萬豪國際集團(tuán)大中華區(qū)人力資源副總裁顏潔雯演講大綱

溫情招聘——

無法抵擋的吸才策略簡述萬豪國際集團(tuán)未來中國的發(fā)展計(jì)劃篇章一2中國萬豪國際集團(tuán)

集團(tuán)簡介3人才對(duì)于萬豪集團(tuán)未來發(fā)展的重要性篇章二PUTPEOPLEFIRST以人為本PURSUEEXCELLENCE追求卓越EMBRACECHANGE擁抱變革ACTWITHINTEGRITY誠實(shí)守信SERVEOURWORLD服務(wù)世界

核心價(jià)值7吸引保留人才Attract+engage+communicate吸引+保留+溝通TalentAttractTalent(StoryTelling)

人吸引人（講故事）Marriott’sEnduringCulture

萬豪持久的企業(yè)文化Training&CareerDevelopment

培訓(xùn)和職業(yè)發(fā)展WhereIBelongCampaign

我心所屬之地OurCulture我們的文化“Ifyoutakecareoftheassociate,theassociatewilltakecareoftheguestsandtheguestswillcomeback.” 如果你照顧好你的員工，你的員工會(huì)照顧好你的客人，你的客人會(huì)再次回來。

-J.W.Marriott,Jr.10吸引保留人才WhereIbelong我心所屬之地Whileourglobalemployerbrand,“FindYourWorld”isourumbrellabrand,werecognizedthatweneededacampaignthatexpresseshowitfeelstofindyourworld.Wespokewithassociatesaroundtheworld,acrossallourbrands,invaryingrolesintheorganization.Weaskedquestions,butmostimportantly,welistened.Thisiswhatweheard:MarriottiswhereIbelong.萬豪全球雇主品牌是“尋找你的世界”。我們啟動(dòng)了一個(gè)活動(dòng)了解員工對(duì)該雇主品牌的感受，我們聆聽來自全球員工的感受，我們聽到的是：萬豪我心所屬之地11吸引保留人才WhereIbelong-photousage我心所屬之地照片使用Montageofphotoswassharedviasocialmediachannelsincluding:一系列照片發(fā)布在社交平臺(tái)上，包括：MarriottJobs&Careers

萬豪職業(yè)及招聘網(wǎng)站MarriottCareersonInstagram,Sina

Weibotooffera“timed”releaseofallphotoswithacorrespondinghashtag

定時(shí)在新浪微博發(fā)布RotationofphotossubmittedtobeusedasproforofficialJobBoard,Weibo+InstagramMarriottJobs&Careersaccounts

官方招聘網(wǎng)站，微博以及萬豪VideoofphotoswaspulledtogetherforsharingonMGSandadditionalsocialchannels

在萬豪內(nèi)網(wǎng)和其它社交渠道播放我心所屬錄像1314吸引保留人才EngagingtheMarriottClassStudents萬豪班學(xué)生參與我心所屬活動(dòng)

篇章三吸引保留人才JOBBOARD-VERYEAST

最佳東方招聘網(wǎng)站頁面17MASSRECRUITMENT大型招聘會(huì)吸引保留人才18POSTERSINBACKOFHOUSE我心所屬之地海報(bào)19NextGENWILLMAKEHALFOFTHEWORKINGAGEPOPULATIONIN4YEARSFROMNOW…未來4年P(guān)RE-BOOMERS(AGE57-60)BABYBOOMERS(AGE47-56)GENX(age35-46)Geny(age18-34)2030:genxreachesretirementage2018:genymakesuphalfoftheworkingagepopulation2011:THEBABYBOOMERSREACHRETERIMENTAGEMILLIONS(AGE16–64)新生代將占勞動(dòng)適齡人口的一半吸引保留人才NEXTGENERATION新生代“Ourworldand

ourneedsareentirelydifferentthananyothergeneration.Weexpectto

connect

+

share

+collaborate

asapartofdailylife.Newdevicesandplatformsemergeweekly,whichissimplyapartofourrealityandwhatwedoandtalkabout.”我們的世界和我們的需求與其他幾代人截然不同。我們期望聯(lián)系

+分享

+合作是我們?nèi)粘Ｉ畹囊徊糠?。每周新設(shè)備和平臺(tái)的出現(xiàn)，就是我們所面對(duì)的事實(shí)的也是我們所做和談?wù)摰摹?/p>

--RISDstudent,IndustrialDesign22吸引保留人才Toattractandengagenextgenassociates,wehavelaunchedaseriesofinnovativenewtechnologiesandprograms:為了吸引和保留新生代員工，我們開發(fā)了一系列的新技術(shù)和項(xiàng)目23吸引保留人才Marriottcareerwebsite萬豪職業(yè)網(wǎng)站Simplifiedjobsearchingoptions,includingkeywordssearching,predictivetexthelpsthejobseekergettorelevantjobsmorequickly,interactivemapmakesjobsatnearbylocationsmorediscoverable操作簡便的搜索技術(shù)，簡化搜索工作的選項(xiàng)，例如：關(guān)鍵詞查詢，文字輸入提示功能讓求職者更快找到相關(guān)工作，互動(dòng)式地圖讓求職者更容易找到附近的工作25吸引保留人才Marriottcareerwebsite萬豪職業(yè)網(wǎng)站StayinTouchfeatureinvitesover5millionjobseekerstoreceivejobsupdatesandautomaticalert保持聯(lián)系功能邀約超過500萬求職者，讓他們定期收到更新的職位信息并自動(dòng)提醒2630A2013studyofFortune500companiesfoundthatoverwhelmingly,companiesareunpreparedtohandletheshiftconsumersaremakingtomobile.Only5%ofFortune500companiesoffermobileapply,despitethefactthat70%ofjobseekersareusingtheirmobiledeviceaspartofthejobhunt.Withthereleaseofmobileapply,Marriottjoinstheranksofthe“bestofthebest”amongtheFortune500withaperfectscoreontheCorporateMobileReadinessindex.Withtabletsgainingpopularity,nextgenerationjobseekersusingmobilewebmorethanever,andcertainemergingmarketsleapfroggingcomputersentirelyformobile-onlywebaccess,offeringexternaljobseekerstheabilitytoapplytoajobfromtheirmobiledeviceisanimportantstrategicstepinsecuringthecompany’sfuture.Marriottisthefirsthospitalitycompanytoallowexternaljobseekerstoapplyviatheirmobiledevice.萬豪是酒店業(yè)第一家為外部求職者提供使用手機(jī)申請(qǐng)職位的公司Best-in-ClassJobSeekerExperience:一流的求職體驗(yàn)

AdvancingOurPositionDigitally提升我們?cè)跀?shù)碼科技方面的領(lǐng)先地位32MobileapplylaunchesonJanuary241月24日開始使用mobilesitesavailableinEnglish,Spanish,French,German,PortugueseandMandarin語言包括英、法、德、葡和漢語Candidatescanapplyviamobileforanyjobposted候選人可通過手機(jī)申請(qǐng)任何發(fā)布的職位Additionalnon-managementjobswillbeavailableformobileapplyasnewlanguagesaredeployedlaterin2014

更多的非經(jīng)理級(jí)職位將于下半年可以使用手機(jī)申請(qǐng)Alllanguageswillbemobileoptimizedfornon-managementassessments.所有語言將優(yōu)化用于非經(jīng)理級(jí)在線測(cè)試LaunchPrepGoLive1/24StabilizeQALaunchManagementAssessmentsLaunchCommunicate,Market+PromoteLaunchMobileApplyLaunchUpdate手機(jī)求職網(wǎng)站啟動(dòng)信息ApplyUsingYourMobileDeviceApplyUsingYourMobileDevice33Simplesearchinterfacethatoffers“nearby”jobsimmediatelythenisdrivenbykeywords簡便的搜索功能可以立即根據(jù)關(guān)鍵詞找到附近的工作Featuresinclude功能特征:GPSenabledjobsearch全球定位職位搜索Predictivetextkeywordsearch文字輸入提示關(guān)鍵詞搜索Emailjobpostingtoself/friendtoshare通過郵件發(fā)送職位信息ApplyJobsinChinese中文申請(qǐng)CompleteonlineassessmentonMobile在手機(jī)上完成在線測(cè)試3435如何吸才萬豪集團(tuán)

如何吸引所需人才，從前途上！篇章三吸引保留人才SOCIALMEDIA社交平臺(tái)WearefocusedongrowingMarriott’sCareersPresencesinsocialmediatoimproveapplicantqualityandquantitythroughongoingdialoguewithjobseekersonWeibo,LinkedIn.我們的重點(diǎn)是通過社交平臺(tái)讓求職者了解萬豪的職業(yè)發(fā)展機(jī)會(huì)，與他們保持溝通以提升申請(qǐng)人的質(zhì)量和數(shù)量44吸引保留人才SOCIALMEDIA–SINAWEIBO社交平臺(tái)–新浪微博Top3locationswhereourfollowersarefrom:Zhejiang,HongKongandShanghaiWeibo@158,124byendof2013,Top4rankingcrosstheboard,Top3popularposts(Careerstory,JobvacancyandCareertips)45吸引保留人才SOCIALMEMIA-WECHAT

社交平臺(tái)-微信PilotTest試上線

46AmplifyourreachinAsiaPacificwithouremployeesonLinkedIn

擴(kuò)大我們與亞太區(qū)員工在inkedIn上的聯(lián)系A(chǔ)ctivateouremployeesonLinkedInasbrandambassadors?Increasesemploymentbrand&hiringawarenessamongouremployees’professionalnetwork