華南理工大科技園商業(yè)計劃書

?華南理工大科技園商業(yè)計劃書收到商業(yè)計劃書日期項目編號投資經理（項目單位不填寫以上各項）華南理工大學科技園入園企業(yè)商業(yè)計劃書項目名稱項目單位（蓋章）地址電話傳真電子郵件聯系人華南理工大學科技園有限公司二000年六月制保密承諾本商業(yè)計劃書內容涉及本公司商業(yè)秘密，僅對有投資意向的投資者公開。本公司要求投資公司投資經理收到本商業(yè)計劃書時做出以下承諾妥善保管本商業(yè)計劃書，未經本公司同意，不得向第三方公開本商業(yè)計劃書涉及的本公司的商業(yè)秘密。投資經理簽字接收日期_______年____月____日商業(yè)計劃書摘要說明在兩頁紙內完成本摘要?！菊獌热輩⒖肌?.公司基本情況（公司名稱、成立時間、注冊地區(qū)、注冊資本，主要股東、股份比例，主營業(yè)務，過去三年的銷售收入、毛利潤、純利潤，公司地點、電話、傳真、聯系人。）2.主要管理者情況（姓名、性別、年齡、籍貫，學歷/學位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，主要經歷和經營業(yè)績。）3.產品/服務描述（產品/服務介紹，產品技術水平，產品的新穎性、先進性和獨特性，產品的競爭優(yōu)勢。）4.研究與開發(fā)（已有的技術成果及技術水平，研發(fā)隊伍技術水平、競爭力及對外合作情況，已經投入的研發(fā)經費及今后投入計劃，對研發(fā)人員的激勵機制。）5.行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及本公司競爭優(yōu)勢，未來3年市場銷售預測。）6.營銷策略（在價格、促銷、建立銷售網絡等各方面擬采取的策略及其可操作性和有效性，對銷售人員的激勵機制。）7.產品制造（生產方式，生產設備，質量保證，成本控制。）8.管理（機構設置，員工持股，勞動合同，知識產權管理，人事計劃。）9.融資說明（資金需求量、用途、使用計劃，擬出讓股份，投資者權利，退出方式。）10.財務預測（前三年及未來3年或5年的銷售收入、利潤、資產回報率等。）11.風險控制（項目實施可能出現的風險及擬采取的控制措施。）目錄第一部分公司基本情況……………5第二部分公司管理層………………9第三部分產品/服務………………12第四部分研究與開發(fā)………………15第五部分行業(yè)及市場情況…………17第六部分營銷策略…………………19第七部分產品制造…………………21第八部分管理………23第九部分融資說明…………………25第十部分財務計劃…………………28第十一部分風險控制………………29第十二部分項目實施進度…………30第十三部分其它……………………31第一部分公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現金到位________________________無形資產占股份比例____________%注冊地點_____________________________________________________________公司性質為（請劃?）國有___________民營_________國有民營聯營_________中外合資________股份公司___________其它_________公司成立后組織機構的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東情況股東股東名稱投資額（萬元）本公司股份比例聯系人聯系電話甲方乙方丙方丁方戊方目前公司內部部門設置情況序號部門名稱負責人聯系電話12345678隸屬于本公司的獨資、控股、參股、承包、合作經營、三來一補以及對外采取其它合作方式的下屬企業(yè)情況序號企業(yè)名稱隸屬關系企業(yè)性質本公司持股比例聯系人聯系電話12345公司曾經經營過的業(yè)務有______________________、______________________、____________________、______________________、______________________。公司目前經營的業(yè)務為______________________、______________________、____________________、______________________、______________________。主營業(yè)務為_________________________________________________________。公司目前擁有員工________人，其中大專以上文化程度的有________人，占員工總數________%，大學本科以上的有_________人，占員工總數_________%，碩士學位（含中級職稱）以上的有_________，占員工總數_________%，博士學位（含高級職稱）以上的有_________人，占員工總數_________%公司經營財務歷史（單位萬元）銷售收入毛利潤純利潤總資產總負債凈資產公司經營負債情況說明（來源、金額、期限）----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及未來3~5年要實現的目標（行業(yè)地位、銷售收入、市場占有率、產品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層董事會成員名單序號職務姓名工作單位聯系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負有重要責任的人員（可增加附頁）姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產品/服務產品/服務描述(行業(yè)特點、競爭焦點、主要的技術指標和關鍵技術說明、主要介紹產品/服務的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類產品/服務的比較，本公司產品/服務的新穎性、先進性和獨特性，如擁有的專門技術、版權、配方、品牌、銷售網絡、許可證、專營權、特許權經營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現有的和擬申請的知識產權（專利、商標、版權等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已簽署了有關專利權及其它知識產權轉讓或授權許可的協(xié)議等，如果有，請說明，并附主要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術申請專利情況__________________________________________________________________________________________________________________________產品商標注冊情況__________________________________________________________________________________________________________________________產品面向的用戶有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產品更新換代周期__________________________________________________________________________________________________________________________產品的售后服務和技術支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品銷售成本的構成及銷售價格制訂的依據__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%如果產品已經在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關（如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產品性能、品牌、銷售渠道優(yōu)于競爭對手產品，等等）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術先進性（包括技術鑒定情況、獲國際、國家、省、市及有關部門和機構獎勵情況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產品或技術的行業(yè)標準和質量檢測標準情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術與產品開發(fā)方面的競爭對手情況，以及公司為提高競爭力擬采取的措施________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術開發(fā)方面的資金總投入是多少，計劃再投入的開發(fā)資金是多少（包括購置開發(fā)設備、開發(fā)人員工資、試驗檢測費用、以及與開發(fā)有關的其它費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產品質量、產品升級換代和保持技術先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術和產品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現有技術開發(fā)資源以及技術儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術開發(fā)依托（如大學、研究所等）情況，這些依托的可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵機制和措施，保持關鍵技術人員和技術隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃（萬元）資金投入人員（個）第五部分行業(yè)及市場情況行業(yè)情況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產品利潤、利潤率影響較大，進入該行業(yè)的技術壁壘、貿易壁壘、政策限制等，行業(yè)市場前景分析與預測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率本公司銷售收入本公司銷售增長率未來3~5年各年全行業(yè)銷售收入預測（萬元）銷售收入本公司與行業(yè)內五個主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制，公司產品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細描述本公司產品/服務的競爭優(yōu)勢（包括性能、價格、服務等方面）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預測（融資不成功情況下）（萬元）銷售收入市場份額公司未來3~5年的銷售收入預測（融資成功情況下）（萬元）銷售收入市場份額公司未來3~5年的成本費用、營業(yè)稅及附加、所得稅、利潤預測（融資成功與融資不成功分別說明）第六部分營銷策略在建立銷售網絡、銷售渠道、設立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產品銷售價格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品售后服務方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售策略具體實施的有效性，請論述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據營銷策略，預算未來3~5年銷售費用（包括人工費用）（萬元）銷售費用第七部分產品制造產品生產制造方式（公司自建廠生產產品，還是委托生產，或其它方式，請說明原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下，購買廠房還是租用廠房，廠房面積是多少，生產面積是多少，廠房地點在哪里，交通、運輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現有生產設備情況（專用設備還是通用設備，先進程度如何，價值是多少，是否購買保險，最大生產能力是多少，能否滿足公司產品銷售增長的要求，如果需要增加設備，采購計劃、采購周期及安裝調試周期）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產品的生產制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及關鍵零部件等生產必須品的進貨渠道的穩(wěn)定性、可靠性、質量及進貨周期，列出3家主要供應商名單及聯系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應商1__________________________________________________________主要供應商2__________________________________________________________主要供應商3__________________________________________________________正常生產狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內，描述生產過程中產品的質量保證體系、以及關鍵質量檢測設備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品成本和生產成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產品批量銷售價格的如何制訂，產品毛利潤率是多少，純利潤率是多少____________________________________________________________________________第八部分管理請說明，為保證融資項目按計劃實施，公司準備今后各年陸續(xù)設立哪些機構，各機構配備多少人員，人員年收入情況。請用圖表統(tǒng)計表示出來，附在本調查表后。公司對管理班子及關鍵人員將采取怎樣的激勵機制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關鍵技術及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同___________________________________公司是否與相關員工簽定公司技術秘密和商業(yè)秘密的保密合同_______________公司是否為每位員工購買保險，請說明保險品種_________________________________________________________________________________________________公司是否存在關聯經營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關鍵雇員之間是否有實際存在或潛在的利益沖突，如果有，請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產權、技術機密和公司機密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持_________________________________________________________________________________________________________________________________________________________________