在線(xiàn)網(wǎng)課知慧《綜合商務(wù)英語(yǔ)（武漢商學(xué)院）》單元測(cè)試考核答案

第一章單元測(cè)試1【判斷題】(1分Acompanyisessentiallyanartificialpersoninthatitisanentityseparatefromtheindividualswhoown,manage,andsupportitsoperations.（）A.錯(cuò)B.對(duì)2【單選題】(1分)Whichisnottheadvantageofstartingacompany?()A.Astrongcorrelationbetweeneffortandreward.B.Increasedlegalliability.C.Incomediversification.D.Creativefreedomandflexibility.3【判斷題】(1分Acorporationisalegalentitythatisseparateanddistinctfromitsowners.（）A.錯(cuò)B.對(duì)4【判斷題】(1分Acorporation'smostimportantaspectislimitedliability.（）A.對(duì)B.錯(cuò)5【判斷題】(1分Acorporation'sgoalisonlyfor-profit.（）A.對(duì)B.錯(cuò)6【單選題】(1分)Whichoneofthefollowingisnotthemainbusinesstype?()A.Corporation.B.Partnership.C.Firm.D.Soleproprietorship.7【判斷題】(1分Partnersarepersonallyheldliableforanybusinessdebtsofthepartnership,whichmeansthatcreditorsorotherclaimantscangoafterthepartners'personalassets.（）A.錯(cuò)B.對(duì)8【單選題】(1分)Whichoneofthefollowingstatementsisnotcorrect?()A.Adecentralizedstructurehasadefinedchainofcommand.B.Anorganizationalstructureoutlineshowcertainactivitiesaredirectedtoachievethegoalsofanorganization.C.Successfulorganizationalstructuresdefineeachemployee'sjobandhowitfitswithintheoverallsystem.D.Seniorleadersshouldconsideravarietyoffactorsbeforedecidingwhichtypeoforganizationisbestfortheirbusiness,includingthebusinessgoals,industry,andcultureofthecompany.9【判斷題】(1分Organizationalstructuresarenormallyillustratedinsomesortofchartordiagramlikeapyramid,wherethemostpowerfulmembersoftheorganizationsitatthebottom,whilethosewiththeleastamountofpowerareatthetop.（）A.對(duì)B.錯(cuò)10【判斷題】(1分Traditionally,organizationshavebeenstructuredwithdecentralizedleadershipandanundefinedchainofcommand.（）A.對(duì)B.錯(cuò)第二章單元測(cè)試1.【多選題】(1分)正確答案：ACDLeadershipinvolves:______.()A.supervisingthecompletionoftheirtasksB.negotiatingwithsuppliersC.settingapositiveexampleforstafftofollowD.showingworkershowtoeffectivelyperformtheirresponsibilities2.【多選題】(1分)正確答案：ABCDAneffectiveleaderisapersonwhodoesthefollowing:()A.Createsaninspiringvisionofthefuture.B.Managesdeliveryofthevision.C.Coachesandbuildsateam.D.Motivatesandinspirespeopletoengagewiththatvision.3【判斷題】(1分Inbusiness,avisionisarealistic,convincingandattractivedepictionofwhereyouwanttobenow.（）A.錯(cuò)B.對(duì)4【判斷題】(1分Leadersworkhardthroughouttheprojecttoconnecttheirvisionwithpeople'sindividualneeds,goalsandaspirations.（）A.錯(cuò)B.對(duì)5【判斷題】(1分Aleaderwillensurethatteammembershavethenecessaryskillsandabilitiestodotheirjobandachievethevisionbytrainingandcoachingpeopletoimproveindividualandteamperformance.（）A.錯(cuò)B.對(duì)6【判斷題】(1分Authoritarianleadershipstyleisaone-personshowwhichallowsaleadertoimposeexpectationsanddefineoutcomes.（）A.對(duì)B.錯(cuò)7.【多選題】(1分)正確答案：ABCTheadvantagesofauthoritarianleadershipstyleinclude:()A.Timespentonmakingcrucialdecisionscanbereduced.B.Chainofcommandcanbeclearlyemphasized.C.Mistakesintheimplementationofplanscanbereduced.D.Itreducesgroupsynergy&collaboration.8【判斷題】(1分Delegativeleadershipstyleisalsoknownas“democraticleadership”.（）A.錯(cuò)B.對(duì)9【判斷題】(1分Transformationalleadershipstylesuserewards,punishmentsandotherexchangestogetthejobdone.（）A.對(duì)B.錯(cuò)10【單選題】(1分)Whichoneofthefollowingstatementsisnotcorrect?()A.EmployeescanchooserewardsystemsB.Itleadstoaloweremployeeturnoverrate.C.ItusesmotivationandinspirationtogainthesupportofemployeesD.Itcansometimesleadtothedeviationofprotocolsandregulations.第三章單元測(cè)試1【判斷題】(1分Strategiesaretheplansforhowtheorganizationwilldowhatit’sinbusinesstodo,howitwillcompetesuccessfully,andhowitwillattractandsatisfyitscustomersinordertoachieveitsgoals.（）A.錯(cuò)B.對(duì)2.【多選題】(1分)正確答案：ABCStrategicmanagementinvolves__________.()A.analyzingthecompetitiveenvironmentandtheinternalorganizationB.settingobjectivesC.ensuringthatmanagementrollsoutthestrategiesacrosstheorganizationD.evaluatingemployees’performance3【判斷題】(1分Anorganizationmayrelysolelyonthechiefexecutiveofficer(CEO)forguidanceratherthanhavingseveralemployeesdevotedtostrategy.（）A.對(duì)B.錯(cuò)4【判斷題】(1分Themissionisastatementoftheorganization’spurpose.（）A.錯(cuò)B.對(duì)5【判斷題】(1分STEP1ofthestrategicmanagementprocessistoconductanexternalanalysis.（）A.對(duì)B.錯(cuò)6.【多選題】(1分)正確答案：ACWhenconductinganexternalanalysis,managerscanexamineallcomponentsoftheenvironmentlike________.()A.demographicB.financialassetsC.socioculturalD.humanassets7【判斷題】(1分Ifanorganizationplanneditsstrategieseffectively,theperformancewillsurelybehigh.（）A.錯(cuò)B.對(duì)8【單選題】(1分)Acorporatestrategyisanorganizationalstrategythatspecifieswhatbusinessesacompanyisin—orwantstobein—andwhatitwantstodowiththosebusinesses.Whichoneisnotacorporatestrategy?()A.RenewalB.StabilityC.Differentiation.D.Growth9.【多選題】(1分)正確答案：ABDOrganizationsgrowbyusing_____________.()A.horizontalintegrationB.concentrationC.differentiationD.verticalintegration10【判斷題】(1分Afunctionalstrategyisastrategyforhowanorganizationwillcompeteinitsbusiness.（）A.錯(cuò)B.對(duì)第四章單元測(cè)試1.【多選題】(1分)正確答案：ABCDTheamountofremunerationanditscomponentsdependonmanyfactors,including:__________.()A.thejobtypeB.thecompany'sbusinessmodelC.theemployee'sD.thegeneralstateoftheeconomy2【判斷題】(1分Goldenparachuteisasigningbonus,duewhentheemployeestartsthejob.（）A.對(duì)B.錯(cuò)3【判斷題】(1分Attheexecutivelevel,remunerationcanincludeoptions,bonuses,expenseaccounts,andotherformsofcompensation.（）A.錯(cuò)B.對(duì)4.【多選題】(1分)正確答案：ABCD___________aresometypesofremuneration.()A.CommissionB.GymmembershipsC.TipsD.Useofacompanymobiledeviceorcar5【判斷題】(1分Formanyworkers,salaryandremunerationarethesame.（）A.對(duì)B.錯(cuò)6【判斷題】(1分Anemployee'sbasepaycanonlybeexpressedasanannualsalary.（）A.錯(cuò)B.對(duì)7【判斷題】(1分Inadditiontopayinghighbasesalaries,companiesmaywooprospectiveemployeeswithadditionalperks,includingagenerousbenefitspackage,retirementplan,bonuses,investmentoptions,andtangiblerewards.（）A.對(duì)B.錯(cuò)8.【多選題】(1分)正確答案：ABCDThemostcommonbenefitsinclude____________.()A.educationassistanceB.life,disability,andhealthinsuranceC.tuitionreimbursementD.retirementbenefits9.【多選題】(1分)正確答案：ACDSomefringebenefitscomeintheformofreducedpricesongoodsandservices,including___________.()A.Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.B.Employeegetbonusattheendofayear.C.Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.D.Someemployersprovidestafferswithcellphones.10【判斷題】(1分Whileyourtake-homepayisaveryimportantconsideration,youshouldalsokeepinmindanyotherperksthatyouremployeroffersyou.（）A.錯(cuò)B.對(duì)第五章單元測(cè)試1【單選題】(2分)Professionalswhoworkinacorporation'smarketingandpromotiondepartmentsseektogettheattentionofkeypotentialaudiencesthrough()A.marketing.B.advertising.C.promotion.D.selling.2【單選題】(2分)Matchingproductstocustomersultimatelyensuresacompany’s______.Thatistheultimategoalofacompany’smarketingactivities.()A.profitabilityB.revenueC.competitivenessD.survival3【單選題】(2分)_________referstothedistributionoftheproduct.()A.PlaceB.ProductC.PromotionD.Price4.【多選題】正確答案：ABCDMarketingpertainstoallaspectsofabusiness,including().A.advertisingB.productdevelopmentC.salesD.distributionmethods5.【多選題】正確答案：ACDEThetermmarketingmix(4ps)oftenrefersto().A.productB.peopleC.placeD.promotionE.priceF.process6.【多選題】正確答案：ABCDThe4Pscanbeusedwhen()A.planninganewbusinessventure.B.testingacurrentmarketingstrategyonanewaudience.C.optimizingsaleswithatargetaudience.D.evaluatinganexistingoffer.7【判斷題】Eachelementofmarketingmix(4Ps)canbeexaminedindependently,butinpractice,theyoftenaredependentononeanother.（）A.錯(cuò)B.對(duì)8【判斷題】Promotionsrelativelyremainthesamenomatterwhatstageoftheproductlifecycletheproductisin.（）A.對(duì)B.錯(cuò)9【判斷題】Theultimategoalofamarketingstrategyistoachieveandcommunicateasustainableoverrivalcompanies.（）A.錯(cuò)B.對(duì)10【判斷題】Marketingstrategyandmarketingplanmaynotbeincorporatedintoonedocument,particularlyforsmallercompaniesthatmayonlyrunoneortwomajorcampaignsinayear.（）A.錯(cuò)B.對(duì)第六章單元測(cè)試1【單選題】(2分)Outsourcinggivescompanymanagementabilitytocleartheirmindfromthe_____activitiesandworktowardsthe____ones.()A.non-core,coreB.core,coreC.core,non-coreD.non-core,non-core2【單選題】(2分)Asianculturesemphasize_______andviewpeopleasgroupsratherthandistinctindividuals,whichisknownascollectivism.()A.identityB.responsibilityC.connectionD.cooperation3【單選題】(2分)OrganizationsthatadoptindividualisticA.personaleffortsB.individual'seffortsC.groupleader'seffortsD.group'sefforts4.【多選題】正確答案：BCDWhataretheexamplesofoutsourcing?（）A.InformationserviceB.MarketingC.ManufacturingofproductsD.Customerservice5.【多選題】正確答案：ACDCountriesthatarerelativelymorecollectivisticinclude（）A.JapanB.AustraliaC.KoreaD.China6.【多選題】正確答案：ACDCountriesthatareconsideredindividualistculturesinclude（）A.AustraliaB.IndonesiaC.theUnitedStatesD.Germany7.【多選題】正確答案：ABCDEFCommoncharacteristicsoforganizationalindividualismculturesinclude:()A.Beingdependentuponothersisoftenconsideredshamefulorembarrassing.B.Individualrightstakecenterstage.C.Therightsofindividualstendtotakeahigherprecedence.D.IndependenceishighlyE.Peopletendtobeself-reliant.F.Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.8【判斷題】Ataskgiveninitsentiretytoanoutsidecompanyisknownasexternaloutsourcing.（）A.對(duì)B.錯(cuò)9【判斷題】Ifyouhavegivenatasktoadifferentareaofyourcompany,ortoadepartmentwhichspecializesinit,thisiscommonlyknownasinternaloutsourcing.（）A.對(duì)B.錯(cuò)10【判斷題】Whenyouareoutsourcingyouhireacontractor,notemployees,youcanhavethesamecontroloverit,asonyourin-houseteam.（）A.對(duì)B.錯(cuò)第七章單元測(cè)試1【單選題】(2分)Ifacompanythrivesanddecidestogopublic,itwillissuesharesonastockexchangethroughanto().A.catchattentionB.makemoneyC.makepublicityD.raisecash2【單選題】(2分)Financialactivitiesaretheinitiativesandtransactionsthatbusinesses,governments,andindividualsundertakeastheyseektofurthertheir().A.economicgoalsB.politicalgoalsC.culturalgoalsD.socialgoals3【單選題】(2分)Whenacompanysellssharesandmakesdebtrepayments,theseareboth().A.financialactivitiesB.operationalactivitiesC.economicactivitiesD.strategicactivities4.【多選題】正確答案：ABCDEThetermdescribesactivitiesassociatedwith（).A.investmentsB.bankingC.credit,D.moneyE.ordebt5.【多選題】正確答案：ABCDEAsindividuals,businesses,andgovernmententitiesallneedfundingtooperate,thefinancefieldincludes（）.A.personalfinanceB.corporatefinanceC.socialfinanceD.behavioralfinance.E.public(government)finance6【判斷題】Personalfinanceincludesthepurchasingoffinancialproductssuchascreditcards,insurance,mortgages,andvarioustypesofinvestments.（）A.對(duì)B.錯(cuò)7【判斷題】Bankingisnotconsideredacomponentofpersonalfinance.（）A.錯(cuò)B.對(duì)8【判斷題】Inthefieldoffinance,financeactivitiesarethesametoeconomicactivities.（）A.錯(cuò)B.對(duì)9【判斷題】Thepurposeofbehavioralfinanceistoidentifyandunderstandwhypeoplemakecertainfinancialchoices.（）A.對(duì)B.錯(cuò)第八章單元測(cè)試1【單選題】(2分)Thecandidateswhowereabletopassthepreliminaryscreeningwillnowundergothe().A.InitialinterviewB.SecondaryinterviewC.FinalinterviewD.Selectioninterview2【單選題】(2分)_________involvesfillingvacancieswithexistingemployeesfromwithinanorganization.()A.InternalRecruiting:B.RetainedRecruitingC.ContingencyRecruitingD.StaffingRecruiting3【單選題】(2分)________istypicallyanemployer-sponsoredbenefitwhichhelpsformeremployeestransitionintonewjobs.().A.ReverseRecruiting:B.RetainedRecruitingC.ContingencyRecruitingD.OutplacementRecruiting4【單選題】(2分)_____referstotheprocesswherebyanemployeeisencouragedtoseekemploymentwithadifferentorganizationthatoffersabetterfitfortheirskillset.（）A.RetainedRecruitingB.OutplacementRecruitingC.ContingencyRecruitingD.ReverseRecruiting5.【多選題】正確答案：ABCDCompaniesalmostalwaysrecruitcandidatesfornewpositionsvia().A.jobboardsB.advertisementsC.recruitingsoftwareD.socialmediasites6.【多選題】正確答案：ABCDWhenwritinganattention-grabbingandthoroughyoushouldconsider:()A.Maketitlesasspecificaspossible.B.Keepdescriptionsconcise.C.Includetheessentials.D.Openwithacaptivatingsummary.7.【多選題】正確答案：ABDWhenyou’rerecruitingforasimilarposition,considerre-visitingtheresumesofpastapplicants，becausethesecandidates().A.mayhavepickedupnewskillsB.mayhavegainedexperienceC.havebecomeyourfriendsD.arealreadyfamiliarwithyourcompany8【判斷題】Themoreaccurateyourtitle,themoreeffectiveyouwillbeinpiquingtheinterestofthemostqualifiedandinterestedjobseekers.（）A.錯(cuò)B.對(duì)9【判斷題】Jobseekersseldomtaketimetoresearchemployeereviews,salarydata,benefitsandmorebeforeapplyingtojobs.（）A.錯(cuò)B.對(duì)10【判斷題】Whenacandidatearrivesforanon-siteinterview,HRmanagersshallneveraskifthey’dlikesomethingtodrinkandshowthemwheretofindtherestrooms.（）A.對(duì)B.錯(cuò)第九章單元測(cè)試1【單選題】(2分)Today,()isoftenusedwhenweareexpandingthebusinessintointernationalterritories.A.DemographicsegmentationB.geographicsegmentationC.BehavioralsegmentationD.Psychographicsegmentation2.【多選題】正確答案：ABCDThecriteriaassistwithsegmentationinclude()A.SelfcontainmentB.AccessibilityC.MarketingmixresponseD.Profitablesize3.【多選題】正確答案：ABCTheautomarketcouldbesegmentedby()A.driver’sage,B.costC.enginesize,D.productionscale4.【多選題】正確答案：ABC()canbeusedfordemographictypeofmarketsegmentation.A.GenderB.IncomeC.AgeD.Usage5【判斷題】Youcanseparatecustomersbasedonwheretheypurchasedyourproduct.()A.對(duì)B.錯(cuò)第十章單元測(cè)試1【判斷題】Aproductisanythingthatcanbeofferedtoamarkettosatisfyawantorneed,includingphysicalgoods,services,experiences,events,persons,places,properties,organizations,information,andideas.（）A.對(duì)B.錯(cuò)2【判斷題】Onlythephysicalfeaturescreateabrand.（）A.錯(cuò)B.對(duì)3【判斷題】Brandlogoreferstotheword,phrasesorwordsusedtoidentifythecompany,product,serviceorconceptandothercoreA.錯(cuò)B.對(duì)4【判斷題】Thesmellofabrandwillnotaddtotheoverallelementsofthebrandidentity.（）A.錯(cuò)B.對(duì)5【判斷題】Brandrecognitionindicateshoweasyitisforaudiencestoidentifyyourbrandwithouthearingorseeingthebrandname.（）A.對(duì)B.錯(cuò)第十一章單元測(cè)試1.【多選題】正確答案：ACDInthepreparationphasewhenyou'redevelopingthemessage,youneedto()A.haveappropriatedatatopresenttoyouraudienceB.concernsaboutthenumberofpeoplewhoabsorbthemessageorchangetheirbehaviorC.haveyourfactsstraightD.presenttheinformationinamannerthatmakessensetotheaudience2.【多選題】正確答案：ABCDWhenyouorganizeyourcommunications,youshould().A.stayontopicB.thankyoulistenersC.becrystalclearD.organizeandclarifyideasinyourmind3【判斷題】Ifyouneedtotellsomeonesomethingthatisn'tgoingtositwell(suchasnewsofadeathorabreakup),doitinpublic,aroundcolleagues,ornearotherpeople.()A.對(duì)B.錯(cuò)4【判斷題】Thegoalofarticulatecommunicationistobeclear,conciseandrelevant.()A.錯(cuò)B.對(duì)5【判斷題】Iftheaudienceappearstobeconfused,itisoftenhelpfultoaskthemtoreflectbackwhathavebeensaidintheirownwords.()A.對(duì)B.錯(cuò)第十二章單元測(cè)試1【判斷題】Logisticsmanagementisthepartofandthatplans,implements,andtheefficient,effectiveforward,andreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandtomeetcustomer’srequirements.（）A.錯(cuò)B.對(duì)2【判斷題】Asupplychainonlyincludesthedeliveryofsourcematerialsfromthesuppliertothemanufacturer.（）A.對(duì)B.錯(cuò)3【判斷題】Thethreemainflowsofthesupplychainaretheproductflow,theinformationflowandthestaffflow.（）A.錯(cuò)B.對(duì)4【判斷題】Enterprisesexportproductsinbulktotheoverseaswarehouseandafterthegoodsaresoldviaonlineplatforms,theycandirectlydeliverproductsfromthewarehousetoforeignconsumers.（）A.錯(cuò)B.對(duì)5【判斷題】Therearetwowaysofthird-partyoverseaswarehouses:rentingandcooperativeconstruction.（）A.對(duì)B.錯(cuò)第十三章單元測(cè)試1【單選題】(2分)Innovativebusinesseshavenewandexcitingideasthataremorelikelytoattract().A.largecorporationB.scholarsC.venturecapitalinvestmentD.jointventures2.【多選題】正確答案：ABCDBusinessinnovationcanmanifest()A.processinnovationB.organizationalinnovationC.marketinginnovationD.productinnovation3【判斷題】Traditionally,acompany’snewideasandproductscomefromitsR&Ddepartmentbutwhathappensonceaproductgoesintodevelopmentcanvary.（）A.錯(cuò)B.對(duì)4【判斷題】Itcanbeeasytodevelopandsupportcreativityinlargerbureaucraticorganizations.()A.對(duì)B.錯(cuò)5【判斷題】R&Disafairlylimitedtermthatusuallyreferstothedevelopmentofnewproductswhilebusinessinnovationisabroadertermthatdescribesanytypeofinnovationthatoccursinabusinesscontext.()A.錯(cuò)B.對(duì)第十四章單元測(cè)試1【判斷題】Amergeroccurswhenonebusinessorcompanyispurchasedbyanothercompanyorotherbusinessentity.（）A.錯(cuò)B.對(duì)2【判斷題】Afriendlytakeoveriswherethetargetcompanyagreestotheacquisitionofferinapeacefulmannerandinthiscasethetakeoverissubjecttotheapprovaloftheshareholdersofthetargetcompanyaswellasthatoftheregulatorstocheckifthedealcomplieswiththeantitrustlaws.（）A.錯(cuò)B.對(duì)3【判斷題】Amergerisagreeduponbymutualconsentoftheinvolvedparties,andthedecisionofacquisitionmighta