市場(chǎng)營(yíng)銷專業(yè)詞匯中英文對(duì)照手冊(cè)

{營(yíng)銷手冊(cè)}市場(chǎng)營(yíng)銷專業(yè)詞匯中英文對(duì)照手冊(cè)BehaviorScanInformationResourcesInc.行為掃描信息源公司謝謝閱讀behaviouralanalysis行為分析behaviouralhierarchies行為層級(jí)精品文檔放心下載benchmarking基準(zhǔn)benefitclusters利益群體benefits利益Benz奔馳billing帳單birthrate出生率blanketpurchaseorder一攬子采購(gòu)合同精品文檔放心下載blind-pairedparisontesting雙盲比較測(cè)試感謝閱讀bluecollars藍(lán)領(lǐng)bottomline底線/盈虧一覽結(jié)算線brandawareness品牌意識(shí)/認(rèn)知brandextensions品牌擴(kuò)展brandloyalty品牌忠誠(chéng)度brandmark品牌標(biāo)志brandname品牌名稱brandpositioning品牌定位brandrecognition品牌識(shí)別brandstrategies品牌戰(zhàn)略brand品牌brandingstrategy品牌化戰(zhàn)略branding品牌化brand'sequity品牌的價(jià)值break-evenanalysis盈虧平衡分析break-evenvolume盈虧平衡產(chǎn)量breathofproductassortment產(chǎn)品線的寬度感謝閱讀breathordiversityofproductlines產(chǎn)品線的寬度或多樣性精品文檔放心下載bribery賄賂BritishAirways英國(guó)航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算bundle捆綁BureauofCensus人口統(tǒng)計(jì)局businesstrengthrating商業(yè)能力評(píng)分感謝閱讀businessplan商業(yè)計(jì)劃businessposition經(jīng)營(yíng)地位businesssector商業(yè)部門businessservicesmarkets商業(yè)服務(wù)市場(chǎng)精品文檔放心下載businessstrategies經(jīng)營(yíng)戰(zhàn)略businessunitstrategy經(jīng)營(yíng)單位戰(zhàn)略感謝閱讀buybackallowances回購(gòu)折讓buybackarrangements產(chǎn)品返銷buyers'bargainingpower買方的討價(jià)還價(jià)能力精品文檔放心下載buyers采購(gòu)者buyingbehavior購(gòu)買行為buyingcenter采購(gòu)中心buyinginertia購(gòu)買慣性buyingintention購(gòu)買意圖buyingoffices連鎖商店的進(jìn)貨中心buyingpowerindes(BPI)購(gòu)買力指數(shù)謝謝閱讀buyingsituation采購(gòu)情況/類型buyingtask采購(gòu)任務(wù)capitalgains資本收益capitalinvestedinproduct產(chǎn)品投入資本精品文檔放心下載Carnival嘉年華cashcows現(xiàn)金牛類cashdiscounts現(xiàn)金折扣cataloguesales目錄銷售categorizationofperception感知分類謝謝閱讀categorization分門別類centralization集中化chameleons/followers變色龍/跟隨者謝謝閱讀channelalternatives可選擇的營(yíng)銷渠道謝謝閱讀channelconflicts渠道沖突channeldecisions渠道決策channelfunctions渠道功能channelinstitutions渠道組織結(jié)構(gòu)謝謝閱讀channelmanagement渠道管理channelobjectives渠道目標(biāo)channelofdistribution分銷渠道精品文檔放心下載channelpower渠道權(quán)力channel-controlstrategies渠道控制戰(zhàn)略感謝閱讀channel-designdecisions渠道設(shè)計(jì)決策感謝閱讀channel-managementdecisions渠道管理決策謝謝閱讀channelsofmunication傳播渠道choicecriteria選擇標(biāo)準(zhǔn)closingasale結(jié)束銷售clothingretailers服裝零售商co-branding聯(lián)合品牌codeofethics（職業(yè)）道德標(biāo)準(zhǔn)coercivepower強(qiáng)制權(quán)cognitivedissonance認(rèn)識(shí)的不協(xié)調(diào)謝謝閱讀collectionofdata數(shù)據(jù)收集collection收款co-marketingalliances聯(lián)合營(yíng)銷聯(lián)盟謝謝閱讀binationpensationplan結(jié)合式薪酬方案精品文檔放心下載mitment承諾municationchannels傳播渠道m(xù)unicationprocess傳播過(guò)程munication信息交流/溝通municationsmedia傳播媒體panypersonnel公司員工parativeadvertisements比較廣告精品文檔放心下載parisonofbrands品牌比較pensationdeals補(bǔ)償處理pensationplan酬金方案pensation/rewards酬金/獎(jiǎng)勵(lì)pensatory補(bǔ)償性的petitionandindustryevolution競(jìng)爭(zhēng)和行業(yè)演變感謝閱讀petition-orientatedpricing競(jìng)爭(zhēng)導(dǎo)向定價(jià)法謝謝閱讀petitiveadvantage競(jìng)爭(zhēng)優(yōu)勢(shì)petitive(supply-side)evolution競(jìng)爭(zhēng)（供方）演變感謝閱讀petitivefactors競(jìng)爭(zhēng)因素petitiveintelligence競(jìng)爭(zhēng)情報(bào)/信息精品文檔放心下載petitiveparitypromotionbudgeting競(jìng)爭(zhēng)均勢(shì)促銷預(yù)算法感謝閱讀petitivestrategy競(jìng)爭(zhēng)戰(zhàn)略petitivestrength競(jìng)爭(zhēng)優(yōu)勢(shì)/能力petitoranalysis競(jìng)爭(zhēng)者分析plainthandling投訴處理ponentmaterialsandpartsmarkets組成材料和零部件市場(chǎng)精品文檔放心下載puterizedordering計(jì)算機(jī)化的訂購(gòu)conclusiveresearch確定性研究conditionsofdemand需求情況conflictandresolutionstrategies沖突和解決戰(zhàn)略感謝閱讀conformancetospecifications與規(guī)格一致謝謝閱讀conformance一致性confrontationstrategy對(duì)抗戰(zhàn)略謝謝閱讀conjointmeasurement聯(lián)合測(cè)度法conjunctivemodel聯(lián)合模型consumerdecision-making消費(fèi)者（購(gòu)買）決策感謝閱讀consumergoodschannels消費(fèi)品分銷渠道謝謝閱讀ConsumerGoodsPricingAct,USA美國(guó)消費(fèi)品定價(jià)法案精品文檔放心下載consumergoods消費(fèi)品consumermarkets消費(fèi)品市場(chǎng)consumerneeds消費(fèi)者需求consumerpackaged-goodsfirms消費(fèi)者包裝食品公司精品文檔放心下載consumerpromotion消費(fèi)者促銷consumertests消費(fèi)者測(cè)試consumer/householdmarket消費(fèi)者/家庭市場(chǎng)精品文檔放心下載consumers'perceptions消費(fèi)者感知感謝閱讀consumption消費(fèi)contests競(jìng)賽contingencyplanning權(quán)變計(jì)劃contractconstruction契約建筑業(yè)謝謝閱讀contractmanufacturing契約制造業(yè)感謝閱讀contraction/strategicwithdrawalstrategy收縮/戰(zhàn)略性撤退戰(zhàn)略感謝閱讀contractualentrymodes契約式進(jìn)入模式精品文檔放心下載contractualverticalmarketingsystems合約式垂直營(yíng)銷系統(tǒng)感謝閱讀contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析謝謝閱讀contributrionmargin邊際貢獻(xiàn)controlstrategies控制戰(zhàn)略conveniencefoodstores便利食品商店謝謝閱讀conveniencegoods便利品convenience服務(wù)的便利性CoolWhip清涼維普co-operativeadvertising合作性廣告精品文檔放心下載co-ordinationandconflictresolution協(xié)調(diào)與沖突解決謝謝閱讀co-production合作生產(chǎn)corebenefitproposition(CBP)核心利益方案/提議感謝閱讀corollary-datamethod推定數(shù)據(jù)法感謝閱讀corporateHQ公司總部corporatescope公司（經(jīng)營(yíng)）范圍corporatestrategy公司戰(zhàn)略corporateverticalmarketingsystems公司式垂直營(yíng)銷系統(tǒng)感謝閱讀corporate/institutionaladvertising團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告謝謝閱讀correctiveaction矯正行動(dòng)costanalysis成本分析costeffectiveness成本有效性costleadershipstrategy成本領(lǐng)先戰(zhàn)略精品文檔放心下載costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本感謝閱讀costreductions降低成本產(chǎn)品cost-and-volumerelationship成本-數(shù)量關(guān)系精品文檔放心下載cost-orientedpricing成本導(dǎo)向定價(jià)法感謝閱讀cost-plus/mark-uppricing成本加成/溢價(jià)定價(jià)法謝謝閱讀costsandbenefitsofmarketingfunctions營(yíng)銷職能的成本和效益感謝閱讀costsofpetitors競(jìng)爭(zhēng)者成本costsofdistribution分銷成本countertrade對(duì)等貿(mào)易coupons優(yōu)惠券courtesy禮貌coverageofgeographicmarket地域性市場(chǎng)的范圍精品文檔放心下載coverageofrelevantretailers相關(guān)零售商的銷售范圍感謝閱讀credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cross-elasticity交叉彈性customarypricing習(xí)慣性定價(jià)法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠(chéng)度customerneed顧客需要customerorganizationofsalesforce按客戶組織銷售隊(duì)伍感謝閱讀customerretention顧客維系/保留customersatisfaction顧客滿意度謝謝閱讀customersegmentpricing顧客細(xì)分市場(chǎng)定價(jià)謝謝閱讀customerservice顧客服務(wù)customer-orientedpricing顧客導(dǎo)向定價(jià)法精品文檔放心下載customers'perception顧客感知customers'preferences顧客偏好感謝閱讀customers'pricesensitivity顧客的價(jià)格敏感度謝謝閱讀customizing定制datacollection數(shù)據(jù)收集dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究datasources數(shù)據(jù)來(lái)源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告感謝閱讀deciders決策者decliningmarkets衰退市場(chǎng)decoding解碼defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenew-productdevelopmentstrategy防御性新產(chǎn)品開(kāi)發(fā)戰(zhàn)略謝謝閱讀defensivepositioning防御性定位謝謝閱讀deliverytime交付時(shí)間delivery配送demandcharacteristics需求特征精品文檔放心下載demandcurve需求曲線demand-orientedpricing需求導(dǎo)向定價(jià)法謝謝閱讀demographicenvironment人口統(tǒng)計(jì)環(huán)境謝謝閱讀departmentstores百貨商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究designdecisions設(shè)計(jì)決策desiredpercentagemark-uponretail預(yù)期零售利潤(rùn)率謝謝閱讀desiredpercentagereturn預(yù)期回報(bào)率感謝閱讀determinantattributes關(guān)鍵屬性謝謝閱讀determinants決定因素differentresponses差別反應(yīng)differentiateddefenderstrategy差異化防御戰(zhàn)略謝謝閱讀differentiatedmarketing差異化營(yíng)銷感謝閱讀differentiationovertime不同時(shí)間的差異感謝閱讀differentiationstrategy差異化戰(zhàn)略感謝閱讀differentiation差異化diffusionofinnovationtheory創(chuàng)新擴(kuò)散理論精品文檔放心下載dimension因素dimensionsofquality質(zhì)量維度directcostingprofitabilityanalysis直接成本盈利性分析謝謝閱讀directmail直接郵寄directmarketingviaadvertisingmedia通過(guò)廣告媒體的直接營(yíng)銷精品文檔放心下載directmarketing直接營(yíng)銷directproductprofitability(DPP)直接產(chǎn)品盈利性/利潤(rùn)率感謝閱讀directselling直銷discountrate貼現(xiàn)率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢價(jià)策略感謝閱讀discriminantanalysis差異分析法感謝閱讀discriminatoryadjustments歧視價(jià)格調(diào)整謝謝閱讀discriminatorypricingadjustments歧視定價(jià)調(diào)整謝謝閱讀disjunctivemodel分離模型displayspace陳列空間disposableine可支配收入dissonance-attributionhierarchy不和諧-歸屬層次結(jié)構(gòu)謝謝閱讀distributionchanneldesigns分銷渠道設(shè)計(jì)感謝閱讀distributionchannelobjectives分銷渠道的目標(biāo)謝謝閱讀distributionchannel分銷渠道distributiondecisions分銷決策精品文檔放心下載distributionpolicies分銷策略distribution分銷distributor/store(privatelables)brands分銷商/私有品牌感謝閱讀distributors分銷商diversification多元化divest撤退divest出讓divestmentorliquidation收回投資或清算精品文檔放心下載dividend紅利dogs瘦狗類domestictargetmarketingstrategies國(guó)內(nèi)目標(biāo)市場(chǎng)定位的營(yíng)銷戰(zhàn)略謝謝閱讀droppingproducts放棄產(chǎn)品drycleaning干洗dual/twochanneldistributionsystems雙重分銷系統(tǒng)精品文檔放心下載duplication（媒體）重復(fù)DuPont杜邦公司durability耐用性earlyvslateadoption早期采購(gòu)與后期采購(gòu)謝謝閱讀earningspershare每股收益economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)因素感謝閱讀economicpower經(jīng)濟(jì)權(quán)economiesofscale規(guī)模經(jīng)濟(jì)educationservices教育服務(wù)effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感訴求empathy移情作用empiricalevidence經(jīng)驗(yàn)性實(shí)例empowerment授權(quán)encoding編碼enduse最終使用endorsement贊同engineering（產(chǎn)品）工程設(shè)計(jì)entrepreneurialstrategy企業(yè)家戰(zhàn)略精品文檔放心下載entrystrategies進(jìn)入戰(zhàn)略environmentandpackagingdisposal環(huán)境與包裝處理感謝閱讀environmentfactors環(huán)境因素environmentalscanning環(huán)境掃描/分析精品文檔放心下載environmentalstrategy環(huán)境戰(zhàn)略謝謝閱讀establishment機(jī)構(gòu)ethicalaudit（公司）倫理審計(jì)ethicsofmarketing營(yíng)銷倫理道德ethnicposition種族構(gòu)成EuropeanCommunity歐共體evaluationandrewardsystems評(píng)估與獎(jiǎng)勵(lì)體系謝謝閱讀evaluationandselectionofsupplier評(píng)估和選擇供應(yīng)商精品文檔放心下載evaluationofalternatives評(píng)估替代品/各種選擇謝謝閱讀evaluationofbrands品牌評(píng)估eventsponsorship事件贊助event活動(dòng)everydaylow-price(EDLP)天天低價(jià)精品文檔放心下載evokedset引發(fā)的組合evolutionofmarket市場(chǎng)演變exchange交換exclusivedealing獨(dú)家銷售exclusivedistribution獨(dú)家分銷謝謝閱讀executivesummary執(zhí)行摘要exhibitionmedia展示廣告媒體existingmarket現(xiàn)有市場(chǎng)exitbarriers退出壁壘expansionpath擴(kuò)張途徑expectationmeasures（顧客）預(yù)期測(cè)度謝謝閱讀expectationsofcustomers顧客期望精品文檔放心下載expectedunitsales預(yù)計(jì)產(chǎn)量expectedvalue期望價(jià)值experiencecurve經(jīng)驗(yàn)曲線experimentalresearch實(shí)驗(yàn)性研究謝謝閱讀expertpower專長(zhǎng)權(quán)exploratoryresearch探索性研究exportagents出口代理（商）exportjobbers出口批發(fā)商exportmanagementpany出口管理公司感謝閱讀exportmerchants出口貿(mào)易商export出口exporting出口商品extendedusestrategy擴(kuò)大使用戰(zhàn)略謝謝閱讀extendingvolumegrowth擴(kuò)大市場(chǎng)份額謝謝閱讀externaldatasources外部數(shù)據(jù)來(lái)源謝謝閱讀externalenvironment外部環(huán)境extrapolationofpastsalestrends過(guò)去銷售趨勢(shì)推測(cè)法謝謝閱讀facilitatingagencies輔助/中介機(jī)構(gòu)精品文檔放心下載factoranalysis因素分析法fads時(shí)尚familybranding家族品牌familylifecycle家庭生命周期familystructure家庭結(jié)構(gòu)farmproducts農(nóng)產(chǎn)品fast-movingconsumergoods(FMCG)快速變動(dòng)的消費(fèi)品精品文檔放心下載fearappeals恐懼/顧慮訴求features特征FederalDepartmentStores聯(lián)邦百貨商店精品文檔放心下載FederalTradeCode（FTC)聯(lián)邦貿(mào)易法案精品文檔放心下載FedEx(FederalExpress)聯(lián)邦快遞feedbackdata反饋數(shù)據(jù)fieldtestmarketing實(shí)地市場(chǎng)測(cè)試financing融資fisheries漁業(yè)fitandfinish結(jié)實(shí)度與外觀fixedcosts固定成本fixedsalary固定工資flankerstrategy側(cè)翼進(jìn)攻戰(zhàn)略flanker/fightingbrand戰(zhàn)斗品牌精品文檔放心下載flankingandencirclementstrategies側(cè)翼進(jìn)攻與圍堵戰(zhàn)略謝謝閱讀flatorganizationalstructure扁平的組織結(jié)構(gòu)感謝閱讀FOBoriginpricingFOB產(chǎn)地定價(jià)法focusstrategy集中戰(zhàn)略followers追隨者Ford福特公司foreignmiddlemen國(guó)外中間商forestry林業(yè)formalization形式/規(guī)范化formulate制定fortress/position-defencestrategy防御堡壘戰(zhàn)略精品文檔放心下載Fortune《財(cái)富》雜志forwardintegration向前一體化franchisesystems特許系統(tǒng)franchising特許經(jīng)營(yíng)freecallnumbers免費(fèi)電話號(hào)碼freegoods免費(fèi)商品freight-absorptionpricing免收運(yùn)費(fèi)定價(jià)法謝謝閱讀fringebenefits小額津貼frontalattackstrategy正面進(jìn)攻戰(zhàn)略謝謝閱讀fullcostingprofitabilityanalysis全成本盈利性分析感謝閱讀full-servicewholesalers全方位服務(wù)的批發(fā)商謝謝閱讀functionalpetenciesandresourceallocation職能能力與資源分配感謝閱讀functionalefficiency職能效率functionalorganizationofsalesforce按銷售職能組織銷售隊(duì)伍精品文檔放心下載functionalorganizationalstructure職能型組織結(jié)構(gòu)精品文檔放心下載functionalperformance功能性能精品文檔放心下載functionalstrategy職能戰(zhàn)略games比賽gap差距gatekeepers信息傳遞者generalbehavioraldescriptors一般行為變量感謝閱讀GeneralElectric(GE)通用電氣GeneralFoodsCorporation通用食品謝謝閱讀generalmerchandisediscountchains大眾商品折扣連鎖店謝謝閱讀GeneralMotors通用汽車geodemographics區(qū)域人口統(tǒng)計(jì)特征geographicadjustments地理調(diào)整精品文檔放心下載geographicdistribution地理分布感謝閱讀geographicalorganizationofsalesforce按地區(qū)組織銷售隊(duì)伍精品文檔放心下載Gillette吉列剔須刀globaladjustments全球調(diào)整globaleliteconsumersegment全球精英消費(fèi)品市場(chǎng)感謝閱讀globalexpansion全球擴(kuò)張globalmarketingcontrol全球營(yíng)銷控制感謝閱讀globalmarkets全球市場(chǎng)globalnichestrategy全球機(jī)會(huì)戰(zhàn)略精品文檔放心下載globalstandardizationstrategy全球標(biāo)準(zhǔn)化戰(zhàn)略謝謝閱讀globalteenagesegment全球青少年市場(chǎng)精品文檔放心下載globalization全球化global-marketexpansion全球市場(chǎng)擴(kuò)張感謝閱讀goals總目標(biāo)going-rate/petitiveparitypricing競(jìng)爭(zhēng)性平價(jià)定價(jià)法精品文檔放心下載goodsproducers產(chǎn)品制造商Goodyear固特異輪胎governmentagencies政府機(jī)構(gòu)governmentbuyers政府采購(gòu)者governmentmarket政府市場(chǎng)governmentregulation政府管制greenhouseeffect溫室效應(yīng)greymarket灰色市場(chǎng)grossdomesticproduct(GDP)國(guó)內(nèi)生產(chǎn)總值精品文檔放心下載grossmargin毛利grossnationalproduct(GNP)國(guó)民生產(chǎn)總值感謝閱讀grossprofit毛利grossratingpoints(GRPs)總級(jí)別指數(shù)精品文檔放心下載group/categoryproductmanager類別產(chǎn)品經(jīng)理謝謝閱讀growingmarkets成長(zhǎng)市場(chǎng)growthrateofmarket市場(chǎng)增長(zhǎng)率growthstageofproductlifecycle產(chǎn)品生命周期的成長(zhǎng)階段精品文檔放心下載growth-extensionstrategies增長(zhǎng)擴(kuò)張戰(zhàn)略謝謝閱讀growth-marketstrategiesformarketleaders市場(chǎng)領(lǐng)導(dǎo)者的市場(chǎng)增長(zhǎng)戰(zhàn)略精品文檔放心下載growth-marketstrategy成長(zhǎng)性市場(chǎng)戰(zhàn)略感謝閱讀growth-markettargetingstrategy成長(zhǎng)性市場(chǎng)定位戰(zhàn)略精品文檔放心下載guarantee/warranty保證/擔(dān)保guarantees保證Gucci古琦（世界著名時(shí)裝品牌）Haagen-Dazs哈根達(dá)斯hardtechnology硬技術(shù)HarvardBusinessReview《哈佛商業(yè)評(píng)論》謝謝閱讀harvest收獲harvestingpricing收獲定價(jià)法harvestingstrategy收獲戰(zhàn)略healthcare醫(yī)療保健healthmaintenanceorganizations(HMOs)（美國(guó)）衛(wèi)生保健組織謝謝閱讀heavybuyer大客戶HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel漢高Hertz赫茲（美國(guó)汽車租賃巨頭）Hewlett-Packard惠普公司hierarchyofstrategy戰(zhàn)略的層次highmargin/low-turnoverretailers高利潤(rùn)/低周轉(zhuǎn)率的零售商謝謝閱讀highmarketshareglobalstrategy高市場(chǎng)份額全球戰(zhàn)略感謝閱讀high-contactservicesystem高接觸服務(wù)系統(tǒng)感謝閱讀high-involvementproduct高參與產(chǎn)品感謝閱讀high-involvementpurchase高參與購(gòu)買謝謝閱讀hightmarketshare高市場(chǎng)份額戰(zhàn)略Hilton希爾頓HolidayInns假日旅館homogeneousmarket同質(zhì)市場(chǎng)Honda本田household/familylifecycle家庭生命周期感謝閱讀household家庭hybridtechnology混合技術(shù)ideageneration創(chuàng)意的產(chǎn)生/生成ideasfornewproducts新產(chǎn)品創(chuàng)意/構(gòu)想精品文檔放心下載idea-screeningprocess創(chuàng)意篩選過(guò)程謝謝閱讀identificationofsegments識(shí)別細(xì)分市場(chǎng)精品文檔放心下載IllinoisToolWorks伊利諾斯工具廠imagepricing形象定價(jià)imitativepositioning模仿定位imitativestrategy模仿戰(zhàn)略impactevaluation影響評(píng)估impersonalsources非個(gè)人的信息來(lái)源精品文檔放心下載implementationandcontrolofmarketingprograms營(yíng)銷計(jì)劃的執(zhí)行和控制精品文檔放心下載implementation實(shí)施improvementsinorrevisionsofexistingproducts現(xiàn)有產(chǎn)品的改良或修正謝謝閱讀impulsebuying沖動(dòng)購(gòu)買impulsegoods沖動(dòng)購(gòu)買品incentives激勵(lì)ine收入increasedpenetrationstrategy增加滲透戰(zhàn)略感謝閱讀indirectcostingprofitabilityanalysis間接成本盈利性分析感謝閱讀individualbrand個(gè)別品牌individualvalue個(gè)人價(jià)值industrialgoods&services工業(yè)產(chǎn)品和服務(wù)精品文檔放心下載industrialgoodschannels工業(yè)品分銷渠道謝謝閱讀industryattractiveness行業(yè)吸引力精品文檔放心下載industryattractiveness-businesspositionmatrix行業(yè)吸引力-業(yè)務(wù)地位矩陣感謝閱讀industrydynamics產(chǎn)業(yè)動(dòng)態(tài)industryevaluation產(chǎn)業(yè)評(píng)估industryevolution產(chǎn)業(yè)演變inelastic缺乏價(jià)格彈性influencers影響者infomunicationsindustry信息通信行業(yè)謝謝閱讀infomercials商業(yè)信息廣告informationage信息時(shí)代informationsearch信息搜集informationtechnology信息技術(shù)感謝閱讀information信息informative告知性的ingredient成份in-homepersonalinterview個(gè)人家庭訪談感謝閱讀in-houseusetests內(nèi)部使用測(cè)試innovation創(chuàng)新innovativeness創(chuàng)新性installation設(shè)施in-storedisplay店內(nèi)展示in-storepositioning店內(nèi)布局in-storepromotion店內(nèi)促銷intangibles無(wú)形integratedmarketingmunicationplan(IMC)整合營(yíng)銷傳播計(jì)劃感謝閱讀integrationofperception感知整合感謝閱讀integration整合Intel因特爾intensityofmarketposition市場(chǎng)地位的集中程度精品文檔放心下載intensity集中程度intensivedistribution密集型分銷感謝閱讀interactionsacrossmultipletargetmarkets多目標(biāo)市場(chǎng)間的相互作用謝謝閱讀interactivemedia交互式媒體interestrates利率internaldatasources內(nèi)部數(shù)據(jù)來(lái)源感謝閱讀internalmarketing內(nèi)部營(yíng)銷internalorganizationalstructure內(nèi)部組織結(jié)構(gòu)謝謝閱讀internationaladvertising國(guó)際廣告謝謝閱讀internationalchannels國(guó)際分銷渠道精品文檔放心下載internationaldivision國(guó)際分部感謝閱讀internationalmarketing國(guó)際營(yíng)銷謝謝閱讀internationalorganizationaldesign國(guó)際組織設(shè)計(jì)謝謝閱讀internationalizationofservices服務(wù)的國(guó)際化謝謝閱讀introductorystageofproductlifecycle產(chǎn)品生命周期的推出階段感謝閱讀inventorylevel庫(kù)存水平investorrelationsadvertising投資關(guān)系廣告精品文檔放心下載issueadvertising觀點(diǎn)廣告jobbers批發(fā)商Johnson&Johnson強(qiáng)生jointventures合資juryofexecutiveopinion行政管理人員群體意見(jiàn)法精品文檔放心下載justnoticeabledifference(JND)恰巧注意到的差異精品文檔放心下載just-in-time(JIT)managementsystem準(zhǔn)時(shí)制管理體系精品文檔放心下載just-in-timepurchasingarrangements及謝謝閱讀keyaccountmanagement主要客戶管理精品文檔放心下載keyaccounts關(guān)鍵客戶keybenefits核心利益keyenvironmentalissueidentification確定主要的環(huán)境問(wèn)題精品文檔放心下載keyvariables關(guān)鍵變量key/houseaccounts關(guān)鍵/機(jī)構(gòu)客戶laboratorytests實(shí)驗(yàn)室測(cè)試leapfrogstrategy蛙跳戰(zhàn)略learninghierarchy學(xué)習(xí)層級(jí)結(jié)構(gòu)legalservices法律服務(wù)legislation立法legitimatepower法定權(quán)l(xiāng)evelofpensation酬金水平leveloftechnicalsophistication技術(shù)的復(fù)雜程度感謝閱讀LeviStrauss李維·史特勞斯Levi's列維斯（全球最大的牛仔服制造商）lexicographicmodel詞典編纂模型lifestyle生活方式limited-servicewholesalers有限服務(wù)的批發(fā)商精品文檔放心下載lineextension產(chǎn)品線擴(kuò)展linefilling產(chǎn)品線填充linestretching產(chǎn)品線延伸listprice訂價(jià)Lloyd'sofLondon倫敦勞埃德保險(xiǎn)公司localizaitonstrategy本地化戰(zhàn)略精品文檔放心下載locationpricing場(chǎng)所定價(jià)location位置lodging房屋出租logisticalalliances后勤聯(lián)盟long-termmemory長(zhǎng)期記憶lostcustomer失去的顧客LouisVuitton路易·威登（法國(guó)著名時(shí)尚品牌）感謝閱讀low-contactservicesystem低接觸服務(wù)系統(tǒng)精品文檔放心下載low-costdefender低成本防御型low-costposition低成本地位low-involvementhierarchy低參與程度層級(jí)結(jié)構(gòu)感謝閱讀macrorisks宏觀風(fēng)險(xiǎn)macroenvironment宏觀環(huán)境macrosegmentation宏觀細(xì)分mail-orderretailers郵購(gòu)零售商maintainingmarketshare保持市場(chǎng)份額謝謝閱讀maintenancestrategy保持戰(zhàn)略managementoverhead管理費(fèi)mandatoryadaptation強(qiáng)制性適應(yīng)manufacturerbrand制造商/全國(guó)性品牌精品文檔放心下載manufacturers'agents/representatives生產(chǎn)商的代理商/銷售代表謝謝閱讀manufacturers'exportagents(MEA)制造商出口代理感謝閱讀manufacturers'salesoffices/branches生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)精品文檔放心下載manufacturingprocess制造過(guò)程manufacturing制造業(yè)marketaggregationstrategy整體市場(chǎng)戰(zhàn)略感謝閱讀marketattractivenessfactors市場(chǎng)吸引力因素謝謝閱讀marketattractiveness市場(chǎng)吸引力謝謝閱讀marketattractiveness/businesspositionmatrix市場(chǎng)吸引力/業(yè)務(wù)地位矩陣感謝閱讀marketcircumstances市場(chǎng)環(huán)境marketdemorgraphics市場(chǎng)人口分布/統(tǒng)計(jì)特征精品文檔放心下載marketdimension市場(chǎng)量度marketentrystrategies市場(chǎng)進(jìn)入戰(zhàn)略謝謝閱讀marketexclusion市場(chǎng)排斥marketexpansionstrategy市場(chǎng)擴(kuò)張戰(zhàn)略感謝閱讀marketfactors市場(chǎng)因素marketfollowers市場(chǎng)跟隨者marketgrowthrate市場(chǎng)增長(zhǎng)率markethirarchy市場(chǎng)等級(jí)marketinclusion市場(chǎng)納入marketleaders市場(chǎng)領(lǐng)導(dǎo)者marketmeasurement市場(chǎng)測(cè)量marketopportunityanalysis市場(chǎng)機(jī)會(huì)分析精品文檔放心下載marketoriented以市場(chǎng)為導(dǎo)向的marketpositionfactors市場(chǎng)地位因素精品文檔放心下載marketpositioninganalysis市場(chǎng)定位分析感謝閱讀marketpotentialmeasurements市場(chǎng)潛力測(cè)度精品文檔放心下載marketresearch市場(chǎng)研究marketsegment細(xì)分市場(chǎng)marketsegmentation市場(chǎng)細(xì)分marketshare市場(chǎng)份額markettargeting目標(biāo)市場(chǎng)選擇market市場(chǎng)marketability市場(chǎng)開(kāi)拓能力market-entrystrategies市場(chǎng)進(jìn)入戰(zhàn)略謝謝閱讀marketingactionplan營(yíng)銷行動(dòng)計(jì)劃謝謝閱讀marketingaudit營(yíng)銷審計(jì)marketingchannel營(yíng)銷渠道m(xù)arketingcodesofconduct營(yíng)銷行為規(guī)范感謝閱讀marketingmunication營(yíng)銷溝通/傳播謝謝閱讀marketingconcept營(yíng)銷觀念marketingcontrol營(yíng)銷控制marketingdecisionsupportsystems(MDSS)營(yíng)銷決策支持系統(tǒng)精品文檔放心下載marketingenvironmentaudit營(yíng)銷環(huán)境審計(jì)精品文檔放心下載marketingflowsandfunctions營(yíng)銷過(guò)程和職能感謝閱讀marketingfunctionareaaudit營(yíng)銷功能領(lǐng)域的審計(jì)精品文檔放心下載marketingimplicationsof對(duì)營(yíng)銷的影響精品文檔放心下載marketinginformationsystem營(yíng)銷信息系統(tǒng)感謝閱讀marketinginstitutions營(yíng)銷機(jī)構(gòu)精品文檔放心下載marketingmanagement營(yíng)銷管理marketingmessage營(yíng)銷信息marketingmix營(yíng)銷組合marketingpolicy營(yíng)銷策略marketingproductivityareaaudit營(yíng)銷生產(chǎn)力領(lǐng)域的審計(jì)謝謝閱讀marketingprogramponents營(yíng)銷計(jì)劃內(nèi)容感謝閱讀marketingprogram營(yíng)銷計(jì)劃/方案marketingrelationship營(yíng)銷關(guān)系謝謝閱讀marketingresearch營(yíng)銷研究marketingstrategy營(yíng)銷戰(zhàn)略market-managementorganizationalstructure市場(chǎng)管理組織結(jié)構(gòu)謝謝閱讀mark-upprice產(chǎn)品/溢價(jià)價(jià)格Marlboro萬(wàn)寶路MarriottHotel萬(wàn)豪酒店mass-marketpenetrationstrategy大規(guī)模市場(chǎng)滲透戰(zhàn)略精品文檔放心下載mass-marketstrategy大市場(chǎng)戰(zhàn)略matrixorganizationalstructure矩陣組織結(jié)構(gòu)感謝閱讀Matsushita日本松下電子matureconformists成熟的隨大流者maturemarkets成熟市場(chǎng)maturestageofproductlifecycle產(chǎn)品生命周期的成熟階段謝謝閱讀McDonald's麥當(dāng)勞McDonnellDouglas麥道公司MCI電訊公司（前世界通信公司）MDSS(Marketing-DecisionSupportSystem)市場(chǎng)決策支持系統(tǒng)感謝閱讀measurability可測(cè)度性measureorindex測(cè)量指標(biāo)measurementcriteria計(jì)量標(biāo)準(zhǔn)mediaaudiences媒體受眾medicalandhealthservices醫(yī)療衛(wèi)生服務(wù)感謝閱讀MedicoContainmentServicesmemoryofconsumers消費(fèi)者記憶Mercedes-Benz梅賽德斯-奔馳MercerManagementConsulting美國(guó)美智管理顧問(wèn)公司感謝閱讀merchandising推銷merchantmiddlemen國(guó)內(nèi)貿(mào)易中間商merchantwholesalers商業(yè)批發(fā)商messagestructure信息結(jié)構(gòu)MichaelPorter邁克爾-波特microrisks微觀風(fēng)險(xiǎn)microsegmentatioin微觀細(xì)分MillerTydingACT,USA米勒·泰丁法案謝謝閱讀minging礦業(yè)MinnesotaMiningandManufacturingCompany(3M)明尼蘇達(dá)礦業(yè)和制造公司感謝閱讀Minolta美能達(dá)miscellaneoussources多方面來(lái)源謝謝閱讀mission宗旨missionaryselling推銷式銷售MitsubishiHeavyIndustries三菱重工謝謝閱讀modifiedrebuy調(diào)整再購(gòu)monosegmentpositioning單一細(xì)分市場(chǎng)定位精品文檔放心下載Monsanto孟山都農(nóng)業(yè)生物技術(shù)公司moralappeals倫理/道德訴求morals道德Motorola摩托羅拉multichanneldistribution多渠道分銷謝謝閱讀multidimensionalscaling多維等級(jí)法感謝閱讀multilevelselling多級(jí)銷售multinationalcoporations(MNCs)跨國(guó)公司精品文檔放心下載multipletestmarkets多測(cè)試市場(chǎng)multiple-brandstrategy多品牌戰(zhàn)略感謝閱讀multiple-factorindex多因素指數(shù)法精品文檔放心下載multisegmentpositioning多重細(xì)分市場(chǎng)定位精品文檔放心下載mutualtrust相互信任nationalaccountmanagement全國(guó)性客戶管理感謝閱讀nationalmarket國(guó)內(nèi)市場(chǎng)NationalSemiconductor美國(guó)國(guó)家半導(dǎo)體公司精品文檔放心下載naturalproducts天然產(chǎn)品NEC日本電子Nescafé雀巢咖啡Nestlé雀巢netsales凈銷售額networkputer(NC)網(wǎng)絡(luò)計(jì)算機(jī)newbusinessselling新業(yè)務(wù)銷售newbuy購(gòu)入新產(chǎn)品newentrants新進(jìn)入者newmarkets新市場(chǎng)newmaterials新材料NewProdscreeningmodel新普羅德篩選模型感謝閱讀newproductlines新產(chǎn)品線newproducts新產(chǎn)品new-productdevelopment新產(chǎn)品開(kāi)發(fā)謝謝閱讀new-productideas新產(chǎn)品創(chuàng)意Newsweek《新聞周刊》new-taskbuying全新采購(gòu)new-to-the-worldproducts世界性新產(chǎn)品謝謝閱讀nichepenetrationstrategy壁龕/機(jī)會(huì)市場(chǎng)滲透戰(zhàn)略謝謝閱讀niche-marketstrategy壁龕市場(chǎng)戰(zhàn)略感謝閱讀Nike耐克Nissan尼桑no-brandbrandname無(wú)品牌的品牌名稱精品文檔放心下載no-frillsproduct無(wú)虛飾產(chǎn)品noiseinmunicationsystem傳播系統(tǒng)中的噪音精品文檔放心下載non-financialrewards非物質(zhì)性獎(jiǎng)勵(lì)措施感謝閱讀non-probabilitysampling非概率抽樣精品文檔放心下載non-profitorganization非盈利組織精品文檔放心下載non-storeretailing無(wú)店鋪零售業(yè)numberofstockouts遲滯數(shù)目object-and-taskmethodofpromotionbudgeting目標(biāo)-任務(wù)促銷預(yù)算法謝謝閱讀objectivesandstrategyareaaudit目標(biāo)與戰(zhàn)略領(lǐng)域的審計(jì)精品文檔放心下載objectives具體目標(biāo)observation觀察法occupancycosts房屋占用成本occupation/position職業(yè)/職位oddpricing奇/余數(shù)定價(jià)法OEM(originalequipmentmanufacturer)原始設(shè)備制造商感謝閱讀oeverallquality總體質(zhì)量off-invoicediscounts發(fā)票之外的折扣感謝閱讀offsets抵消交易Omega歐米加on-airtesting廣播測(cè)試OPEC(OrganizationofPetroleumExportingCountries)歐佩克（石油輸出國(guó)組織）感謝閱讀openingrelationships建立關(guān)系operatingsupplies生產(chǎn)供應(yīng)品operationalexcellence運(yùn)作管理水平謝謝閱讀opinionleaders意見(jiàn)領(lǐng)導(dǎo)者opportunitycost機(jī)會(huì)成本opportunityidentification機(jī)會(huì)識(shí)別精品文檔放心下載opportunity/threatmatrix機(jī)會(huì)/威脅矩陣精品文檔放心下載ordercycletime訂貨周期orderprocessing訂單處理organisationallevel組織層次organizaitonalrequirementplanning組織需求計(jì)劃感謝閱讀organizationareaaudit組織領(lǐng)域的審計(jì)感謝閱讀organizationbuyingcenter組織采購(gòu)中心謝謝閱讀organizationalcustomer組織顧客謝謝閱讀organizationaldirectselling組織直銷精品文檔放心下載organizationalmarkets組織市場(chǎng)感謝閱讀organizationalpurchasing組織采購(gòu)感謝閱讀organzationalstructure組織結(jié)構(gòu)精品文檔放心下載outdoorenthusiasts戶外運(yùn)動(dòng)愛(ài)好者精品文檔放心下載out-of-homemedia戶外廣告媒體overallcostleadership全面成本領(lǐng)先感謝閱讀overheads日常開(kāi)支overseasdirectinvestment海外直接投資謝謝閱讀ownershipofnewproduct新產(chǎn)品所有權(quán)精品文檔放心下載packaging包裝panelofexperts專家小組parentage淵源partiesinvolved交換中的各方paymentterms支付條款pay-offcontrol支出控制penetrationpricing滲透定價(jià)Pepsi-Cola百事可樂(lè)perceivedcustomervalue顧客感知價(jià)值謝謝閱讀perceivedquality感知到的質(zhì)量perceivedvalue感知到的價(jià)值percentageofsalespromotionbudgetingmethod銷售額百分比促銷預(yù)算法謝謝閱讀perceptionsofconsumers消費(fèi)者感知/理解精品文檔放心下載perceptual(product)pisitioning感知（產(chǎn)品）定位精品文檔放心下載perceptualmap感知圖perceptualorganization感知組織謝謝閱讀perceptualvigilance感性的警惕performancedimension業(yè)績(jī)標(biāo)準(zhǔn)performanceevaluation業(yè)績(jī)?cè)u(píng)估感謝閱讀performancemeasures表現(xiàn)/業(yè)績(jī)測(cè)度精品文檔放心下載performanceobjective績(jī)效目標(biāo)performancestandards績(jī)效標(biāo)準(zhǔn)performance功能perishability非持久性personalselling人員推銷personalsources個(gè)人的信息來(lái)源personneldevelopment人力資源開(kāi)發(fā)謝謝閱讀persuasive說(shuō)服性的pharmaceuticalsindustry醫(yī)藥行業(yè)精品文檔放心下載physical(product)positioning物理（產(chǎn)品）定位謝謝閱讀physicaldescriptors物理變量physicaldistribution實(shí)物分銷Pillsbury皮爾斯博瑞pioneers先入者PizzaHut必勝客placeutility地點(diǎn)效用planningandcontrolsystemareaaudit計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)感謝閱讀pointofsaleinformation銷售點(diǎn)信息感謝閱讀point-of-purhcase(POP)promotion采購(gòu)點(diǎn)促銷謝謝閱讀point-of-sales(POS)data銷售點(diǎn)數(shù)據(jù)謝謝閱讀pontificator保守派popularity通用性populationtrends人口趨勢(shì)portfoliomodelsforresourceallocation資源配置的資產(chǎn)組合模式感謝閱讀positionintensity地位集中程度positioning定位possessionutility擁有效用post-purchasedissonance購(gòu)買后的不協(xié)調(diào)謝謝閱讀post-purchaseevaluation購(gòu)買后評(píng)估精品文檔放心下載post-purchase/after-saleservice售后服務(wù)精品文檔放心下載potentialadvantages潛在優(yōu)勢(shì)potentialcustomer潛在顧客potentialmarket潛在市場(chǎng)potentialtargetmarket潛在目標(biāo)市場(chǎng)感謝閱讀powerindistribution分銷權(quán)力powerofbuyers購(gòu)買者能力powerofsuppliers供應(yīng)商能力predatorypricing掠奪性定價(jià)法pre-emptingscarceresources先占稀缺資源感謝閱讀preferentialtreatment特惠待遇感謝閱讀premiums額外獎(jiǎng)勵(lì)presentpetitors現(xiàn)有的競(jìng)爭(zhēng)者presentingsalesmessage提供銷售信息謝謝閱讀pre-testmarketresearch測(cè)試前市場(chǎng)研究精品文檔放心下載pricediscrimination價(jià)格歧視priceelasticityofdemand需求的價(jià)格彈性精品文檔放心下載pricefixing價(jià)格設(shè)定priceleaders價(jià)格領(lǐng)導(dǎo)者pricelining價(jià)格排列定價(jià)法pricepromotion價(jià)格促銷pricequotation報(bào)價(jià)pricesensitivity價(jià)格敏感度pricestructure價(jià)格結(jié)構(gòu)price價(jià)格price/earningsration價(jià)格/收益比感謝閱讀price-offpromotions降價(jià)促銷price-settingprocess定價(jià)過(guò)程pricingadjustments定價(jià)調(diào)整pricingpolicies價(jià)格策略pricing定價(jià)primarydemand基本需求primarysources第一類/主要數(shù)據(jù)printmedia印刷媒體private/for-profitorganization私營(yíng)/盈利性組織感謝閱讀PRIZM(PotentialRatingIndexforZipMarkets)按郵政區(qū)劃為基礎(chǔ)的潛力等級(jí)指數(shù)謝謝閱讀proactivenew-productdevelopmentstrategy進(jìn)取型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略謝謝閱讀probabilitysampling概率抽樣problemformulation界定問(wèn)題problemidentificatioin確定問(wèn)題謝謝閱讀processmanagement過(guò)程管理Procter&Gamble(P&G)寶潔公司productline產(chǎn)品線productavailability產(chǎn)品的可獲得性精品文檔放心下載productcategory產(chǎn)品類別productclass產(chǎn)品類別productdecisions產(chǎn)品決策productdesign產(chǎn)品設(shè)計(jì)productdevelopment產(chǎn)品開(kāi)發(fā)productdimensionorattributes產(chǎn)品維度/屬性精品文檔放心下載productevolution產(chǎn)品演變productfeatures產(chǎn)品特征productintentshare產(chǎn)品傾向份額productleadership產(chǎn)品領(lǐng)導(dǎo)能力productlifecycle(PLC)產(chǎn)品生命周期感謝閱讀productlifecyclecurve產(chǎn)品生命周期曲線謝謝閱讀productline產(chǎn)品線productmanageraudit產(chǎn)品經(jīng)理審計(jì)謝謝閱讀productoffering供應(yīng)品productorganizaitonofsalesforce按產(chǎn)品組織銷售隊(duì)伍精品文檔放心下載productpolicies產(chǎn)品策略productpositioning產(chǎn)品定位productquality產(chǎn)品質(zhì)量productscope產(chǎn)品范圍productspace產(chǎn)品位置productspecifications產(chǎn)品規(guī)格感謝閱讀productsystems產(chǎn)品體系producttype產(chǎn)品類型productusage產(chǎn)品用途product產(chǎn)品product(ion)-orientedorganization產(chǎn)品/生產(chǎn)導(dǎo)向型組織感謝閱讀production生產(chǎn)product-linepricingadjustments產(chǎn)品線定價(jià)調(diào)整謝謝閱讀product-managementorganizationalstructure產(chǎn)品管理組織結(jié)構(gòu)精品文檔放心下載product-marketentrycontrol產(chǎn)品－市場(chǎng)進(jìn)入控制謝謝閱讀product-relatedbehavioraldescriptors與產(chǎn)品相關(guān)的行為變量精品文檔放心下載product'smarketcharacteristics產(chǎn)品的市場(chǎng)特征謝謝閱讀product-usetesting產(chǎn)品使用測(cè)試pro-environment環(huán)保profitimpactofmarketstrategy(PIMS)市場(chǎng)戰(zhàn)略的利潤(rùn)影響謝謝閱讀profitabilityanalysis盈利性分析謝謝閱讀profitability盈利性/盈利能力profitablesurvivorstrategy有利可圖的生存者戰(zhàn)略感謝閱讀project-panyresourcepatibility項(xiàng)目與公司資源的協(xié)調(diào)性感謝閱讀projectedprofit-and-lossstatement預(yù)計(jì)損益表感謝閱讀projectivetests投影測(cè)試promotiondecisions促銷決策promotionmix促銷組合promotionpolicies促銷策略promotion促銷promotionalallowance促銷折讓promotionaleffort促銷努力promotionalpricing促銷定價(jià)promptness及時(shí)性propectorstrategy探索型戰(zhàn)略prospectingforcustomers尋找顧客精品文檔放心下載psychographics心理統(tǒng)計(jì)特征psychologicalcost心理成本psychologicalpricing心理定價(jià)法感謝閱讀publicorganization公共組織publicrelations公共關(guān)系publicutilities公共設(shè)施publicity公共宣傳pullstrategyforcontrolofdistributionchannels分銷渠道控制的拉式戰(zhàn)略精品文檔放心下載pupildilation瞳孔擴(kuò)張purchasepredisposition購(gòu)買傾向謝謝閱讀purchasingagent采購(gòu)代理purchasingcontract采購(gòu)合同purchasingmanager/agent采購(gòu)經(jīng)理／代理感謝閱讀purchasingpowerperity(PPP)購(gòu)買力平價(jià)指數(shù)感謝閱讀pushmoney/spiffs傭金pushstragtegyforcontrolofdistributionchannels分銷渠道控制的推式戰(zhàn)略精品文檔放心下載qualifyingprospects審查潛在顧客資格精品文檔放心下載qualitydimensions質(zhì)量維度quality質(zhì)量quantitydiscount數(shù)量折扣questionmarks問(wèn)題類questioning詢問(wèn)法quotas定額R&Dexpenditure研究開(kāi)發(fā)戰(zhàn)略raceandethnicorigin種族和民族rackjobbers供應(yīng)超級(jí)市場(chǎng)的批發(fā)商radio無(wú)線電廣播rankordering排序rateofadoption采購(gòu)率rate-of-return/targetreturnpricing回報(bào)率/目標(biāo)回報(bào)定價(jià)法感謝閱讀rationalappeals理性訴求rationale基本原理rawmaterials原材料reactiveandproactiveresponses反應(yīng)及前攝策略感謝閱讀reactivenew-productdevelopmentstrategy謝謝閱讀reactorstrategy反應(yīng)型戰(zhàn)略realestate房地產(chǎn)rebates回扣recalltests記憶測(cè)試receiver接收者reciprocity利益互惠recognitionofproblem/need發(fā)現(xiàn)問(wèn)題/需求謝謝閱讀recognitiontests認(rèn)知測(cè)試recreation娛樂(lè)業(yè)recruitmentandselection招聘與選拔精品文檔放心下載recyclingofpackaging包裝回收（利用）精品文檔放心下載Reebok銳步referencegroup參照群體referentpower參照權(quán)refocus鞏固refunds退款refusaltodeal拒絕經(jīng)營(yíng)regressionanalysis回歸分析法regulation管制related/concentricdiversification相關(guān)/同心多元化謝謝閱讀relationalVMSs相關(guān)式垂直營(yíng)銷系統(tǒng)relativeattractivenessofdecliningmarkets衰退市場(chǎng)的相對(duì)吸引力精品文檔放心下載relativemarketpotential相對(duì)市場(chǎng)潛力感謝閱讀relativemarketshare相對(duì)市場(chǎng)份額精品文檔放心下載reliability可靠性repeatpurchasebehavior重復(fù)購(gòu)買行為謝謝閱讀repetition重復(fù)repositionings重新定位產(chǎn)品requirementsplanning需求計(jì)劃reseller中間商residentbuyers常駐采購(gòu)員resourceallocation/deployment資源配置謝謝閱讀responsestrategies反應(yīng)策略responsetomunication傳播響應(yīng)responsivestrategy反應(yīng)型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略謝謝閱讀responsiveness響應(yīng)性retailcoveragestrategy零售范圍戰(zhàn)略謝謝閱讀RetailIndex零售指數(shù)retailoutlets零售店retailsales零售額retailerco-operatives零售商合作社精品文檔放心下載retailer零售商retailingtrends零售趨勢(shì)ReturnonEquity(ROE)權(quán)益回報(bào)率ReturnonInvestment(ROI)投資回報(bào)率精品文檔放心下載ReturnonNetAssets(RONA)凈資產(chǎn)回報(bào)率感謝閱讀reverseengineering反向工程rewardsystems獎(jiǎng)勵(lì)系統(tǒng)rivalrydeterminants競(jìng)爭(zhēng)決定因素謝謝閱讀rivalry競(jìng)爭(zhēng)對(duì)手RobertMiles羅伯特·邁爾斯Rockwell洛克威爾Rolex勞力士Rolls-Royce勞斯萊斯roster名冊(cè)salary薪金salesagents銷售代理商salesanalysisbycustomer顧客銷售分析精品文檔放心下載salesanalysisbyordersize訂貨規(guī)模的銷售分析感謝閱讀salesanalysisbyproduct產(chǎn)品銷售分析精品文檔放心下載salesanalysisbyterritory區(qū)域銷售分析謝謝閱讀salesanalysis銷售分析salesforcasting銷售預(yù)測(cè)salesforceestimates銷售人員估計(jì)謝謝閱讀salesforcesize銷售隊(duì)伍規(guī)模salesforce銷售隊(duì)伍salesforecasting銷售預(yù)測(cè)salesmanagement銷售管理salesorganization銷售組織salesperformance銷售表現(xiàn)/業(yè)績(jī)salespersonnelincentives銷售人員激勵(lì)感謝閱讀salespersonnel銷售人員salesplanning銷售計(jì)劃salespotential銷售潛力salespromotion銷售促進(jìn)/促銷salesterritory銷售地區(qū)salestrends銷售趨勢(shì)sales銷售額sales/pricereduction銷售/價(jià)格下降精品文檔放心下載sampledesign樣本設(shè)計(jì)samplesize樣本大小sampling抽樣sampling提供樣品scaleefficiency規(guī)模效率scaledmeasures比例測(cè)度scoringmodels評(píng)判模型screeningofideas創(chuàng)意篩選sealedbidding招標(biāo)Sears西爾斯secondarysources第二類/次要數(shù)據(jù)second-but-betternew-productdevelopmentstrategy后者居上型新產(chǎn)品開(kāi)發(fā)戰(zhàn)感謝閱讀略security證券業(yè)segmentationandtargeting細(xì)分與目標(biāo)選擇感謝閱讀segmentationcriteria細(xì)分標(biāo)準(zhǔn)segmentationdescriptors市場(chǎng)細(xì)分變量精品文檔放心下載segmentation市場(chǎng)細(xì)分Seiko日本精工株式會(huì)社（全球著名的打印機(jī)生產(chǎn)商）精品文檔放心下載selectivedemand選擇性需求selectivedistribution選擇分銷感謝閱讀selectiveexposure選擇性接觸selectiveperception選擇性感知/理解精品文檔放心下載selectiveretention選擇性保留self-employedperso