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外文出處:DeBonisR,SilvestriniA.Internetfinanceanditsinfluenceontraditionalbanking[J].AppliedFinancialEconomics,2016,3(5):409-425.原文InternetfinanceanditsinfluenceontraditionalbankingDeBonisR,SilvestriniAAbstractsWiththerapiddevelopmentofinformationtechnology,Internetfinancialmodelgraduallyrise.ThispapersummarizestheInternetfinancialmodelonthebasisoftheconcept,featuresandfunctionsofInternetfinancialmodelinstrategy,customerchannels,financing,pricingandfinancialdisintermediationoftheimpactofthetraditionalcommercialbank.ThispaperarguesthatInternetfinancialmodelintheshorttermwillnotstandinthewayofcommercialbank'straditionalbusinessmodelandprofit,butinthelongtermcommercialBanksshoulduseoftheInternetfinancialmodel,inordertoobtainthenewdevelopment.Atthesametime,thesustainedandhealthydevelopmentoftheInternetindustrytorelyonInternetfinancialenterpriseselfdiscipline,positiveinnovation,butalsoattractmorecustomers,strengthentheconstructionofsystemsecurity.Keywords:Financialinnovation;Internetfinancial;FinancialdisintermediationAtpresent,mobilepayment,onlinebanking,mobilebankingandfinancialbusinessinChina'sboomingfinancialinnovationssuchascloud,thusformedanewkindoffinancialmodel--theInternetfinance.Bigdataeraandbrandcreation,spreadtothedevelopmentoffinancialinstitutionsisbothachallengeandopportunity.AlongwiththedevelopmentoftheInternetfinancial,emergingInternettraditionalfinancialcompaniesandfinancialinstitutionswillbeafiercecompetitifuturemayevenchangethetraditionalfinancialmanagementmodeandoperationpattern.TheInternetfinancialconcepts,featuresandfunctionsTheconceptoftheInternetfinancial.Afteryearsofdevelopment,Internetcompaniesstayinbusinessdoesnotprovidetechnicalsupporttofinancialinstitutionsandservicelevel,thedataaccumulatedthrough thedepthofmininginformation,toexpandourbusinesstothefinancialsector,buildfinancialmodelsandInternetbecometheemergingfieldofcombininginformationtechnologyandcapital.Internetfinancialmodelisdifferentfromindirectfinancingofcommercialbank,itisalsodifferentfromdirectfinancingcapitalmarket'sthirdfinancialfinancingmodel.FromtheperspectiveofthefinancingmodeofInternetfinancialmodeinessenceisakindofdirectfinancingmode.Butcomparedwiththetraditionalmodeofdirectfinancing,Internetfinancingmodelhasalargeamountofinformation,lowertransactioncosts,highefficiency,etc.AdoptappropriatetheInternetfinanceisakindoffinancialmodelintheinformationage.TheauthorbelievesthattheInternetfinanceisbasedonmoderninformationtechnologyinfinancial activities,with functionsof financing,payment andtransactionintermediary.ThecharacteristicsoftheInternetfinancial.Availabilityoffinancialresources.Financialexclusionisdefinedas:peopleinthefinancialsystemlackaconditioninwhichtheshare of financialservices,includingthesocialvulnerablegroupsinthelackofwaysormethodsisclosetofinancialinstitutions,aswellasintheuseoffinancialproductsorfinancialservicesexistdifficultiesandobstacles.Thecurrentmanagementmode,thetraditionalcommercialBanksunabletoefficientlydealwithsmallcompanies,andpartoftheindividualcustomer'sbusinessrequirements,leadtothefinancialexclusionofcertaincustomers.Internetfinancialmode,thecustomercanbreakthroughthegeographicalrestrictions,ontheInternetlookingforfinancialresources,alleviatethefinancialexclusion,enhancethelevelofsocialwelfare.Tradingtherelativeinformation.Thetraditionalfinancingmode,thefinancialinstitutionstoobtaininvestmententerprises,especiallysmallmicroenterpriseinformationcostishigher,incomeandcostdoesnotmatch.Internetfinancialgenerationanddisseminationofinformationthroughsocialnetwork,anyenterpriseandindividualinformationwillcontactwithothersubjects.BothpartiestocollectinformationviatheInternet,canbemorecomprehensiveunderstandingofabusinessorpersonalfinancialandcreditsituation,reducetheinformationasymmetry.Whenloandefaultobject,Internetfinancialenterprisesthroughpublicdefaultandreducingratinginformation,increasethecostofdefault.Theallocationofresourcestomediation.Thetraditionalfinancingmode,themoneysupplyanddemandbothsidesinformationoftendon'tmatch.Capitaldemanderscan'tgetthemoneyintimetosupportatthesametime,capitalsuppliersalsocan'tfindgoodinvestmentprojects.Internetfinancialmode,themoneysupplyanddemandbothsidesnolongerneedtheintermediaryinstitutionssuchasBanksorexchangeset,canbedonethroughthenetworkplatformtoinformationscreening,matching,pricingandtrading,disintermediationeffectisobvious.TheInternetfinancialfunction.TheplatformfunctionFinancialenterprisesestablishtheplatformofnetworkfinancialviatheInternet,customerscanchoosethesuitablefinancialproducts,justmoveyourfingers,whichcancarryoutpayment,loan,investment,financialactivities,suchasconvenientandquick,fromrunnirands,andwgeraitingforcustomer.Theallocationofresources(i.e.,financing)function.Internetfinancialisessentiallyawayofdirectfinancing.Internetfinancialmode,wecaneasilycheckcounterpartytransactionrecords;Tofindtherightriskmanagementtoolsandriskdiversification;In-depthanalysisthedatabyinformationtechnology,comprehensiveain-depthdmastercompetitorsinformation,improvetheefficiencyofresourceallocation.AstheInternetfinancialmodel,theconceptof"sincethefinancial"arisesatthehistoricmoment.3,paymentfunction.Internetfinancialmode,betweenmerchantsandcustomerstopaybyathirdpartytocomplete,convenient,efficient,lowercost.Thethirdpartypaymentorwillweakenthecommercialbank,thestatusofthetraditionalpaymentplatform.Atpresent,thepeoplbankofChinaforabout200third-partypaymentcompaniesissuedpaymentbusinesslicense.In2012,ourcountrythirdpartyonlinepaymentmarketsizeof3.8trillion.Informationgatheringandprocessing.Traditionalfinancialmode,theinformationresourcesdispersed,confuseddataisdifficulttoeffectivelyhandletheapplication.Internetfinancialmode,peopleuse"cloudcomputing"principle,informationasymmetry,thepyramidcanbeflattened,realizethestandardizationofdata,structured,increasingtheserviceefficiencyofthedata.Second,theInternet'sinfluenceonthetraditionalcommercialbankingfinancialmodetoreviewthefinancialstrategy,toadapttothechallengesofInternetfinancialmodel.TheemergenceoftheInternetfinancialmodelforsmallandmedium-sizedbankprovidesanopportunitytocompetewiththebigBanks.Ifyoucanmakegooduseofthismodel,thepositiveinnovation,willcatchupwiththebigBanksinsome emergingbusiness,theformationof competitiveness.TraditionalbankingmaybebecauseoftheInternetfinancialmodelchangeinthecompetitivelandscape.SomeInternetcompanieshavenotsatisfyonlydothird-partyonlinepaymentplatform,butwiththeadvantagesofdataaccumulationandinformationmining,directlytothesupplychain,smallmicroenterprisecreditfinancingexpansion,thefuturemayimpactthecoreofthetraditionalbankingbusiness,robBankscustomerresources,alternativephysical channels, overturningtraditionalbankmanagementmodeandprofitableway.ThedevelopmentofbankingcustomerandchannelThecustomeristhebasisofcommercialBanksandotherfinancialinstitutionstothebusiness.InternetfinancialmodelforcommercialBankstoexpandthecustomerbase.I2012,theglobalInternetusersupto2012people;ChineseInternetusersis565million(2),thenumberofonlineshopping,193million(3).UnderthemodeofInternetfinancial,commercialBankscanbecombinedwithitsownstrategy,ontheonehand,toattractnewcustomers;Ontheotherhand,increascustomeradhesiveness,closebusinessrelationshipwithclients.Internetfinancialmode,thebankmaychangetotraditionaltargetaudienceandtraditionalphysicalnetworkadvantagweakening,s thepursuitofdiversificationpersonalizedserviceofsmallandmedium-sizedenterprisesandindividualcustomersmoreinclinedtoparticipateinavarietyoffinancialtransactionsviathe Internet. Commercial Bankswillchangetraditionalvaluecreationandrealizationway,abletoprovidefast,lowcostservicesoffiancialinstitutionstogetmarketfavor.Improveefficiencyofresourceallocation,effectivelysolvethesmallmicroenterprisefinancingdifficultproblem.Internetfinancialcompanieswithlargedata,cloudcomputing,andmicrolendingtechnology.ThesethreetechnologiescanmakeacomprehensiveunderstandingoftheInternetfinancialinstitutionsthebusinesspracticesofsmallbusinessesandindividualcustomersandcreditrating,andestablishadatabaseandnetworkcreditsystem.Inthecreditreview,investorswillnetworktradingandcredithistoryasareferenceandanalysisindicators.Loanobjectsuchasadefault,financialfirmsstillcanusetheInternetnetworkplatformtocollectandpublishinformation,increasingdefaultcost,reducetheriskofinvestors,intheserviceofsmallandmedium-sizedefinancinterpriseg, andpersonalloans has a uniqueadvantage.Therefore, theInternetfinancialmodelcangobeyondthetraditionalfinancingwayofresourceallocationefficiency,significantlyreducetransactioncosts,stronglysupportthedevelopmentoftherealeconomy.Thepricediscoveryfunction,andpromotethemercerizationofinterestrate.Internetfinancialmodelcanobjectivelyreflectthemarketsupplyanddemandbothsidespricepreferences,commercialBanksandotherfinancialinstitutionsrespondtointerestratemarketization.DebitofferInternetfinancialasatradingplatform,funds,creditonthebasisoftheliquiditypreferencechoice,riskfactors,suchasloanobject,thetwosidesbargainingtoclinchadeal,tradingmarketcompletely.Withmarket-orientedinterestrate,financialinstitutionscannotcompletelydependontheguidanceofthecentralbank'sbenchmarkrate,shouldtaketheinitiativetofindbenchmarkinterestratesinthemarke.TheInternetmode,financialinstitutions,financialmarketinterestratemovementscanbdoneviatheInternet,determinespecificcustomerbaseinterestrates.Ifcanalsoindepthstudyofdatamining,canevenformcompletelydeterminedbythemarket"rateindex",soastoimprovetheloanpricing.Tospeedupfinancialdisintermediation.TraditionalBanksinthefinancialbusiness,mainlyACTSasafinancialintermediaryfunction.Internetfinancialwillacceleratefinancialdisintermediation,makethefundsofcommercialBanksintermediaryfunctionmarginalized.IntheInternetfinancialmode,Internetcompaniestoprovidefinancialsearchplatformforcapitalsupplyanddemand,asmoneyinformationintermediaryrole.Fromtheperspectiveoffinancing,capitalsupplyanddemandbothsidesusingsearchplatformfortradingobject,afterthefinancingdealisdonebybothsides.Fromtheperspectiveofthepaythird-partypaymentplatform,canprovidecustomerswithpaying,automaticcollectingandtransfertheremittanceandsettlementandpaymentservices,withthetraditionalbankpaymentforminstead.Third,theInternetfinancialmodedevelopmenttrendandstrategyofcommercialBanks.Overall,theInternetfinancialinstitutionsdevelopmentspeedisfast,butthevolumeisrelativelysmall,shorttermwouldnotshakecommercialbank'straditionalbusinessmodelandprofitway.Sustained and healthy developmentofthefinancialindustry,theauthorthinksthat,theInternet,needtopayattentiontothefollowingfourpoints:first,theInternetfinancialenterpriseshouldself-discipline,businessdevelopmentcanotdrillloopholelegalandregulatoryloopholes,shouldbetosupporttherealeconomy as thestarting point.Second,theInternetfinancialenterprisesshouldactivelyinnovation,andconstantlygraftfunctionoffinancialservicesandinformationtechnology,explorenewbusinessareas,complementarywiththetraditionalfinancialbusinessmodel.Again,theInternetfinancialenterprisestownresources,breakthegeographicalboundaries,attractmorecustomers,operatingas"making a fool of. Finally, the Internet financialenterprisesshouldstrengthentheconstructionofsystemsecurity,toensurethesafetyofcapital,informationofthetrader.Fromthesocialenvironment,peopleshouldgivetheInternetfinancialenterprisesmoreopenandtolerantattitude.Underthepremiseofguaranteefinancialstabilityandsecurity,relevantdepartmentscanconsidertobreakthroughthegeographical,traderestrictions,encouragefinancialindustrycompetition,safeguardsocialfinancialecologicalenvironment.TraditionalmodelofcommercialBanksintheInternetagestillhasadvantages.CommercialBanks'capitalstrength,cognitiveandhighcreditstanding,perfectinfrastructure,physicaloutletsarewidelydistributed,entitybankcanestablishthetrustofthetangible.Inadditiontoprovidingtraditionalcommercialbankloanbusiness,wealthdepositoryandprovidepaymentandsettlementbusinessmedia,alsoforthesocietytoprovideliquidityinsurance,supportnormaleconomicactivity.Somefinancialbusinessneedsprofessionalexperiencejudgment,informationtechnologycannotcompletelyreplacethefacethevigorousdevelopmentoftheInternetfinancialbusiness,commercialBanksandotherfinancialinstitutionsshouldpaycloseattentiontothedevelopmentoftheInternetfinancialtrends,changingtheconceptofdevelopment,activelyadjuststrategy.CommercialBankstousetheInternetfinancialmode,candeepintegrationofInternettechnologyandthebank'scorebusiness,improvecustomerservicequality,expandtheservicechannels,improvethelevelofbusiness,toadapttotheInternetfinancialmodeltotheimpactofthetraditionalfinancialpattern,obtainnewdevelopment.Basedoncomparativeadvantage,insupport,servicetherealeconomyAtthesametime,createvalueforshareholders.譯文互聯(lián)網金融以及它對傳統(tǒng)銀行業(yè)的影響作者:伯尼斯;席爾瓦尼摘要隨著信息技術的快速發(fā)展,互聯(lián)網金融模式逐漸興起。本文在總結互聯(lián)網金融模式的概念、特征和功能的基礎上,闡述了互聯(lián)網金融模式在戰(zhàn)略、客戶渠道、融資、定價以及金融脫媒等方面對傳統(tǒng)商業(yè)銀行產生的影響。本文認為,互聯(lián)網金融模式短期內不會動搖商業(yè)銀行傳統(tǒng)的經營模式和盈利方式,但從長遠來說商業(yè)銀行應大力利用互聯(lián)網金融模式,以獲得新的發(fā)展。與此同時,互聯(lián)網金融業(yè)的持續(xù)健康發(fā)展要依靠互聯(lián)網金融企業(yè)的自律、積極創(chuàng)新,還要吸引更多的客戶、加強系統(tǒng)安全建設。關鍵詞:金融創(chuàng)新;互聯(lián)網金融;金融脫媒當前,移動支付、網上銀行、手機銀行、云金融等金融創(chuàng)新業(yè)務在美國蓬勃發(fā)展,由此形成了一種新的金融模式——互聯(lián)網金融。大數(shù)據(jù)時代給金融機構發(fā)展和品牌創(chuàng)立、傳播既帶來挑戰(zhàn),也帶來機遇。隨著互聯(lián)網金融的發(fā)展壯大,新興互聯(lián)網金融公司和傳統(tǒng)金融機構將展開激烈競爭,未來甚至可能改變傳統(tǒng)金融業(yè)的經營模式和運行格局?;ヂ?lián)網金融的概念、特征和功能互聯(lián)網金融的概念經過多年發(fā)展,互聯(lián)網企業(yè)的業(yè)務沒有停留在向金融機構提供技術支持和服務層面,通過深度挖掘積累下來的數(shù)據(jù)信息,將業(yè)務拓展至金融領域,構建出互聯(lián)網金融模式并成為信息技術與金融資本相結合的新興領域?;ヂ?lián)網金融模式是既不同于商業(yè)銀行間接融資、也不同于資本市場直接融資的第三種金融融資模式。從融資模式角度看,互聯(lián)網金融模式本質上是一種直接融資模式。但與傳統(tǒng)直接融資模式相比,互聯(lián)網融資模式具有信息量大、交易成本低、效率高等特點。互聯(lián)網金融是信息時代的一種金融模式。筆者認為,互聯(lián)網金融是依托現(xiàn)代信息科技進行的金融活動,具有融資、支付和交易中介等功能。互聯(lián)網金融的特征。金融資源的可獲得性強。將金融排斥定義為:人們在金融體系中缺少分享金融服務的一種狀態(tài),包括社會中弱勢群體缺少途徑或方式接近金融機構,以及在利用金融產品或金融服務方面存在困難和障礙。當前經營模式下,傳統(tǒng)商業(yè)銀行無法高效應對小微企業(yè)和部分個人客戶的業(yè)務要求,導致對某些客戶的金融排斥?;ヂ?lián)網金融模式下,客戶能夠突破地域限制,在互聯(lián)網上尋找需要的金融資源,緩解金融排斥,提升社會福利水平。交易信息相對對稱。傳統(tǒng)融資模式下,金融機構獲得投資企業(yè),特別是小微企業(yè)的信息成本較高,收益與成本不匹配。互聯(lián)網金融通過社交網絡生成和傳播信息,搜集信息,能夠較全面了解一個企業(yè)或個人的財力和信用情況,降低信息不對稱。當貸款對象違約時,互聯(lián)網金融企業(yè)可以通過公開違約和降低評級信息等方式,增加違約成本。資源配臵去中介化。傳統(tǒng)融資模式下,資金供求雙方信息經常不匹配。資金需求方無法及時得到資金支持的同時,資金供給方也不能找到好的投資項目?;ヂ?lián)網金融模式下,資金供求雙方不再需要銀行或交易所等中介機構撮合,可以通過網絡平臺自行完成信息甄別、匹配、定價和交易,去中介化作用明顯互聯(lián)。網金融的功能。平臺功能。通過互聯(lián)網金融企業(yè)搭建的網絡金融平臺,客戶可自行選擇適合的金融產品,只需動動手指,即能開展支付、貸款、投資等金融活動,方便快捷,免去客戶跑腿、等待之苦。資源配臵(即融資)功能?;ヂ?lián)網金融本質上是一種直接融資方式?;ヂ?lián)網金融模式下,我們能夠方便地查閱交易對手的交易記錄;找到合適的風險管理工具與風險分散工具;通過信息技術深入分析數(shù)據(jù),全面、深入掌握對手信息,提高了資源配臵效率。隨著互聯(lián)網金融模式興起,“自金融”的概念應運而生。支付功能?;ヂ?lián)網金融模式下,商家和客戶之間的支付由第三方來完成,方便、快捷,成本更低。第三方支付或將削弱商業(yè)銀行、傳統(tǒng)支付平臺的地位。目前,中國人民銀行為約200家第三方支付企業(yè)頒發(fā)了支付業(yè)務許可證。2012年,美國第三方互聯(lián)網在線支付市場交易規(guī)模達3.8萬億元。信息搜集和處理。傳統(tǒng)金融模式下,信息資源分散龐雜,數(shù)據(jù)難以有效處理應用?;ヂ?lián)網金融模式下,人們利用“云計算”原理,可以將不對稱、金字塔型的信息扁平化,實現(xiàn)數(shù)據(jù)的標準化、結構化,提高數(shù)據(jù)使用效率?;ヂ?lián)網金融模式對傳統(tǒng)商業(yè)銀行業(yè)務的影響重新審視金融戰(zhàn)略,適應互聯(lián)網金融模式帶來的挑戰(zhàn)?;ヂ?lián)網金融模式的出現(xiàn)為中小銀行提供了與大銀行競爭的契機。如果能夠利用好這一模式,積極創(chuàng)新,將在一些新興業(yè)務上趕超大銀行,形成競爭力。傳統(tǒng)銀行業(yè)可能因為互聯(lián)網金融模式發(fā)生競爭格局的改變。一些互聯(lián)網企業(yè)已不滿足只做第三方網絡支付平臺而是,憑借

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