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Focuson:
CreatingValue
Focuson:
CreatingValue
1HeyRobin,
whydoIwanttocreatevalue
inthefirstplace?
Canwereviewthis?HeyRobin,
whydoIwanttocr2Youneedtocreatevalue
sothat:
a.Peoplefindsomethingusefulonyoursiteand
b.Wanttocomebackformore
c.Youcanstartengaingthemandhavingconversations
c.Searchengines
likeyoumore
Youneedtocreatevalue
soth3OKRobin,
butbesidespublisingarticles
andblogposts
howdoyoucreaterealvalue?OKRobin,
butbesidespublisin4Theproperwaytothink,
whenconsideringwhat“value”itemstocreate,istolookat
a.whatyourreaderswouldappreciatemostfirst,andthen
b.whatyoucanuseoftheassetsyouhavethatcouldmatchthatneed.
Theproperwaytothink,
when5Forexample:
yourreadersmaywanttoknowhowYOUdocertainthingsorhowtoachievesomethingspecific,
andyoumayhavematerialyouhaveusedinternallyorforothercoursesyouhavedonethatyoucouldcustomizeandupdateforthisverypurpose.
Forexample:
yourreadersmay6ContentFormatTypesContentFormatTypes7Ok,nowIunderstand...Cool.
ButHOWdoIknowwhich
typeof“value”content
isbesttouse?Ok,nowIunderstand...Cool.
8Whatyouraudiencewants
(Youneedtoaskthem)Whatthecompetition
doesn’tdoWhatisnoteasyforotherstoreplicateWhatyouknowwellorareverypassionateaboutWhatyouhavealreadybuiltassetsonthatyoucanatleastinpartre-useCriteriaforselectingwhatcontenttocreateSelect“value”basedon:Whatyouraudiencewants
(You9Whatisit
thatmakessomething
really“valuable”?Whatisit
thatmakessomethi10UsefulUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai11UsefulPersonalUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai12UsefulPersonalUniqueUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai13UsefulPersonalUniqueExclusiveUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai14UsefulPersonalUniqueExclusiveScarceUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai15UsefulPersonalUniqueExclusiveScarceImmediatelyuseful
Uniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai16UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai17UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai18UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstHard-to-getUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai19UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyFirstHard-to-get
Uniquerecognizabletraits
of"value"objectsUsefulUniquerecognizabletrai20ThingsthatcanbetakenawaywithyouThingsthatcanbeusedmanytimesoverThingsthatshowthatyouhaveactuallycreatedityourselfThingsthatshowyourcareandinterestThingsthatareconnectedtoastoryUniquerecognizabletraitsof"value"objects-2Thingsthatcanbetakenaway21Whatelseisimportant?Whatelseisimportant?22Packagingisoftheessence.
Avaluablepresentcannotbegivenoutwrappedintoiletpaper.Packagingisoftheessence.
23...and,howdoIknow
ifIamdoingthingsright?...and,howdoIknow
ifIam24Offertodownloadorsign-upforyourvalueobjectandmeasureresponseHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf25Offertodownloadorsign-upforyourvalueobjectandmeasureresponseAskpeopleforfeedbackandcommentsHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf26Offertodownloadorsign-upforyourvalueobjectandmeasureresponseAskpeopleforfeedbackandcommentsTryalternativesolutionsandmeasureresultsHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf27如何創(chuàng)造價值(形象化的精彩演繹)課件28演講完畢,謝謝觀看!演講完畢,謝謝觀看!29Focuson:
CreatingValue
Focuson:
CreatingValue
30HeyRobin,
whydoIwanttocreatevalue
inthefirstplace?
Canwereviewthis?HeyRobin,
whydoIwanttocr31Youneedtocreatevalue
sothat:
a.Peoplefindsomethingusefulonyoursiteand
b.Wanttocomebackformore
c.Youcanstartengaingthemandhavingconversations
c.Searchengines
likeyoumore
Youneedtocreatevalue
soth32OKRobin,
butbesidespublisingarticles
andblogposts
howdoyoucreaterealvalue?OKRobin,
butbesidespublisin33Theproperwaytothink,
whenconsideringwhat“value”itemstocreate,istolookat
a.whatyourreaderswouldappreciatemostfirst,andthen
b.whatyoucanuseoftheassetsyouhavethatcouldmatchthatneed.
Theproperwaytothink,
when34Forexample:
yourreadersmaywanttoknowhowYOUdocertainthingsorhowtoachievesomethingspecific,
andyoumayhavematerialyouhaveusedinternallyorforothercoursesyouhavedonethatyoucouldcustomizeandupdateforthisverypurpose.
Forexample:
yourreadersmay35ContentFormatTypesContentFormatTypes36Ok,nowIunderstand...Cool.
ButHOWdoIknowwhich
typeof“value”content
isbesttouse?Ok,nowIunderstand...Cool.
37Whatyouraudiencewants
(Youneedtoaskthem)Whatthecompetition
doesn’tdoWhatisnoteasyforotherstoreplicateWhatyouknowwellorareverypassionateaboutWhatyouhavealreadybuiltassetsonthatyoucanatleastinpartre-useCriteriaforselectingwhatcontenttocreateSelect“value”basedon:Whatyouraudiencewants
(You38Whatisit
thatmakessomething
really“valuable”?Whatisit
thatmakessomethi39UsefulUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai40UsefulPersonalUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai41UsefulPersonalUniqueUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai42UsefulPersonalUniqueExclusiveUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai43UsefulPersonalUniqueExclusiveScarceUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai44UsefulPersonalUniqueExclusiveScarceImmediatelyuseful
Uniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai45UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai46UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai47UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstHard-to-getUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai48UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyFirstHard-to-get
Uniquerecognizabletraits
of"value"objectsUsefulUniquerecognizabletrai49ThingsthatcanbetakenawaywithyouThingsthatcanbeusedmanytimesoverThingsthatshowthatyouhaveactuallycreatedityourselfThingsthatshowyourcareandinterestThingsthatareconnectedtoastoryUniquerecognizabletraitsof"value"objects-2Thingsthatcanbetakenaway50Whatelseisimportant?Whatelseisimp
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