陜西科技大學(xué)工商管理碩士(MBA)課件-2015-《商務(wù)英語(yǔ)》-邢戰(zhàn)雷-2-Business and Society

Chapter2BusinessandSociety教師：邢戰(zhàn)雷單位：陜西科技大學(xué)管理學(xué)院E-mail:xingzhanlei@《BusinessEnglishforMBA》ObjectivesforthischapterDefinetheterm“socialresponsibility”;Listreasonswhybusinessshouldactinasociallyresponsibleway.Discusssituationswheresocialresponsibilityis(not)takenintoconsideration.IdentifythefourbasicareasofconsumerismFindanddiscussexamplesofethical/unethicalbusinessbehavior.MaintopicsTopic1:

ThesocialresponsibilityofbusinessTopic2:Consumerism(保護(hù)消費(fèi)者利益)Topic3:BusinessEthics(商業(yè)道德)Topic1

ThesocialresponsibilityofbusinessTopic1:ThesocialresponsibilityofbusinessSocialresponsibility

istheobligationforabusinessto:maximizeitspositiveimpactminimizeitsnegativeimpactonsociety.

（企業(yè)的）社會(huì)責(zé)任是指企業(yè)必須承擔(dān)的責(zé)任，盡量擴(kuò)大其對(duì)社會(huì)的積極影響，減少對(duì)社會(huì)的負(fù)面影響。helptoimprovesocietyhelptosolvesocialproblemsThiscontrastswiththetraditionalroleinwhichcompaniesconsideredonlytheprofitsoftheirbusinessactivity.Topic1:ThesocialresponsibilityofbusinessAdvocates

ofsocialconcernbelievethatbusinessshouldtakeanactiveroleinimprovingsocietyandsolvingsocialproblems.Theybelievethatbusiness,byworkingtoimprovetheoverallsociety,canoftenimprovetheiroperationandprofitsinthelongrun.Inmanycases,acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.ForexampleCustomeractuallyvoteforproductsandcompanieswhentheymakeapurchase.Ifaproductispricedfairly,satisfiestheirneedsandhasnonegativesideeffects,Iftheproductfailsorhasnegativesideeffects（負(fù)面的副作用）,theywillprobablyselectanotherproductandmaybecomesoangryatthemanufacturerthattheyneverpurchaseanymore.Socialconcerncanalsobenefitshort-runprofits（短期利潤(rùn)）

becauseofcurrentpublicexpectations.Becausethepublicnowexpectsbusinesstobenefitsociety,afirmthatmaintainsagoodrecordwillfinditeasiertohirebetteremployeesandwinmorecustomers.Althoughsocialresponsibilitymayseemanabstractidea,managersconsideritonadailybasisastheydealwithrealissues.Tobesuccessful,abusinessmustmonitorthechangesandneedsinsociety（密切注意社會(huì)的變化和需求）inordertobehaveinasociallyresponsibleway.Topic2:Whyactinasociallyresponsibleway?1.Societyprovidesconditionsforbusinessestoexist.-socialsettingincludinglaws,customs,etc.-othersocialandculturalnorms-professional/technicalpersonnel-laborItisonlyrightforbusinessestoservesociety’sgoals.2.Businessesareacomponentofsociety.Asoverallsocialconditionsimprove,allthecomponentsofsociety–includingbusinesses–willbenefit.3.Tobesociallyresponsiblealsobenefitsbusinesses.Customersshun（避開(kāi)，回避）

firmsthat-turnoutinferiororshoddy（劣質(zhì)的；假冒的；卑劣的）

products;-cheatthemoutoftheirmoney;-pollutetheenvironment;-engageinunethicalpractices.Topic2:Whyactinasociallyresponsibleway?4.Acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.Theywillfinditeasiertohirebetteremployeesandwinmorecustomers.Forsociallyirresponsiblebusinesses,peopletendto:-boycottitsgoods/services;-influencingofficialsagainstit;-condemningitinthemedia;-buygoods/servicesinotherfirmsTopic2:Whyactinasociallyresponsibleway?Topic2

theConsumerismTheconsumerismis？？？Thepublicdemandformoreprotection

ofbuyer’srightsiscalledconsumerism.Butasconsumersdealwithbusiness,someseriousproblemsoccur,andtherearemoreandmorecomplaintsfromthefilesofaconsumerprotectionagency:“whenIboughtthiscoffeemaker,theysaidsatisfactionguaranteed,butIhavebeentryingtoreturnitforthreeweeksandthecompanyrefusestogivemymoneyback.”Andlikethisissues……Why????Inmanycountries,consumerlegislation(消費(fèi)立法)encompassesfourbasicareas:Therighttosafety(安全的權(quán)利)Therighttobeinformed(知情的權(quán)利)Therighttochoose(選擇的權(quán)利)Therighttobeheard(投訴的權(quán)利)thefourbasicareasofconsumerismConsumerismRighttoSafetyRighttoinformationRighttochooseRighttoBeheardTherighttosafety(安全的權(quán)利)Therighttosafetymeansthataproduct

must

besafeforitsintendeduse,

mustincludethoroughandexplicitdirectionsforuse,andmusthavebeenproperlytestedtoensurereliabilityandquality.Toensureproductsafety,businessmustnotknowingly（故意地）sellanythingthatcouldresultinpersonalinjuryorharmtoconsumers.Therighttosafety(安全的權(quán)利)Lawshavebeenpassedtokeep

dyes（色素）

andotherchemicalsoutoffoods,torequirethewarning“maybeinjurioustoyourhealth”tobeprintedoncigarettepackages,andto

force

therecallofautomobileswithdefective（有缺陷的，有瑕疵的）brakes.Defectiveordangerousproductsalsodoharmtopublicconfidenceintheabilityofbusinesstoservesociety.Therighttobeinformed(知情的權(quán)利)Therighttobeinformedgivesconsumersthefreedomstoreviewcompleteinformationaboutaproductbeforetheybuy.Thismeansthedetailedinformation

about:Ingredients(成分)Instructionsforuse（使用說(shuō)明）Noteswhileusingvalidityperiodofproduct

（產(chǎn)品的有效期）Allofthismustbeprintedonthelabelsandpackages.Thisrightalsoappliestoservices:education/healthcare/safetysupply/publicservices;Butafterweknowallthedetailedinformation,wedon’tknowwhattobuyandwhatcanbeboughtwithoutcareorfear!!!!!!Therighttochoose(選擇的權(quán)利)Therightchooseensuresthatconsumershaveaccesstoavarietyofproductsandservicesatcompetitiveprices（有競(jìng)爭(zhēng)力的價(jià)格）.Theassuranceofsatisfactoryqualityandserviceatafairpriceisalsoapartoftheconsumer’srighttochoose.Therighttochoosemeansthatcompetitionisfreetoflourish.Andnocompanybecomesso

dominantthatitlimitsconsumers’opportunitiestofindnew,improved,andlessexpensiveproducts.Therighttobeheard(投訴的權(quán)利)Thisrightassuresconsumersthattheirinterestswillreceivefullandsympathetic

considerationwhenthegovernmentformulatespolicy.Italsoassuresthefairtreatmentofconsumerswhovoicetheircomplaintaboutapurchasedproduct.Inaddition,manytradegrouphavebeenorganizedtoprocessgrievance（處理投訴）

sothatconsumerscanappealbeyondacompany（不限于只在一家公司投訴）

iftheyareunabletosolveaproblemwiththemanufacturerorproviderofaservice.SoSo,mostbusinessrealizethatonehighlydissatisfied,vocalcustomercanhaveawidespread,negativeimpactonitsimageorreputation.Therefore,mostbusinesstryveryhardtoreduceconsumers’dissatisfactionandresolvetheircomplaint.Topic3

BusinessEthicsEthicsareprinciplesofrightorgoodbehaviors.Theyinvolvemoralvaluesastowhatconductisproper.Businessethicsinvolveothermoralvaluesexistinginsociety.Manyofourmoraldecisionsare

borderline（不明確的，曖昧的）.Somepeopleviewacertainpracticeasbeingunethical,whileothersthinkittobetotallyproper.Manyinfluences

insocietydeterminewhichbehaviorisethical.LawsCulturalattitudes;Professionalcodes;Individualvalues;Homeeducation;EthicsandbusinessethicsEthicsvs.LawWhilemanyethicalstandardsaredefinedbylaws,thelawdoesnotcoverallunethicalconduct.Abidingbythelawdefinesaminimumguideforethicalbehavior.People’sethicalcodeisinfluencedbylaws,culture,professionalcodes,andindividualvalues.

Manyethicalstandards

aredefinedbylaws,butthelawdoesnotcoverallunethicalconduct.Itmerelytriestopreventseriousviolations.Still,mostpeopleagreethatabidingbythelawdefinesaminimumguideforethicalbehavior.Valuesareacceptedstandardsofbehaviorwithinagivensociety.Allsocietiesdevelopbroad-basedvalues

thataregenerallyacceptedbymostofitsmembers.Communitiesofpeopleusuallysharethecommonviewsandthisaffectsthevaluesandconductofbusinessinlocalareas.Althoughwemayallgrowupinthesamesociety,thereisabroadrange

inthevaluesweadopt.Individualvaluesvary

withthebackgroundofhome/education/ages/works/places/religion/environment.Butsomepeoplethinkitisallrighttomisleadcustomersinordertogetasale.Othersmaychoosetolosethesaleratherthanmisreprensenttheproductinanyway.Whileindividualvaluesvary,mostpeopleagreethatitiswrongtolie,cheat,steal,andpurposelymisrepresent（歪曲，誤傳；誣告）.BusinessethicsEthicalbusinessbehavior: -lawabiding -providingsatisfactoryproducts/services -offeringreasonableprices -offeringfairwagesandemployeebenefits -raisingfundforcharities -protectingtheenvironment