當(dāng)代物流學(xué)第九第一單元教學(xué)

CHAPTER1LogisticsandtheSupplyChain物流與供應(yīng)鏈管理第一章物流與供應(yīng)鏈管理HowmuchdoyouknowaboutLogisticsandtheSupplyChain？CONTENTSOFCHAPTER1Section1EconomicImpactsofLogisticsSection2Logistics:WhatItIsSection3TheIncreasedImportanceofLogisticsSection4TheSystemsandTotalCostApproachestoLogisticsSection5LogisticalRelationshipswithintheFirmSection6MarketingChannelsSection7ActivitiesintheLogisticalChannelSection8LogisticsCareersSummaryKeyTermsQuestionsforDiscussionandReview第一章目錄第一章目錄第一節(jié)物流對(duì)經(jīng)濟(jì)的影響第二節(jié)物流是什么第三節(jié)物流日益增長(zhǎng)的重要性第四節(jié)物流系統(tǒng)方法和總成本方法第五節(jié)公司內(nèi)部的物流關(guān)系第六節(jié)營(yíng)銷渠道第七節(jié)物流渠道中的活動(dòng)第八節(jié)物流職業(yè)本章小結(jié)重要術(shù)語(yǔ)、討論和復(fù)習(xí)題LearningObjectives1Tolearnthedefinitionoflogistics2Tounderstandtheeconomicimportanceoflogistics3Tolearnofrecenteventsandtheirinfluencesonlogisticspractices4Togainanunderstandingoflogisticspracticeswithinafirm5Tolearndifferentpricingpolicies6Toknowaboutlogisticscareers本章學(xué)習(xí)目標(biāo)第一章學(xué)習(xí)目標(biāo)1理解物流的定義2理解物流的經(jīng)濟(jì)重要性3了解最新事件及它們對(duì)物流實(shí)踐的影響4理解公司內(nèi)的物流實(shí)踐5了解不同的定價(jià)策略6了解物流職業(yè)Section1EconomicImpactsofLogistics物流對(duì)經(jīng)濟(jì)的影響第一節(jié)物流對(duì)經(jīng)濟(jì)的影響Lookatthispicture,whatdoyouthinkabouttheeconomicimpactsoflogistics?EconomicImpactsofLogisticsMacroeconomicImpacts:

MicroeconomicImpacts:

Animportantcomponentinanycountry’seconomyPlayanimportantroleinanation’seconomicgrowthanddevelopment第一節(jié)物流對(duì)經(jīng)濟(jì)的影響CanaffectindividualconsumerssuchasyouEconomicImpactsofLogisticsMicroeconomicImpactsofindividualcanbeillustratedthroughtheconceptofeconomicutility.Economicutilityisthevalueorusefulnessofaproductinfulfillingcustomerneedsorwants.第一節(jié)物流對(duì)經(jīng)濟(jì)的影響物流對(duì)微觀經(jīng)濟(jì)中個(gè)體的影響可以用經(jīng)濟(jì)效用的概念加以解釋。EconomicUtilityEconomicUtilityPossessionUtilityFormUtilityPlaceUtilityTimeUtility擁有效用形式效用地點(diǎn)效用時(shí)間效用第一節(jié)物流對(duì)經(jīng)濟(jì)的影響PossessionUtilityThevalueorusefulnessthatcomesfromacustomerbeingabletotakepossessionofaproduct.Youtakepossessionofthefarmbyleasing,butyoudonothavetherightofownership.第一節(jié)物流對(duì)經(jīng)濟(jì)的影響FormUtilityAproductisbeinginaformthat(1)canbeusedbythecustomerand(2)isofvaluetothecustomer第一節(jié)物流對(duì)經(jīng)濟(jì)的影響Youneedonlyacupofmilk,buttheshoponlysalesmorethantenboxesoncetime.Doesthemilkintherightformforyou?PlaceUtilityHavingproductsavailablewheretheyareneededbycustomers,productsaremovedfrompointsoflesservaluetopointsofgreatervalue.第一節(jié)物流對(duì)經(jīng)濟(jì)的影響Howcanyoubuytheproducts,ifthefactorystandsinGuangdongprovinceandyouliveinNanchang?TimeUtilityHavingproductsavailablewhentheyareneededbycustomers第一節(jié)物流對(duì)經(jīng)濟(jì)的影響ThericeisusuallyreapedatJulyandOctober,butwehavetoeateverymonth.LogisticsEconomicUtility第一節(jié)物流對(duì)經(jīng)濟(jì)的影響createLogisticsPlaceUtilityTimeUtilityFormUtilitywarehousetransportallocationSummaryofSection1EconomicImpactsofLogisticsMacroeconomicImpactsMicroeconomicImpactsEconomicUtilityPossessionUtilityFormUtilityPlaceUtilityTimeUtility第一節(jié)物流對(duì)經(jīng)濟(jì)的影響物流對(duì)經(jīng)濟(jì)的影響包括：宏觀經(jīng)濟(jì)方面的影響微觀經(jīng)濟(jì)方面的影響：可以用經(jīng)濟(jì)效用進(jìn)行解釋。經(jīng)濟(jì)效用包括擁有效用、形式效用、地點(diǎn)效用、時(shí)間效用。SummaryofSection1Now,canyoutellmehowlogisticsimpactonnationalandindividualeconomy?Showyouranswers.第一節(jié)物流對(duì)經(jīng)濟(jì)的影響Section2Logistics:WhatItIs物流是什么第二節(jié)物流是什么Logistics:WhatItIsCanyoudefinewhatlogisticsis?第二節(jié)物流是什么Section2Logistics:WhatItIs1Since1980,Logisticshasbeenreferredtobyanumberofdifferentterms:第二節(jié)物流是什么BusinesslogisticsDistributionIndustrialdistributionLogisticsLogisticsmanagementMaterialsmanagementPhysicaldistributionSupplychainmanagementTheyaresimilar,butnotthesameSection2Logistics:WhatItIs2CSCMPdefinedlogisticsas:Thisauthoritativedefinitionwasadoptedbymanytextbooks.第二節(jié)物流是什么“Logisticsisthatpartofthesupplychainprocessthatplans,implements,andcontrolstheefficient,effectiveforwardandreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandthepointofconsumptioninordertomeetcustomers’requirements.”Sec陣tio魔n2托Lo減gis告tic企s:噴Wh栽at逗It謹(jǐn)Is2美韻國(guó)供應(yīng)豪鏈管理遼專業(yè)協(xié)咸會(huì)關(guān)于蜜物流的掩定義:這個(gè)權(quán)威購(gòu)定義被許何多教材采件納。第二節(jié)納物流是什哪么物流是喇供應(yīng)鏈頭管理的雄一部分補(bǔ)，它以縣滿足顧扎客需求悼為目標(biāo)澇，對(duì)從膏起始點(diǎn)挺到消費(fèi)勸點(diǎn)的產(chǎn)居品、服痕務(wù)以及迫相關(guān)信踢息的正浩向、逆嬸向流動(dòng)涂和存儲(chǔ)威進(jìn)行有計(jì)效率的堆、有效扮果的計(jì)逆劃、實(shí)顆施和控管制。Log東ist價(jià)ics稠is恐th延at蓄par泄to衣ft徹he窗sup浴ply拾ch寇ain葛ma芝nag借eme浙ntMean鮮slo廣gist動(dòng)ics釋can妄aff彩ect話how驚well伴or觀how欠poor綿lya奴nin丈divi幕dual竹fir姑man露dit醉sas艷soci什ated手sup報(bào)ply故chai強(qiáng)nca儀nac備hiev呈ego堂als弓and之obje秤ctiv暫es.第二節(jié)筋物流扮是什么物流是供載應(yīng)鏈管理皇的一部分蓮，意味著密物流會(huì)影才響到單個(gè)悲企業(yè)以及難它相關(guān)的讀供應(yīng)鏈會(huì)市多好或多副糟糕的實(shí)傍現(xiàn)其目標(biāo)言。Plans匯,im潛plem堵ents雄,an冬dco照ntro緩lsMean常slo灘gist聰ics椅invo蟲(chóng)lved旨the欺all陶thr訊eea裳ctiv撿itie慣sbu以tno肯tju賓sto培neo賠rtw抬o.第二節(jié)局物流是什高么計(jì)劃、實(shí)霜施和控制拳意味著物木流包括這抹三項(xiàng)活動(dòng)備，而不是蛇其中的一羽項(xiàng)或兩項(xiàng)。The理effi舊cien蘋t,e把ffec營(yíng)tive廣for以ward輔and窩rev限erse峽flo羊wan無(wú)dst降orag倍eEffe頸ctiv夜enes熱smean單sho攤wwe泛lla賠com燥pany專doe票swh壯a(bǔ)tt繳hey汁say姻they買’re霞goin朝gto仆do.Effi練cien豬tmean皮sho并wwe食llo亦rpo凈orly治com苗pany戰(zhàn)res計(jì)ourc余esa兵reu掀sed廢toa過(guò)chie理vew絞hat東comp伯a(chǎn)ny雙prom蛙ises致it迫can黑do.第二節(jié)財(cái)物流是什謹(jǐn)么效果是指公礙司承諾異要做的晨事情做狹得怎么姐樣？效率是指公司美為了做到兵公司許諾民的事情，壩其資源是膛多么好或押多么糟糕科地被使用秘。For手war漫da她nd流rev酒ers盜ef鵲low寬an艦ds廚tor鐵ageFor惜war疫dl方ogi核sti餐cs出is嘉tho私se秀dir售ect順to犧war想dt些he扛poi障nt暗of長(zhǎng)con碰sum象pti家on.巷Re借ver臂se枝log啄ist產(chǎn)ics惑is覺(jué)th取ose槍or阻igi測(cè)nat痛ea壁tt倍he逮poi隊(duì)nt趟of輩con蔬sum棗pti汪on.第二節(jié)恭物流是什滾么正向的物靈流是指向衫消費(fèi)點(diǎn)的濤流動(dòng)和存夜儲(chǔ)，逆向速的物流是炮從消費(fèi)點(diǎn)帽開(kāi)始的流依動(dòng)和存儲(chǔ)夢(mèng)。Goo拒ds,煩se唇rvi銜ces私,a魚(yú)nd厭rel臺(tái)ate團(tuán)di逆nfo驗(yàn)rma突tio拆nInt盈hec滋onte拾mpor記ary糧busi辰ness處env澆iron派ment守,lo怖gist子ics烈isa茫smu蘇cha囑bout著the粗flo家wan群dst久orag軟eof尿inf鼠orma皮tion糾as戶iti洽sab褲out偵the恢flow請(qǐng)and暮sto栽rage辮of蜓good宵s.第二節(jié)茂物流蛛是什么在當(dāng)代絲式商業(yè)環(huán)評(píng)境中，書(shū)物流中本信息的遵流動(dòng)和何存儲(chǔ)與吐貨物的芳流動(dòng)和假存儲(chǔ)同辟樣多。To管mee民tc委ust皂ome汗rs’劉re鉗qui醫(yī)rem緒ent鋤sIt’simpo粘rtan陸tfo聯(lián)rse穩(wěn)vera疏lre涼ason賤s.One,供ac禁usto準(zhǔn)mer圍focu脆sis挑eas類ybu捉tco豎mmun龜icat重ing趁with盜cus怒tome由rsi柄sha毅rdf士orc同ompa磨nies筑.Seco獅nd,階diff扁eren杠tcu罪stom著ers撕have敞dif公fere滿ntl伶ogis痛tica寶lne枝eds薦and赴want徐s.Soc虧ompa員nies由sho唇uld刮cons便idertail帆ored壺log君isti喘csa矩ppro賊ache始sbutnotmass體log壟isti僻csa扮ppro使ache悔s.第二節(jié)黑物流是什鋸么以顧客圍需求為情目標(biāo)很幼重要。高因?yàn)椋瑪z第一以土顧客為博中心容茫易但真炒正與顧逗客良好琴溝通難約；第二老不同的耗顧客有拌不同的程物流需嗎要，因驕此企業(yè)雀應(yīng)考慮剪裁式物幕流而非大量物始流Tailo樂(lè)red完logi迎stic雹sap昆proa稈ches恭,Ma股ssl挨ogis然tics批app還roac猶hesTail代ore吵dl棚ogi響sti醋cs婆app奧roa個(gè)che的sGrou錢pso退fcu振stom凡ers輛with饅sim驗(yàn)ilar援log輔isti固cal滔need券san眼dwa纖nts必are遲prov菌ided友wit召hlo槽gist退ics扮serv擁ice閃appr秋opri幣ate聲tot沾hese真nee鳴dsa胖ndw服ants澡.Mass獅logi掠stic援sap肯proa倚chesAo悅ne-紅siz甩e-f燃its嬌-al忽ll憑ogi勾sti壁cs攀app酸roa謠ch,被in溉wh舉ich探ev葬ery曠cu詞sto斜mer珍ge巡壽ts籃the吃sa作me次typ蛋ea憤nd逗lev巖els把of餃lo潑gis透tic新ss逆erv篇ice誼.Sum秧mar奪yo叮fS軟ect棵ion款2Wha米ti足sl雀ogi撫sti未cs“Lo照gis漁tic肅si習(xí)st撒hat挺pa種rt括of熟the籃su荒ppl騙yc擁hai探np嬸roc林ess序th雄at錯(cuò)pla貢ns,隔im手ple什men朵ts,剖an癥dc爸ont鍋rol武st察he曾eff鄭ici他ent者,e癢ffe溪cti研ve易for隸war詢da早nd軋rev以ers捏ef捷low來(lái)an嗎ds果tor腐age商of太go殊ods旱,s啞erv字ice瘡s,垃and士re盟lat督ed爸inf愿orm頸ati脖on痛bet外wee模nt株he家poi舟nt叢of鎖ori暈gin羅an遙dt屢he伙poi企nt硬of售con跪sum涂pti凝on赤in木ord員er著to鍬mee蒼tc算ust遲ome鳥(niǎo)rs’殃re撿qui私rem贈(zèng)ent汽s.”第二節(jié)幣物流蓮是什么物流是供診應(yīng)鏈管理趟的一部分食，它以滿免足顧客需撐求為目標(biāo)協(xié)，對(duì)從起坑始點(diǎn)到消夠費(fèi)點(diǎn)的產(chǎn)杏品、服務(wù)膨以及相關(guān)帽信息的正瓜向、逆向迎流動(dòng)和存吊儲(chǔ)進(jìn)行有餅效率的、浮有效果的勾計(jì)劃、實(shí)旨施和控制彼。Summ斷ary緊ofS塞ecti頓on2Now,滋can邀you奇tel掛lme棚wha思tlo壓gist撥ics受is?Writ本edo盤wny拍our刻answ討era舞nde琴xpla碗in.第二節(jié)逃物流拜是什么Sec惱tio棉n3The懲In觸cre賭ase方dI預(yù)mpo衛(wèi)rta烏nce蹄of啊Lo分gis賊tic捏s物流日益臟增長(zhǎng)的重率要性第三節(jié)宇物流日益案增長(zhǎng)的重勿要性The反In傲cre敬ase屬dI紐奉mpo龍rta懲nce瞇of貞Lo下gis請(qǐng)tic校sWhy返logi窩stic腳sbe裹c(diǎn)ame紫mor臂ean搏dmo抖rei骨mpor緊tant須?第三節(jié)均物流日益飲增長(zhǎng)的重界要性The喂Incr劉ease殼dIm窩port豈ance觀of鎮(zhèn)Logi段stic逝sAReductioninEconomicRegulationGlobalizationofTradeTheGrowingPowerofRetailersTechnologicalAdvancesChangesinConsumerBehaviorKeyreasons第三節(jié)酒物流日益低增長(zhǎng)的重臂要性重要原絲式因：經(jīng)蝦濟(jì)管制退的放松擾、消費(fèi)殼者行為奔的改變希、技術(shù)烘進(jìn)步、紐奉零售商盞權(quán)力的導(dǎo)增大、貿(mào)易的全飾球化1A寬Redu揪ctio克nin去Eco循nomi薦cRe逐gula糞tion第三節(jié)狐物流潛日益增管長(zhǎng)的重籌要性All顏owe技di植ndi斬vid薄ual珠ca靜rri兼ers笑fl拼exi彎bil朝ity竹in野pr瓜ici侵ng所and疲se賭rvi習(xí)ce允許承振運(yùn)人彈代性定價(jià)遵和服務(wù)放松對(duì)擠承運(yùn)人晌的行政悉控制Rela懷xed擋gove宗rnme位ntc木ontr每olo觸fca捐rrie堆rs’婆rate句san疑dfa釘res,燦ent能rya靠nde鎖xit,耳mer杏gers愁and爹acq賴uisi過(guò)tion瘡s,a渠ndm咬ore1A喚Re網(wǎng)duc字tio倒ni耍nE運(yùn)con哀omi誦cR側(cè)egu勻lat竊ionProv鐵ided劇com核pani快esw銜ith次the廊abil竄ity煌toi稱mple冬ment肌the竭tai忠lore竹dlo踐gist忘ics倉(cāng)appr邊oach違.Allo愈wed庭larg館ebu掏yers離of潛tran槐spor蘋tati膚ons腹ervi替ces針tor憤educ綢eth猛eir父tran喉spor擇tati乞onc樂(lè)osts知by賤leve初ragi魚(yú)ngl宋arge點(diǎn)amo數(shù)unts偉of軟frei題ght沙with藍(lán)al激imit嫂edn行umbe隔rof券car用rier邪s.第三節(jié)豎物流日益滑增長(zhǎng)的重板要性允許承族運(yùn)人彈經(jīng)性定價(jià)參和服務(wù)酒，一方殘面讓企罵業(yè)能夠創(chuàng)實(shí)施剪赴裁式物烏流，另喇一方面聽(tīng)允許大剛型的運(yùn)和輸服務(wù)聞購(gòu)買者繭在有限蠟的幾個(gè)衫承運(yùn)人使之間平保衡運(yùn)費(fèi)良。2Ch饒ange漿sin載Con負(fù)sume拋rBe劉havi棗orChangesinConsumerBehaviormarketdemassificationchangingfamilyrolesrisingcustomerexpectationsSuch仰cha繼nges邀hav剛eim奮port永ant爛logi貪stic躁ali報(bào)mpli仍cati尺ons.第三節(jié)芒物流栗日益增踏長(zhǎng)的重凳要性市場(chǎng)細(xì)蓮分化、懶不斷改培變的家熟庭角色騙、不斷地增加的夢(mèng)顧客期椅望等顧壘客行為寒的變化競(jìng)具有重拼要的物燈流意義3T乘ech奧nol投ogi算cal辭Ad脆van抄cesHav紫eh何ad莊pro地fou兔nd圖inf含lue和nce疑sf斬or鳴bus路ine志ss暫man蜂age介men防ta括nd禍log蜜ist梅ics也：第三節(jié)影物流點(diǎn)日益增現(xiàn)長(zhǎng)的重鬼要性Tec剛hno裳log炒ica甲lA特dva返nce抵so艷fC穿omp秧ute盈rh愉ard進(jìn)war駕e,sof演twa夠re惱and運(yùn)ca幣pac肢ity鴉fa河cil戴ita陪te痕log壞ist刃ica品la雹cti呀vit資ies好.Inte效rnet探is賭apo吵werf萄ult營(yíng)ool金for蓮impr叔ovin誕glo錄gist頭icaleff塵ect揉ive粗nes禮sa紋nd卡eff澆ici野enc慌y.4Th超eGr論owin帖gPo蛛wer學(xué)ofR沉etai摘lers第三節(jié)息物流日益董增長(zhǎng)的重晌要性Powe罪rre品tail痛ers郊o(jì)fte棋nwi咽eld導(dǎo)grea荒ter寇powe穴rth怒ant滿hecom將pan也ies裂th翼at酸sup謝ply伸th生em.Man投yp鴨owe登rr烤eta阿ile柏rs夸rec靜ogn盤ize謠su件per府ior谷lo杠gis情tic廚sa穿sane繡ssen外tial旺com蛙pone腦nto串fth筑eir業(yè)corp波orat慚est籃rate尸gies慈.Wou鐮ld腫you嗚li污st寺som疫ec筍omp拒ani業(yè)es扛who鳳is績(jī)po白wer奴re皂tai隆ler覆?Thi礙nk杰abo害utWho晌is浮po妖wer搞re視tai椒ler劉?Wal鉛-Ma故rtCarr尿efou民rRT-恰MAR津TAma詠zon嚷.co坦mMcD柄ona鹿ld'諸s第三節(jié)敵物流日益蹄增長(zhǎng)的重透要性5Gl鑒obal陽(yáng)izat錄ion循ofT簽radeInt繭ern誘ati認(rèn)ona管ll墊ogi逐sti較cs冒is疫muc義hm膏ore雕ch存all各eng財(cái)ing壟an尸dc挨ost丈ly守tha鐵nd戶ome白sti斯cl渡ogi艙sti觸cs.倒Wh議y?第三節(jié)寬物流堡日益增才長(zhǎng)的重紗要性Summ疊ary扔ofS塔ecti封on3Key險(xiǎn)re錫aso勞ns恩for裁th餡ei鏟ncr海eas吃ed勾imp婚ort巴anc儀eo圓fl規(guī)ogi幕sti災(zāi)cs1A共Redu喊ctio膽nin昨Eco救nomi福cRe仔g(shù)ula屈tion2Ch私ange己sin婆Con訂sume脆rBe過(guò)havi鞠or3Te視chno倦logi鋪cal敏Adva破nces4Th證eGr秀owin旦gPo尺wer北ofR包etai側(cè)lers5Gl退obal忙izat如ion滴ofT烘rade第三節(jié)銀物流日益宗增長(zhǎng)的重沫要性物流越來(lái)帖越重要的突主要原因辜：經(jīng)濟(jì)管叔制的放松成、消費(fèi)者柄行為的改慮變、技術(shù)撞進(jìn)步、零權(quán)售商權(quán)力甩的增大、貿(mào)易的全帶球化Sum渡mar弱yo嚴(yán)fS挺ect砌ion功3Now,鈴wou資ldy遲oue意xpla蝦inw亡hyl補(bǔ)ogis突tics也bec檢ame亡more子and視mor骨eim沃port矩ant?Disc捷uss日your烈opi財(cái)nion立swi讓thy居our赤clas罪smat含es.第三節(jié)坡物流日益死增長(zhǎng)的重始要性Sect規(guī)ion蘋4The標(biāo)Sy株ste缺ms閣and贈(zèng)To毒tal煮Co裳st賠App董roa虜che熔st休oL海ogi袍sti臭cs物流的系淋統(tǒng)方法和奸總成本方加法第四節(jié)神物流的系挖統(tǒng)方法和像總成本方回法The做Sy峽ste贏ms午and勒To飾tal患Co綠st亭App辟roa憲che戀st銀oL即ogi寫(xiě)sti脂cs1Syst晚ems抖Appr梳oachind灶ica倡tes玻th擴(kuò)at辛ac齊omp妙any授’s缸o(hù)bj去ect添ive誕sc汁an梯be揮rea小liz叢ed溉by疊rec神ogn糞izi燒ng最the鼻mu耽tua破li叔nte休rde革pen蹤蝶den掃ce降of晝the持ma蠢jor瓶fu蓬nct折ion拴al逢are珠as葡of應(yīng)the輝fi昂rm.第四節(jié)龜物流慚的系統(tǒng)找方法和煉總成本駝方法MajorfunctionsofafirmMarketingProductionFinanceLogistics1Sy坑stem嬸sAp位proa溝chGoalsofafirmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoals第四節(jié)摸物流的系亭統(tǒng)方法和菌總成本方外法int花erd園epe追nde充nce各職能商目標(biāo)與領(lǐng)總目標(biāo)泊，各職機(jī)能目標(biāo)伏之間及麥內(nèi)部均哈會(huì)互相卻作用1Sy碰stem沒(méi)sAp杏proa絨chExa好mpl椅e:Sati茫sfyi熟ngc守usto篇merneed陣san寫(xiě)dwa久ntsthe呀numb梯ero匹fStoc無(wú)k-ke質(zhì)epin廊gun盞its(SK嫌Us)第四節(jié)符物流的系刻統(tǒng)方法和芬總成本方舍法滿足顧客初需求最小存浩貨單位盾數(shù)量1Sy領(lǐng)stem去sAp異proa音ch第四節(jié)甲物流驅(qū)的系統(tǒng)背方法和抗總成本憂方法LogisticsInboundlogisticsMaterialsmanagementPhysicaldistributionmaterialsintoafirmMaterialsandcomponentswithinafirmFinishedproducttocustomerMovementandstorage物流包括趨內(nèi)向物流溜、物料管危理、分銷懷配送2To園tal益Cost武App鏈roac論h總成本辭方法第四節(jié)意物流的系紋統(tǒng)方法和寸總成本方炕法Buil繁tonthe斗pr鑄emi愁setha帥ta侮ll府rel未eva捕nt織act餐ivi字tie富sinm隔ovin顆gan老dst華orin蹄gpr仔oduc西tss戶houl秧dbecons敞ider家eda育sa譯whol道e.The拾useof澤thi旬sa代ppr吩oac丙hr期equ搖ire厘sa拖nu饒nde邀rst思and脾ingofCost樂(lè)tra品de-o盟ffs總成本方廈法的前提旋是所有與嬌移動(dòng)和存瘋儲(chǔ)產(chǎn)品相耽關(guān)的活動(dòng)鋼應(yīng)該被看抹作是一個(gè)荷整體。該疑方法的使譯用需理解成本權(quán)跌衡的概念。2To礦tal幫Cost司App豬roac鑄h總成本服方法Cost讓tra擠de-o阿ffs:cha魚(yú)nge底st舟oo慮ne清act玻ivi臘ty窗cau穗se肉som采ec反ost綢st劉oi狡ncr李eas掙ea歇nd雷o(hù)th趕ers忍to友de囑cre群ase第四節(jié)卡物流的系解統(tǒng)方法和壇總成本方殿法成本權(quán)齒衡是指一悔個(gè)物流宰活動(dòng)的僑變化會(huì)恭導(dǎo)致一謊些成本仰的增加膝，而另嘗一些成愚本的減頓少。2T啄ota旨lC養(yǎng)ost晝Ap叢pro死ach聲總成本懂方法第四節(jié)胞物流的系稈統(tǒng)方法和走總成本方辛法The鼻ke蟲(chóng)ytot輝het偉otal則cos希tap基proa談chi羞sth已a(bǔ)ta存llr砍elev村antcost健ite瞎msa泛rec何onsi陜dere購(gòu)dsi更mult橫aneo活usly寇whe費(fèi)nmaki摔nga息dec刺isio唐n.The素ob殃jec錘tiv晴eist蝦ofi欠ndt繡hea魔ppro百ach蒙with撿the蔥low圾esttota莖lco或stt遍hes孝uppo淺rts艘ano辟rgan私izat節(jié)ion’柿scu呈stom咸erserv碑ice拴requ挑irem校ent.總成本方華法的關(guān)鍵戶是在制定棵決策時(shí)，拼同時(shí)考慮洋所有相關(guān)卻成本項(xiàng)目坐，目的是憑以最低的鄭總成本找暈到支持公算司的顧客次服務(wù)要求夸的方法。Summ晴ary慨ofS新ecti衣on4Unde儀rsta補(bǔ)ndT蒸heS等yste勉msa裙ndT賞otal尺Cos端tAp匆proa督ches臭to違Logi戶stic諸sSys亭tem旨sA簽ppr愈oac獄h系頭統(tǒng)方法Tot淋al歐Cos資tA射ppr震oac間h總醉成本方曲法Cos乏tt松rad健e-o貨ffs拳成本乏權(quán)衡第四節(jié)反物流的系共統(tǒng)方法和晝總成本方鄰法Sum躍mar良yo腥f(wàn)S囑ect哥ion局4Now響,h賭ave閃yo騎uu咽nde攪rst乎and踢Sy蹄ste濤ms星App嗓roa園ch嫂and咬To繩tal兔Co合st箱App武roa遵ch主in燒log尼ist刊ics生?Try纏toe疤xpre腦ssy嗚our蜂unde套rsta蛛ndin隆g.第四節(jié)墓物流的系并統(tǒng)方法和重總成本方叔法Sect向ion戰(zhàn)5Logi瓦stic描alR求elat賠ions舞hips造wit歸hin柿the攪Firm公司內(nèi)部輛的物流關(guān)燙系第五節(jié)佩公司內(nèi)部蔬的物流關(guān)專系Doy寶our抹emem組ber?GoalsofafirmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoalsint駐erd慰epe儲(chǔ)nde季nce第五節(jié)慰公司內(nèi)部按的物流關(guān)罷系各職能目忠標(biāo)與總目顫標(biāo)，各職出能目標(biāo)之疑間及內(nèi)部僵均會(huì)互相戒作用。Logi慎stic姿alR條elat阻ions貧hips皆wit斗hin防the權(quán)Firm第五節(jié)跨公司糾內(nèi)部的便物流關(guān)杯系LogisticsFinanceMarketingproductionRel弦ati醫(yī)ons沉hip席s關(guān)系1F椒ina課ncelog焦ist叉ica求ld你eci妨sio頸ns修are球on鄙ly欣as艷goo評(píng)da紹st泊he始qua秀lit摟yo圖fc獎(jiǎng)ost磚da頁(yè)ta朗wit高h(yuǎn)w駱hic霸ht飄hey掙ar城ew鵲ork賽ing鼓.第五節(jié)藝公司內(nèi)部受的物流關(guān)煎系logisticsinterfaceswithfinanceareaCapitalbudgetingdecisionsInventoryInventoryassetInventoryvalueInventoryfloat資金預(yù)滅算決策庫(kù)存物流部結(jié)門經(jīng)常山與財(cái)務(wù)古部門打禿交道，壤部分原諒因是物距流決策捆完全取辭決于財(cái)裙務(wù)部門準(zhǔn)處理的譽(yù)成本數(shù)輔據(jù)的質(zhì)祝量。2M肺ark柳eti胡nglog沙ist庭ics檔st撓rat鍵egi海es稈can要fa載cil座ita櫻te碼cus圖tom做er楊sat健isf版act誦ion溝th知rou傭gh陣red開(kāi)uci倉(cāng)ng慶the汁co姓st喂of忌pro乎duc紀(jì)ts,關(guān)wh那ich珍ca掛nt谷ran拿sla倉(cāng)te派int宜ol類owe仗rp尋ric典es踩as潤(rùn)wel肉la員sb及rin柱gin乓ga樣br旗oad友er測(cè)var否iet戴yo會(huì)fc摘hoi掌ces咸cl凡ose追rt境ow貼her堂et英he殿cus絡(luò)tom益er掏wis奔hes弓to欠bu采yo令ru忘se芹the哥pr全odu晃ct.第五節(jié)蠶公司內(nèi)部員的物流關(guān)撒系物流策舊略可以鑼通過(guò)降逆低產(chǎn)品激成本來(lái)級(jí)提高顧減客滿意陵度，即重不僅提誕供更低瞧的價(jià)格濕，而且歇在顧客螺希望購(gòu)拆買或使傾用的地獄點(diǎn)將多勺種選擇勢(shì)提供給逐顧客。2M這ark瘡eti雷ngOutb英ound計(jì)log莖isti屠csc脹anb移ea尖posi變tive贈(zèng)(or屋neg院ativ宿e)m打arke笑ting幣ass狠et,餐with毛key鞭r(nóng)el津atio疤nshi健psb優(yōu)etwe條eno卻utbo嬸und縫logi保stic猴san蛋dth各efo秤urp此rima猴ryc掀ompo識(shí)nent傘sof貝themark瞞etin臂gmi撤x.第五節(jié)六公司朋內(nèi)部的繭物流關(guān)亭系marketingmixPlacePriceProductPromotion營(yíng)銷組合捧：地點(diǎn)、笨?jī)r(jià)格、產(chǎn)豎品、促銷Mark均etin鉗gmi蠅xPlac纏eDe荒cisi篩ons第五節(jié)渣公司被內(nèi)部的泳物流關(guān)差系From葵log流isti箭csp膚ersp茫ecti作ve:Fro殼mm眨ark先eti習(xí)ng斗per巷spe虛cti飯ve:reac炕hing泰cus舅tome冠rsThe太mo指st咬eff杠ect般ive黨wa止yt交om缸o(hù)ve脖an競(jìng)ds養(yǎng)tor撞et宜he狂pro桿duc媽t物流關(guān)注確產(chǎn)品以最達(dá)有效率的敏方式移動(dòng)華和儲(chǔ)存；軍市場(chǎng)營(yíng)銷蓬關(guān)注接近袍顧客Mar甩ket障ing毒mi窩xPric悔eDe捷cisi而onsCon嗽tro名ll斧ogi剃sti矛cs陪cos雄ts蓮esp羨eci辨all危yt型ran以spo墳rta勻tio繩nc夸ost浪sb添yu眠sin貍gp木ric信ing石me陵tho凈ds.第五節(jié)持公司內(nèi)部聾的物流關(guān)親系MostcommonpricingmethodsFOBoriginpricingsystemsFOBdestinationpricingsystems最常見(jiàn)任的兩種丑定價(jià)方丙法：裝粗運(yùn)港船剃上交貨壯定價(jià)系屈統(tǒng)和目訪的港船拌上交貨辨定價(jià)系濁統(tǒng)FOB編orig示inp底rici付ngs糾yste羽msFOB街orig絮inp查rice嚇doe粥sno彎tin繼clud摟ean片ytr拼ansp扔orta煌tion誰(shuí)cos壟tsThe臘pu敗rch置ase織ri貞sr抬esp通ons逃ibl溉ef膝or嚴(yán)the臨se住lec刷tio拘no西ft有he還tra掛nsp鵲ort謎ati演on球mod親e(s朝)a病nd個(gè)car屋rie草r(s妙)Eas繞yf須or材the銹se飲lle洲r(nóng)t懶oa紫dmi勸nis況terSel青l(xiāng)er糖yi肌eld暑ss碧ame防ne夫tf簡(jiǎn)rom章ea巾ch宜sal短e.Diff藥icul蘿tto禾ado宗ptu請(qǐng)nifo欄rmr竿etai因lpr抬icesLan久ded盜co法sts霞ar揚(yáng)ed驗(yàn)iff袍ere吹nt裝運(yùn)港絮船上交事貨定價(jià)迷系統(tǒng)的刑報(bào)價(jià)中鉛不包括弱任何運(yùn)的輸成本虹。買方強(qiáng)負(fù)責(zé)選綠擇運(yùn)輸頁(yè)方式和謝承運(yùn)人派。優(yōu)點(diǎn)喂是賣方豈容易管剃理，而舍且每筆藍(lán)銷售獲即得相同螺收益?？嗳秉c(diǎn)是侄：由于疫抵岸成蹈本不同霉，難以逮制定統(tǒng)堡一的零脂售價(jià)格叉。FOB而de膜sti洗nat源ion泛pr修ici福ng不sys交tem若sFOB警de茶sti說(shuō)nat漲ion盈pr培ice灘in嘴clu貝des附bo斬th悠the義pr軟ice將of素th渴ep蘇rod吼uct文an海dt睛he災(zāi)tra鵲nsp拔ort嚼ati紙on枯cos籍tThe伴se營(yíng)lle叉rh竹as韻the罪pr琴ero疾gat蘿ive銳to材se芒lec統(tǒng)tt使ran押spo僻rta牌tio愁nm倉(cāng)ode績(jī)(s)雕an她dc聲arr雪ier針(s)Each帳pur幻玉chas腥ere稅nds思upw扇ith累the盼same上lan程ded以cost仰.目的港船掏上交貨定炎價(jià)系統(tǒng)的迫報(bào)價(jià)中同鄙時(shí)包括產(chǎn)逝品價(jià)格和達(dá)運(yùn)輸成本鮮。賣方負(fù)飛責(zé)選擇運(yùn)紡輸方式和語(yǔ)承運(yùn)人。蓋買方的抵柴岸成本相命同。FOB攀de路sti隊(duì)nat熟ion慶pr哲ici哨ng膜sys酷t(yī)em并sPhan冒tom柏frei黃ght:buye臥rsl萬(wàn)ocat祥edc艦lose起rth強(qiáng)ana單vera叨gep肌aym鳥(niǎo)ore厚than封the孤irs母hare鋒of靜frei真ght希char彈ges.Fre盞igh犁ta座bso額rpt修ion避:buy材ers溫lo侍cat活ed權(quán)fur艘the藥rt覆han士av播era潤(rùn)ge榴pay麥lo嘗wer封fr角eig觀ht僵cha務(wù)rge杰st蟲(chóng)han劫th菌es謀ell購(gòu)er使inc守urs務(wù)in秘sh型ipp救ing虛假運(yùn)費(fèi)泰是指比平跌均距離短丙的買方支蒸付了比其廢應(yīng)付運(yùn)費(fèi)趕更多的費(fèi)曲用。運(yùn)費(fèi)賺吸收是指身比平均距座離更遠(yuǎn)的惹買方實(shí)際裳支付的費(fèi)施用低于賣徐方的運(yùn)送紅費(fèi)用。FOB蘋dest港inat無(wú)ion樸pric從ing序syst撕emsAdv母ant突age懇s:Ena乒ble襲sa扇co歌mpa渡ny全to坐exp稈and夏th撐eg跡eog蓋rap絹hic硬ar到eaEasi飽ert泳oap尤ply畝aun廚ifor泉mre摔tail犬pri誘ceThe襯se裳lle邁rc偶o(jì)nt復(fù)rol擴(kuò)st簽he喇log續(xù)ist乳ics雹ne鴿two枕rk目的港郵FOB絞的優(yōu)點(diǎn)迷，擴(kuò)展鵲了產(chǎn)品壇銷售的死地理范投圍，易蚊于實(shí)行冠統(tǒng)一的申零售價(jià)謊，賣方療控制物員流網(wǎng)絡(luò)慶。FOB佩dest爬inat掉ion縣pric喉ing屋syst透emsDraw添back喪s:The知va抬rio尺us漏dis珍tri韻but沃ion何ac矛tiv晉iti避es禾and飲th臟et辨rad夏e-o渾ffs充am員ong脂th鄰em怨can送no御tb怠eu臨nde伏rst懂a(chǎn)nd運(yùn)in蕩a振sho畝rt綿per深iod殿of尊ti容meThe伯bu閘yer薯sw譽(yù)ho云loc殿ate炮dc型los敗er陷to攪the陸se蘭lle執(zhí)rs篇ubs演idi由ze收the搞tr杜ans越por嚼tat落ion薦co鐵st憂of碌the訪fu賭rth菌er愁one芳s.目的港綱FOB魂的缺點(diǎn)針：認(rèn)識(shí)肺不同配盾送活動(dòng)棉和它們厚之間的茂權(quán)衡不奇是短時(shí)笛間內(nèi)可鄰以實(shí)現(xiàn)鈴的，離影賣方較騙近的公框司補(bǔ)貼垃了那些坊離賣方策較遠(yuǎn)公濤司的運(yùn)途費(fèi)。Mark蓋etin諒gmi網(wǎng)xProd望uct灶Deci對(duì)sion猛s第五節(jié)防公司內(nèi)部鞏的物流關(guān)秋系Numb千ero跪fpr勸oduc改toff顧eri綱ngsAmou申nto芽fpa叨rtic耗ularSKU瞞st彼oh瓜oldPro湯duc久td巨esi獸gnHow犯do檔th辣ey后int束erf歲ace波p澡rod讀uct風(fēng)de微cis沿ion暫sb妙etw射een芳ma識(shí)rke匯tin避ga競(jìng)nd豈log盲ist潤(rùn)ics犁?Mar鎖ket拒ing替mi頁(yè)xProm北otio駕nDe邊cisi捆onsRequ荷ireclos洋eco并ordi稻nati至onbetw似een早mark繡etin糞gan艦dlo饞gist山ics.Ava睬ila嘉bil是ity茶of晌hi讓ghl哪ya售dve釣rti餃sed迎pr敢odu蔬ctsHav殿ing夠a器new委pr葵odu發(fā)ct孩in乖pla迷ce瘋on凈the驅(qū)sc登hed瀉ule醋dr答ele路ase拍da扶te句–n巨ot斯ear查lie積r,拆not冠la凳ter饅.第五節(jié)待公司才內(nèi)部的竹物流關(guān)債系許多促銷初決策需要翼營(yíng)銷與物憂流的緊密國(guó)協(xié)調(diào)。比芳如：大力牌宣傳的產(chǎn)室品的可獲裂得性，新表產(chǎn)品按計(jì)春劃日期（勇不提前，圈不推遲）皂供貨。3P駛rod屈uct衛(wèi)ionThe耀most始com外mon帆inte夢(mèng)rfac傻ebe兵twee筍npr孔o(hù)duc戀tion限and學(xué)log翼isti駛csi緊nvol英ves:The京leng錫tho微fpr脖oduc沫tion塑run子sPos祝tpo進(jìn)nem錄ent第五節(jié)醋公司內(nèi)部殿的物流關(guān)疤系生產(chǎn)過(guò)程桑的長(zhǎng)短生產(chǎn)延遲pro若duc輸tio裝nr劑unsPost羽pone距mentlongsho坦rtlat絡(luò)est掃ti列meat刪pla距ntpro鼻duc星tio姑nlog胸ist圣icsSum四mar敗yo色fS親ect慚ion弄5Logi臂stic趨alR葉elat時(shí)ions滔hips肆wit球hin頃the鹿Firm1F著ina銅nce2M詞ark觀eti雄ngMark孫etin昨gmi復(fù)x3Pr聯(lián)oduc除tion第五節(jié)呈公司鬼內(nèi)部的敏物流關(guān)毒系Summ匹ary土ofS暖ecti克on5Now棍,h蛇ave集yo績(jī)uu凍nde行rst務(wù)and影th鋤el引ogi兆sti就cs享rel僻ati信ons餅hip揚(yáng)sw桑ith冰fi蜜nan蝴ce,暫ma慘rke做tin什ga皮nd山pro降duc匙tio性n?Try迎to肝ex以pre忠ss蠢you旺ru樹(shù)nde再rst故and怨ing痕.第五節(jié)晝公司語(yǔ)內(nèi)部的疼物流關(guān)瞇系Sect課ion部6Mark其etin女gCh態(tài)anne芬ls營(yíng)銷渠牧道第六節(jié)賤營(yíng)銷渠道Mar晨ket惡ing填Ch誼ann辯els“set包sof販int桃erde束pend嘆ent確orga繡niza杰tion估sin吩volv選edi插nth抹epr燭oces奔sof凍mak圖ing州apr瘡oduc件tor負(fù)ser愁vice唉ava素ilab坡lef賭oru司seo屯rco奪nsum爬ptio脈n.”第六節(jié)淹營(yíng)銷則渠道營(yíng)銷渠悼道可以活看做是阻相互依餃賴的組構(gòu)織的集幸合。這趕些組織悔共同參撇與使得綠產(chǎn)品或儀服務(wù)可忌供消費(fèi)載者使用民的流程。Mar罪ket直ing例Ch算ann身elsMembersofMarketingChannelsManufacturersWholesalersRetailersChannelIntermediaries第六節(jié)訂營(yíng)銷杜渠道營(yíng)銷渠道抽成員主要相有：制造烏商、批發(fā)炊商、零售震商和渠道層中介Mar歐ket跳ing項(xiàng)Ch昨ann攤elsMarketingChannelsOwnershipchannelNegotiationschannelFinancingchannelPromotionschannelLogisticschannel第六節(jié)矩營(yíng)銷渠道營(yíng)銷渠道羽包括：所推有權(quán)渠道勞，協(xié)商渠占道，財(cái)務(wù)村渠道，促工銷渠道和盼物流渠道速。Mark志etin器gCh禮anne遭lsOwn立ers俱hip般ch邪ann薄elAss克ume貫so膠wne默rsh蠅ip夕and刊as嶄soc頁(yè)iat著ed導(dǎo)ris獸ks游of愧the詢in戀ven腐tor擊yo賭fg宴ood橡sNego劇tiat慶ions河cha革nnelBuy旬a(chǎn)nd疑sell茂agr捎eeme由nts閣are班reac組hedFina馬ncin帶gch私anne踐lPaym強(qiáng)ents貿(mào)for沖goo擦dsProm荷otio餐nsc租hann兩elPro燭mot仁ing禁a逝new安or切ex庭ist援ing盛pr摟odu縮慧ctLogi攤stic屯sch雀anne患lMovi供nga桿nds浸tori庫(kù)ngp郵rodu征ctt蠅hrou跪ghou俊tth戒ech荷anne猛l第六節(jié)瓶營(yíng)銷渠道各個(gè)渠孔道的功峽能Chan矛nel蒙Inte稿rmed馳iari忍es/賓Faci陶l(shuí)ita燙torsOwn類ers蓄hip爐ch環(huán)ann遣elBank我s,p吵ubli串cwa寺reho理usesNego們tiat刑ions唱cha鋤nnelBrok待ersFin吧anc山ing度ch湊ann聯(lián)elBank感s,i運(yùn)nsur盛ance病com呀pani盜esPro賤mot控ion座sc魚(yú)han咽nelAdv蝦ert占isi艇ng泊age館nci拿es,船pu揪bli棚cr端ela自tio辱ns憶age勉nci咐esLog餐ist停ics征ch膏ann罩elFrei筒ght塘forw減arde陽(yáng)rs各個(gè)渠膠道中的掛渠道中廊介第六節(jié)栗營(yíng)銷渠道Sum坊mar鑒yo滋fS勸ect啞ion慕6Defi陪niti油ono悶fMa宵rket牧ing針Chan陣nelsMemb庸ers轉(zhuǎn)ofM期arke牧ting特Cha漁nnel文sMark鄙etin樂(lè)gCh省anne繭lsi腳nclu楚de:Own徐ers活hip興ch許ann蔑el,類Ne莖got喜iat午ion恨sc巴han鎮(zhèn)nel到,F淡ina遞nci干ng達(dá)cha聽(tīng)nne僻l,觀Pro件mot格ion繭sc兄han性nel冶,L余ogi踢sti調(diào)cs循cha額nne葉lCha板nne披lI涼nte倦rme忙dia采rie響s/性Fac滔ili睡tat宵ors第六節(jié)科營(yíng)銷浩渠道Sum榴mar隸yo叨fS團(tuán)ect同ion紙6Now攻,h澆ow摔muc呈hd便oy昨ou跨kno賞wa滔bou忠t謙mar青ket僑ing寺ch撥ann哨els柏?Lis堤tt攀he角mem室ber效so估fa窗pa棒rti照cul這ar演mar先ket霜ing旋ch俯ann疏el,刊an甲d嚇int男rod塊uce遮it醫(yī)sf渾unc巴tio挽ns.第六節(jié)莖營(yíng)銷旨渠道Sec酒tio脖n7Acti愈viti績(jī)esi猛nth陡eLo征gist匆ical殲Cha黨nnel物流渠桐道中的醬活動(dòng)第七節(jié)浮物流渠道洋中的活動(dòng)Act弊ivi他tie筆si宗nt米he牽Log竿ist琴ica塑lC落han消nel第七節(jié)益物流渠道顫中的活動(dòng)CustomerserviceDemandforecastingFacilitylocationdecisionsIndustrialpackagingInventorymanagementMaterialshandlingOrdermanagementPartsandservicesupportProductionschedulingProcurementReturnedproductsSalvageandscrapdisposalTransportationmanagementWarehousingmanagementAct裝ivi揚(yáng)tie厭si貧nt個(gè)he怕Log原ist獎(jiǎng)ica雜lC闖han寬nel第七節(jié)犁物流渠道吉中的活動(dòng)Customerservice顧客服務(wù)Demandforecasting需求預(yù)測(cè)Facilitylocationdecisions設(shè)施選址決策Industrialpackaging工業(yè)包裝Inventorymanagement庫(kù)存管理Materialshandling物料搬運(yùn)Ordermanagement訂單管理Partsandservicesupport零配件和服務(wù)支持Productionscheduling生產(chǎn)作業(yè)計(jì)劃Procurement采購(gòu)Returnedproducts退貨Salvageandscrapdisposal殘料和廢料處理Transportationmanagement運(yùn)輸管理Warehousingmanagement倉(cāng)儲(chǔ)管理Sec亮tio么n8Log干ist前ics屋Ca箏ree饅rs物流職先業(yè)第八節(jié)場(chǎng)物流岔職業(yè)