第二-三講商務(wù)信函的書寫規(guī)范及訓(xùn)練

商務(wù)信函書寫規(guī)范及訓(xùn)練

warmingupTranslationCNtoEN:1.額定電壓\頻率\絕緣水平\正常電流\線路充電電流2.短路開斷電流\短路關(guān)合電流\3.線路充電開斷電流\電纜充電開斷電流\小電感開斷電流\異相開斷電流\4.短路電流持續(xù)時間\值和相關(guān)特征\5.操作順序\時間值\瞬時回復(fù)電壓\分閘&合閘時間\開斷&關(guān)合時間\負荷條件\keyto"rated..."1.Ratedvoltage\insulationlevel\normalcurrent\linechargingcurrent2.ratedshort-circuitbreakingcurrent\short-circuitmakingcurrent\3.ratedline-chargingbreakingcurrent\cable-chargingbreakingcurrent\small-inductivebreakingcurrent\out-of-phasebreakingcurrent\4.rateddurationofshort-circuit\valuesandrelativecharacteristics\5.ratedoperatingsequence\timequantities\TRV(transientrecoveryvoltage)\opening&closingtime\break&maketime\loadconditionSentenceTranslationCNtoEN這款ZS8N鎧裝金屬封閉開關(guān)柜由4個小室：斷路器室母線室電纜室低壓室組成，總體外形尺寸高：2300mm，深1800mm,寬800mm.可在機械、電子、煙草、紡織、造紙等輕工系統(tǒng)應(yīng)用。keytothefirstsentenceThisZS8NMetal-cladswitch-gearcomposedoffourFourcompartments(VCB,busbar,cableterminalandLV)withoveralldimensions(H2300mm,D1800mmandW800mm)canbeappliedtolightindustrysystemssuchasmechanics,electrics,tobacco,textileandpapermakingetc.2.這套智能化開光關(guān)柜系統(tǒng)主要技術(shù)參數(shù)如下：額定電壓

kV 12額定雷電沖擊電壓 kV 75額定工頻耐受電壓 kV 42額定短時耐受電流（4sec） kA 25額定峰值耐受電流 kA 63，內(nèi)部電弧耐受能力（1sec) kA 31.5主母線電流 A ~4000分支母線電流 A 630，1250以上技術(shù)配置，可滿足機場、港口等運輸行業(yè)使用。keytosecondsentenceThemainparametersofthisintelligentialized\digitalswitchgearsystemwhichcanbemettherequirementsofairports,harborsetc.areasfollows:ratedvolts12kV;ratedpowerfrequencywithstandvoltage75k;retedshort-timewithstandcurrent25kA(4sec.);retedpeakwithstandcurrent63kA;internalarcwithstandcapacity\endurability31.5kA(1sec);mainbusbarcurrent:4000A;branchbusbarcurrent630A.商務(wù)信函（包括當(dāng)今常用的電子郵件的形式）是公司之間往來的信函，間接代表著一個公司的形象，所以使用一種良好的體裁或形式是非常必要的。下面我們就分三個部分詳細談?wù)勆虅?wù)信函：商務(wù)信函的構(gòu)成要素商務(wù)信函的結(jié)構(gòu)商務(wù)信函的形式商務(wù)信函的構(gòu)成要素(1)Letterhead信紙的信頭（指信紙上端所印的寄信人的姓名、地址或電話等文字)(2)Date日期（寫上發(fā)信的日期）(3)InsideAddress收件人姓名、地址(4)Salutation稱呼(5)Subject主題（能令對方一目了然的內(nèi)容主題）(6)MainBody信的正文（信函之主體）(7)ComplimentaryClosing結(jié)尾語（結(jié)尾的致候）(8)Signature簽名（可寫上發(fā)信者的姓名、職稱）(9)Attention經(jīng)辦人(10)Typists'Initials打字人首字母（11）Enclosure附件，簡寫為Encl.或Enc.（若有附寄物須告知）(12)CarbonCopy副本（要寄送同一內(nèi)容給其它公司時，要填寫其它公司名）(13)Postscript(略作P.S.)附筆（補充說明內(nèi)容）(14)DistributionNotation（分發(fā)提醒）

CorrectUsageofSpacingMarginsIndentationTypefacePageNumbersTheLayoutofBusinessLetter

(detail)standardparts（基本部分）

theletterhead信頭theinsideaddress封內(nèi)地址thedate日期thesalutation稱呼thebodyoftheletter正文thecomplimentaryclose禮貌結(jié)束語thesignature簽名optionalparts（可選部分）(1)

thereferences編號(2)theattentionline經(jīng)辦人(3)thesubjectline標(biāo)題（事由）(4)theenclosure附件(5)thecarboncopynotation抄送(6)thereferencenotation經(jīng)辦人代號(7)thepostscriptnote附言Thestructureofabusiness

letter

1)信頭(letterhead)

－－－

2）編號，日期

3）封內(nèi)名稱和地址(insideaddress)(referenceanddate)

4）經(jīng)辦人(attentionline)5）稱呼(salutation)6）事由（標(biāo)題）(subject)7）正文(body)8）結(jié)尾敬詞(complimentary)Nameofcompany9）簽名(signature)10)經(jīng)辦人代號thereferencenotation11）附件(enclosure)12）抄送(cctoXX)13）附言(postscript)Theformofabusinessletter

Full-blockstyle（全齊頭式）（美）Indentedstyle（縮行式）（英）Modifiedblockform（改良的齊頭式）Semi-blockformatwithindentedparagraphs（半齊頭式或混合式）1.fullblockedstyle（全齊頭式）TheWilsonCompany1377MainStreetDallas,Texas75226U.S.A.February5,1999

NipponInternationalTradingCo.Ltd.3Nihonbashi,Honcho3ChomeJapanGentlemen:

We’resendingyouourlatestpricelist……Wearelookingforwardtohearingfromyousoon.

Trulyyours,

THEWILSONCOMPANYWilliamRobertson,PresidentWR/ea2.indentedstyle（Heading）ChinaNationalLightIndustrialProductsImport&ExportCorporation82Tian’anMenStreetBeijing,ChinaJan.30,2005OurRef.NoYourRef.NoThePakistanTradingCompany(InsideAddress)15，BroadStreetKarachi,PakistanGentlemen:(Salutation)

Re:ChineseLightIndustrialProducts(Caption)

WethankyouforyourletterofJan.10,2005andshallbegladtoenterintobusinessrelationswithyourfirm.Asyouknow,itisourpolicytotradewiththepeopleofallcountriesonthebasisofequalityandmutualbenefit.Webelieveweshallbeable,byjointefforts,topromotefriendshipaswellasbusiness.Wearesendingyou5pamphletsandapricelistcoveringpartofourexports.Pleaseadvisewhatarticlesyouareinterestedinatpresent.（TheBodyoftheLetter）Yourearlyreplywillbehighlyappreciated.(TheClosingSentences)（TheComplimentaryClose）Yoursfaithfully,CHINANATIONALLIGHTINDUSTRIAL（TheSignature）PRODUCTSIMPORT&EXPORTCORP.

(Sighed)Encls:3.modifiedblockedstyle

NipponInternationalTradingNihonbashi,HonchoChome3Chuo-ku,Tokyo104Japan

February15,19--TheWilsonCompany1377MainStreetDallas,Texas75226U.S.A.Attn:Mr.Robertson4混合式（SemiblockStylewithIndentedParagraphs）M.D.Ewart&Co.,Ltd36TowerStreetToronto4,CanadaAugust22,2005OurRef.No.YourRef.No.BeijingTextilesImport&ExportCorporation43Tian’anMenStreetBeijing,ChinaDearSirsRe:FistInquiryWelearnfromafriendinChinathatyouareexportingNylonBedsheetsandPillowCases.Thereisasteadydemandherefortheabove-mentionedcommoditiesofhighqualityatmoderateprices.Willyoupleasesendusacopyofyourcatalogue,whichdetailsofyourpricesandtermsofpayment?Weshouldfinditmosthelpfulifyoucouldalsosupplysamplesofthesegoods.Wearewaitingforyourearlyreply.Yoursverytruly,(Signature)PartsofabusinessletterLetterhead信頭發(fā)信人的地址和日期Thecompany’sname/address/postcode/TelNo./faxNo./E-mailaddress2.

Reference編號（案號）希望對方回復(fù)信件時指明原信件號碼，以便查閱。Filenumber,departmentalcode(orthereferenceinitials)

E.GYourref.:2005/IB318Ourref.:CS49/77005(1)TheLetterheadTheletterheadoccupiesthetopmostpartofthepaper.Inadditiontothecompany’snameandaddress,itmayincludethetelephonenumber,faxnumber,E-mailaddress,andwebsite.Somecompaniesalsoincludetheofficialemblem\logooftheirownandeventhenameoftheirofficesandtopexecutives.Theletterheadhelpsformthereader’sfirstimpressionofthewriter,hismessage,andhiscompany.（1）信頭概念：信頭也稱信箋抬頭，由寄信人公司名稱、地址、電話號碼、E-mail地址和傳真等構(gòu)成。信頭通常位于信紙的最上端。目的:一方面為了方便收件人了解信函來自何處，并為回復(fù)提供聯(lián)系方式。書寫原則主要注意：地址的書寫順序標(biāo)點符號的使用書寫形式并列式斜列式e.g.

WestinHotelGroup

21-10RafflesTower

YishunRingRoad

Singapore760810

Tel:

Telex:

Fax:

E-mail:地址的書寫順序應(yīng)遵循從小到大的原則。第一行寫門牌號和街名；第二行寫區(qū)名、市（縣）名、?。ㄖ?、邦）名，往國外寄的信，還要寫上國家的名稱；國家名稱的前面加上郵政編碼，其后可寫上電話號；

地址中的標(biāo)點符號需正確使用。行末一般不加標(biāo)點符號。行中間該加標(biāo)點的地方不應(yīng)省略。門牌號碼與街道名稱之間不加標(biāo)點城市與國家名稱之間必須用逗號分開。例如：(1)YantaiRisenimport-exportCompanyNo.88HuanHaiRoadYantaiShandongProvincePostcode:264000P.R.ChinaPhone(orfox):(0535)6809181(2)GuangzhouMeiShengCompanyNo.100XianLieZhongRoadGuangzhou，ChinaPostcode:510070PhoneorFax(020)3421-0312

商務(wù)信函信頭的形式主要有并列式和斜列式兩種并列式：每行開頭要左對齊（從目前情況來看，更為常用）。斜列式：每行開頭逐次向右移二三個字母的距離例如：

并列式斜列式16FuxingStreet16FuxingStreetHaidianDistrictHaidianDistrictBeijingBeijingPostCode:100035PostCode:100035People’sRepublicofChinaPeople’sRepublicofChinaTel:63211234Tel:63211234

(2)TheDateLine日期Thedatelineisavitalpartofanybusinessletter,anditmustneverbeomitted.Itisoftennecessarytorefertothedatewhensometransactionmustbechecked.Becauseofitsimportance,thedatelinemustalwaysbeincluded,anditshouldalsobewritteninfull.Thedatelineconsistsofthedate,themonth,andtheyear.Twowidelyusedstylesareacceptable:June12,2005AmEor12thJune,2005BrEDonotuseallfiguresinthewritingofthedate,i.e.12/6/05,becausenotallEnglish-speakingpeopleagreeaboutwhetherthemonthorthedateappearsfirst.Somepeoplehavethehabitofabbreviatingthedate,butthisisnotrecommendedforcommercialcorrespondence.Theplacementofthedatelineisoftengovernedbythestyleoftheletterheadthecompanyhaschosen.Iftheletterheadiscenteredonthepage,oriftheletterisintheblockformat,thedatelineisusuallytypedtoalignwiththeleftmargin;Iftheletteriswithmodified-blockstyle,thedatelineisoftentypedwiththerightmargin.Dependingonthelengthofthemessage,typethedatelinetwoormore-linespacesbelowtheletterheadorthetype-writtenreturnaddress.（2）日期

Usuallycomesonelinebelowthesender’saddress,

BrE:day,monthandyear

AmE:month,dayandyearPrefercardinalnumbers(1,2,3,4…)ratherthanordinalnumbers(1st,2nd,3rd,4th…)Acommamustbeusedbeforetheyear8June,2005/June8,2005e.g.A)March2,2010(Americanstyle)B)2March,2010(Britishstyle)avoidabbreviations(Jan.25,2004)orfigures(2/4/2004).商務(wù)信函必須寫日期，它對于文件存檔及信息查有重要意義。書寫原則：年份必須全部寫出，如2010，不能簡寫成10。月份最好用英文全拼，也可以用公認的縮寫式，但不提倡。May,June,July,因為較短，不可縮寫。日期可用基數(shù)詞1，2，3，4，5，……28，29，30，31等，也可用序數(shù)詞lst,2nd,3rd,4th,5th,……28th,29th,30th,31lst等。但最好用基數(shù)詞，簡單明了。英式信函日期按日、月、年的順序，且中間沒有逗號，如：12July2006；美式信函日期按月、日、年的順序，中間加逗號，如：July12，2006。日期切忌全部用數(shù)字表示。日期可有下列幾種寫法：①Oct.20,2010②10May.,2010③3rdJune,2010④Sep.16th,2010其中，①最為通用。

(3)TheInsideAddress封內(nèi)地址Theinsideaddressshouldincludethereader’sname,title,andaddress.Thispartisnecessarybecauseitdirectsthelettertoaparticularcompany,adepartmentofthecompany,ortoaspecificperson.Ifyoudonotaddressyourcorrespondenceasspecificallyaspossible,anydelaymaybecausedfromonesectiontoanother.Theinsideaddressisplacedattheleftmarginbothwiththeblockandmodifiedblockstyles.Dependingonthelengthoftheletter,placetheinsideaddresstwoorfour-linespacesbelowthedateline.（3）信內(nèi)地址信內(nèi)地址：包括收信人的姓名、頭銜、單位名稱、營業(yè)地址以及城市、國家名稱和郵政編碼。書寫規(guī)則：信內(nèi)地址一般在信紙左上角，從信紙的左邊頂格開始寫，低于日期一二行的地方。書寫順序是由小到大。一般次序是，先寫收信人姓名、頭銜和單位名稱，占一二行，然后寫地址，可占二至四行。由于不同國家書寫地址的習(xí)慣不同，收件人地址應(yīng)按照對方公司信紙中的信頭書寫，切勿擅自更改。theinsideaddressIncludes:a)thenameofthehouseb)thenumberofhouseandthenameofstreetc)thenameofcityortownd)countyorstateanditspost-codee)nameofthecountry

Toavoidambiguity,wheneveryouwriteletterstoaforeigncountry,alwaysincludethenameofthecountry,evenifthecitymentionedisthecountry’scapital.(P3instance)幾種信內(nèi)地址的寫作實例：①致某公司：Messrs.LakeKane＆Co.，Ltd.66MartinsLaneLondonEC3V7BH②致公司中某職位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH③致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH(4)TheSalutation稱呼Thesalutationistheconventionalgreetingwhichbeginsthemessage.Itservesthesamepurposeassaying“Hello”onthetelephoneortosomeoneyoumeet.Thesalutationisalwaystypedflushwiththeleftmarginandtwo-fourlinesbelowtheinsideaddress.Salutationsinbusinesslettersareusuallyfollowedbyacolonoracomma.（4）稱呼如果信是寫給公司的，并沒有直接的聯(lián)系人，稱呼應(yīng)為：“DearSirs,”（英式）或“Gentlemen:”（美式）。在寫信給特定的組織時，更愿意使用DearMember,DearCustomer,和DearHumanResourcesManager這樣的稱呼。如果知道收件人的姓名，就應(yīng)該直接把姓名用入稱呼里。商務(wù)信函一般用DearMissBrown，DearMr.Smith。Dear純屬公務(wù)上往來的客氣形式。ThesalutationDearSir,DearMadam,(forbothsingleandmarriedwomen)DearSirorMadam,DearSirs,(Mesdames)(BrE,foraddressingtwoormore,aswherealetterisaddressedtoafirm)Gentlemen:

(AmE)(followedbyacolon)DearMr.Mason,DearDavid,[Thecourtesytitlehereshouldbeincompleteagreementwiththeoneusedintheinsideaddress]與封內(nèi)稱呼一致Courtesytitles:Mr.foramanMrs.foramarriedwomanMissforagirlorunmarriedwomanMs.foreitheramarriedorunmarriedwomanDr.foronewhoholdsadoctor’sdegreeProf./ProfessorforaprofessorMessrsthepluralformofMr.(usedonlyforcompaniesorfirmswhosenameincludesapersonalelement)

如果用在公司前面的話,只能放在以人的名字命名的公司前面

Esq.forjudges,magistrates,barristersinAmericaandforasinglepersoninBritain,followingthenameandseparatedfromitwithacomma,e.g.JohnHayling,Esq.Examplesoftypicalsalutationsare:DearSir:(orDearSir,)DearSirs:(orDearSirs,)DearMr.Woods:(NeveruseMisterinsteadofMr.)DearMrs.Cheng:DearMissSmith:DearMs.Moran:(WhennoindicationofpreferencetoMrs.OrMiss)DearMessrs.Johnson:(Whentwoormoreaddresseessharethesamesurname)DearMmes.Dudman:(Whenaddressedtotwoormoreladiesunderthesamefamilyname)Gentlemen:(RatherthanDearGentlemen)Ladies:(RatherthanDearLadies)LadiesandGentlemen:DearDr.Jablons(Sometimesprofessionaltitleusedtoshowbusinesscourtesy)DearProfessorTravis:(Prof.Isnotrecommended)DearCustomer:(Whensenttoquiteanumberofaddressees)DearPurchasingAgent:(Whentheindividual’snameunknown,directthelettertotheperson’sprofessionaltitle)RulesofusingsomeofthesetitlesMrs.,Miss,orMs.Unlessyouareabsolutelysureaboutthemaritalstatusofawomenreceiver,apply“Ms”ratherthanothertitles.Messrs.isnotusedinanyofthefollowingcases:(a)

whenanindividualisaddressed:J.A.Simpson,Esq.Lloyd,Harris&BrownTheChiefAccountEdwardCollins&Co.,LtdTheSpecializedPartsofBusinessLettersIntroductionSomelettersrequireoneormoreofthespecializedparts.Theymaybetheattentionline,typist’sinitials(reference),enclosurenotation,distributionnotation,orpostscript.(1)TheAttentionLine注意事項Abusinessletterisdirectedmostoftentoaperson,whoisnamedintheinsideaddress.However,whenyouwritetoacompanyandwantaparticularperson(whosenameyoudonotknow),title,ordepartmenttoreceivealetter,youneedtoaddtheattentionline.

Theattentionlinespeedupthehandlingoftheletterwithinacompany.Droptwolinesbelowtheinsideaddressandplacetheattentionlineeitherflushwiththeleftmarginorcenteredonthepage.Thereareseveraltypingstylesthatmaybeusedfortheattentionline.Itcanbewritteneitherallincapitallettersorinupper-andlower-caselettersandunderlined.Acolonordashmayfollowtheword.ATTENTIONorpunctuationmaybeomittedentirely.Somedifferentapproachesmaybeusedasfollows:ATTENTION:SALESMANAGERAttentionMarketingDirectorAttentionofAdvertisingManagerSometimestheattentionlinecanbereplacedwiththesubjectlineorsalutation.(b)whenthetitleisimpersonalUtilityFurnitureCo.CabinetIndustriesLtd.UniversalMachineCompany

(c)whenacourtesytitleisalreadyincluded:SirJamesMurphy&Co.Dr.H.Willis&Co.Ltd.(d)whenthetitlebeginswith“The”TheRobinsonFurnitureCo.TheGraysonElectricCo.Ltd.TheExportManagerTheHowardJohnson&Co.TheAsianTradingCo.,Ltd.Esq.(forEsquire)尊稱”閣下”ThistitleisstrictlyrestrictedtocertainclassesofpersonsinAmerica(e.g.judges,magistrates裁判官,barristers).FortheBritish,bothMr.andEsq.areusedinaddressingasingleperson,withtheformerprecedingthenameandthelatterfollowingthenamewithacommainbetween,e.g.Mr.JohnHaylingJohnHayling,Esq.While“Esq.”isconsideredamorepolitetitle,theAmericansneveruseit.SoitisrecommendedthatyounotuseitPayattentiontothepostalserviceabbreviationforstate(province)andothers注意地址縮寫的表達方式NY–NewYork,Pa./Peen–Pennsylvania,Ca.–CaliforniaVic.–VictoriaQue.–QuebecMA–MassachusettsRd.–RoadSt.–StreetAve.–AvenueAttentionline（注明對方經(jīng)辦人）beusedtodirectthelettertoaspecificindividualorsectionofthefirm.給特定個人或部門(ATTN:/Attention:/(Forthe)attentionof…)

E.g.RichardThomas&BaldwinsLtd.,

151GowerStreet

London,SC76DY,England

Attention:Mr.CaveorAttentionofPurchasingManager(5)TheSubjectLineThesubjectlinesummarizesthetopicoftheletter.Placeittwolinesbelowthesalutationortheattentionline(ifthereis),flushwiththeleftmarginorcenteredonthepage.Liketheattentionline,thesubjectlinemaybetypedeitherallincapitallettersorinupper-andlow–caselettersandunderlined.YoumayomitthewordSUBJECT,ABOUT,orREbecausethesubjectline’scontentandplacementindicateitsfunction.Thefollowingexamplesshowthepossibletypingstylesforthesubjectline:LATEDELIVERYUNDERCONTRACTCT1096RE:BASICPRINCIPLESFORCOMMUNICATIONSubject:ReplacementofOrderNo.0065ChinesePureSilkProducts#1023（5）標(biāo)題目的:書寫標(biāo)題能便于收件人迅速了解信的主要內(nèi)容。主題位于稱呼下空一行。一般有三種書寫形式：直接書寫、Re:和Subject:。為了突出還可以加全大寫、底線、加粗等。

例如：INVOICE12345

Re:Invoice12345

Subject:Invoice12345Thesubjectline.（事由）Callattentiontothereason,relativereferenceorbriefsubjectE.g.Re:YourOrderNo.1513關(guān)于貴方1513號訂單事宜Subject:Men’sShirts（6）TheMessage(ortheBodyoftheLetter)信的正文Ifthereisnosubjectlineinbetween,themessagebeginstwolinesbelowthesalutation.Double-spacingisusedtoseparateparagraphs.Inmostofthecases,yourletterwilllookbetterifyoukeepyourparagraphsshort.Firstandlastparagraphsshouldbenolongerthanfourlines.Middleparagraphscanbelongerthanthefirstandlastones.Infull-blockformat,everyparagraphstartsfromtheleftmargin.Inmodified-blockformat,thefirstwordofeachparagraphshouldbeindentedbyfourtosixletterspace.（6）正文正文是信函的核心內(nèi)容。一封內(nèi)容得體的商務(wù)信函，不僅能夠達到把事情辦好的目的，而且還能促進雙方的友誼。正文的寫作并不要求使用華麗優(yōu)美的詞句。所有您需要做的就是，用簡單樸實的語言，準(zhǔn)確的表達自己的意思，讓對方可以非常清楚的了解您想說什么。一般正文寫作要遵循5個C的原則分別為：Clarity(清楚)Conciseness(簡潔)Correctness(準(zhǔn)確)Completeness(完整)Courtesy(禮貌)

Thebody.（正文）ThisisthepartthatreallymattersforalllettersThinkofthefollowingtwoquestionsbeforestartingoffwriting：（寫前思考兩個問題）(1)Whatisyourpurposeofwritingtheletter?(2)Whatisthebestwaytogoaboutit?Whenusingcontinuoussheets,alwaystypeaheadingtoshowthenameofyourcorrespondent,thenumberofthesheet,andthedate

若信件內(nèi)容不止一頁而需數(shù)張聯(lián)頁，應(yīng)在聯(lián)頁上端注明收信人名稱、日期、頁數(shù)，再繼續(xù)書寫正文。E.g.CollinsTelecomCompany,-2-March24,2005清楚原則

Clarity正文的寫作要做到層次清楚,用詞準(zhǔn)確,避免使用晦澀難懂或容易產(chǎn)生誤會的語言,盡量選用簡短、熟悉和口語化的詞語,清楚地表達寫信的目的。用詞要肯定準(zhǔn)確，切忌含糊。詞語擺放位置要正確。用詞要肯定準(zhǔn)確，切忌含糊。

例1:Thefiguresshowasignificantincrease。句中significant一詞意為明顯的、不小的，語義模糊，故可以用具體數(shù)字替換，改為：The

figuresshowanincreaseof18%。

例2:Wewilldeliveryourgoodssoon.

句中soon表示不久、很快，語義不明確，沒有指出具體的供貨時間，可改為具體的年月日，改為：Wewilldeliveryourgoodsthisafternoon.

例3：Thisstoveisabsolutelythebest(or:theverybest)onthemarket.（這種爐子是市場上絕對最好的爐子。）

這句話是用來介紹商品的，但沒有具體介紹商品的性能，這樣介紹商品，不但達不到推銷的目的，反而容易讓人產(chǎn)生“賣狗皮膏藥”的感覺。

改寫：OurmodelA195isdesignedonmodernlinesandgives,withoutanyincreaseinfuelconsumption,25%moreheatthantheoldermodels.Soyouwillagreethatitistheoutstandingstoveforeconomyoffuel.

(我們的A195型爐子是按近代樣式設(shè)計的，在不增加燃料消耗的情況下，比其他各種舊式爐子溫度高25%。所以，你會同意，這是個優(yōu)良的節(jié)約燃料的爐子。）詞語擺放位置要正確。

例：Hecouldonlyreimburse賠償thecostafterJuly15.可以理解為onlyreimbursethecost或onlyafterJuly15可以改為：HecouldreimbursethecostonlyafterJuly15.簡潔原則

Conciseness

將冗長句子和段落進行“瘦身”，用常用單詞替換短語。例如：atthistime→nowduetothefactthat→becauseadraftintheamountof$1000→adraftfor$1000現(xiàn)代商業(yè)人士喜歡語言精練、一目了然，通常采用please,thankyoufor,lookforwardto等常用簡單詞語來表達意愿。同時可以借助first,second等序數(shù)詞，分號、冒號等標(biāo)點符號或數(shù)字序號等對過長的復(fù)合句或段落劃分層次，做到條理清晰，重點突出。準(zhǔn)確原則

Correctness

由于商務(wù)英語電子郵件涉及的是商務(wù)活動雙方的權(quán)利、義務(wù)關(guān)系，其準(zhǔn)確性對商務(wù)治理與溝通至關(guān)重要。具體而言，不僅電子郵件的英語語法、標(biāo)點符號和拼寫要做到準(zhǔn)確無誤，電子郵件內(nèi)容還要敘述準(zhǔn)確。數(shù)字表達要準(zhǔn)確商業(yè)用語要準(zhǔn)確的使用。拼寫要準(zhǔn)確

數(shù)字表達的準(zhǔn)確性是非常重要的，有時“失之毫厘，差之千里”。甚至引起不同的理解?！耙陨稀保耙韵隆?，“以前”，“以后”等的表達法。

$2or(and)above(over)二美元和二美元以上

60dozenor(and)up(upward,upwards)60打和60打以上

2%or(and)more2%和2%以上

anorderfor50grossorupward50羅或50羅以上的定單

anorderfornotlessthan50gross

不少于50羅的定單

5%upto10%inclusive

5%到10%

over5%upto10%inclusive5%以上到10%

“從……到……”的表達法。fromandincludingtoday(thisdate)從今日起（包括今日）

onandfromNov.10;從11月10日起

onandafterNov.10;（包括11月10日）

asfromNov.10從毀約之日起

asfromthedateofthebreach（包括毀約之日）

“到……止”的表達upto$40inclusive;到40美元（uptothemaximumof$40）（包括40美元）止

uptoandincludingNov.20到11月20日止（包括11月20日）

asfromthe1sttothe15thofMarchinclusive;從3月1日到15日

(fromthe1stto15thofMarchbothinclusive)（包括1日和15日）

duringtheperiodbeginningon從3月1日起到3月30日止

March1andendingonMarch30,這一期間（包括頭尾兩天）

bothdatesinclusive.商業(yè)用語要準(zhǔn)確的使用。一般常用的商業(yè)用語用字簡潔，意義明確，使用得好，工作進行得順利，使用得不好，就會引起混亂，誤解，甚至產(chǎn)生不必要的糾紛，如：Youaskveryshortdeliveryforyourorder.

寫信的人原意是說“你們要求趕快交你們的定貨。”

可是shortdelivery不是快點交貨的意思，而是“短交”的意思，這就用錯了商業(yè)術(shù)語。因此，應(yīng)該說：

Yourrequirequick(prompt)deliveryofyourorder.

拼寫的準(zhǔn)確，重點說下大寫的使用。方向（North,South,East,West）這四個詞作為一般方向用時小寫，但是當(dāng)它們作為一個地理概念表示北方地區(qū)，南方地區(qū)，東方地區(qū)，西方地區(qū)，或?qū)Ｓ械牡孛?lián)用時，就必須大寫。

例：CottonistheprincipalcropintheSouth;itisalsogrownextensivelyintheSouthwestandintheSouthernCalifornia

(棉花是南部各州的重要作物，西南各州和加利福尼亞南部也廣泛種植。)商品名稱

從語法上講，一般的商品名稱（非專有名詞）沒有必要大寫。在商業(yè)書信中為了強調(diào)或要促使對方注意，商品名稱常常大寫。

例：Wehaveseenyouradvertisementinthe"TextileWorld"andshouldbegladifyouwouldsenduspatternsofLadies''Woolenswithyourbestterms.(我們看到你們在"織物界"雜志上的廣告，請寄婦女用毛織物樣本并告最優(yōu)惠的價格條件。)文件名稱

例：wehavequotedourbesttermsontheenclosedPriceList.

（我們已隨函寄送價目表報最優(yōu)惠價格條件。）公司，團體，城市名稱省略時大寫

例：TheCompanywillpayyou$100annuity.

（該公司將付給你年金100美圓。）職務(wù)名稱

例：ThereisenclosedaletterfromMr.H.A.Anderson,President,NationalCityBankofNewYork.（同函俯上花旗銀行行長安得遜先生所寫書信一封。）船名

例：Wehaveshippedthegoodsbythem.v."LondonMaru"ofOSK.

（貨已由大阪輪船公司的“倫敦丸”輪裝運。）完整原則

Completeness商務(wù)電子郵件內(nèi)容應(yīng)力求具體、明確、完整，提供讀者所需要的信息，尤其像詢盤、詢問貿(mào)易條件等需要回函的電子郵件，更需要清楚完整，因為只有包含具體信息的郵件，才能達到良好的溝通效果。郵件是否完整,可以用5W1H來檢驗，即who，when，where,what,why和how。禮貌原則(Courtesy)商務(wù)英語電子郵件應(yīng)遵循措詞婉轉(zhuǎn)、禮貌的原則。鑒于電子郵件直接影響到整個交易的成敗，買賣雙方應(yīng)十分注重措辭方式，要婉轉(zhuǎn)、禮貌，使對方輕易接受。在寫作電子郵件時，可以通過使用虛擬語氣、委婉語氣等方法迂回地表達觀點，提出要求。

例1Ifitisnotforthelargerorderswereceivefromanumberfourregularcustomers，wecouldnothavequotedforsuppliesevenatthatprice.例2Iwouldappreciateitifyoucouldgivemeyourbestquotationsfor65，000pieces例1中虛擬語氣和例2中委婉語氣的使用，緩和了商務(wù)談判的語氣，既明確了自己的立場，又使對方的面子免于受損，語氣自然誠懇，禮貌得體，很輕易為對方接受。

正文一般遵循三段式的格式。第一段一般是引入主題第二段詳細討論第三段以總結(jié)或建議來結(jié)束全文需兩頁或更多的信紙時，在前一頁最后一行的右邊寫上tobecontinued。續(xù)頁應(yīng)采用不帶信頭的信紙，并注明收信人名稱、頁數(shù)和日期。如：Mr.JohnSmith,Page2,June3,2005

商務(wù)信函正文的開頭信函的正文開頭應(yīng)該直入主題，要避免空洞。

根據(jù)書寫商務(wù)信函的目的不同，開頭一般分為兩大類:回復(fù)信件主動與對方聯(lián)系

回復(fù)信件的商務(wù)信函開頭常用句型感謝對方的來信Wethankyouforyourletter(inquiry,telex,e-mail,faxetc.)of…

ThankyouforWeappreciateWewerepleasedtoreceivePleaseacceptourthanksfor對來信進行回復(fù)Wearepleasedtoreplytoyourletter(inquiry,telex,e-mail,faxetc.)of…InanswertoInresponsetoInreplyto

回復(fù)信件的商務(wù)信函開頭常用句型回復(fù)來信中的有關(guān)問題Withreferenceto

yourletter(inquiry,telex,e-mail,faxetc.)of…InreferencetoReferringtoWerefertoPleaseacceptourthanksfor

回復(fù)信件的商務(wù)信函開頭常用句型回復(fù)來信中提出的要求或指示Asrequestedinyourletterof…AsrequiredAsinstructedAccordingtotherequest/instructionInaccordancewithIncompliancewithInconformitywith