體驗(yàn)商務(wù)英語第一冊課件Unit11講課教案

CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCTask6第一頁，共35頁。Doesthispictureoffendyou?Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二頁，共35頁。Weallhavecultural

biasesEveryonehaspersonalbiasesaboutdiverseculturesthatarereflectionsofideas&imagesinsociety.Skillsareneededtounderstand&respondeffectivelytodifferences.第三頁，共35頁。WhatIsCulture?

Integratedpatternof

humanbehaviorincluding:ThoughtsCommunicationActionsCustomsBeliefsValuesInstitutions慣例(guànlì)ofaracial,ethnic,orsocialgroup第四頁，共35頁。EveryonehasacultureAperson’supbringing（教養(yǎng)(jiàoyǎng)）,childhoodenvironmentorfamilylifemaybereferredtoashisorherculture.Oneperson’sculturalexperiences,therefore,maybedifferentfromanotherperson’sculturalexperiences,asonefamily’scultureisdifferentfromanotherfamily’sculture.第五頁，共35頁。LevelsofcultureNational:learnedbehavioral（動(dòng)作的）patterns,beliefs,values,andinstitutionssharedbythecitizensofanation.International:culturaltraditionsthatexpandbeyondculturalboundaries.Subculture:differenttraditionspracticedbygroupssetwithinalargerculture.Frequentlyregionallybased.集體文化、副文化：指與主文化相對應(yīng)的那些非主流的、局部(júbù)的文化現(xiàn)象。Task6Cultures第六頁，共35頁。Cross-culturalValues

比較(bǐjiào)各種文化標(biāo)準(zhǔn)FreedomIndependenceSelf-relianceEqualityIndividualismCompetitionEfficiencyTimeDirectness直率(zhíshuài)OpennessBelongingGroupharmonyCollectiveness集體主義Age/seniority資歷GroupconsciousnessCooperationQuality品質(zhì)(pǐnzhì)PatienceIndirectness迂回Go-between中間人AmericansJapaneseElashmawi&Harris1993Task6Cultures第七頁，共35頁。LANGUAGE&CULTRE“Languageisacarrier&containerofculturalinformation.”“Languageisaspecialpartofculture.”“Languageisstronglyinfluenced&shapedbyculture,reflectingmanyfeaturesofculture.”“Language&cultureinteract&interplay相互作用.”Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures“England&Americaaretwocountriesseparatedbythesamelanguage.”AttributedtoGeorgeBernardShaw(1856-1950),Irishwriter第八頁，共35頁。BritishEnglish&AmericanEnglishChineseBEAE糖果公寓地下室時(shí)間表售票處秋天手電筒電梯高速公路商店SweetCandyFlatApartmentCellarBasementTimetableScheduleBookingofficeTicketofficeAutumnFallTorchFlashlightLiftElevatorMotorwayHighwayShopStoreYemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第九頁，共35頁。English&ChineseGreenhouseBusyworkHousewarmingBusybodyFreeloveLowboyHighschoolFirstladyCookerRestroomSunspotStopwatch溫室(wēnshì)喬遷(qiáoqiān)之慶公開(gōngkāi)同居中學(xué)爐子或廚具耗時(shí)又無價(jià)值的工作愛管閑事的人矮腳衣柜總統(tǒng)夫人衛(wèi)生間黑子跑表Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第十頁，共35頁。OVERVIEWVocabularyCompanyculturesListeningCulturalmistakesReadingFastfoodinJapanSkillsIdentifyingproblems&agreeingactionCasestudyAchangeofcultureTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十一頁，共35頁。ALookatthefollowingtipsforvisitingadifferentcountryordoingbusinessthere.Usethewordsfromtheboxtocompletethetips.dateclotheshoursbookcustomsmoneycardsfoodsportlanguageFindoutaboutthemostpopular________inthecountry.Alwaystake__________inUSdollars.Findoutaboutthenormalworking_________.Becarefulhowyouwritethe_________.Findoutaboutthemostimportant___________andfestivals.Learnhowtospeakalittleofthelocal__________.StartingupsportmoneyhoursdatecustomslanguageTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十二頁，共35頁。7.Reada_________aboutthehistoryofthecountry.8.Eatsomeofthe__________beforeyougo.9.Wearformal__________.10.Translateyourbusiness__________intothelocallanguage.

WhichofthetipsinExerciseAdoyouthinkare:a)veryuseful?B)useful?c)notuseful?BCWhichtipsaregoodadviceforyourcountry?Addsomeothers.Itisimportanttolearnhowtogreetpeopleintheirlanguage.bookfoodclothescardsAdateclotheshoursbookcustomsmoneycardsfoodsportlanguageTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十三頁，共35頁。CompanyCulturesCompanycultureisthedistinctivepersonalityoftheorganization.Itdetermineshowmembersact,howenergeticallytheycontributetoteamwork,problemsolving,innovation,customerservice,productivity,&quality.Aswematuredfrominfancytoadulthood,itwasourculture,in&outsideofthehome,thattoldushowtoact.Ashumanbeingswearehighlyskilledatlearningfromsocialsettings,recognizingalmostimmediatelyhowweshouldbehave.Weknowhowtofitin,howtodowhatisneeded.Yemi.HElementaryBusinessEnglishMay2010WZVTC第十四頁，共35頁。Companycultures,likeanyotherculture,tellmembershowtobehave—whattodo&whatnottodo.Theworkcultureisthestageorcontextforwhatpeopledo,forallthathappens.Acompanywithawell-developedculture,easilyoutperformsitscompetitors.

Ifyouwanttounderstandwhypeopledowhattheydo,looktotheculture.Orsaidanotherway;ifyouwanttounderstandacompany'sculture,lookatwhatpeopledo.CompanyCulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十五頁，共35頁。第十六頁，共35頁。ADifferentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Dress(uniforms/casualFridays/weekendclothes)1.Wedon’thavetowearbusinesssuitsattheendoftheweek.Mycompanyhasasystemof______________.2.Inmanybanks,staffcan’twearwhattheylike.Theyhavetowear____________.Vocabulary

casualFridaysuniformsTimekeeping(flexiblehours/part-time/shiftwork)3.Fortwoweekseachmonth,Iworkatnight.Ican’tsleepduringtheday.Ihate_____________.4.Wehavea____________systeminouroffice.Somepeopleworkfrom9a.m.to5p.m.;othersworkfrom10a.m.to6p.m.shiftworkflexiblehoursTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十七頁，共35頁。Timeoff(childcare/annualleave/publicholiday)5.IamsobusyatthemomentthatIworkedonNewYear’sDay,whichisa(n)___________.6.Howmanydays___________doyougetinyourcompany?publicholidayannualleaveReportingprocedures(writtenreport/face-to-face/e-mail)7.Weoftenspeakonthephonebutnever__________.8.Hesendsusa(n)__________intheposteachmonth.face-to-facewrittenreportVocabulary

Differentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6CulturesA第十八頁，共35頁。Typesofmeeting(informal/formal/social)9.Ourdepartmentstartseverydaywitha(n)___________meeting.Itisveryrelaxed.10.CompanieshaveanAnnualGeneralMeeting(AGM)onceayear.Itisavery_________meeting,rmalformalNames(jobtitle/firstname/familynames)11.Insomecountries,thecompanycultureisformal.Staffuse______________whentheyspeaktoeachother.12.What’syour__________now?Areyou‘ChiefExecutive’?familynamesjobtitleYemi.HElementaryBusinessEnglishMay2010WZVTCTask6CulturesDifferentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Vocabulary

A第十九頁，共35頁。BWouldyouliketoworkforanorganizationwhichhas:Uniforms?CasualFridays?Alotofformalmeetings?Flexiblehours?Why?Whynot?Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二十頁，共35頁。AThreepeopletalkaboutculturalmistakes.11.1listentoJohn’sstory&answerthequestions.1.Whatmealwasheinvitedto?2.WhatdidJohnlookat?3.Whatwashismistake?a)Johntalkedduringanimportantsilence.b)Johntalkedabouthishost’stable.c)Johndidn’twantagift.listeningdinnertablebYemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二十一頁，共35頁。11.2listentoCameron’sstoryandanswerthequestions.4.WherewasPeter’snewjob?5.Whatwashismistake?a)hedidn’tusethefirstnames.b)HedidnotspeakFrench.c)Hedidnotusefamilynames.6.HowdidthestafffeelwhenPeterusedfirstnames?InFrancecTheywerenothappy.Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十二頁，共35頁。11.3listentoSusan’sstoryandanswerthequestions.7.WheredidSusanmakehermistake?8.Whodidshegooutforamealwith?9.Whatwashermistake?a)Susanpouredherowndrink.b)Susandidnotlaugh.c)Susanpouredtoomanydrinks.10.Whatdidsheforgettodo?JapanJapanesesalesstaff.aTopourdrinksfortheothers.Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十三頁，共35頁。AReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCfranchisev.Hissandwichbarissosuccessfulthathedecidedtofranchiseit.給…以特許權(quán)n.Hehasboughtaprintingfranchiseorahotdogfranchise.特許經(jīng)銷權(quán)franchisee特許經(jīng)營人Whatarethebenefits&drawbacksofbeingafranchisee?adapt改變(gǎibiàn)…以適合Manycityvehicleshavebeenadaptedforuseasschoolbuses.outlet專營店，大賣場HehasgotrichexperienceinmanagingF&Boutlet.chain連鎖店Henowownsachainof970foodstores.第二十四頁，共35頁。Franchiseisthefranchisewillhavehisowntrademark,tradenames,products,patents&technology,businessmodel,etc.toawardthefranchise.Franchiseesareundercontract,wereunifiedinthefranchisemodelinbusinessactivities,&tothosewhopaytheappropriatelicensefees.特許經(jīng)營是指特許者將自己所擁有的商標(biāo)、商號(hào)、產(chǎn)品、專利和專有技術(shù)、經(jīng)營模式等授予被特許者使用，被特許者按合同規(guī)定，在特許者統(tǒng)一(tǒngyī)業(yè)務(wù)模式下從事經(jīng)營活動(dòng)，并向特許者支付相應(yīng)的費(fèi)用。ReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十五頁，共35頁。BWhichofthesecompaniesdoyouthinkhavefranchises?Marks&SpencerBodyShopIBMMcDonald’sBenettonReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十六頁，共35頁。HowmanySubway’sfranchisestoresweresetupinJapan?Howwasthebusinesslikeinthosestores?Whatwerethereasonsfortheirfailures?HowisSubwayJapanliketodayaccordingtoYoshimasaKawabata?195112ofthemfailed.TheirsandwichesweretoobigforJapaneseconsumersanddidn’thaveenoughmayonnaiseandsugar.Theirmanagementwaspoorandtheydidn’tprovideenoughsupportforthefranchisestores.Theydidn’tdoenoughpromotionandadvertising.ItisstillthebiggestsandwichchaininJapan.ReadingQuestions:Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十七頁，共35頁。A11.4Ahumanresourcesmanageristalkingtothegeneralmanagerofacompanyaboutanemployee,JaneWilkinson.Janejoinedthecompanythreemonthsago.Listentothedialogue.Ticktheproblemswhicharementionedinthedialogue.Janedoesn’tenjoythework.Shehasn’tgotenoughwork.Shehasgottoomuchwork.Sheisbored.Shehasverychallengingwork.Shedoesn’tlikethegeneraloffice.Shedoesn’tlikeherboss.√√√√×××SkillsTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十八頁，共35頁。WhatdoyouthinkJane’sproblemis?Ithinkshe’sunhappy.Shedoesnotenjoytheworkhere.Sometimesshehasn’tgotenoughworktodoandshefeelsbored.Inherlastjobitwasmorerelaxed.Peopleusedfirstnamesandtherewasnodresscode.It’sadifferentculturehere.That’stherealproblem.Ithinkweshouldtalktoher.Thebestthingtodoistotransferhertoanotherdepartment.StartthediscussionDescribetheproblemGivereasonsOffersolutionsTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCA第二十九頁，共35頁。Roleplaythissituation.Anemployeegoestothehumanresourcesmanagerwithaproblem.DEmployee:turntopage141.Humanresourcesmanager:turntopage146UsefullanguageIdentifyingtheproblemAgreeingactionThere’saproblemwith…Sowe’regoingto…Theproblemis…Iagree.We’ll…SuggestingactionWecould/should/shouldn’t…Ithink/don’tthinkweshould…Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第三十頁，共35頁。-Goodmorning,Mr.Benson.CanItalktoyou?Yes,ofcourse.HowcanIhelpyou?-I’vegotproblemswithmywork.Ican’tgetalongwithMs.Thompson,mylinemanager.Shedoesn’tgivemeenoughworktodo.Sometimesitseemsthatmytopdutyistositthereandanswerthetelephone.-I’msorrytohearthat&it’sreallyaproblem.Whatdoyouwanttodothen?-IwonderifitispossibleformetoworkfromhomeorIwouldrathermovetoanotherdepartment.-Well,I’mafraidworkingfromhomeisoutofthequestion.Thecompanyhasjustreceivedseverallargeorders&everyonewillgetverybusyinamonth’stime.ShallIjustcheckifthereisanysuitablepositionsforyouinotherdepartments?Iwillkeepyouinformedaboutit.

It’sverykindofyou,Mr.Benson.Thankyouverymuch.-Youarewelcome.That’swhatI’mherefor.Thankyouforcoming.Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第三十一頁，共35頁。AchangeofcultureBackgroundAliceBaumannisthenewgeneralmanagerinanoverseasbranchofKelly’s,aninternationalbank.Shewantstobringthebestnewideasfromheadofficetothebranch.Alicewants:allstafftousefirstnames.allstafftodresscasuallyonFridays.tointroduceasystemofflexibleworkinghours.smaller,moreinformalmeetingsmoreface-to-face