassenger?ow03商業(yè)定位BusinessPosition整體定位siteposition主題定位theme04概念分析DesignConcept整體定位generalorientation功能策略functionstrategy差異化定位diferentation05案例研究CasesStudies05總圖設(shè)計MasterPlan01表現(xiàn)圖RenderingsGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案整體鳥瞰圖

Bird-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiAB

區(qū)鳥瞰圖ABBlockBird-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiD

區(qū)鳥瞰圖

DBlockBird-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiA

區(qū)鳥瞰圖A-BlockBird-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiA

區(qū)沿街透視圖ABlockStreet-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiB

區(qū)沿街透視圖BBlockStreet-View上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiB

區(qū)中心廣場BBlock

CentralPlaza上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,ShanghaiB

區(qū)中心廣場BBlockCentralPlaza上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai02前期分析Project

AnalysisGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案場地位置

siteposition上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai場地位置

siteposition上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai區(qū)位分析

siteanalysis場地西側(cè)距離軌道七號線顧村公園站約

1.3

公里，交通相對便利。場地南側(cè)緊鄰顧村公園。作為上海環(huán)城生態(tài)規(guī)劃系統(tǒng)上的重要組成部分，顧村公園的建成將為市民提供一個休閑娛樂的場所，同時也會為該項目吸引大量客源。場地位于未來顧村東西兩大居住區(qū)的連接樞紐點上，西側(cè)為菊泉新城等示范居住區(qū)基地，東側(cè)是新開發(fā)的

6、7、8

號地塊中高檔住宅區(qū)及泰和新城等老居住區(qū)。場地周邊由居住區(qū)環(huán)繞，可充分發(fā)揮商業(yè)的集聚力強、輻射面廣的特點。Thesiteisabout1.3kmawayfromLine7GucunParkStation.GucunParkislocatedonthesouthofthesite.

AsanimportantpartofShanghaiecologicalplanningofcitysystems,GucunParkwillbecomeaplaceofleisureprovidedtothepublic.Itwillalsoattractlargenumbersoftouristsfortheproject.Thesiteislocatedintheconnectionpointoftwolargehousingestates.OnthewestisJuquanNewCityresidentialarea.Ontheeastarethenewly-developedNO.6,7and8residentialpartsandotheroldresidentialareas.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai周邊交通

surroundingroads上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai客流方向

directionofpassenger?ow上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai03商業(yè)定位BusinessPositionGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案整體定位

generalorientationAIMOF

THECLIENT1.Buildregionalcommercialcenter.2.Designwithfunctionality,thematicandiconic.BuilditasthenewbusinessmodelinthenorthofShanghai.3.Maximizethevalue.Puttheretailforsaleonthe?rstandsecond?oor,

andputtheretailownedbytheclientonthetop.Setseperatedentranceforbigstoresonthetop.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai整體定位

generalorientationAIMOF

THEPEOPLE1.

Thedesignofthisprojectneedstotakefullyaccountoftheparticipationofthepublicinthepresentcaseandavarietyofpossibilities.2.Outstandingimageofthecitywouldbeanidenti?cationofthesurroundingareas.

Atthesametimeitwillenhancethepeople'ssenseofidentitytotheresidentialarea.3.

Thetypesofoperationneedtomeettheneedsofdifferentconsumergroups.

Theprojectneedtoaccommodateavarietyofformsofconsumptionco-exist.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai整體定位

generalorientation上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai整體定位

generalorientation特點CHARACTERISTICS1.緊鄰劉行地鐵站closetothesubwaystation2.以集中商業(yè)為主，街鋪為輔mainlyarefocuscommercialspace,andthecommercialstreetisminor3.龍湖天街的品牌效應(yīng)龍湖天街LonghuStreetthebrandeffectofLonghuStreet4.周邊區(qū)域成熟度較弱maturityofperipheralareasisweak特點CHARACTERISTICS？1.位置優(yōu)越，是由滬太路進入寶山區(qū)域的首站商業(yè)體綠地thefirstcommercialcomplextoseewhileenterBaoshanDistrictalongHutaiRoad2.東西兩側(cè)緊鄰大型居住區(qū)域，區(qū)域入住率成熟度較高北郊廣場OurProjecttwobigresidentialareasontheeastandwestsideofthesite3.臨街面長，有較好的展示性longfacadealongtheroad4.人流引入主要依靠滬太路和周邊社區(qū)，缺乏獨特的品牌定位來吸引其他的客源lackofuniquestrategytoattractothercustomerflow特點

CHARACTERISTICS1.緊鄰顧村公園地鐵站綠地正大繽紛城GreenlandColorfulCityclosetothesubwaystation2.先發(fā)優(yōu)勢上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai整體定位

generalorientation目標消費人群TARGETCONSUMERS周邊居住區(qū)居民，顧村公園游客，辦公人群residentsofsurroundingresidentialareas,Gucunparkvisitors,officegroup場地整體呈南北向狹長狀，沿荻涇河展開，面對東西兩側(cè)的大型居住區(qū)有著較完整的展示面。相比較于緊鄰地鐵站的綠地正大繽紛城和龍湖天地，本地塊的優(yōu)勢在于距居住區(qū)較近，交通便利，同時擁有充足的濱河景觀面，便于發(fā)展區(qū)域級的主題性商業(yè)，使人們在購物的同時享受到優(yōu)美的自然景觀，商業(yè)空間附帶有公共活動空間的功能，能夠?qū)⑸虡I(yè)活動與人們的日常生活更加緊密地聯(lián)系起來。周邊居住區(qū)居民

residents顧村公園游客辦公人群GucunParkvisitorsofficecrowd顧村公園游客

GucunParkvisitors周邊居民

residents辦公人群

officecrowd上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai主題定位

theme上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai主題定位

theme上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai主題定位

theme主題定位

——兒童體驗THEME

-KIDS

EXPERIENCE上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai整體定位

generalorientationHIGH高綠地正大繽紛城GreenlandColorfulCity本項目OurProjectPRICE價格龍湖天街LonghuStreetLOW低MASS大眾HIGH-END(DESIGNER)設(shè)計師品牌FASHION

DEGREE時尚度上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai04項目特色CharacteristicsGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案業(yè)態(tài)特征

typesofoperation業(yè)態(tài)特征TYPESOFOPERATION知名時尚潮牌的引入國際知名大賣場（超市）的引入大眾流行的美食廣場的介入well-knownfashionbrandswell-knownsupermarketspopularfoodcourtgymnasiumandKTVcinema健身中心、量販

KTV

休閑娛樂相結(jié)合特色電影院的入住商務(wù)餐、正餐、特色餐飲、休閑餐飲的導(dǎo)入businessmeals,dinner,

specialrestaurants,casualdining上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation潮流購物規(guī)模：15000-18000

平方米商品類型：時尚商潮，特色輕餐飲，品牌餐飲聚集人氣的區(qū)域之一MiniShoppingmallsize:1,5000-18,000sqmtypesofgoods:fashionbrandwayofgatheringpedestrian?ow上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation大型生活超市規(guī)模：21，000

平方米商品類型：大型主力店，帶動消費人流聚集人氣的區(qū)域之一WAL-MARTsize:2,1000sqmtypesofgoods:anchorshopwayofgatheringpedestrian?ow上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation美食廣場規(guī)模：1000-2000

平方米商品類型：匯聚地方精美小吃，經(jīng)營品種繁多聚集人氣的區(qū)域之一FOODCOURTsize:1,000-2,000sqmtypesofgoods:differentkindsoflocalsnacksusedasonewayofgatheringpedestrian?ow上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation電影院規(guī)模：3500-4000

平方米4-5

個影廳考慮設(shè)置一個

IMAX

影廳主題性、個性化裝修CINEMAsize:3,500-4,000sqm4-5auditoriums,includingaIMAXauditoriumthematic,personalizeddecoration上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation健身中心

GYMNASIUM量販KTV上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)特征

typesofoperation商務(wù)餐、正餐、特色休閑餐飲

BUSINESSDINING,CASUAL

DINING,LOCAL

SNACKS上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai業(yè)態(tài)配比建議：ADVICEFOROPERATION

TYPES：餐飲餐飲：45%-55%零售：15%-20%restaurants:

45%-55%retail:15%-20%零售休閑娛樂：20%-25%配套服務(wù)：5%-8%entertainment:20%-25%servicefacilities:5%-8%休閑娛樂配套服務(wù)店鋪類型建議：ADVICEFORRETAIL

TYPES：主力店、次主力店：35%-40%其他為一般性店鋪anchorstores&sub-anchorstores:

35%-40%othersarenormalstores上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai建筑特征

architecturecharacterSEAMLESSFLOWWe

hopetointegratearchitectureandsurroundingenvironment.The?owshapecanattractpedestriansintothesiteandconnectdifferentpartsofthebuildingsatthesametime.Thiswillbringmorevitalitytotheretailspace.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai建筑特征

architecturecharacterTHEMEDCOMMERCIAL

LANDMARKWe

hopetousethesamelanguagetoenhancetheiconiccharacteristicoftheretail,makeathemedcommercialcenterandbuildtheuniquebrandofthedistrict.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai05概念分析ConceptDesignGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案用地價值邊界分析

analysisofthelandboundary用地價值邊界分析ANALYSIS

OF

THELANDBOUNDARY臨街邊界BOUNDARYALONG

THEHUTAI

ROAD——場地南北狹長，面向西側(cè)的居住區(qū)有著較長的展示面，有利于商業(yè)展示；但由于西側(cè)的滬太公路是南北向通車的主要城市道路，寬度60米，空間上將居住區(qū)與場地隔開，同時車輛噪音對周邊污染較大。臨河邊界BOUNDARYALONG

THERIVER——水景周邊通常是人們休憩娛樂的主要場所，場地東側(cè)緊鄰荻涇河，適宜充分利用水景，營造集購物、餐飲、娛樂為一體的濱水休閑空間。臨南北向道路邊界BOUNDARYALONG

THEEAST-WESTROAD——場地北側(cè)的寶安公路和緊鄰南端的顧北路，是場地與東側(cè)居住區(qū)的主要聯(lián)系紐帶。目前場地中段尚缺少與東側(cè)的連接點。上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai功能策略

functionstrategy功能策略

FUNCTIONSTRATEGYAs

theterrain

is

narrow,

we

considerto

dividethesite

into

threeparts,

withdifferentdeveloping

strategies.針對狹長的地形，我們考慮將場地分為三段處理，每段形成各自獨特的發(fā)展策略。1.

中部的沃爾瑪入駐后，將帶動B1-2地塊和C地塊的發(fā)展，形成以生活購物+娛樂休閑為主題的消費節(jié)點。1.Wal-Martin

themiddlewilldrivethedevelopment

of

B1-2

block

andC

block,forming

thenode

themed

shopping&

entertainment.2.

Theoffice

buildingblock

on

thenorthhasa

closerelationshipwiththe

A2-1

block.As

theretailin

A1

block

han’t

been

soldout

much,

we

needto

consider

using

thefunctionset

of

A2-1to

drivethedevelopment

of

theentirenode.3.D

blockis

dividedwiththeother

sitesby

Gubei

Road.We

thinkthat

theblockshould

bea

unique

and

indispensable

business

formatto

ensureits

neighboringtourist

attraction.2.

北側(cè)辦公區(qū)與A2-1地塊有著較為緊密的聯(lián)系，由于目前A1地塊的商業(yè)出售較少，需考慮通過A2-1的功能設(shè)定來帶動整個節(jié)點的發(fā)展。3.

南端D地塊位置相對獨立，由于西側(cè)緊鄰顧村公園，北側(cè)的顧北路將其與其他地段分隔開，我們認為應(yīng)當為該地塊設(shè)定一個獨特而必不可少的商業(yè)業(yè)態(tài)，來保證其對周邊客源的吸引力。OfficeBuildingDA2-1B1-2WalmartC上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai過程草圖

originalsketch上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai最終草圖

?nalsketch上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai最終草圖

?nalsketch上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai差異化定位

diferentiation差異化定位DIFERENTIATIONA2-1地塊——與北側(cè)A1地塊辦公區(qū)結(jié)合成為整體，向辦公區(qū)開放，以精品時尚購物+濱河休閑為主題，將IMAX影院布置在場地中心，同時加入小型購物中心，成為該地塊吸引客源的主要功能元素。穩(wěn)定的客源也將帶動辦公區(qū)的活力，激活周邊人氣。We

hopetocombinethesitewiththenorthcampusasawhole.Buildingsinthesiteopentotheworkarea,withaboutiquefashionshopping+riverfrontrecreationtheme.

TheIMAXtheaterispositionedinthecenterofthefield,whileaddingasmallshoppingmallinthesouth,whichwillbecomethemainfunctionalelementsoftheplottoattracttourists.Stablecustomerflowwillalsodrivethevitalityofsurroudningarea.影院IMAXIMAXtheater購物中心shoppingmallKTV上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai差異化定位

diferentiation差異化定位DIFERENTIATIONB1-2地塊——以連續(xù)封閉的邊界面向地塊北側(cè)的未拆除部分。建筑環(huán)繞著中心廣場向沃爾瑪開放，通過多處設(shè)置連廊來加強建筑的整體聯(lián)系，人們可以通過廊道穿行到各個部分。我們希望控制該地塊的建筑密度，使建筑形體在水平向舒展；同時研究各個空間位置的視線與河濱的關(guān)系，以保證人們在購物的同時充分享受沿河景觀。該地塊主要以生活購物、餐飲娛樂+濱河休閑為主題。生活購物shoppingThecontinuousclosureofthebuildingfacesnorthofthesitewhichhasn’tbeenremoved.

ThebuildingwiththeplazainthecenteropenstowardsWal-Mart.We

setthroughacorridortostrengthenoverallcontacts.Peoplecantravelthroughthecorridorstodifferentspaces.We

wanttocontrolthesite'sdensity,

extendingthebuildinginthehorizontaldirection.

Atthesametimewestudythesightofthespaceindifferentpositiontoletpeopleenjoythelandscapewhileshoppingintheplaza.Themainthemeofthesiteisshopping,dining,餐飲娛樂restaurantsentertainmentandleisurealongtheriver.濱水休閑leisurealongtheriver上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai差異化定位

diferentiation差異化定位

DIFERENTIATIOND地塊——由于D地塊位于滬太路通往寶山區(qū)的主要入口位置，我們希望將D地塊建筑打造成為北郊廣場項目的地標建筑。將建筑與地景充分結(jié)合,獨特的造型可以給人們留下深刻印象，吸引更多消費人群關(guān)注的同時，結(jié)合兒童產(chǎn)業(yè)的優(yōu)勢，必將能夠充分挖掘該地塊的商業(yè)價值。AsDplotislocatedinthemainentranceofHutaiRoadtoBaoshanDistrict,wehopetoletitbecomethelandmarkofNorthernSquareProject.

Thefullcombinationofarchitectureandlandscapewithauniquestylewillbeabletoimpresspeopleandattractmoreconsumers.Wedefinethefunctionofthispartas“children’sworld”soastodevelopthevalueofit.意象圖片上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai差異化定位

diferentiation差異化定位DIFERENTIATIOND地塊——定位1周邊居住區(qū)客源年齡覆蓋各個階段，多以家庭為單元，兒童的發(fā)展是家庭中比較關(guān)注的問題。兒童產(chǎn)業(yè)具有連帶消費多、持續(xù)性強、對樓層和位置要求不高，且易匯聚人氣的特點，能為購物中心帶來一大批家庭型消費人群，并形成持續(xù)不斷的規(guī)律性客群，或?qū)⒊蔀轶w驗式消費的突圍點。發(fā)展得較為成熟的兒童品牌企業(yè)，如金寶貝早教中心Gymboree，寶大祥青少年兒童購物中心等，均可成為該地塊考慮的入駐品牌?！吧虡I(yè)地產(chǎn)+兒童體驗”主題符合“家庭式停留消費”的模式，可以為該地塊帶來更大商機。定位2考慮國美或蘇寧等大型零售連鎖企業(yè)的入駐以及大型超市的入駐，我們將D地塊體量打散，保證功能上可分可合，更加靈活。Peoplelivinginsurroundingresidentialareasareagedindifferentstages,theunitofwhichisususallyafamily.

Asaresult,thedevelopmentofchildreninthefamilyismoreimportant.Children'sindustrycanbringahugeandstabilizedamountofcustomerstothesiteandwillbecomeasolutionwhichcanbetakenintoconsideration.We

alsosuggesttointroducesomefamousbrandsofchildren’sindustrysuchasGymboreeandBaodaxiang.We

alsoadvisethatbigretailcompanieslikeGOMEandSUNINGcouldbeintroducedintooursite,aswellasotherbigsupermarket.Sowebreakthevolumeintosmallerpartssoastogivemorepossibilities.上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai04案例研究CaseStudyGreenlandNorthernSquareDesignConcept

上海寶山顧村綠地北郊廣場概念方案案例參考

casesstudy武漢萬達楚河漢街WANDAHAN

COMMERCIAL

PEDESTRIAN

STREET,

WUHAN區(qū)位：

武漢中央文化區(qū)建筑規(guī)模：

300000

平方米業(yè)態(tài)：餐飲，快時尚，書店，琴行，蠟像館Position:

WuhanCentralCulture

Tourist

AreaBuilding

size:

300,000sqmFunction:

Restaurant,Fashion,Bookstore,MusicalInstrumentStore,Wax

Museum上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy在沿水一側(cè)空出景觀廣場，為線性流線提供景觀節(jié)點武漢萬達楚河漢街WANDAHAN

COMMERCIAL

PEDESTRIAN

STREET,

WUHAN區(qū)位：

武漢中央文化區(qū)Position:

WuhanCentralCulture

Tourist

AreaBuilding

size:

300,000sqmFunction:

Restaurant,Fashion,Bookstore,MusicalInstrumentStore,Wax

Museum建筑規(guī)模：

300000

平方米業(yè)態(tài)：餐飲，快時尚，書店，琴行，蠟像館上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy武漢萬達楚河漢街WANDAHAN

COMMERCIAL

PEDESTRIAN

STREET,

WUHAN漢街布局——漢街以中北路、沙湖大道垂直貫穿處分割為三大街區(qū)，北面為楚河，南面為車行道C

街區(qū)：“個性潮流”美食功能街區(qū)，兩個文化廣場，部分商鋪位于沙湖大道下Cblock:B

街區(qū)：“國際時尚”，時尚購物功能街區(qū)

,文化廣場一個Bblock:A

街區(qū)：“品味生活”，商務(wù)文化功能街區(qū)，兩個文化廣場，部分商鋪位于中北路高架下Ablock:tasteoflifeinternationalfashionpersonalitytrends租售狀況——臨楚河漢街外鋪、寫字樓底商、住宅底商為出售商業(yè)，內(nèi)街鋪、購物中心為自持商業(yè)上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy通州“悠游城”商業(yè)項目YOYO

CITY

COMMERCIAL

COMPLEX

IN

TONGZHOU,

WUHAN第一輪業(yè)態(tài)策劃1staroundbusinessplan規(guī)劃總平面休閑步行街手繪透視masterplanwalkignstreetsketch上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy通州“悠游城”商業(yè)項目YOYO

CITY

COMMERCIAL

COMPLEX

IN

TONGZHOU,

WUHAN首層商業(yè)分隔示意圖1st?oorcommercialspacedivision上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy通州“悠游城”商業(yè)項目YOYO

CITY

COMMERCIAL

COMPLEX

IN

TONGZHOU,

WUHAN品牌商業(yè)街手繪透視中心水景廣場手繪透視commercialstreetsketchplazasketch上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy韓國松島新城運河步行街SONGDO

CANAL

WALK區(qū)位：韓國松島國際商業(yè)區(qū)Position:

SongdoIBD,KoreaBuilding

size:

120,000sqmFunction:

Of?ce,Gym,Bookshop,Retail,Restaurant建筑規(guī)模：

120000

平方米業(yè)態(tài)：辦公，健身，書店，零售，高檔餐廳上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy韓國松島新城運河步行街SONGDO

CANAL

WALK●

4blocks●

445high-endof?ceunits●

345retailunit●

993parkingspaces●

Allunitsaresold●

4

個街區(qū)●

445

個高檔辦公單元●

345

個零售單元●

993

個停車位●

所有單元均售出上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudy韓國松島新城運河步行街SONGDO

CANAL

WALK街區(qū)剖面section上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyZHENGZHOUHUIYICULTURAL

MIXEDUSEZHENGZHOU,CHINACompletionDate:2012UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyZHENGZHOUHUIYICULTURAL

MIXEDUSEZHENGZHOU,CHINACompletionDate:2012UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyZHENGZHOUHUIYICULTURAL

MIXEDUSEZHENGZHOU,CHINACompletionDate:2012UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyDAYE

MIXED-USEPROJECTDAYE,

CHINACompletionDate:2011UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyDAYE

MIXED-USEPROJECTDAYE,

CHINACompletionDate:2011UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVillage,BaoshanDistrict,Shanghai案例參考

casesstudyDAYE

MIXED-USEPROJECTDAYE,

CHINACompletionDate:2011UnitedDesignGroup,Shanghai上海寶山顧村綠地北郊廣場三期概念方案

ConceptDesignofGreenlandNorthernSquareinGuVilla