美國音頻廣告行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

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TRENDSAudioadvertisingintheUnitedStatesCHAPTER

01OverviewOnlineadvertisingrevenueintheUnitedStatesfrom2000to2022(inbillionU.S.dollars)OnlineadvertisingrevenueintheU.S.2000-202225020015010050209.7189.3139.8124.6107.588.372.559.649.542.836.631.72623.4

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20224Description:OnlineadvertisingrevenueintheUnitedStatesgrewby35.4percentin2021comparedto2020,from139.8billionto189.3billionU.S.dollars.Thefigurefirstsurpassed100billiondollarsin2018,owingtotheemergenceofnewchannelsandformatsincludingvirtualandaugmentedreality,podcastsandOTTcontentaswellasstronggrowthfromexistingchannelssuchasmobile.ReadmoreNote(s):UnitedStates;2000to2022Source(s):IAB(U.S.);MobileMarketingReads;PwCBreakdownofonlineadvertisingrevenueintheUnitedStatesin2022,byformatBreakdownofU.S.onlineadrevenue2022,byformat45%40.2%40%35%30%25%20%15%10%5%30.3%22.5%4.2%2.8%0%SearchDisplayVideoAudioOther5Description:In2022,roughly40percentofonlineadrevenueintheUnitedStateswasgeneratedthroughsearchadvertising.Aboutathirdoftherevenuecamefromonlinedisplayadsthatyear.

ReadmoreNote(s):UnitedStates;2022Source(s):IAB(U.S.);PwC;SearchEngineLandAudioadvertisingspendinginNorthAmericafrom2017to2027(inbillionU.S.dollars)AudioadspendinNorthAmerica2017-20272520.7720.8920.920.5320.1319.53201510518.7218.7218.3218.0817.4302017201820192020202120222023*2024*2025*2026*2027*6Description:Thesourceforecastthat,in2023,audioadvertisingspendinginNorthAmericawillsurpass20billionU.S.dollars,upfromlittlemorethan19.5billiondollarsayearearlier-anannualincreaseofapproximatelythreepercent.Thefigurewasprojectedtoexpandfurther,albeitstillfallingbehind21billiondollarsby2027.ReadmoreNote(s):Canada,Mexico,UnitedStates;2017to2022;*Forecast.Numbershavebeenrounded.ReadmoreSource(s):Advertising&MediaInsightsChangeindigitaladvertisingspendingintheUnitedStatesin2023,byformatDigitaladspendgrowthintheU.S.2023,byformatAnnualgrowthrate6%0%2%4%8%10%12%14%16%CTVPaidsearchPodcastsDigitalvideo(excl.CTV)SocialmediaDigitalaudio(excl.podcasts)Digitalout-of-homeDigitaldisplayGaming7Description:BasedontheanswersofU.S.adinvestmentdecisionmakers,itcanbeprojectedthatconnectedTV(CTV)advertisingbudgetswouldincreaseby14.4percentin2023versus2022,onaverage.CTVwasexpectedtobethedigitalmediumwiththehighestadbudgetgrowthin2023.Paidsearchwasforecasttorankssecond,withagrowthrateof8.9percent.ReadmoreNote(s):UnitedStates;October18toNovember7,2022;223respondents;amongadinvestmentdecisionmakersatbrands,agencies,andotherrelatedentitiesSource(s):IAB(U.S.);MarTechSaturationofselectedmediawithadvertisingasperceivedbymarketersintheUnitedStatesasofDecember2022AdvertisingsaturationintheU.S.2022,bymediumPodcastsStreamingmusic55%StreamingTVSocialmedia49%RadioCableTV60%50%40%30%20%10%0%52%52%42%41%40%33%32%29%28%25%24%24%23%17%16%16%ToomanyadsAbouttherightamountofadsCouldhavemoreads8Description:DuringaDecember2022surveycarriedoutamongmarketersandadvertisersintheUnitedStates,32percentofrespondentsstatedthereweretoomanyadsonsocialmedia,whereas28percentsaidthattheycouldhavemoreads.Ontheotherhand,16percentsaidpodcastshadtoomanyadsand29percentthattheycouldhavemore.ReadmoreNote(s):UnitedStates;December5to21,2022;500respondents;amongmarketers/advertisersSource(s):Acast;AttestMediawhichwillbemostnegativelyimpactedbycookiedeprecationaccordingtomarketersintheUnitedStatesasofDecember2022MediamostnegativelyimpactedbycookiedeprecationintheU.S.202280%70%60%50%40%30%20%10%0%67%9%8%7%6%3%SocialmediaStreamingTVRadioStreamingmusicservicesCableTVPodcasts9Description:DuringaDecember2022surveycarriedoutamongmarketersandadvertisersintheUnitedStates,twothirdsofrespondentsstatedthattheybelievedthatsocialmediawillbethemediummosthurtinashifttoacookielessworld.Othermediawerenamedbylessthan10percentofrespondents,withpodcastsmentionedbythelowestpercentageofrespondingmarketers.ReadmoreNote(s):UnitedStates;December5to21,2022;500respondents;amongmarketers/advertisersSource(s):Acast;AttestCHAPTER

02LeadingplayersLeadingpodcastadvertisersintheUnitedStatesinDecember2023,byadspend(inmillionU.S.dollars)LargestpodcastadvertisersintheU.S.2023SpendinginmillionU.S.dollars0123456789AmazonBetterHelpApple8.167.974.52HelloFreshToyota3.743.72StateFarmShopify3.082.972.872.68VGWPrizePicksDraftKings2.411Description:InDecember2023,AmazonwastheleadingpodcastadvertiserintheUnitedStates.Itspodcastadspendingforthemonthstoodat8.16millionU.S.dollars,whilethatofBetterHelpstoodat7.97million.Thetotal2022podcastadspendintheU.S.wasestimatedat1.73billionU.S.dollars.PodcastadspendingintheU.S.isexpectedtocontinuetogrow,withexpendituresprojectedtosurpass2.5billiondollarsby2024.ReadmoreNote(s):UnitedStates;December2023;basedonananalysisofpostadvertisingdatafromthetop3,000podcastsintheUnitedStatesasrankedbyApplePodcasts,supplementedbyMagellanAI'sproprietarymodeltoestimateadvertisingspendSource(s):InsideRadio;MagellanAILeadingradioadvertisersintheUnitedStatesfromJanuarytoAugust2023,byadspend(inmillionU.S.dollars)LargestradioadvertisersintheU.S.2023SpendinginmillionU.S.dollars01020304050607080ComcastCorp.Pfizer69.159.5ProgressiveIndeed4529.7T-Mobile25.812Description:Inthefirsteightmonthsof2023,ComcastCorp.spent69.1millionU.S.dollarsonradioads,makingittheleadingradioadvertiserintheUnitedStates.OtherorganizationsonthelistincludedPfizer,Progressive,andIndeed.

ReadmoreNote(s):UnitedStates;January1toAugust31,2023Source(s):InsideRadio;VivvixSpotify'sadvertisingrevenueworldwidefrom2017to2027(inmillionU.S.dollars)Spotifyadrevenue2017-20272,5002,0001,5002,2382,1702,0761,9431,7701,5521,4281,00084975963945150002017201820192020202120222023*2024*2025*2026*2027*13Description:Spotifygeneratedanestimated1.5billionU.S.dollarsinadvertisingrevenuein2022.Basedonthelatestcalculations,thisfigurewillreach2.2billionU.S.dollarsby2027.ReadmoreNote(s):Worldwide;2017to2021;*Forecast.ReadmoreSource(s):Spotify;NumberofSiriusXMsubscribersintheUnitedStatesfrom1stquarter2011to4thquarterof2023(inmillions)NumberofSiriusXMsubscribersintheU.S.2011-202340353025201514Description:Inthefourthquarterof2023,SiriusXMhad33.88millionsubscribers,slightlydownfrom33.97millioninthecorrespondingquarterofthepreviousyear.Untilnowsubscriptionshavepeakedwith34.91millioninthefinalquarterof2019.InFebruary2019,thecompanycompleteditslong-discussedacquisitionofPandoraRadio.ReadmoreNote(s):UnitedStates;Q12010toQ42023Source(s):SiriusXMRadioCHAPTER

03RadioadvertisingRadiostationadvertisingrevenuesintheUnitedStatesfrom2006to2023,bytype(inbillionU.S.dollars)RadiostationadrevenuesintheU.S.2006-2023,bytypeOver-the-airOnline0.71142018160.4914.30.60.6314.30.8114.10.4114.10.4414.114121080.8913.50.9213.31.482.71.8810.9120212.81.469.5718.117.916.514.313.312.68611.310.44202006200720082009201020112012201320142015201620172018201920202022*

2023**16Description:Thesourceforecastthat,in2023,radiostationadvertisingrevenuesintheUnitedStateswillamounttoapproximately13.2billionU.S.dollars,ofwhich2.8billion(orroughly21percent)willcomefromonlineradio.Duringthepreviousyear-boostedbypoliticalads-radioadspendingamountedtoanestimated14billiondollars,withdigitalradioaccountingforaround2.7billiondollars(or19percent)ofthetotalexpenditure.ReadmoreNote(s):UnitedStates;2006to2022;*Estimates.Source(s):BIAAdvisoryServices;InsideRadiocalculatedthefiguresbasedonthesource'sdata.**Forecasts.Noonlineradiodataavailablepriorto2010.Datapreceding2022comesfromearlierreleases.Numbershavebeenrounded.

ReadmoreShareofdigitalinradioadvertisingrevenueintheUnitedStatesfrom2013to2022DigitalshareofradioadrevenueintheU.S.2013-202220%18%16%14%12%10%8%19%17%13.7%10.1%8.1%7%5.9%20166%4%2%0%5.2%20154.4%20143.6%201320172018201920202021202217Description:In2022,digitalsalesaccountedfor19percentofradioadvertisingrevenueintheUnitedStates.Thismarkedatwopercentincreasefromthepreviousyear'sshareof17percent.

ReadmoreNote(s):UnitedStates;2015to2022Source(s):BorrellAssociates;InsideRadio;RadioAdvertisingBureauRadiolocaldigitaladvertisingrevenueintheUnitedStatesfrom2002to2023(inmillionU.S.dollars)RadiolocaldigitaladvertisingrevenueintheU.S.2002-20232,5002,0001,5001,0005002,1001,8001,5001,1201,0028047006175514954263713042862722201891256034181802002

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202318Description:Accordingtoindustrydata,localradiodigitaladvertisingrevenueintheUnitedStatesreached1.8billionU.S.dollarsin2022.Bytheendof2023,therevenuewasexpectedtoreach2.1billiondollars.

ReadmoreNote(s):UnitedStates;2002to2022;*Forecast.Figurespreceding2022wereretrievedfromearlierreports.

ReadmoreSource(s):BorrellAssociates;InsideRadioLeadingradioadvertiserindustriesintheUnitedStatesin2022,byradioadspending(inmillionU.S.dollars)LeadingradioadvertiserindustriesintheU.S.2022,byradioadspendingSpendinginmillionU.S.dollars100

150050200250300350400450RetailMiscellaneousservicesandamusementsGovernment,politicsandorganizationsCommunications393.88365.46338.88261.37Financial239.6Insuranceandrealestate219.44MediaandadvertisingMedicinesandproprietaryremediesRestaurants166.43162.13148.97BusinessandtechnologynotelsewhereclassifiedAutomotive,automotiveaccessoriesandequipmentPublictransportation,hotles,andresortsGames,toys,andhobbycraft82.0551.6251.1749.8719Description:In2022,theretailindustryspentalmost394millionU.S.dollarsonradioadvertisingintheUnitedStates,thehighestexpenditureamongallsectorsofadvertisers.Miscellaneousservicesandamusementsfollowedwithaninvestmentofover365milliondollarsinthemedium,whilethegovernment,politics,andorganizationssegment'sexpenditureamountedtonearly339milliondollars.ReadmoreNote(s):UnitedStates;2022;includesnetworkandnationalspotSource(s):RadioAdvertisingBureau;VivvixOn-airradioandpodcastadvertisingspendingperlistenerintheUnitedStatesin2022(inU.S.dollars)On-airradioandpodcastadspendingperlistenerintheU.S.20226052.1504030201013.70On-airradiolistenerPodcastlistener20Description:Thesourceestimatedthatadvertisersspentanaverageof52.1U.S.dollarsonradioadvertisingperon-airradiolistenerintheUnitedStatesin2022.Meanwhile,theaverageperpodcastlistenerstoodat13.7dollars.

ReadmoreNote(s):UnitedStates;asofOctober3,2022;estimateSource(s):eMarketer;InsiderIntelligenceCHAPTER

04DigitalaudioadvertisingDigitalaudioadvertisingspendingintheUnitedStatesfrom2016to2022(inbillionU.S.dollars)DigitalaudioadspendintheU.S.2016-202276545.94.93.132.732.251.832101.1201620172018201920202021202222Description:In2022,digitalaudioadvertisingspendingintheUnitedStatesstoodat5.9billionU.S.dollars,upfrom4.9billionayearearlier.Thisconstitutesayear-on-yearincreaseof20percent.ReadmoreNote(s):Source(s):IAB(U.S.);PwC;SearchEngineLandChangeindigitalaudioadvertisingspendingintheUnitedStatesfrom2017to2022DigitalaudioadspendgrowthintheU.S.2017-202270%60%57.9%50%39%40%30%20%10%0%22.9%201821.2%201920.9%202213%20172020202123Description:In2022,digitalaudioadvertisingspendingintheUnitedStatesincreasedby21percent,from4.9billionto5.9billionU.S.dollars.ReadmoreNote(s):UnitedStates;2017to2022Source(s):IAB(U.S.);InsideRadio;PwCShareofmediabudgetsdevotedtodigitalaccordingtomarketersintheUnitedStatesin2023,byformatShareofdigitalinmediabudgetsintheU.S.2023,byformat90%79.4%80%70%60%50%40%30%20%10%0%22.4%16%15.9%13.1%3.8%3.7%3.1%1.4%TotaldigitalDigitalvideo*Paidsearch(SEM)SocialmediaDigitaldisplayDigitalout-of-home(DOOH)PodcastsDigitalaudio**Gaming24Description:DuringasurveycarriedoutbetweenOctoberandNovember2022amongbrandandagencymediaplannersandbuyers,aswellasmarketersintheUnitedStates,itwasfoundthatonaverage,respondentswereplanningtodevote79.4percentoftheirmediabudgetstodigitalmedia.Podcastswereexpectedtoaccountfor3.7percent,onaverage.ReadmoreNote(s):UnitedStates;October18toNovember7,2022;120respondents;amongbrandandagencymediaplannersandbuyers,aswellasmarketers;*Includesover-the-top(OTT)andconnectedTV(CTV).**Excludespodcasts.

ReadmoreSource(s):IAB(U.S.)DigitalaudioservicesadvertisingspendingintheUnitedStatesfrom2023to2027(inbillionU.S.dollars)DigitalaudioservicesadspendintheU.S.2023-202712109.748.968.22864207.516.792023202420252026202725Description:In2023,digitalaudioservicesadvertisingspendingintheUnitedStateswasexpectedtoamountto6.79billionU.S.dollars.Thelatestpredictionsindicatethatthisfigurewillriseto9.74billionby2027.ReadmoreNote(s):March2023;forecastSource(s):eMarketer;IntegralAdScienceCHAPTER

05PodcastadvertisingPodcastadvertisingspendingintheUnitedStatesfrom2020to2025(inbillionU.S.dollars)PodcastadspendingintheU.S.2020-20254.54.03.53.02.52.01.53.983.252.281.831.451.00.50.00.842020202120222023*2024*2025*27Description:Podcastadvertisingspendingisexpectedtoincreasesteadilyinthenearfuture,with2023figuresestimatedat2.28billionU.S.dollars.Thegrowingadvertisinginvestmentsaremostprobablyaresponsetothepotentialcustomerexposureposedbythismedium,aspodcastsreachmoreandmorelistenersintheUnitedStateseachyear.ReadmoreNote(s):UnitedStates;2020to2022;audioadvertisingwithinapodcast;includesalltypesofadvertisingonpodcasts;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):IAB(U.S.);PwCChangeinpodcastadvertisingspendingintheUnitedStatesfrom2021to2025PodcastadspendgrowthintheU.S.2021-202580%72%70%60%50%40%30%20%10%43%26%25%23%0%202120222023*2024*2025*28Description:In2023,podcastadvertisingspendingintheUnitedStateswasforecasttoincrease25percent.Theexpenditurewouldthenamountto2.28billionU.S.dollars.ReadmoreNote(s):UnitedStates;2019to2022;audioadvertisingwithinapodcast;includesalltypesofadvertisingonpodcasts;*Forecast.ReadmoreSource(s):IAB(U.S.);PwCShareofpodcastsindigitalaudioservicesadvertisingspendingintheUnitedStatesfrom2019to2024PodcastshareindigitalaudioservicesadspendintheU.S.2019-202440%35%30%25%34.2%31.8%27.4%23.6%20%15%10%5%18.2%15.6%0%2019202020212022*2023*2024*29Description:In2021,podcastadvertisingspendingwasforecasttoaccountfor23.6percentofdigitalaudioservicesadvertisingspendingintheUnitedStates.Thesharewasforecasttoincreaseto34.2percentby2024.Between2021and2025,podcastadspendintheU.S.isprojectedtoincreasefrom1.33to2.74billionU.S.dollars.ReadmoreNote(s):UnitedStates;2019to2021;audioadvertisingwithinapodcast;includesalltypesofadvertisingonpodcasts;*Forecast.ReadmoreSource(s):eMarketer;MarketingChartsDistributionofpodcastadvertisingrevenueintheUnitedStatesin2022,byindustrycategoryPodcastadrevenueintheU.S.2022,byindustrycategoryShareofadrevenue10%0%5%15%14%13%20%25%30%FinancialservicesArts,entertainment,andmediaCPG10%RetailPharmaceuticals,healthcare,drugs,remediesTelco9%7%5%Automotive/automotiveservicesB2B4%3%3%TravelandtourismProfessionalservicesfornon-businessentities2%BeverageandrestaurantsOther1%28%30/statistics/1265778/distribution-podcast-advertising-usa-industryIn2022,financialservicescontributed14percentofthepodcastadvertisingrevenueintheUnitedStates.Arts,entertainment,andmediaretailrankedasthesecondleadingindustry,witha13percentshareintheU.S.podcastadrevenuethatyear.

ReadmoreNote(s):UnitedStates;2022Source(s):IAB(U.S.);PwC;RainNewsDistributionofpodcastadvertisingrevenueintheUnitedStatesin2021and2022,bypodcastgenrePodcastadrevenueintheU.S.2021-2022,bygenreShare20228%202110%0%2%4%6%12%14%16%18%20%15%SportsSociety&cultureComedy11%14%14%12%13%12%News19%7%7%TruecrimeBusiness10%4%3%3%TV&film4%History3%2%2%Arts5%Health&fitnessMusic3%1%1%31Description:In2022,sportspodcastsaccountedfor15percentofpodcastadvertisingrevenueintheUnitedStates.Itwasthemostpopulargenreamongadvertisers.Society&cutlureandcomedypodcastsfollowedwith14percenteach.Thetopgenrein2021,news,cameinfourththefollowingyear.ReadmoreNote(s):UnitedStates;2021and2022Source(s):IAB(U.S.);PwC;VarietySpotifypodcastadvertisingrevenueintheUnitedStatesfrom2019to2024(inmillionU.S.dollars)SpotifypodcastadrevenueintheU.S.2019-2024450400350300250200150100414286.5191.9108.9202152.25023.70201920202022*2023*2024*32Description:Spotify'spodcastadvertisingrevenueintheUnitedStatesamountedto108.9millionU.S.dollarsin2021,markinga108.5percentincreasefromthepreviousyear.Themusicstreamingplatform'spodcastadrevenuewasprojectedtofurtherincreaseoverthefollowingthreeyears,beforereachinganestimated414milliondollarsin2024.ReadmoreNote(s):UnitedStates;2019to2021;*Forecast.Referstoaudioadvertisingwithinapodcast.Includesalltypesofadvertisingonpodcasts.ReadmoreSource(s):eMarketeriHeartMediapodcastadvertisingrevenueintheUnitedStatesfrom2019to2024(inmillionU.S.dollars)iHeartMediapodcastadrevenueintheU.S.2019-2024700600500400300646.5458.734424020096100050.32019202020212022*2023*2024*33Description:In2021,iHeartMediagenerated240millionU.S.dollarswithpodcastadvertisingintheUnitedStates.Thesourceprojectedthattherevenuewouldincreaseby43percentin2022toreach344milliondollars.

ReadmoreNote(s):UnitedStates;2019to2021;*Forecast.ReadmoreSource(s):eMarketer;InsideRadioCHAPTER

06ConsumerperceptionConsumerperceptionoftheamountofadvertisingonselectedchannelsintheUnitedStatesasofApril2023ConsumerperceptionoftheamountofadsonselectedchannelsintheU.S.2023ShareofrespondentsFartoomanyadvertisementsSomewhattoofewadvertisementsSomewhattoomanyadvertisementsNotenoughadvertisementsAnappropriateamountofadvertisements0%10%20%30%40%50%60%70%80%90%100%Paidtelevision(traditionalcableorsatellite)Freelocalnews/localTVstations(throughTVantennaortuner)Freewith-adsvideoservice(e.g.YouTube)Localradio(e.g.,throughradioorstreamingservice)LiveTVstreamingservice(i.e.,HuluLive,YouTubeLive)Paidwith-adsvideostreamingservice(i.e.,Huluwithads)With-adsaudiostreamingservice(i.e.,Spotify,Pandora)/socialmediachannels(i.e.,Facebook,Instagram,TikTok)Podcasts35Description:DuringanApril2023surveyamongadultsintheUnitedStates,nearlythree-quarters(or73percent)ofrespondentssaidtheythoughttherewerefartoomanyorsomewhatmanyadvertisementsonpaidtelevision.Meanwhile,37percentoftheintervieweessaidthesameaboutpodcasts.Accordingtothesamestudy,directtextingandemailmarketingwerethechannelsU.S.consumersfeltthemostcomfortablereceivingpersonalizedadsin2023.

ReadmoreNote(s):UnitedStates;April2023;3,000respondents;18yearsandolderSource(s):InsideRadio;NielsenLeadingpreferencesforadsondigitalaudioplatformsamongconsumersintheUnitedStatesasofJune2023TopconsumerpreferencesfordigitalaudioadsintheU.S.202339%40%35%30%25%20%15%10%5%36%15%0%IamwillingtohearsomeadvertisementstoavoidpayingasubscriptionfeeIamwillingtopayasubscriptionfeetoavoidadvertisementsondigitalaudioplatformsIamwillingtohearsomeadvertisementsforadiscountedsubscriptionfee36Description:DuringasurveyamongdigitalaudiolistenersintheUnitedStatesinJune2023,around39percentofrespondentssaidtheywerewillingtohearsomeadsinordertoavoidpayingasubscriptionfee.Thiswasfollowedby36percentofrespondentssayingtheywouldratherpayasubscriptionfeethanconsumeadsondigitalaudioplatforms.ReadmoreNote(s):UnitedStates;June2023;1,158respondents;amongdigitalaudiolistenersSource(s):IntegralAdScienceActionstakenafterhearingaproductadvertisedinapodcastintheUnitedStatesasofDecember2022PodcastadvertisingeffectivenessintheU.S.202280%70%70%60%50%40%30%20%10%0%67%66%66%60%Lookedatadvertiser'swebsite

TalkedtofriendsorfamilyaboutadvertiserLookedatadvertiser'ssocial

Foundanewfavoritebrandmedia

fromtheadMadeapurchasefromtheadvertiser37Description:DuringanDecember2022surveycarriedoutamongpodcastlistenersfromtheUnitedStates,70percentofrespondentssaidthatafterhearingaproductadvertisedinapodcast,theyvisitedtheadvertiser'swebsite.Furthermore,67percentofrespondentssaidtheytalkedtofriendsorfamilyabouttheadvertiser.ReadmoreNote(s):UnitedStates;December2022;600respondents;18-64yearsSource(s):Acast;Attest;InsideRadioPreferredpodcastadtypesintheUnitedStatesasofOctober2023PreferredpodcastadtypesintheU.S.202370%62%60%50%40%30%23%20%15%10%0%Anadvoicedbytheshow'shostDon'tknow/noopinionAnadthatsoundslikeoneheardonAM/FMradio38Description:DuringasurveycarriedoutamongpodcastlistenersfromtheUnitedStatesinOctober2023,15percentofrespondentsstatedthattheypreferredadsthatsoundedliketheonesheardontheradio;62percentsaidthattheyfavoredadsvoicedbytheshow'shost.Thelattertypeisalsothetypebringingin55percentofpodcastadrevenueintheUnitedStates.ReadmoreNote(s):UnitedStates;October2023;18yearsandolder;amongweeklypodcastlistenersSource(s):CumulusMedia;SignalHillInsightsAttitudestowardsadsamongpodcastlistenersintheUnitedStatesasofApril2023Podcastlisteners'adreceptivityintheU.S.2023Shareofrespondentswhosomewhatorstronglyagreedwitheachstatement0%

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30%40%50%60%56%Iwouldn'tmindacoupleofextraadspershowsothatmyfavoritepod