新境界職業(yè)英語(yǔ)綜合教程2精華版unit-3省名師優(yōu)質(zhì)課賽課獲獎(jiǎng)?wù)n件市賽課一等獎(jiǎng)?wù)n件

第1頁(yè)ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivities第2頁(yè)Task1Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem.ApproachingWorkplaceBack第3頁(yè)Task1ApproachingWorkplaceBackAlibabaGroupwasfoundedin1999.Itisaproviderofe-commerceonlinetradingplatform,includingB2B,businesstrade,onlineretail,shoppingsearchengine,thethirdpartypaymentandcloudcomputingservices.SubsidiariesandAssociateCompanyhaveAlibabagroupB2B,,tmall,acatnets,Alicloudcomputing,ChineseYahoo!Andpaytreasure.第4頁(yè)Task1ApproachingWorkplaceBackAmazonCoisa“Fortune500”company,headquarteredinSeattlewhichwasfoundedin1995.NowItisoneoftheworld’smosttypesofgoodsonlineretailers.Amazoniscommittedtobecometheworld’smost“takingthecustomerasthecenter”company,sothatcustomerscanfindanddiscoveranythingtheymightwanttobuyonthecompany’swebsite,andstrivetoprovidethelowestpriceforthecustomer.第5頁(yè)Task1ApproachingWorkplaceBackeBaywasfoundedin1995.Itisnowoneoftheworld’slargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping.第6頁(yè)Task1ApproachingWorkplaceBackAlipayisaleadingindependentthirdpartypaymentplatform,whichwasfoundedbyAlibabaGroupin.Itiscommittedtotheelectroniccommercetoprovidesimple,safe,fastonlinepaymentsolutions.第7頁(yè)Workinpairs.Answerthefollowingquestions.1.Areyouanonlineshopper?Haveyoueverboughtanythingfromanonlineshop?2.Whatdoyouknowcanbeboughtfromonlineshops?Task2Yes.Ioftenbuythingssuchasbooks,clothes,shoes,etc.fromonlineshops.Thequalityisgoodandthepriceisreasonable.Wecanbuyeverythingwecouldwishforfromonlineshops,likeclothes,shoes,books,digitalproducts,dailynecessities,etc.Back第8頁(yè)3.Doyouknowtheprocedureofbuyingthingsfromonlineshops?4.Whichdoyouthinkismoreconvenient,anonlineshoporatraditionalshop?First,enteranonlineshop;thenselecttheproductsyouwant.Second,puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation.Third,enterthepaymentpageandselectthewaytopayandthenclickforconfirmation.Ithinkanonlineshopismoreconvenient.Throughanonlineshop,oneneedn’tgooutbutcanbuywhathewantsjuststayingathome.BackTask2第9頁(yè)5.Doyouknowhowtoopenanonlineshop?First,decidewhatproductsyouwanttosell.Second,registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet.Third,designthewebsitecontent,styleetc.andputtheinformationoftheproductsonthewebsite.Last,lookafterandrenewtheonlineshopusually.BackTask2第10頁(yè)WorkplaceCommunicationBack第11頁(yè)Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesbcaedBack第12頁(yè)Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Amazonisthebiggestonlinebookshoparoundtheworld.

a.Right. b.Wrong. c.Notmentioned.2.AsMcDonaldhasstartedB2Bbusinessonline,youcanorderandeatitsBigMacsinyouroffice.

a.Right. b.Wrong. c.Notmentioned.Back第13頁(yè)3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.

a.Right. b.Wrong. c.Notmentioned.4.Annahasopenedanonlineclothesshop.a.Right. b.Wrong. c.Notmentioned.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.a.Right. b.Wrong. c.Notmentioned.ScriptsBack第14頁(yè)UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第15頁(yè)UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第16頁(yè)UsetheRightWordChoosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel.BackB2C(business-to-customer)B2B(business-to-business)ManufacturerRetailerRetailerConsumersB2BB2C第17頁(yè)1.Amazonisthebiggestonline-bookshoparoundtheworld.2.AsMcDonaldhasstartedB2Cbusinessonline,youcanorderandeatitsBigMacsinyouroffice.3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.4.Annahasopenedanonlineflowershop.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.ScriptsBack第18頁(yè)ListeningInSituation:SerenaandPeterarestaffinabedding(床上用具)company.Theyaretalkingaboutsettingupane-businessdepartment.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back第19頁(yè)ModelDialogueSerena:Peter,what’stheroleofournewlysetup__________________________________?Peter:Thisdepartmentisresponsiblefor______________________.Forexample:dealingwith___________________andarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwill____________________,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sits_____________________?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.e-businessdepartmentonlinebusinessonlineordershelpincreasesalestargetmarketBack第20頁(yè)Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBack第21頁(yè)Back第22頁(yè)Serena:Peter,what’stheroleofournewlysetupe-businessdepartment?Peter:Thisdepartmentisresponsibleforonlinebusiness.Forexample:dealingwithonlineordersandarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwillhelpincreasesales,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sitstargetmarket?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.ScriptsBack第23頁(yè)ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:LindaistalkingtoGeorgeaboutherplantoopenanonlineclothesshop.ListeningInBack第24頁(yè)cashondeliverycomputersciencebecrazyaboutfashionthingse-bankBackaccessories第25頁(yè)Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutScriptsBack第26頁(yè)George:Hi,Linda!Longtimenosee!Iheardthatyouaregoingtoopenanonlineclothesshop.Whydoyouhavesuchaplan?Linda:Yeah.Therearealotreasonsformetodoso.Yousee,Imajorincomputerscience.Ihavethetechnology.Besides,I’mcrazyaboutfashionthings.Andaboveall,Ithinkitmakesmoney.George:Aha…Isee.So,what’sspecialforyouronlineshop?Linda:Goodquestion!Wesellawiderangeofclotheswhichwillsatisfytheneedsofwomenaged18-35.Besides,wealsosellaccessories,suchasnecklace,sunglasses,handbagsetc.George:Wow,itsoundsgreat.Howdopeoplepayforwhattheybuy?Linda:Theycanpayonlinebye-bankorcredit-card,orcashondelivery.George:Superb!Wishyousuccess!Linda:Thankyou.ScriptsBack第27頁(yè)Task1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:toprovidepeoplewithsomethingtheywantorneedb)____________:theactionofprocessofbuyingorsellingsomethingc)____________:tosuddenlyincreasealotd)____________:toputthingsoneontopofanothere)____________:tocontinueforaparticulardistancef)____________:tomakealotofefforttoachievesomethingcatertotransactionrocketstackupstretchstriveMiniTextBack第28頁(yè)Singles’Day:CrazyShoppingDayBackChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11,Monday,knownasSingles’DayinChina.TwomajorChineseonlineshoppingplatforms,TmallandTaobao,havereportedpurchasesworth35billionRMByuaninjustoneday.Boththeplatforms,ownedbyChina’se-commercegiantAlibaba,saw170milliontransactionsduringtheday.Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday,withmorethan13millionbuyersplacingorders.WordTipsNotes第29頁(yè)BackT,oneofAlibaba’sshoppingsites,reportsshoppersbought1.6millionbras,whichwouldreachthreetimestheheightofMountEverestiffoldedandstackedup,andtwomillionpairsofunderpants,whichiflinkedtogetherwouldstretch1,800miles,allbeforethelunchhour.Morethan20,000sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Byoneo’clockintheafternoonthesaleshadbrokenlastyear’srecordof19billionyuan.Singles’DayonNovember11,or11-11,chosenforitsfour“single”ones,firstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.Overthepastfouryears,Chineseretailershavestrivedtocatertothetrend,andhaveturnedthedayintoashoppingevent.(Source:NewYorkTimes,)第30頁(yè)Backplatformn.(交易)平臺(tái) transactionn.交易；業(yè)務(wù)rocketv.快速上升 stackup堆放stretchv.伸展；延伸 strivev.努力；奮斗caterto投合；迎合WordTipsovernightshoppingrush突如其來(lái)購(gòu)物高峰期

MountEverest珠穆朗瑪峰Notes第31頁(yè)TranslationofMiniText十一月十一日星期一，是中國(guó)光棍節(jié)。在這突如其來(lái)購(gòu)物高峰期，中國(guó)購(gòu)物者在網(wǎng)上通宵血拼。中國(guó)兩大主流網(wǎng)購(gòu)平臺(tái)——天貓和淘寶，公布消息說(shuō)僅此一天，銷售商品已達(dá)350億元。這兩大網(wǎng)購(gòu)平臺(tái)，都隸屬于中國(guó)電子商務(wù)巨頭阿里巴巴。這一天，他們便創(chuàng)造了1,700萬(wàn)商品交易。阿里巴巴說(shuō)，該日僅剛過(guò)一分鐘，兩大平臺(tái)銷售額就飆升至1000萬(wàn)元，超出1300多萬(wàn)買家下訂單。Back光棍節(jié)：瘋狂購(gòu)物節(jié)第32頁(yè)TranslationofMiniText天貓，是阿里巴巴旗下一個(gè)購(gòu)物網(wǎng)站，表示在午餐期間買家買1.6百萬(wàn)只文胸，假如折疊堆放起來(lái)是珠穆朗瑪峰高度三倍；買家買2百萬(wàn)條男士?jī)?nèi)褲，假如連接起來(lái)能夠延伸1,800米。兩萬(wàn)多賣家在平臺(tái)上拋出眾多優(yōu)惠折扣，大多都是半價(jià)。到了下午一點(diǎn)，銷售額已經(jīng)打破了上年190億元紀(jì)錄。11月11日光棍節(jié)，或稱作雙11，因四個(gè)“單獨(dú)”1而得名，它首先出現(xiàn)在校園里。這一天，單身年輕人會(huì)在一起吃飯、送禮品或購(gòu)物來(lái)慶賀節(jié)日。在過(guò)去四年里，中國(guó)零售商努力迎合時(shí)尚，并把這一天變?yōu)橘?gòu)物日。Back第33頁(yè)WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWorkBack1.HowmuchsalesvolumedidtheplatformsgetonSingles’Day?2.WhatwerethesalesinthefirstminuteofSingles’Dayontheplatforms?35billionRMB.100millionyuan.第34頁(yè)Task2PairWorkBack3.WhichproductsoldwouldreachthreetimestheheightofMountEverest?4.Whatdiscountsdidthesellersontheplatformspromise?5.HowdidSingles’Daycome?Bras.Sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Singles’DayisonNovember11,or11-11,chosenforitsfour“single”ones.Itfirstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.第35頁(yè)ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack第36頁(yè)Readytogo!Sandy’sHome-StyleBakingCompanyIntroductionSandyStevens,alocalhome-basedentrepreneur,decidedtomaketheleaptoe-businessandpromoteherbusiness_________________①.Registera_____________________②;Signupforaservice;Planyourwebsitecontent;Developandoptimizethewebsite;Checkthewebsiteaddress.SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.overtheInternetReadingTextBackStepstobuildawebsitewebsitedomainname第37頁(yè)Readytogo!BudgetingawebsiteAsasmallbusinessowner,Sandywasrecommendedtohire________________________③todevelopherwebsite.OptimizingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic,itisimportanttoensurethewebsiteis________________________④.FindingyournicheontheWebHaving________________________⑤hascreatednewopportunitiesforSandy’sbusiness.astudentoptimizedsearchingReadingTextBackanonlinepresence第38頁(yè)

Sandy’sHome-StyleBakingCompany

Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.JustaskSandyStevens,alocalhome-basedentrepreneur.Sandy,whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver,Canadaforthepastyears,recentlydecidedtomaketheleaptoe-businessandpromoteherbusinessovertheInternet.Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.21Back3—ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets1第39頁(yè)

Step-by-stepe-businessforbeginnersSandybeganwithnoe-businessknowledge.ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Itwassuggestedshebeginwiththefollowingsteps:?Registerawebsitedomainnamethatcomplimentsyourbusinessname;?SignupforaservicetohostyourwebsiteontheInternet;?Planyourwebsitecontent,lookandfeel;?Haveyourwebsitedevelopedandoptimizedbyaprofessional;?Ensurethatyourwebsiteaddressisonallyourmarketingmaterials.2Back45第40頁(yè)

BuildingawebsiteonabudgetAsahome-basedstart-up,Sandywasworkingwithaverylimitedbudget,soshewasrecommendedtohireastudenttodevelopherwebsite.Hiringastudenttobuildasimplewebsitecanbeacost-effectivedevelopmentsolutionforasmallbusinessowner.Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Tothatend,SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Back6734第41頁(yè)

Basicsearchengineoptimizationiscrucial

Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Therefore,itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast.

PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.ShesubmittedSandy’ssitetolocalonlinedirectories,sheeducatedSandyaboute-commerceenablingoptions,andshehelpedherregisteradomainnameandsignupforawebhostingservice.Back5689第42頁(yè)

FindingyournicheontheWeb

Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Theresult?HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.“Ihadthreeneworderslastweekbecauseofit.”,Sandysaidgladly.Back71081112第43頁(yè)LanguagePoints1.(Subtitle)ASimpleWebPresenceAllowsSmallBusinesstoTap

intoNewMarketsParaphrase:Asimplewebsitemakesitpossibleforsmallbusinesstoopenupnewmarkets.tap(into):tomakeuseofasourceofenergy,knowledge,money,etc.thatalreadyexists利用，開發(fā)e.g.Wemusttapmanpower,landandmaterialresourcestothefull.我們要做到人盡其才，地盡所利，物盡所用。

Thereisasupplyofskilledworkersthattheycantapinto.有一批熟練工人可供他們用。Back(Tobecontinued)第44頁(yè)LanguagePointsStructureAnalysis:“smallbusiness”isanobjecttotheverb“allow”,and“totapintonewmarket”istheobjectcomplement.Thecommonusageof“allow”is“allowsb.todosth.”.Translation:一個(gè)簡(jiǎn)單網(wǎng)站上線使小生意也能夠開拓新市場(chǎng)。(Theend)Back第45頁(yè)LanguagePoints2.(Para.1)Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.Paraphrase:Youdon’tneedtospendalotofmoneytopromoteyourbusinessontheInternet.Youdon’tneedtobeatechnicalpersonoftheInternet,either.abundle:informalalotofmoney一大筆錢e.g.Anewpaintjobwillcostyouabundle.刷一遍新油漆要花你一大筆錢。(Tobecontinued)Back第46頁(yè)LanguagePointsStructureAnalysis:“Nor…”isoftenusedafteranegativestatementwhenaddinganothernegativestatement.也不e.g.Shedoesn’tlikethisdress.NordoI.她不喜歡這條裙子，我也不喜歡。

Askinghimpolitelydoesn’twork,nordothreats.不論是吝之氣之，還是強(qiáng)勢(shì)威脅他，都不受用。Translation:你無(wú)須花費(fèi)大筆錢在網(wǎng)絡(luò)上促銷你產(chǎn)品；你也無(wú)須是一名網(wǎng)絡(luò)技術(shù)人員。(Theend)Back第47頁(yè)LanguagePoints3.(Para.1)Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.Paraphrase:FromthattimeonshehashadinquiriesandordersforherproductsfromfarawaycountriessuchasMexico.inquiry:aquestionyouaskinordertogetinformationorpriceofaproduct問(wèn)詢;詢價(jià)，詢盤e.g.IwishtomakesomeinquiriesaboutthetrainservicefromGuangzhoutoShanghai.我想問(wèn)詢下從廣州去上海火車信息。

Mr.Smithismakinganinquiryforgreentea.史密斯先生正在對(duì)綠茶進(jìn)行詢價(jià)。(Tobecontinued)Back第48頁(yè)LanguagePointsStructureAnalysis:Thepresentperfecttenseisoftenusedinthesentencewith“since…”asadverbial.e.g.Since,shehasgotmanyordersfromforeigncountries.年以來(lái)，她取得了許多國(guó)外訂單。

Translation:從那之后，她產(chǎn)品遠(yuǎn)銷墨西哥。(Theend)Back第49頁(yè)LanguagePoints4.(Para.2)ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Paraphrase:ShewantedtobuildawebsitetotellthepublicaboutherbakingovertheInternet,butsheneededpeople’shelpandadviceabouthowtostart.advertise:tomakepublicityfor做廣告e.g.Wedecidetoadvertiseournewproduct.我們決定為我們新產(chǎn)品做廣告。(Tobecontinued)Back第50頁(yè)LanguagePointsasto:about關(guān)于e.g.Hisbehaviorsoonundeceivedherastohistrueintentions.他行為很快使她明白了他真實(shí)意圖。StructureAnalysis:Thisisacompoundsentence,“but”hereisacoordinatingconjunction.Translation:她想建立一個(gè)網(wǎng)站來(lái)推廣自己烘烤產(chǎn)品，不過(guò)關(guān)于從何開始，她需要一定指導(dǎo)。(Theend)Back第51頁(yè)LanguagePoints5.(Para.2)Haveyourwebsitedevelopedandoptimizedbyaprofessional.Paraphrase:Hireatechnicalpersontodevelopandmakeyourwebsiteasgoodasitcanbe.optimize:tomakesomethingasgoodasitcanbe使優(yōu)化e.g.Howtooptimizethemefficientlyisstillaquestion.怎樣有效地優(yōu)化它們依然還是一個(gè)問(wèn)題。(Tobecontinued)Back第52頁(yè)LanguagePointsStructureAnalysis:StructureAnalysis:“have”hereisacausativeverb.Itisoftenusedintheconstructionlike“havesb.dosth.”or“havesth.done”.e.g.You’dbetterhaveyoureyescheckedbyadoctor.你最好請(qǐng)醫(yī)生來(lái)檢驗(yàn)一下眼睛。Translation:請(qǐng)專業(yè)人士開發(fā)和優(yōu)化你網(wǎng)站；(Theend)Back第53頁(yè)LanguagePoints6.(Para.3)Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Paraphrase:Actually,astudentwithkeeninterestandgreatskillsmaynotonlybehappytobuildyourwebsite,buthemayalsodesignyourlogoandteachyouhowtoimproveyourwebsiteandmakeithaveagoodrankinInternetsearchengines.(Tobecontinued)Back第54頁(yè)LanguagePointsStructureAnalysis:“inwhich…”isanattributiveclause,modifying“ways”.e.g.IcantellyouthewayinwhichIwonthecompetition.我能夠告訴你我是怎樣贏得比賽。Translation:實(shí)際上，一名熱情而又技術(shù)熟練學(xué)生不但愿意建立你網(wǎng)站，或許還能幫你設(shè)計(jì)企業(yè)標(biāo)志，教你怎樣優(yōu)化網(wǎng)站，讓你網(wǎng)站在因特網(wǎng)搜索引擎中取得好排名。(Theend)Back第55頁(yè)LanguagePoints7.(Para.4)SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Paraphrase:SandyhiredPennyWeaver,whorecentlygraduatedfromtheUniversityofVictoria.HermajorisComputerScience,andsheisgoodatbuildinginexpensivewebsitesforsmallcompanies.(Tobecontinued)Back第56頁(yè)LanguagePointsaffordable:thatpeoplecanafford;thatdoesnotcostalotofmoney支付得起，不太昂貴e.g.Lenovoenteredthehome-computermarketwithanaffordablenewmodel.聯(lián)想新機(jī)型以大眾可承受價(jià)格打入家用電腦市場(chǎng)。StructureAnalysis:“who…smallbusiness”isanon-restrictiverelativeclause.Thecharacteristicofanon-restrictiveclauseisthatthereisacommabetweentheantecedentandtherelativeclause.Translation:姍蒂雇傭了PennyWeaver，一名剛才從維多利亞大學(xué)計(jì)算機(jī)專業(yè)畢業(yè)學(xué)生，她專門為小企業(yè)開發(fā)花費(fèi)不高網(wǎng)站。(Theend)Back第57頁(yè)LanguagePoints8.(Para.5)Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Paraphrase:Formostsmallbusinesses,partoftheironlinesaleswillcomefrompeople’svisitstotheirwebsitebytypingsearchtermsinsuchenginesasofGoogleandYahoo.(Tobecontinued)Back第58頁(yè)LanguagePointsthatis:inotherwords，usedasparenthesiswhenyouareexplainingexactlywhatyoumeanbysomething即，就是，換言之（用作插入語(yǔ)）Translation:對(duì)于大部分小企業(yè)，它們網(wǎng)上一部分銷售額來(lái)自搜索引擎流量，即來(lái)自網(wǎng)站訪問(wèn)點(diǎn)擊率，人們經(jīng)過(guò)在諸如谷歌和雅虎等搜索引擎上鍵入搜索詞訪問(wèn)他們網(wǎng)站。(Theend)Back第59頁(yè)LanguagePoints9.(Para.6)PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.Paraphrase:PennymadesurethatSandy’swebsiteincludedsuitablekeywords,meta-tagsandtitle-tagsandthesethingswillhelptomakehersiterankwellinsearchengines.StructureAnalysis:“thatwouldhelptooptimizehersite”isanattributiveclauseanditmodifies“keywords,meta-tagsandtitle-tags”.Translation:芬妮確保姍蒂網(wǎng)頁(yè)中包含恰當(dāng)關(guān)鍵詞、元標(biāo)簽和標(biāo)題標(biāo)簽，這些有利于優(yōu)化她網(wǎng)站。(Theend)Back第60頁(yè)LanguagePoints10.(Para.7)Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Paraphrase:Actually,havingawebsitethatcanbeeasilyreachedhasmadeSandyopenupnewmarketsandbuildagoodopportunityforherintheVancouvercateringindustrythatisfullofcompetition.(Tobecontinued)Back第61頁(yè)LanguagePointsaccessible:capableofbeingreached易靠近，可進(jìn)入e.g.Suchinformationisnotreallyaccessible.這種信息不是很輕易得到。Translation:實(shí)際上，擁有如此便捷登陸一個(gè)網(wǎng)站使得姍蒂能夠開拓新市場(chǎng)，并使她在極具競(jìng)爭(zhēng)性溫哥華餐飲業(yè)中取得了先機(jī)。(Theend)Back第62頁(yè)LanguagePoints11.(Para.7)Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Paraphrase:Bypresenceonline,Sandyisnotrestrictedtocompetingforlocalbusiness,instead,sheisabletoexpandandpromoteherbusinesstocustomersoutsideofVancouver;thesecustomerswishtohavehomemadefoodavailablethroughlocaldelivery.(Tobecontinued)Back第63頁(yè)LanguagePointsconfine:tokeepsomeoneorsomethingwithinthelimitsofaparticularactivityorsubject限制e.g.Iwishthespeakerwouldconfinehimselftothesubject.我希望演說(shuō)者不要離題。branchout:tostartdoingsomethingnewordifferent開拓新業(yè)務(wù)，擴(kuò)大業(yè)務(wù)范圍e.g.Designershavebranchedoutfromclothestocosmetics.設(shè)計(jì)者把業(yè)務(wù)從服裝擴(kuò)展到化裝品。(Tobecontinued)Back第64頁(yè)LanguagePointsStructureAnalysis:“whowishtohavehomemadegoodsdeliveredlocally”isanattributiveclauseanditmodifies“clients”Translation:因?yàn)殚_拓了網(wǎng)上業(yè)務(wù)，姍蒂生意就不再局限于與當(dāng)?shù)仄髽I(yè)競(jìng)爭(zhēng)，她能夠擴(kuò)大業(yè)務(wù)范圍，把她產(chǎn)品和服務(wù)推廣到溫哥華之外客戶，這些客戶希望家庭作坊在當(dāng)?shù)啬芴峁┊a(chǎn)品送貨服務(wù)。(Theend)Back第65頁(yè)LanguagePoints12.(Para.8)HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.Paraphrase:OwninganonlinewebsitehascreatednewopportunitiesforSandy’sHome-StyleBaking.Sinceshedevelopedherwebsite,herbusinesshasexpandedgreatlyandnowhersiteranksnumberoneinGoogleforhomebakingbusinessinVancouver.Sandyisveryexcitedtoseethedevelopmentofherbusiness.(Tobecontinued)Back第66頁(yè)LanguagePointslaunch:tomakeanewproduct,booketcavailableforsaleforthefirsttime;tostartsellingaproductorserviceforthefirsttime推出，發(fā)行；投放市場(chǎng)e.g.Thecompanyresearchedthemarketdemandanddecidedtolaunchtheirnewproduct.這家企業(yè)調(diào)查市場(chǎng)需求后，決定推出新產(chǎn)品。StructureAnalysis:Thisisacompoundsentence,with“and”ascoordinatingconjunction,and“rankingnumberoneinGoogleforhomebaking,Vancouver”isaparticiplephrase,usedasadverbial.(Tobecontinued)Back第67頁(yè)LanguagePointsTranslation:擁有網(wǎng)上業(yè)務(wù)為姍蒂家庭式烘烤業(yè)務(wù)創(chuàng)造了新機(jī)會(huì)，同時(shí)她也為創(chuàng)辦網(wǎng)站后生意發(fā)展感到興奮。如今，她網(wǎng)站在谷歌搜索引擎上排在了溫哥華家庭烘烤行業(yè)第一名。Back(Theend)第68頁(yè)TranslationofText姍蒂家庭烘烤企業(yè)—一個(gè)簡(jiǎn)單網(wǎng)站上線使小生意也能夠開拓新市場(chǎng)Para.1你無(wú)須花費(fèi)大筆錢在網(wǎng)絡(luò)上促銷你產(chǎn)品；你也無(wú)須是一名技術(shù)人員。你只需要問(wèn)問(wèn)當(dāng)?shù)丶彝ソ?jīng)營(yíng)名叫SandyStevens一名企業(yè)家。在過(guò)去一些年，姍蒂一直在自己故鄉(xiāng)加拿大北溫哥華經(jīng)營(yíng)烘烤甜點(diǎn)與小食，最近她決定加入電子商務(wù)而且在網(wǎng)絡(luò)上促銷產(chǎn)品。從那之后，她產(chǎn)品遠(yuǎn)銷墨西哥。Back第69頁(yè)TranslationofText初學(xué)者逐步了解電子商務(wù)Para.2

姍蒂剛開始時(shí)候并不懂電子商務(wù)知識(shí)。她想建立一個(gè)網(wǎng)站來(lái)推廣自己烘烤產(chǎn)品，不過(guò)關(guān)于從何開始，她需要一定指導(dǎo)。人們提議她從以下步驟來(lái)開始：●注冊(cè)一個(gè)稱贊自己企業(yè)名稱網(wǎng)站域名；●簽約購(gòu)置在互聯(lián)網(wǎng)上托管網(wǎng)站服務(wù)器服務(wù)；●設(shè)計(jì)網(wǎng)站內(nèi)容、外觀及感覺(jué)；●請(qǐng)專業(yè)人士開發(fā)優(yōu)化你網(wǎng)站；●確保你網(wǎng)站地址包含在你市場(chǎng)推廣材料中。Back第70頁(yè)TranslationofText開發(fā)一個(gè)預(yù)算之內(nèi)網(wǎng)站

Para.3作為一個(gè)以家庭烘烤開始小企業(yè)家，姍蒂資金非常有限，所以提議她聘請(qǐng)一名學(xué)生來(lái)幫她開發(fā)網(wǎng)站。聘請(qǐng)學(xué)生建立簡(jiǎn)單網(wǎng)站對(duì)于小企業(yè)者來(lái)說(shuō)是一個(gè)很有效果處理方法。實(shí)際上，一名熱情而又技術(shù)熟練學(xué)生不但愿意建立你網(wǎng)站，或許還能幫你設(shè)計(jì)企業(yè)標(biāo)志，教你怎樣優(yōu)化網(wǎng)站，讓你網(wǎng)站在因特網(wǎng)搜索引擎中取得好排名。

Para.4為此，姍蒂雇傭了PennyWeaver，一名剛才從維多利亞大學(xué)計(jì)算機(jī)專業(yè)畢業(yè)學(xué)生，她擅長(zhǎng)為小企業(yè)開發(fā)花費(fèi)不高網(wǎng)站。Back第71頁(yè)TranslationofText基本搜索引擎優(yōu)化是至關(guān)主要Para.5對(duì)于大部分小企業(yè)，它們網(wǎng)上一部分銷售額來(lái)自搜索引擎流量，即來(lái)自網(wǎng)站訪問(wèn)點(diǎn)擊率，人們經(jīng)過(guò)在諸如谷歌和雅虎等搜索引擎上鍵入搜索詞訪問(wèn)他們網(wǎng)站。所以，確保你網(wǎng)站最少在基本上得到搜索優(yōu)化是很主要。Para.6芬妮確保姍蒂網(wǎng)頁(yè)中包含恰當(dāng)關(guān)鍵詞、元標(biāo)簽和標(biāo)題標(biāo)簽，這些有利于優(yōu)化她網(wǎng)站。她把姍蒂網(wǎng)站發(fā)展成當(dāng)?shù)厣暇€目錄中，她教姍蒂相關(guān)于電子商務(wù)可能選擇，她還幫助姍蒂注冊(cè)了一個(gè)域名同時(shí)建立了網(wǎng)站托管服務(wù)Back第72頁(yè)TranslationofText在網(wǎng)上找到先機(jī)Para.7

實(shí)際上，擁有如此便捷登陸一個(gè)網(wǎng)站使得姍蒂能夠開拓新市場(chǎng)，并使她在極具競(jìng)爭(zhēng)性溫哥華餐飲業(yè)中取得了先機(jī)。因?yàn)殚_拓了網(wǎng)上業(yè)務(wù)，姍蒂生意就不再局限于與當(dāng)?shù)仄髽I(yè)競(jìng)爭(zhēng)，她能夠擴(kuò)大業(yè)務(wù)范圍，把她產(chǎn)品和服務(wù)推廣到溫哥華之外客戶，這些客戶希望家庭作坊在當(dāng)?shù)?/p>