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第1頁ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivities第2頁Task1Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem.ApproachingWorkplaceBack第3頁Task1ApproachingWorkplaceBackAlibabaGroupwasfoundedin1999.Itisaproviderofe-commerceonlinetradingplatform,includingB2B,businesstrade,onlineretail,shoppingsearchengine,thethirdpartypaymentandcloudcomputingservices.SubsidiariesandAssociateCompanyhaveAlibabagroupB2B,,tmall,acatnets,Alicloudcomputing,ChineseYahoo!Andpaytreasure.第4頁Task1ApproachingWorkplaceBackAmazonCoisa“Fortune500”company,headquarteredinSeattlewhichwasfoundedin1995.NowItisoneoftheworld’smosttypesofgoodsonlineretailers.Amazoniscommittedtobecometheworld’smost“takingthecustomerasthecenter”company,sothatcustomerscanfindanddiscoveranythingtheymightwanttobuyonthecompany’swebsite,andstrivetoprovidethelowestpriceforthecustomer.第5頁Task1ApproachingWorkplaceBackeBaywasfoundedin1995.Itisnowoneoftheworld’slargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping.第6頁Task1ApproachingWorkplaceBackAlipayisaleadingindependentthirdpartypaymentplatform,whichwasfoundedbyAlibabaGroupin.Itiscommittedtotheelectroniccommercetoprovidesimple,safe,fastonlinepaymentsolutions.第7頁Workinpairs.Answerthefollowingquestions.1.Areyouanonlineshopper?Haveyoueverboughtanythingfromanonlineshop?2.Whatdoyouknowcanbeboughtfromonlineshops?Task2Yes.Ioftenbuythingssuchasbooks,clothes,shoes,etc.fromonlineshops.Thequalityisgoodandthepriceisreasonable.Wecanbuyeverythingwecouldwishforfromonlineshops,likeclothes,shoes,books,digitalproducts,dailynecessities,etc.Back第8頁3.Doyouknowtheprocedureofbuyingthingsfromonlineshops?4.Whichdoyouthinkismoreconvenient,anonlineshoporatraditionalshop?First,enteranonlineshop;thenselecttheproductsyouwant.Second,puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation.Third,enterthepaymentpageandselectthewaytopayandthenclickforconfirmation.Ithinkanonlineshopismoreconvenient.Throughanonlineshop,oneneedn’tgooutbutcanbuywhathewantsjuststayingathome.BackTask2第9頁5.Doyouknowhowtoopenanonlineshop?First,decidewhatproductsyouwanttosell.Second,registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet.Third,designthewebsitecontent,styleetc.andputtheinformationoftheproductsonthewebsite.Last,lookafterandrenewtheonlineshopusually.BackTask2第10頁WorkplaceCommunicationBack第11頁Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesbcaedBack第12頁Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Amazonisthebiggestonlinebookshoparoundtheworld.
a.Right. b.Wrong. c.Notmentioned.2.AsMcDonaldhasstartedB2Bbusinessonline,youcanorderandeatitsBigMacsinyouroffice.
a.Right. b.Wrong. c.Notmentioned.Back第13頁3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.
a.Right. b.Wrong. c.Notmentioned.4.Annahasopenedanonlineclothesshop.a.Right. b.Wrong. c.Notmentioned.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.a.Right. b.Wrong. c.Notmentioned.ScriptsBack第14頁UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第15頁UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第16頁UsetheRightWordChoosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel.BackB2C(business-to-customer)B2B(business-to-business)ManufacturerRetailerRetailerConsumersB2BB2C第17頁1.Amazonisthebiggestonline-bookshoparoundtheworld.2.AsMcDonaldhasstartedB2Cbusinessonline,youcanorderandeatitsBigMacsinyouroffice.3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.4.Annahasopenedanonlineflowershop.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.ScriptsBack第18頁ListeningInSituation:SerenaandPeterarestaffinabedding(床上用具)company.Theyaretalkingaboutsettingupane-businessdepartment.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back第19頁ModelDialogueSerena:Peter,what’stheroleofournewlysetup__________________________________?Peter:Thisdepartmentisresponsiblefor______________________.Forexample:dealingwith___________________andarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwill____________________,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sits_____________________?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.e-businessdepartmentonlinebusinessonlineordershelpincreasesalestargetmarketBack第20頁Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBack第21頁Back第22頁Serena:Peter,what’stheroleofournewlysetupe-businessdepartment?Peter:Thisdepartmentisresponsibleforonlinebusiness.Forexample:dealingwithonlineordersandarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwillhelpincreasesales,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sitstargetmarket?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.ScriptsBack第23頁ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:LindaistalkingtoGeorgeaboutherplantoopenanonlineclothesshop.ListeningInBack第24頁cashondeliverycomputersciencebecrazyaboutfashionthingse-bankBackaccessories第25頁Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutScriptsBack第26頁George:Hi,Linda!Longtimenosee!Iheardthatyouaregoingtoopenanonlineclothesshop.Whydoyouhavesuchaplan?Linda:Yeah.Therearealotreasonsformetodoso.Yousee,Imajorincomputerscience.Ihavethetechnology.Besides,I’mcrazyaboutfashionthings.Andaboveall,Ithinkitmakesmoney.George:Aha…Isee.So,what’sspecialforyouronlineshop?Linda:Goodquestion!Wesellawiderangeofclotheswhichwillsatisfytheneedsofwomenaged18-35.Besides,wealsosellaccessories,suchasnecklace,sunglasses,handbagsetc.George:Wow,itsoundsgreat.Howdopeoplepayforwhattheybuy?Linda:Theycanpayonlinebye-bankorcredit-card,orcashondelivery.George:Superb!Wishyousuccess!Linda:Thankyou.ScriptsBack第27頁Task1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:toprovidepeoplewithsomethingtheywantorneedb)____________:theactionofprocessofbuyingorsellingsomethingc)____________:tosuddenlyincreasealotd)____________:toputthingsoneontopofanothere)____________:tocontinueforaparticulardistancef)____________:tomakealotofefforttoachievesomethingcatertotransactionrocketstackupstretchstriveMiniTextBack第28頁Singles’Day:CrazyShoppingDayBackChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11,Monday,knownasSingles’DayinChina.TwomajorChineseonlineshoppingplatforms,TmallandTaobao,havereportedpurchasesworth35billionRMByuaninjustoneday.Boththeplatforms,ownedbyChina’se-commercegiantAlibaba,saw170milliontransactionsduringtheday.Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday,withmorethan13millionbuyersplacingorders.WordTipsNotes第29頁BackT,oneofAlibaba’sshoppingsites,reportsshoppersbought1.6millionbras,whichwouldreachthreetimestheheightofMountEverestiffoldedandstackedup,andtwomillionpairsofunderpants,whichiflinkedtogetherwouldstretch1,800miles,allbeforethelunchhour.Morethan20,000sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Byoneo’clockintheafternoonthesaleshadbrokenlastyear’srecordof19billionyuan.Singles’DayonNovember11,or11-11,chosenforitsfour“single”ones,firstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.Overthepastfouryears,Chineseretailershavestrivedtocatertothetrend,andhaveturnedthedayintoashoppingevent.(Source:NewYorkTimes,)第30頁Backplatformn.(交易)平臺 transactionn.交易;業(yè)務(wù)rocketv.快速上升 stackup堆放stretchv.伸展;延伸 strivev.努力;奮斗caterto投合;迎合WordTipsovernightshoppingrush突如其來購物高峰期
MountEverest珠穆朗瑪峰Notes第31頁TranslationofMiniText十一月十一日星期一,是中國光棍節(jié)。在這突如其來購物高峰期,中國購物者在網(wǎng)上通宵血拼。中國兩大主流網(wǎng)購平臺——天貓和淘寶,公布消息說僅此一天,銷售商品已達350億元。這兩大網(wǎng)購平臺,都隸屬于中國電子商務(wù)巨頭阿里巴巴。這一天,他們便創(chuàng)造了1,700萬商品交易。阿里巴巴說,該日僅剛過一分鐘,兩大平臺銷售額就飆升至1000萬元,超出1300多萬買家下訂單。Back光棍節(jié):瘋狂購物節(jié)第32頁TranslationofMiniText天貓,是阿里巴巴旗下一個購物網(wǎng)站,表示在午餐期間買家買1.6百萬只文胸,假如折疊堆放起來是珠穆朗瑪峰高度三倍;買家買2百萬條男士內(nèi)褲,假如連接起來能夠延伸1,800米。兩萬多賣家在平臺上拋出眾多優(yōu)惠折扣,大多都是半價。到了下午一點,銷售額已經(jīng)打破了上年190億元紀錄。11月11日光棍節(jié),或稱作雙11,因四個“單獨”1而得名,它首先出現(xiàn)在校園里。這一天,單身年輕人會在一起吃飯、送禮品或購物來慶賀節(jié)日。在過去四年里,中國零售商努力迎合時尚,并把這一天變?yōu)橘徫锶铡ack第33頁WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWorkBack1.HowmuchsalesvolumedidtheplatformsgetonSingles’Day?2.WhatwerethesalesinthefirstminuteofSingles’Dayontheplatforms?35billionRMB.100millionyuan.第34頁Task2PairWorkBack3.WhichproductsoldwouldreachthreetimestheheightofMountEverest?4.Whatdiscountsdidthesellersontheplatformspromise?5.HowdidSingles’Daycome?Bras.Sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Singles’DayisonNovember11,or11-11,chosenforitsfour“single”ones.Itfirstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.第35頁ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack第36頁Readytogo!Sandy’sHome-StyleBakingCompanyIntroductionSandyStevens,alocalhome-basedentrepreneur,decidedtomaketheleaptoe-businessandpromoteherbusiness_________________①.Registera_____________________②;Signupforaservice;Planyourwebsitecontent;Developandoptimizethewebsite;Checkthewebsiteaddress.SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.overtheInternetReadingTextBackStepstobuildawebsitewebsitedomainname第37頁Readytogo!BudgetingawebsiteAsasmallbusinessowner,Sandywasrecommendedtohire________________________③todevelopherwebsite.OptimizingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic,itisimportanttoensurethewebsiteis________________________④.FindingyournicheontheWebHaving________________________⑤hascreatednewopportunitiesforSandy’sbusiness.astudentoptimizedsearchingReadingTextBackanonlinepresence第38頁
Sandy’sHome-StyleBakingCompany
Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.JustaskSandyStevens,alocalhome-basedentrepreneur.Sandy,whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver,Canadaforthepastyears,recentlydecidedtomaketheleaptoe-businessandpromoteherbusinessovertheInternet.Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.21Back3—ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets1第39頁
Step-by-stepe-businessforbeginnersSandybeganwithnoe-businessknowledge.ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Itwassuggestedshebeginwiththefollowingsteps:?Registerawebsitedomainnamethatcomplimentsyourbusinessname;?SignupforaservicetohostyourwebsiteontheInternet;?Planyourwebsitecontent,lookandfeel;?Haveyourwebsitedevelopedandoptimizedbyaprofessional;?Ensurethatyourwebsiteaddressisonallyourmarketingmaterials.2Back45第40頁
BuildingawebsiteonabudgetAsahome-basedstart-up,Sandywasworkingwithaverylimitedbudget,soshewasrecommendedtohireastudenttodevelopherwebsite.Hiringastudenttobuildasimplewebsitecanbeacost-effectivedevelopmentsolutionforasmallbusinessowner.Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Tothatend,SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Back6734第41頁
Basicsearchengineoptimizationiscrucial
Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Therefore,itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast.
PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.ShesubmittedSandy’ssitetolocalonlinedirectories,sheeducatedSandyaboute-commerceenablingoptions,andshehelpedherregisteradomainnameandsignupforawebhostingservice.Back5689第42頁
FindingyournicheontheWeb
Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Theresult?HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.“Ihadthreeneworderslastweekbecauseofit.”,Sandysaidgladly.Back71081112第43頁LanguagePoints1.(Subtitle)ASimpleWebPresenceAllowsSmallBusinesstoTap
intoNewMarketsParaphrase:Asimplewebsitemakesitpossibleforsmallbusinesstoopenupnewmarkets.tap(into):tomakeuseofasourceofenergy,knowledge,money,etc.thatalreadyexists利用,開發(fā)e.g.Wemusttapmanpower,landandmaterialresourcestothefull.我們要做到人盡其才,地盡所利,物盡所用。
Thereisasupplyofskilledworkersthattheycantapinto.有一批熟練工人可供他們用。Back(Tobecontinued)第44頁LanguagePointsStructureAnalysis:“smallbusiness”isanobjecttotheverb“allow”,and“totapintonewmarket”istheobjectcomplement.Thecommonusageof“allow”is“allowsb.todosth.”.Translation:一個簡單網(wǎng)站上線使小生意也能夠開拓新市場。(Theend)Back第45頁LanguagePoints2.(Para.1)Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.Paraphrase:Youdon’tneedtospendalotofmoneytopromoteyourbusinessontheInternet.Youdon’tneedtobeatechnicalpersonoftheInternet,either.abundle:informalalotofmoney一大筆錢e.g.Anewpaintjobwillcostyouabundle.刷一遍新油漆要花你一大筆錢。(Tobecontinued)Back第46頁LanguagePointsStructureAnalysis:“Nor…”isoftenusedafteranegativestatementwhenaddinganothernegativestatement.也不e.g.Shedoesn’tlikethisdress.NordoI.她不喜歡這條裙子,我也不喜歡。
Askinghimpolitelydoesn’twork,nordothreats.不論是吝之氣之,還是強勢威脅他,都不受用。Translation:你無須花費大筆錢在網(wǎng)絡(luò)上促銷你產(chǎn)品;你也無須是一名網(wǎng)絡(luò)技術(shù)人員。(Theend)Back第47頁LanguagePoints3.(Para.1)Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.Paraphrase:FromthattimeonshehashadinquiriesandordersforherproductsfromfarawaycountriessuchasMexico.inquiry:aquestionyouaskinordertogetinformationorpriceofaproduct問詢;詢價,詢盤e.g.IwishtomakesomeinquiriesaboutthetrainservicefromGuangzhoutoShanghai.我想問詢下從廣州去上?;疖囆畔?。
Mr.Smithismakinganinquiryforgreentea.史密斯先生正在對綠茶進行詢價。(Tobecontinued)Back第48頁LanguagePointsStructureAnalysis:Thepresentperfecttenseisoftenusedinthesentencewith“since…”asadverbial.e.g.Since,shehasgotmanyordersfromforeigncountries.年以來,她取得了許多國外訂單。
Translation:從那之后,她產(chǎn)品遠銷墨西哥。(Theend)Back第49頁LanguagePoints4.(Para.2)ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Paraphrase:ShewantedtobuildawebsitetotellthepublicaboutherbakingovertheInternet,butsheneededpeople’shelpandadviceabouthowtostart.advertise:tomakepublicityfor做廣告e.g.Wedecidetoadvertiseournewproduct.我們決定為我們新產(chǎn)品做廣告。(Tobecontinued)Back第50頁LanguagePointsasto:about關(guān)于e.g.Hisbehaviorsoonundeceivedherastohistrueintentions.他行為很快使她明白了他真實意圖。StructureAnalysis:Thisisacompoundsentence,“but”hereisacoordinatingconjunction.Translation:她想建立一個網(wǎng)站來推廣自己烘烤產(chǎn)品,不過關(guān)于從何開始,她需要一定指導(dǎo)。(Theend)Back第51頁LanguagePoints5.(Para.2)Haveyourwebsitedevelopedandoptimizedbyaprofessional.Paraphrase:Hireatechnicalpersontodevelopandmakeyourwebsiteasgoodasitcanbe.optimize:tomakesomethingasgoodasitcanbe使優(yōu)化e.g.Howtooptimizethemefficientlyisstillaquestion.怎樣有效地優(yōu)化它們依然還是一個問題。(Tobecontinued)Back第52頁LanguagePointsStructureAnalysis:StructureAnalysis:“have”hereisacausativeverb.Itisoftenusedintheconstructionlike“havesb.dosth.”or“havesth.done”.e.g.You’dbetterhaveyoureyescheckedbyadoctor.你最好請醫(yī)生來檢驗一下眼睛。Translation:請專業(yè)人士開發(fā)和優(yōu)化你網(wǎng)站;(Theend)Back第53頁LanguagePoints6.(Para.3)Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Paraphrase:Actually,astudentwithkeeninterestandgreatskillsmaynotonlybehappytobuildyourwebsite,buthemayalsodesignyourlogoandteachyouhowtoimproveyourwebsiteandmakeithaveagoodrankinInternetsearchengines.(Tobecontinued)Back第54頁LanguagePointsStructureAnalysis:“inwhich…”isanattributiveclause,modifying“ways”.e.g.IcantellyouthewayinwhichIwonthecompetition.我能夠告訴你我是怎樣贏得比賽。Translation:實際上,一名熱情而又技術(shù)熟練學生不但愿意建立你網(wǎng)站,或許還能幫你設(shè)計企業(yè)標志,教你怎樣優(yōu)化網(wǎng)站,讓你網(wǎng)站在因特網(wǎng)搜索引擎中取得好排名。(Theend)Back第55頁LanguagePoints7.(Para.4)SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Paraphrase:SandyhiredPennyWeaver,whorecentlygraduatedfromtheUniversityofVictoria.HermajorisComputerScience,andsheisgoodatbuildinginexpensivewebsitesforsmallcompanies.(Tobecontinued)Back第56頁LanguagePointsaffordable:thatpeoplecanafford;thatdoesnotcostalotofmoney支付得起,不太昂貴e.g.Lenovoenteredthehome-computermarketwithanaffordablenewmodel.聯(lián)想新機型以大眾可承受價格打入家用電腦市場。StructureAnalysis:“who…smallbusiness”isanon-restrictiverelativeclause.Thecharacteristicofanon-restrictiveclauseisthatthereisacommabetweentheantecedentandtherelativeclause.Translation:姍蒂雇傭了PennyWeaver,一名剛才從維多利亞大學計算機專業(yè)畢業(yè)學生,她專門為小企業(yè)開發(fā)花費不高網(wǎng)站。(Theend)Back第57頁LanguagePoints8.(Para.5)Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Paraphrase:Formostsmallbusinesses,partoftheironlinesaleswillcomefrompeople’svisitstotheirwebsitebytypingsearchtermsinsuchenginesasofGoogleandYahoo.(Tobecontinued)Back第58頁LanguagePointsthatis:inotherwords,usedasparenthesiswhenyouareexplainingexactlywhatyoumeanbysomething即,就是,換言之(用作插入語)Translation:對于大部分小企業(yè),它們網(wǎng)上一部分銷售額來自搜索引擎流量,即來自網(wǎng)站訪問點擊率,人們經(jīng)過在諸如谷歌和雅虎等搜索引擎上鍵入搜索詞訪問他們網(wǎng)站。(Theend)Back第59頁LanguagePoints9.(Para.6)PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.Paraphrase:PennymadesurethatSandy’swebsiteincludedsuitablekeywords,meta-tagsandtitle-tagsandthesethingswillhelptomakehersiterankwellinsearchengines.StructureAnalysis:“thatwouldhelptooptimizehersite”isanattributiveclauseanditmodifies“keywords,meta-tagsandtitle-tags”.Translation:芬妮確保姍蒂網(wǎng)頁中包含恰當關(guān)鍵詞、元標簽和標題標簽,這些有利于優(yōu)化她網(wǎng)站。(Theend)Back第60頁LanguagePoints10.(Para.7)Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Paraphrase:Actually,havingawebsitethatcanbeeasilyreachedhasmadeSandyopenupnewmarketsandbuildagoodopportunityforherintheVancouvercateringindustrythatisfullofcompetition.(Tobecontinued)Back第61頁LanguagePointsaccessible:capableofbeingreached易靠近,可進入e.g.Suchinformationisnotreallyaccessible.這種信息不是很輕易得到。Translation:實際上,擁有如此便捷登陸一個網(wǎng)站使得姍蒂能夠開拓新市場,并使她在極具競爭性溫哥華餐飲業(yè)中取得了先機。(Theend)Back第62頁LanguagePoints11.(Para.7)Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Paraphrase:Bypresenceonline,Sandyisnotrestrictedtocompetingforlocalbusiness,instead,sheisabletoexpandandpromoteherbusinesstocustomersoutsideofVancouver;thesecustomerswishtohavehomemadefoodavailablethroughlocaldelivery.(Tobecontinued)Back第63頁LanguagePointsconfine:tokeepsomeoneorsomethingwithinthelimitsofaparticularactivityorsubject限制e.g.Iwishthespeakerwouldconfinehimselftothesubject.我希望演說者不要離題。branchout:tostartdoingsomethingnewordifferent開拓新業(yè)務(wù),擴大業(yè)務(wù)范圍e.g.Designershavebranchedoutfromclothestocosmetics.設(shè)計者把業(yè)務(wù)從服裝擴展到化裝品。(Tobecontinued)Back第64頁LanguagePointsStructureAnalysis:“whowishtohavehomemadegoodsdeliveredlocally”isanattributiveclauseanditmodifies“clients”Translation:因為開拓了網(wǎng)上業(yè)務(wù),姍蒂生意就不再局限于與當?shù)仄髽I(yè)競爭,她能夠擴大業(yè)務(wù)范圍,把她產(chǎn)品和服務(wù)推廣到溫哥華之外客戶,這些客戶希望家庭作坊在當?shù)啬芴峁┊a(chǎn)品送貨服務(wù)。(Theend)Back第65頁LanguagePoints12.(Para.8)HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.Paraphrase:OwninganonlinewebsitehascreatednewopportunitiesforSandy’sHome-StyleBaking.Sinceshedevelopedherwebsite,herbusinesshasexpandedgreatlyandnowhersiteranksnumberoneinGoogleforhomebakingbusinessinVancouver.Sandyisveryexcitedtoseethedevelopmentofherbusiness.(Tobecontinued)Back第66頁LanguagePointslaunch:tomakeanewproduct,booketcavailableforsaleforthefirsttime;tostartsellingaproductorserviceforthefirsttime推出,發(fā)行;投放市場e.g.Thecompanyresearchedthemarketdemandanddecidedtolaunchtheirnewproduct.這家企業(yè)調(diào)查市場需求后,決定推出新產(chǎn)品。StructureAnalysis:Thisisacompoundsentence,with“and”ascoordinatingconjunction,and“rankingnumberoneinGoogleforhomebaking,Vancouver”isaparticiplephrase,usedasadverbial.(Tobecontinued)Back第67頁LanguagePointsTranslation:擁有網(wǎng)上業(yè)務(wù)為姍蒂家庭式烘烤業(yè)務(wù)創(chuàng)造了新機會,同時她也為創(chuàng)辦網(wǎng)站后生意發(fā)展感到興奮。如今,她網(wǎng)站在谷歌搜索引擎上排在了溫哥華家庭烘烤行業(yè)第一名。Back(Theend)第68頁TranslationofText姍蒂家庭烘烤企業(yè)—一個簡單網(wǎng)站上線使小生意也能夠開拓新市場Para.1你無須花費大筆錢在網(wǎng)絡(luò)上促銷你產(chǎn)品;你也無須是一名技術(shù)人員。你只需要問問當?shù)丶彝ソ?jīng)營名叫SandyStevens一名企業(yè)家。在過去一些年,姍蒂一直在自己故鄉(xiāng)加拿大北溫哥華經(jīng)營烘烤甜點與小食,最近她決定加入電子商務(wù)而且在網(wǎng)絡(luò)上促銷產(chǎn)品。從那之后,她產(chǎn)品遠銷墨西哥。Back第69頁TranslationofText初學者逐步了解電子商務(wù)Para.2
姍蒂剛開始時候并不懂電子商務(wù)知識。她想建立一個網(wǎng)站來推廣自己烘烤產(chǎn)品,不過關(guān)于從何開始,她需要一定指導(dǎo)。人們提議她從以下步驟來開始:●注冊一個稱贊自己企業(yè)名稱網(wǎng)站域名;●簽約購置在互聯(lián)網(wǎng)上托管網(wǎng)站服務(wù)器服務(wù);●設(shè)計網(wǎng)站內(nèi)容、外觀及感覺;●請專業(yè)人士開發(fā)優(yōu)化你網(wǎng)站;●確保你網(wǎng)站地址包含在你市場推廣材料中。Back第70頁TranslationofText開發(fā)一個預(yù)算之內(nèi)網(wǎng)站
Para.3作為一個以家庭烘烤開始小企業(yè)家,姍蒂資金非常有限,所以提議她聘請一名學生來幫她開發(fā)網(wǎng)站。聘請學生建立簡單網(wǎng)站對于小企業(yè)者來說是一個很有效果處理方法。實際上,一名熱情而又技術(shù)熟練學生不但愿意建立你網(wǎng)站,或許還能幫你設(shè)計企業(yè)標志,教你怎樣優(yōu)化網(wǎng)站,讓你網(wǎng)站在因特網(wǎng)搜索引擎中取得好排名。
Para.4為此,姍蒂雇傭了PennyWeaver,一名剛才從維多利亞大學計算機專業(yè)畢業(yè)學生,她擅長為小企業(yè)開發(fā)花費不高網(wǎng)站。Back第71頁TranslationofText基本搜索引擎優(yōu)化是至關(guān)主要Para.5對于大部分小企業(yè),它們網(wǎng)上一部分銷售額來自搜索引擎流量,即來自網(wǎng)站訪問點擊率,人們經(jīng)過在諸如谷歌和雅虎等搜索引擎上鍵入搜索詞訪問他們網(wǎng)站。所以,確保你網(wǎng)站最少在基本上得到搜索優(yōu)化是很主要。Para.6芬妮確保姍蒂網(wǎng)頁中包含恰當關(guān)鍵詞、元標簽和標題標簽,這些有利于優(yōu)化她網(wǎng)站。她把姍蒂網(wǎng)站發(fā)展成當?shù)厣暇€目錄中,她教姍蒂相關(guān)于電子商務(wù)可能選擇,她還幫助姍蒂注冊了一個域名同時建立了網(wǎng)站托管服務(wù)Back第72頁TranslationofText在網(wǎng)上找到先機Para.7
實際上,擁有如此便捷登陸一個網(wǎng)站使得姍蒂能夠開拓新市場,并使她在極具競爭性溫哥華餐飲業(yè)中取得了先機。因為開拓了網(wǎng)上業(yè)務(wù),姍蒂生意就不再局限于與當?shù)仄髽I(yè)競爭,她能夠擴大業(yè)務(wù)范圍,把她產(chǎn)品和服務(wù)推廣到溫哥華之外客戶,這些客戶希望家庭作坊在當?shù)?/p>
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