某軟件有限公司企業(yè)信息化競爭策略

企業(yè)信息化競爭策略何經(jīng)華用友軟件股份有限公司總裁TheFacts&Figures

Volatility-Fortune5001970-8032% Gone1980-9047% Gone1990-9854% GoneCompetitionisthenatureofbusiness???WTO???CompetitiveStrategyIsToCreateANon-ReplaceablePositionThreat&OpportunitiesIdealCorporatein21stCenturyFrontendBuilt-To-Order(BTO)MasscustomizationNegativeDSO/inventoryAnything?Anyone?Anytime?Anywhere?AnytouchpointSelf-ServiceBackendJust-In-Time(JIT)TimeefficiencyCostoptimizationDistributionManufacturingOut-sourcingService++Customer-endLifetimeValueMgmt(LVM)RecurringrelationshipsLoyalty/RetentionInformationDrivenEnterpriseFaster/AccurateInformationExceptionInformationComparativeInformationAccessfromAnywhereIntelligenceFactsKnowledgeInformationVisibility&IntelligenceInformationcanbeusedforactionsWhatIsBusinessEcosystem?Supply:b2BIVC:b2B2cIVC:b2B2bIVC:B2b2eIVC:B2b2cIVC—IntegratedValueChainbWorkplace:B2eDemand:B2cDemand:B2bbeBcHowdoyoue-enableallyourkeyrelationships?What’sYourPosition?全球化信息化弱勢(shì)的企業(yè)全球化企業(yè)信息化企業(yè)優(yōu)勢(shì)的企業(yè)SuccessStories信息化FedexDellGEMSCiscoWalmartSchWabIBM全球化CompetitiveAdvantageisbasedontheSpeedofChanges全球化信息化電信證券銀行保險(xiǎn)電子服裝零售電力汽車醫(yī)藥房地產(chǎn)鋼鐵CriticalSurvival/SuccessFactorsCostSavingProductivityImprovingKnowledge/InformationSharingCompetitiveAdvantageGainingCustomerRetention/SatisfactionITCapability&Servicesbecomethekeydifferentiator信息息化化的的第第一一階階段段——大大型型主主機(jī)機(jī)大型型主主機(jī)機(jī)自動(dòng)動(dòng)化化封閉閉非線線上上零散散不好好用用信息息化化的的第第二二個(gè)個(gè)階階段段––個(gè)個(gè)人人電電腦腦大型型主主機(jī)機(jī)PC很好好用用新型型的的流程程化化的的開放放并并可可在在線線處處理理但是是很復(fù)復(fù)雜雜成本本很很高高從內(nèi)內(nèi)部部來來看看信息息化化的的第第三三階階段段——網(wǎng)網(wǎng)際際網(wǎng)網(wǎng)絡(luò)絡(luò)大型型主主機(jī)機(jī)PCInternet全球球化化很容容易易傳傳播播從外外部部來來看看WhatChanged?Themarket,thecustomersandthecompetitionhavechanged企業(yè)業(yè)信信息息化化后后,thetraditionalserviceshavebeenre-definedITtechnologywillbeakeydifferentiatorToday’’sBusinessToday’’sbusinesswillnotbecompetitiveInefficientAdministrativeProcessesInternallyfocused,notcustomer/supplierfocusedLimitedBusinessIntelligenceLocalimplementations,notenterprise/national/globalPaperManualEntryPrintApproveManualre-entryTomorrow’’sBusinessTomorrow’’sbusinesswillcompetedifferentlyStreamlinedProcesseswithlowercostCustomerandsupplierfocusedCompleteBusinessIntelligenceEnterprise/National/GlobalImplementationsSelfServiceOnlineApprovalsSelfServiceStreamlinedbusinessprocessesLowerCostSuperiorCustomerServiceCommercialAirlinerCosts=$150MPotentialLiability=10XCostsCockpitManagementSystemHighlytrainedprofessionals——experiencedpilots(humans)CentralnervoussystemAutopilotingActionableitemsuponextraordinaryconditions“Blackbox”provideslogging+feedbackloop信息化的企業(yè)業(yè)=CockpitManagementSystem信息化Enterprise合作伙伴10-100X0.1X100-1,000X商業(yè)客戶X職員專家客戶1,000-10,000XB2EB2BB2CbcIVC:B2b2cBuildNetbeBDemand:B2cDemand:B2bIVC:b2B2bConsumers=MillionsBuilders=100,000+Distributors=10,000+Manufacturers=1,000+Supply:b2BOurmissionistobecomethe“DellComputer”forthebuildingindustry.KeithBrown,Chairman,BuildNetBenefit#1Reduce$100BexcessinventoryBenefit#2Enhancepre/postsalesrelationshipsbcIVC—IntegratedValueChainbeBDemand:B2CcDemand:B2bIVC:b2B2bCharmingStoreTocompeteyoumustfundamentallychangehowyoudobusinessChangehowyoumanagecustomersStreamlineyourbusinessprocessesImprovehowyouu