20091216MBA商務(wù)英語(yǔ)I-上海-桂國(guó)平

Reviewing武漢大學(xué)MBA上海課程班英語(yǔ)IPartOneMixoftheFinal(foryourattentiontostressesoftheteaching)PaperB/B/試卷BFileMBA經(jīng)濟(jì)與管理學(xué)院MBAEconomicsandManagementSchoolofWuhan2008深圳MBA課程班《商務(wù)英語(yǔ)I》試題PaperB出題人：桂國(guó)平考試形式：閉卷考試時(shí)間：2008年月日PM150分鐘姓名_______ 學(xué)號(hào)_______ 記分_______CETranslationofSpecializedTerms(60*0.5=30points)1．（旅館等）結(jié)帳60.報(bào)帳單II.TranslatetheFollowingSentencesintoChinese(4x5=20points)61.Thisentity（經(jīng)濟(jì)實(shí)體）usedtobealocalbusinessengagedinmanufactureofwashingpowderwithoutletsoverChina,RecentlyithasbeenacquiredbyaUSMNE.NowitisoneoftheCalifornia-basedMNE’ssubsidiariesspecializedinhouseholddetergents（家用清潔精）.Theacquisitionisregardedasalow-costexpansionasitisdesignedtoexploittheexistingnation-widemarketinganddistributionnetworkoftheformer.5III.TranslatetheFollowingSentencesintoEnglish(6x5=30points)66.研究結(jié)果表明，企業(yè)無(wú)形資產(chǎn)的流失，比如說(shuō)技術(shù)和客戶，主要源于關(guān)鍵專業(yè)人員的流動(dòng)。0.IV.Writing:BusinessReport/Memo(20points)Directions:Inthispart,youarerequiredtowriteareport/ormemoaccordingtothesituationgivenbellow.Payattentiontotheelementsanormalreportneedsandtrytobespecificaboutyourwriting.Situation:PartTwoCoursewareofMBAEnglishbyProf.GuiGuo-pingForPreparatoryClassinShanghaiI.FacultyBiography(alsoenter“桂國(guó)平”intogoogle)Phoneobile-mail:guigp838@PostBox:430072武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院BriefingtotheInstructoroftheCourseinChinese(課程教授簡(jiǎn)介中文版)桂國(guó)平：男，1953年出生，湖北省蘄春縣蘄州人，英文碩士，當(dāng)過(guò)下放知青和冶建工人，自學(xué)英語(yǔ)，1978考入武漢大學(xué)英文系，曾在國(guó)外任國(guó)際商務(wù)英文翻譯多年，應(yīng)校長(zhǎng)召喚回國(guó)任武漢大學(xué)首任六級(jí)英語(yǔ)教研室主任，1993年轉(zhuǎn)入武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院金融系。他不僅是武漢大學(xué)1992年以來(lái)大學(xué)英語(yǔ)四、六級(jí)全國(guó)統(tǒng)考通過(guò)率記錄的創(chuàng)造者和保持者（一次通過(guò)率均為100%），是中國(guó)MBA入學(xué)英語(yǔ)輔導(dǎo)教程最早的編者和英語(yǔ)輔導(dǎo)通過(guò)率最高的教授之一，他還多年擔(dān)任金融學(xué)本科、碩士和MBA碩士論文指導(dǎo)導(dǎo)師教授和答辯委員會(huì)成員（項(xiàng)目管理方向）。他所指導(dǎo)的學(xué)士論文《中國(guó)汽車金融新探》2006年12月被湖北省人民政府學(xué)位委員會(huì)評(píng)為湖北省一等獎(jiǎng)。作為迄今武漢大學(xué)第一位商務(wù)英語(yǔ)教授，他是武漢大學(xué)MBA教學(xué)指導(dǎo)委員會(huì)成員、是《MBA專業(yè)英語(yǔ)》、《EMBA的商務(wù)英語(yǔ)》、《MPACC專業(yè)英語(yǔ)》的牽頭人與主講教授。在中國(guó)高教競(jìng)爭(zhēng)最激烈的深圳，桂國(guó)平教授是“武漢大學(xué)深圳科學(xué)館教學(xué)點(diǎn)”網(wǎng)頁(yè)首頁(yè)介紹的20位“武漢大學(xué)名師”之一。他主編的《MBA專業(yè)英語(yǔ)》不僅是全國(guó)眾多高校專業(yè)外語(yǔ)課程教學(xué)大綱編寫過(guò)程的首要參考教材，更是中華人民共和國(guó)教育部MBA教學(xué)指導(dǎo)委員會(huì)的《MBA教學(xué)大綱》中“英語(yǔ)教學(xué)大綱”的“參考文獻(xiàn)”中唯一提及的專業(yè)英語(yǔ)教材。是中國(guó)金融最大、最權(quán)威的工具書17卷本540萬(wàn)字、15000詞條的《中華金融詞庫(kù)》專業(yè)詞匯全國(guó)兩位英文主審之一（另一個(gè)是西南財(cái)大倪克強(qiáng)教授），至今出版專著與教材15本，論譯文40多篇，英語(yǔ)教學(xué)錄音帶12盤；他是包括三峽國(guó)際招商、納斯達(dá)克上市公司文件在內(nèi)的國(guó)際項(xiàng)目文件的主譯。主講過(guò)的課程及教學(xué)對(duì)象主講課程教學(xué)對(duì)象１．《大學(xué)英語(yǔ)》四、六級(jí)涉外專業(yè)及國(guó)際經(jīng)濟(jì)／金融數(shù)理實(shí)驗(yàn)班（夢(mèng)之隊(duì)）；２．《金融與投資專業(yè)英語(yǔ)》金融系本科生；３．《國(guó)際商務(wù)》（全英文講授）金融系本科生；４．《國(guó)際項(xiàng)目管理》（全英文講授）金融系本科生和研究生；５．《MBA入學(xué)英語(yǔ)輔導(dǎo)》MBA考生（包括學(xué)位班和學(xué)歷班）；６．《MBA專業(yè)英語(yǔ)》MBA學(xué)歷班和學(xué)位班碩士生；７．《商務(wù)英語(yǔ)》EMBA碩士生；8．《MPACC專業(yè)英語(yǔ)》MPACC碩士生；9．《工程碩士專業(yè)英語(yǔ)》工程碩士研究生10．《國(guó)際商務(wù)談判》（全英文講授）工商管理系碩士生；11．《金融證書英語(yǔ)》金融系本科生；12.《高級(jí)商務(wù)英語(yǔ)》工商管理系本科生；13．《國(guó)際科學(xué)論文英語(yǔ)寫作技巧》武漢大學(xué)全校博士生教學(xué)記錄（全國(guó)統(tǒng)考四、六級(jí)和MBA入學(xué)英語(yǔ)及博士生國(guó)際科學(xué)論文英語(yǔ)寫作）：1992年：所執(zhí)教的兩個(gè)班，在大學(xué)全國(guó)大學(xué)英語(yǔ)統(tǒng)考中四級(jí)一次通過(guò)率100%；六級(jí)一次通過(guò)率97.25%，創(chuàng)武漢大學(xué)記錄，屬全國(guó)一流；1996年，國(guó)外校友贊助的武漢大學(xué)國(guó)際經(jīng)濟(jì)/金融數(shù)理實(shí)驗(yàn)班，為滿足外方對(duì)英語(yǔ)特殊要求，主管教學(xué)的劉花元副校長(zhǎng)親自指定桂國(guó)平為該計(jì)劃的首席英文教師，1998年，他以四級(jí)一次通過(guò)率100%，優(yōu)秀率80%，平均分88；六級(jí)一次通過(guò)率100%，優(yōu)秀率33%，平均分80打破他自己1992年創(chuàng)造的武漢大學(xué)記錄。迄今他仍保持這兩項(xiàng)記錄；2000年教育部MBA英語(yǔ)入學(xué)分?jǐn)?shù)線為50分，桂國(guó)平執(zhí)教的武大所有考生（包括未考上者）平均分?jǐn)?shù)線為64.6分，高出全國(guó)錄取英語(yǔ)單科分?jǐn)?shù)線14.6分；2001年，教育部分?jǐn)?shù)線為60，桂國(guó)平執(zhí)教的武大英語(yǔ)847位考生，60以上686人，及格率為78.86%；他是第一個(gè)對(duì)全校博士生講授《國(guó)際科學(xué)論文英語(yǔ)寫作技巧》的教師。2009-12-15Lecture1.Opener:Thenameandnatureofthecourse:MBAProfessionalEnglish,oneofthecompetitiveedgesofourprogram(BusinessEnglish<ProfessionalEnglish<BusinessCommunication)clericEnglish*****Let’sgetdowntothebusiness.言歸正傳BusinessEnglish(clericEnglish)v.s*****EnglishforSeniorExecutivesGeneralEnglishv.s(asopposedto)ProfessionalEnglish.WhatdowemeanbyprofessionalEnglish:ByprofessionalEnglishwemeanfirstofall,wehavetobeveryprofessional(businessphilosophy經(jīng)營(yíng)理念)inideaorganizationandpositivebusinessvalues,Secondly,wehavetoacquireasubstantialstockofprofessionalvocabulary;I).TeachingObjectives,&CoverageoftheCourse:(ManyideasandmaterialshavebeentaughttoandusedpreviouslyforPh.DandEMBAstudentsofWholeAwakenstudentstowhatadecentEnglishmightmeantotheircareerdevelopment;Shedlightonstudents’appreciationofCriteriafordecentEnglish(insightfulideaorganization,logicreasoning,well-wovenstructuralparagraphanddiscourseorganization,goodfacilitywiththelanguageseeninvariablesentencesandaboveall,highqualitydictione.g.Pilgrimage>visitjourney/trip)Valuestoday:Englishisakindofproduct,productsaredifferentiated,beitwrittenorspoken.Weareblessedwith(siblingofthesameparents)theopportunitytoshareknowledgeunderthesameroof.LearnsubstantialnumberofFinancialEnglishTermsandExpressions;LearnhowtohandleprofessionalC-EandE-Ctranslations;e.g.:*****Underthispolicytheproceedsfromissuanceofcorporatebondsshallbeusedtofinancethe(technologictransformationandupgrading技改)capitalimprovementoftheissuingfirminquestion.(homeimprovement)Premisev.spremisesRealestate=realproperty=realtyv.spremisesProceedsfromdisposalofusedcarII).TeachingApproaches:Explainingandinterpretingmaterialsselected;Impromptutranslationandinterpretation;SimulatedsituationEnglish;Readingassignmentsshallbegivenandshallbecheckedintheformofdictation.III).GradingoftheCourse;Attendanceandclassperformance40%;Final60%;II.StressesoftheTeachingSomeinsightsintosignificanceofEnglish

;SomevaluesinStudyingofprofessionalEnglish

;*****-HowtoseekfurtherprogressinEnglishstudy

;*****-learnbyheartsomehighlyprofessionalbusinessexpressionsinEnglish

;competitiveedge/advantage

*****-corecompetencyI)Englishasmediumofcommunications:mostimportantpersonalcapitalofaprofessionalDualmissionsYourEnglishandCareerOpportunitiesA..PERCENTOFMANAGERSRECOMMENDINGSPECIFICCOURSESAS“VERYIMPORTANT"PREPARATIONFORGENERALMANAGEMENTCourseU.SAsiaChinaOralCommunication79.5%71.8%8.6%WrittenCommunication78.069.78.0Computer/InformationSystems53.427.021.1BusinessPolicy/Planning47.548.214.1Finance39.938.530.9Accounting37.430.245.9Personnel/IndustrialRelations36.036.137.7Marketing36.940220.2BusinessEconomics/PublicPolicy31.934.214.2BusinessLaw26.019.18.5Production/Operations25.311.730.7Statistics18.110.816.9Advertising/Sales14.510.322.4InternationalBusiness10.321.510.54.Payattentiontosth.v.s1.Attachimportance/valuetosth/doingsth.*****-2.Giveprioritytosth/doingsth.3.Placeahighpremiumonsth.(Conclusion:ChineseCEOslackconcentratedinterestotherthanaccounting;attachlittleimportancetoabilitytocommunicate.GuiGuoping)partsoftheworld.Ifyoumadesuchanassumption,youwouldbewrong.YoumustgobeyondyourinitialinferenceandassessthereasonsthatChinesemanagerslackextensiveeducation.Youmustgobeyondsurfaceconclusions:1.Inrelationtoitssize,Chinadoesnothavemanyinstitutionsofhighereducation--incontrasttotheUnitedStates.In1980therewereonly675institutionsofhighereducation,increasingto902in1984,andby1985~thelatestfigures--thenumberhadreached1,016.2.Chinaisanagrarianeconomy.Over800millionpeoplestillliveinthecountryside69percentofthelaborforceisagricultural.Education,someearlyChineseleadersfelt,wasnotneededinsuchanenvironment.8personalcapitalforcareerpromotion:II.Whatdoestheabilitytocommunicatetothefabricatingofafinancialprofessional?Abilitytocommunicate1Ambition–drive2Collegeeducation3Sounddecision-makingskills4Self-confidence5Goodappearance6Abilitytogetthingsdonewithandthroughpeople7Capacityforhardwork8Premisev.spremises(組織用不動(dòng)產(chǎn)總稱)Realestate/realproperty/realty/v.spremisesValuestoday:Englishisproduct,beingwrittenorspoken(Productsaredifferentiated.)Let’sgetdowntothebusiness!BECisclericalEnglish;/CEO/MD=seniorexecutives*****-Coreinfo:Financial/accounting/contractualinformationII)CriteriaforSophisticatedEnglish:A.ForWrittenworksPositiveattitude;()Logicreasoning;()well-structuredorganization;Cogentargumentation;*****-雄辯variablesentencepatterns;*****-highdiction;高規(guī)格的遣詞******(visit/journey/trip/pilgrimage朝圣)B.ForOralworks:audacity;fluency;*****_flavor;*****sentencepatterns*****_Englishisthevehicleforcommunicationininternationalcontext.ClassificationofEnglishandMeasurestoCopeWithThemStressofteaching:Skipoversth.Andgointosthelse.Technologytransfer技術(shù)轉(zhuǎn)讓v.sequityassignment股份／投資／合同轉(zhuǎn)讓.BankrunLecture2RequirementsandobjectivesofthecourseforthissemesterHowtoachievethetransitionfromgeneralEnglishtowardProfessionalEnglish?(G.E.:focus:roughcomprehensionofapassageoraparagraph:ProfessionalEnglish:1.Someprofessionalorbusinessphilosophy2.expressionsofprofessionalism;3.professionaltermsfocusesarelaidonindividualwordsandsentencesthandiscourse)I).Valuestoday:Englishislikeaproduct,productsaredifferentiated,beitwrittenorspoken.II)SinceIcan’tgettheinformationfromourbossIcantellyounothing.v.sSincewehavenoaccesstotheinformation,Iamnotinanypositiontomakeanycommentontheissue.UnderClause13,thepaymentforperformingtheworkshallbeduefromthecontractor.nnnWhatkindofauratofosterforyourclass?OralEnglish:assignmentsandevaluationWrittenwork:Iamthekindofprofessorwhoattachesimportancetofosteringpositiveandupbeatpetitiveedge(advantage)*****競(jìng)爭(zhēng)優(yōu)勢(shì)v.smxxTwoExtremesinLearningEnglish:OverlooktheimportanceofindividualEnglishwords;LearningEnglishvocabularybyrecitingthosewords;Valuestoday:4“C”PhilosophyofProfessionalEnglish:Clarity(purposeofthewritingorspeaking/layoutofabusinesswriting);Completeness(inarrangementandcontents);Concreteness(inideaexpression);**********-Considerateness(inbothphilosophyandexpression)E.DifferencesbetweenGeneralEnglishandProfessionalEnglish:IngeneralEnglish,stressesaremainlylaidonthegeneralidea/roughideaofapassage/paragraphorasentenceetc.So,comprehensionhasthelion’sshareingeneralEnglishstudy.Yet,inprofessionalEnglish,anindividualwordorevena“S”canmakeincrediblyimmensedifference.That’swhyIuseworddoc.InsteadofPPT.Cases-studies1.Spreadn.價(jià)差，利息差2.Technologytransfer技術(shù)轉(zhuǎn)讓v.sequity/contract/investmentassignment股權(quán)轉(zhuǎn)讓.n3.premise前提v.spremisesn。Underthiscontractandinsuchcasethepaymentforperformanceofthispartoftheworkshouldbeduefromthecontractor.F.MaterialstoUseandActivitiestoPerformintheCourseSincethisbookisnotdesignedforChineseMBAbutdesignedforclericstaffandcarriesnocoreinformationforSeniorExecutives(suchasfinancialstatementsandbusinesscontractsatall,)wehavetosupplementwithothermaterialsintheformof“YellowBook”.Studentsareexpectedtooffermuchoralpracticeinclass.So,theyareexpectedtoorganizethemselvesinbothpairandgroupof6or8fordiscussion;Valuestoday:Englishislikeaproduct,productsaredifferentiated,beitsaidorwritten.;YourEnglishshouldconveynotonlybasicverbalideas,moreimportantisthatitshouldconveyyourvalues,personal/corporateimage,postureandaboveall,yourcompetency,G.E:Ihavenothing/novaluableinformationtogiveyou.v.sP.E.:Iamnotinanypositiontomakeanycommentonthemattersincetheboardhasnotarrivedattheconclusion.G.Etogettheinformationv.sP.E:tohave/gainaccesstoinformation(InnowaycanIhavetheaccesstothepersonwhohasthelastsay.)當(dāng)前，隨著中國(guó)的入世，國(guó)際業(yè)務(wù)對(duì)專業(yè)人員的商務(wù)英語(yǔ)有越來(lái)越高的要求；Nowadays,withChina’saccessiontoWTO,internationalbusinessisplacinganincreasinglyimportantpremiumonaprofessional’sbusinessEnglish.我們的MBA項(xiàng)目十分重視英語(yǔ)的學(xué)習(xí)；OurMBAprogramattachesgreatimportance/valuetothestudyofEnglish.武漢市人民政府將對(duì)在本工業(yè)園經(jīng)營(yíng)的企業(yè)在稅賦上予以傾斜(優(yōu)先考慮)。ThePeople’sMunicipalGovernmentofWuhanshallgivepriorityintaxationtobusinessesoperatingonthisindustrialestate.Payattentiontosth.=當(dāng)心/小心veteraninterpersonalskillsGetdowntothebusiness.言歸正傳Valuestoday:Englishisaproduct,beingwrittenorspoken,andproductsaredifferentiated.Sentencepatternspayattentiontosth/doingsth.注意，當(dāng)心attachimportance/valuetosth重視.giveprioritytosth/doingsth對(duì)sth優(yōu)先考慮，給予傾斜.place/putapremiumonsth/doingsth（主語(yǔ)不是人，是物）對(duì)sth有很高的要求隨著中國(guó)的入世，國(guó)際業(yè)務(wù)對(duì)專業(yè)英語(yǔ)有越來(lái)越高的要求，武漢大學(xué)MBA項(xiàng)目十分重視專業(yè)外語(yǔ)的學(xué)習(xí)。（WithChina’saccessiontoWTO,internationalbusinessisplacing/puttinganincreasinglyhighpremiumonprofessionalEnglish.TheMBAprogramofWuhanUniversityattachesgreatimportance/valuetostudyingofEnglish.）武漢市人民政府將給在本工業(yè)園經(jīng)營(yíng)的無(wú)污染企業(yè)給予傾斜，他們經(jīng)營(yíng)的初級(jí)階段的企業(yè)所得稅將免除40％。.ThePeople’sMunicipalGovernmentofWuhanshallgiveprioritytopollution-freebusinessesoperatingonthisindustrialestate.Thosebusinessesshallbeexemptedfromcorporateincometaxesby40%intheinitialphasetheiroperation.Exemptsbfromsth.SuggestedDirectory:Namesexageformerschoolmajor:tele:ResidenceBriefingtooneself(Leadingpartoftheassignmentfororalfinal)(anelaborationofbriefing,deliberatelydesignedforuseatjobinterview)MakeaBriefing(briefintroduction)toYourself:Sex;age;nativeplace;formereducationalbackground,yourcurrentorganization/employer,thelineofbusinessofyourorganization,thepositionandresponsibilitiesintheorganization,yourmajorstrength.yourambitionandgreatexpectationsoftakingMBAhereetc.____Sir,MayIknowyourlineofbusiness,please?____Ofcourse,Idealinapparels./clothingitems.高管:seniorexecutive/高級(jí)白領(lǐng)seniorstaff;HRO(HumanResourceOfficer)ABriefingtooneselfforyourreference:TograveArchives檔案Afirmdealinginironandsteel*****ElaborationPurposesofsuchabriefingistoenableaudiencetogiveapositiveevaluationofyourwell-roundeddevelopment,personalstrengthandpotentialforcareerdevelopment:Spreadn.ATopSelf-briefingforyourreference:IamGuiGuoping,anativeofHubeiProvinceofthePeople’sRepublicofChinaIgrewupinalittletownbytheYangtzeRiver.Iwasbornofintellectuals’/teachers’parents.In1982,IgraduatedfromWuhanUniversity,majoringintheEnglishandAmericanLanguageandLiterature.Aftergraduation,Ihaveworkedforfourorganizations/employers/businesses.Currently,IamwiththeSSSSS(employer),asubsidiaryofSanFrancisco-basedUSMNE(multinationalenterprise),engagedinR&Dandmanufactureofopticalmaterials(lineofbusiness).IamdirectoroftheMarketingDept./,workingdirectlyunder(or/reportingto)theCEOinchargeofmarketdevelopment.Isuperviseamarketingstaffof12.Mydailyduties/responsibilitiescover/includelookingintothelatestdevelopmentofthestate-of-the-arttechnologyofsuchopticalmaterialsaroundworld,themovesofourcompetitors,collectingthefeedbacksfromourcustomersandfilingreportstoCEOtoassisthiminhisdecision-makingprocess.MystrengthliesinmyknowledgeaboutbusinesspracticeinthislineofbusinessinMyexperienceconvincesmethat,whatIhavegainedeitherinschoolorinworkarefarfromhelpingmetocopewiththechangesinthebusinessworld.Inparticular,therearealwayssomanynewideasandnewconceptsaroundus.IwouldbekickedoutofcompetitionifIdidnotkeeplearning.That’swhyIchoosetotakeMBAinthisprestigiousWuhanFunctionalmanager;RegionalmanagerLinemanager;State-ownedbusinesses/enterprises*****joint-equitybusinesses/commercialbank;townshipenterprises鄉(xiāng)鎮(zhèn)企業(yè)*****jointventure合資企業(yè)WOS(WhollyOwnedSubsidiary)獨(dú)資企業(yè)*****Manufacturingbusinessesv.s*****merchandizingbusinesses*****governmentagency政府機(jī)構(gòu)*****MNE(MultinationalEnterprise跨國(guó)公司)ALondon-baseMNEengagedin(ordedicatedto)theR&Dandmanufactureofsth.Research-oriented導(dǎo)向型的Export-orientedenterpriseKnowledge-intensive知識(shí)密集、集約型的Labor-intensiveoperationCapital-intensiveoperationn.(ABriefingmodeledafterthatusedatHarvardinterviews)P.S.我叫桂國(guó)平，湖北省蘄春縣人，是在長(zhǎng)江邊一個(gè)小鎮(zhèn)長(zhǎng)大的．我出生于工人家庭．1982年，我畢業(yè)于武漢大學(xué)，我當(dāng)時(shí)的專業(yè)是英美語(yǔ)言文學(xué)．畢業(yè)后，我共在四家機(jī)構(gòu)工作過(guò)．我當(dāng)前的雇主是一家總部在舊金山的美國(guó)跨國(guó)公司在華子公司。該公司是從事光學(xué)材料研究、開發(fā)和生產(chǎn)的。我是市場(chǎng)部主任．我管理一個(gè)12人組成的直屬主管市場(chǎng)開發(fā)首席執(zhí)行官的營(yíng)銷團(tuán)隊(duì)．我日常工作包括調(diào)查這一前沿技術(shù)在全球的最新進(jìn)展、我們競(jìng)爭(zhēng)者每天的動(dòng)作，收集我們客戶的反饋及向CEO提交報(bào)告，以在他決策過(guò)程中提供支持。我的經(jīng)歷使我深信，無(wú)論我在學(xué)校還是在工作中所學(xué)的東西都不能充分地幫助我應(yīng)對(duì)商業(yè)世界的變革。特別是，我們周圍總有那么多的新思想、新觀念在產(chǎn)生，如果不堅(jiān)持學(xué)習(xí)，我將很快被時(shí)代拋棄。這就是為何我選擇了在武漢大學(xué)這樣一所名校學(xué)MBA的原因。MakeaBriefingtoOurMBAandUniversity;武漢大學(xué)有110年的歷史，作為中國(guó)前10名的大學(xué)，武漢大學(xué)是中國(guó)教育部直屬的最著名的綜合性大學(xué)之一，被認(rèn)為是中國(guó)最美麗的校園之一。就規(guī)模而言，武漢大學(xué)商學(xué)院是全國(guó)最大的商學(xué)院，有教員300多人。它擁有多學(xué)科的優(yōu)勢(shì)和自由而積極向上的學(xué)術(shù)氛圍。除了那些有名氣的教授給我們授課外，學(xué)校幾乎每天都有各個(gè)領(lǐng)域的大師應(yīng)邀作講座或報(bào)告。在MBA項(xiàng)目課程表中，我們有必修課和選修課，我們還有權(quán)在任何一個(gè)學(xué)院選任何一門課。這里的MBA注重培養(yǎng)積極向上的價(jià)值觀、科學(xué)的思維方式及高級(jí)的專業(yè)英語(yǔ)的能力。WuhanUniversityhasahistoryofmorethan110years.AsoneofChina’sTop10universities,WuhanUniversityisoneofthemostprestigiouscomprehensiveuniversities/directlyundertheChina’sMinistryofEducation.Ithasoneofthemostbeautifulcampusesinthenation.Intermsofscale,itisthelargestbusinessschoolinChinawithatotalfacultyofmorethan300.Itisknownforitsmulti-disciplinaryadvantageandliberalbutupbeatacademicatmosphere.Inadditiontoprofessorswhoteachusdaily,wehavegreatmastersofallfieldsofferlecturesforusoncampus.InthecurriculumofourMBAprogram,wehavebothcompulsory（UKrequired）andoptional(UK.Selected)courses.Inaddition,weareeligibletotakeanycourseinanyschoolofthisuniversity.TheMBAprogramofWuhanUniversityBusinessSchoolSkipoversthandgointosomethingelseStyleofteaching(somethingmustbesaid):(Sincetimeislimited)Toskipoversth/gointosth.Else.5.*****Attachimportancetosentencepatternsandstructuresthanindividualwordsandaboveallthemostimpliedmeaningofaword:PriorityVocabulary:*****-franchise特許（企業(yè)層面）v.sconcession;(governmentdimension);1.讓步2.特許權(quán)countersign對(duì)簽counter-measure*****-——agenda(toputsthonagenda;sthisontheagenda.)Excuseme,whatyouaresayingisnotontoday’sagenda,sowearenotinanypositiontodiscussoverit./topushsthuptheagenda.*****beinthepositiontodosth.能夠、有權(quán)做sth.*****economyn.1.*****經(jīng)濟(jì)體transitionaleconomies/matureeconomies/China’scoastaleconomies中國(guó)的沿海地區(qū)2.經(jīng)濟(jì)性fueleconomy3.*****scaleeconomies/economiesofscale/economies規(guī)模效益/toachieveorreapfromeconomiesofscale.ClericEnglishv.sEnglishforSeniorExecutives*****-beinapositiontodosth.>can*****-tohaveaccesstosth.1搞到／得到2享受到、3接觸到，4，進(jìn)入（難以搞／得到／進(jìn)入的東西/稀有資源、/難以接近的人等）>get/ACCESSDENIED2009-12-17Lecture2P5*****CPA:certifiedpublicaccountant注冊(cè)會(huì)計(jì)師franchisevt.特許（企業(yè)層面）v.s*****-concessionn(政府)特許minutes*****-會(huì)議／談判紀(jì)要tokeepminutes.*****-negotiatevi=talk/=bargainingpower/position/Usage:negotiatewithsboversth.(bargainingposition/power);negotiatedprice;議價(jià)negotiatedcontract議標(biāo)我們正就共同研發(fā)這一裝置與一家在加州工商管理局注冊(cè)的美國(guó)跨國(guó)公司進(jìn)行談判。由于知識(shí)產(chǎn)權(quán)問(wèn)題，談判迄今尚未取得重大進(jìn)展。（WearenegotiatingoverthejointR&DofthisdevicewithaUSMNE“MultinationalEnterprise”registeredwiththeBusinessAdministrationofCalifornia.Yet,sofarnosubstantialprogresshasbeenmadeatthenegotiationowingtointellectualpropertyissues.）budget*****-balancesheet資產(chǎn)負(fù)債表v.s(assetsandliabilities資產(chǎn)與負(fù)債)*****turnovern.1人員的流動(dòng)；2營(yíng)業(yè)額；3資金周轉(zhuǎn)lumpsum*****包干價(jià)assetsandliabilities資產(chǎn)負(fù)債*****thelaunchofsth(productorservice推出)./1.ThePressLaunchofPeugeot307;2.tolaunchanation-widepromotioncampaign.*****-turnover1.人員流動(dòng)staffturnoverFindingsshowthattheleakageofintangibleassetsofaMNEmainlyresultsfromtheturnoverofitskeyprofessionals.2.營(yíng)業(yè)額／交易量3.周轉(zhuǎn)金;跳槽job-hopping*****-asopposedtosth/doinglumpsum包干價(jià)*****-:asopposedtounitpricemeasurementprice*****-productlaunch新產(chǎn)品發(fā)布(PressLaunchofSkodaOvtavia)beshort-listed/belisted/becomelisted上市;/beblacklisteduser-friendly,duty-freeshop免稅的counter-productivea.short-cut捷徑entrantn.參賽者*****short-listed入圍3outof40entrantsbecameshort-listedandonlyonewillbegiventheoffer.under/oversizehead-hunting獵頭Theendofthefirstlecture.2008-5-11Lecture2___________________________________Unit1aTeamwork7.assessvt.評(píng)估v.sevaluatev.sappraise*****assetappraisalsurvey:ProjectManagement:SequenceofimportanceinteamworkorProjectmanagement:1.identifyobjectives;2.definitionofwork;3allocationofresourcesandassignresponsibilities;4.communicationandteamwork;allocate(資源的配置)v.sdistribute（收入、利潤(rùn)的分配）*****optimizedreallocationofresourcesperformanceassessment/performanceevaluation*****foreignfundedbusinesses:FDI(ForeignDirectInvestment):1.WOS;2.Jointventure;3.contractualventure;(契約/合作式企業(yè))*****WOS(WhollyOwnedSubsidiary)獨(dú)資企業(yè)Polesapart:beincompatiblewitheachother兼容transitionaleconomyn.:____Whatdoyoumeanbytransitionaleconomy….?____Bytransitionaleconomy,wemeanthattheyarecountriesorregionsinthetransitionfromplannedeconomiestowardmarketeconomies.*****acquire=takeoverv.t.A&MAcquisition&bMerging*****經(jīng)營(yíng)1.run2.operate3.dealin*****take(blockoftime)…off…SituationEnglishMayIcomein,sir?____Comein,Please.____Goodmorning,sir!____Goodmorningmiss,CanIhelpyou?____Yes,Ithinkso.____OK,goahead.____Well,Sir,I’dliketotaketomorrowafternoonoff,becauseIhavetoseemycousinoffattheairport.____Doyou?Yousee,wehavesuchatightscheduleandyouarepersoninchargeofthedesign,howcanyouleave?____I’mafraidIhavetogosir,becauseIhavebeensobusythatIdidnotevenhavetimetohaveadinnerwithmycousin.Hehelpedusinsecuringasubstantialcontractforus,youknowthat.____.Ofcourse,ifyouinsistonleaving,youaresupposedtofindacoverforyou._____Yes,I’vegotMissLeeasmycover,sheisbothcompetentanddutiful.Don’tyouthinkso?____Yes,Ido.Inthiscase,youmaygoandhaveagoodtime.____Thankyou,sir.____Thepleasureismine.____________________turnover*****1.2.3.*****majorinvestment/acquisition/contractShanghai-basedbusinessn.******corporateculturen.企業(yè)文化******a.企業(yè)的／公司的Toalistedfirm,theproceedsfromissuingcorporatebondsshallbeusedtofinancethecapitalimprovement.*****--takeon=assume1.承擔(dān)2.呈現(xiàn)出*****--beaccountable/responsible/liableforsth.(法律。契約)責(zé)任*****toholdsbliableforsth.追究sb,sth責(zé)任abusevt/n.濫用abuseofpowernegligenceofdutyS.P:肯定是鎖出了問(wèn)題。Somethingmusthavegonewrongwiththelock.*****bringin(=introduce人才引進(jìn))*****expatriate(overseas)assignmentn.*****-programv.scurriculumv.scoursen.ThecurriculumofourMBAprogramiscomposedof24courses,20arecompulsorycoursesand4areoptionalcourses.*****comeupwithsth.*****range(價(jià)位)v.svariety（品種）Theirproductsarelargeinvariety.shed/throwlightonsth.*****ROIreturnoninvestmentn.*****-reviewvt.N.評(píng)價(jià)bidreviewing;jury=reviewingboard;*****tomeasure/weighAagainstB.Introductionof/toWuhan*****comeupwithsth.得出、得到（接抽象名詞idea,impression,solution,dataetc.）awiderangeofsthv.salargevarietyofsth.townshipenterprises鄉(xiāng)鎮(zhèn)企業(yè)Theproductsbythosetownshipenterprisesusedtobepoorinqualityandperformanceandsmallinvariety.tothrow/shedlightonsth.使對(duì)sth的理解豁然開朗，sthcometolight.真相大白，tobringsthtolight使sth真相大白；Thegeneralmanagerhasbeenkeepingthemanagementinthedarkastothedropinbusinessperformance.(經(jīng)營(yíng)效益)intotal/all;infigure;小寫inword大寫,inthousand,（以千為單位）*****ROI;returnoninvestment(profit/revenue/income/benefit/interest/gain/lossonsth.)*****gainondisposalofusedassemblylinen.*****review=evaluation/*****tomeasure/weighAagainstB.用B來(lái)衡量Aprofileofsb/sth.=Briefingtosb/sth/=briefintroductiontosb/sth.;P.10*****S.P.關(guān)于…,你有何高見？(Excuseme,canIhaveyouradvice/suggestion/opiniononbuyingausedcar?)*****WereIinyourplace/shoes,I’drentahouse/carthanbuyone.SkipoversthandgointosomethingelseStyleofteaching(somethingmustbesaid):(Sincetimeislimited)Toskipoversth/gointosth.Else.5.*****Attachimportancetosentencepatternsandstructuresthanindividualwordsandaboveallthemostimpliedmeaningofaword:我們正就共同研發(fā)這一裝置與一家在加州工商管理局注冊(cè)的美國(guó)跨國(guó)公司進(jìn)行談判。由于知識(shí)產(chǎn)權(quán)問(wèn)題，談判迄今尚未取得重大進(jìn)展。（WearenegotiatingoverthejointR&DofthisdevicewithaUSMNE“MultinationalEnterprise”registeredwiththeBusinessAdministrationofCalifornia.Yet,sofarnosubstantialprogresshasbeenmadeatthenegotiationowingtointellectualpropertyissues.）budget*****-balancesheet資產(chǎn)負(fù)債表v.s*****turnovern.1人員的流動(dòng)；2營(yíng)業(yè)額；3資金周轉(zhuǎn)lumpsum*****包干價(jià)assetsandliabilities資產(chǎn)負(fù)債*****thelaunchofsth./1.ThePressLaunchofPeugeot307;2.tolaunchanation-widepromotioncampaign.*****-turnover1.人員流動(dòng)staffturnoverFindingsshowthattheleakageofintangibleassetsofacompanymainlyresultsfromtheturnoverofitskeyprofessionals.2.營(yíng)業(yè)額／交易量3.周轉(zhuǎn)金;跳槽job-hopping*****-asopposedtosth/doinglumpsum包干價(jià)*****-:asopposedtounitpricemeasurementprice*****-productlaunch新產(chǎn)品發(fā)布(PressLaunchofSkodaOvtavia)beshort-listed/belisted/becomelisted上市;/beblacklistedUnit1aTeamworkassessvt.評(píng)估v.sevaluatev.sappraise*****assetappraisalperformanceassessment/performanceevaluation**********WOS(WhollyOwned