unit6市公開課一等獎省賽課微課金獎課件

unit6MobileCommerce延遲符1/291.getthegeneralideaofmobilecommerce2.mastertheuseofsomesentencepatterns3.leanhowtobuythingsonmobiledevices4.prepareforfinalexams延遲符objectivesyouwillbeableto

2/29communicatewithothersentertainmentearnmoneytheimportanceofmobilephone?3/29Listeningandmatchthefollowingpictureswiththecorrespondingexpressionswarmingup延遲符scanwith1.pay2.whenshopping

enteryour3.paybillsby

4.

DCBADBAC4/29script1234scanningwithyourmobilephonewilltakeyoutoAlipaywhereyoucancompletethetransaction.peopleusedtopayincashwheshoppinginthesupermarketyouhavetoenteryourpasswordsoastoconnfirmyouronlinepayment.nowadaysmanypeopleprefertopaytheirbillsbyswipingcards延遲符5/29ListeningandSpeaking1.Listenandlearnthefollowingwordsandexpressionfreshadj.新奇，新近smartphonen.智能手機personaldigitalassistant掌上電腦considerableadj.相當大restrictionn.限制，約束complicatedadj.難懂6/29freshadj.新奇，新近

freshman---freshen---freshairTherewerenofreshcartracksorfootprintsinthesnow...雪地里沒有留下新車轍或腳印。Itendtosticktofreshfruitforpudding.我一直堅持用新鮮水果做甜點7/29complicatedadj.難懂

complicatedandconfusing撲朔迷離Hislovelifewascomplicated,andinvolvedintenserelationships.他愛情生活很復雜，幾段感情都是轟轟烈烈complex:側(cè)重內(nèi)在關系復雜，需經(jīng)過仔細研究與了解才能掌握和利用。complicated:與complex含義靠近，但語氣更強，著重極其復雜，極難分析、分辨或解釋。sophisticated:側(cè)重指事物發(fā)展到或到達高級程度所表達出復雜。8/29considerableadj.相當大

considerableexperience豐富經(jīng)驗considerablecontract有償契約Hebroughttothejobnotjustconsiderableexperiencebutpassionateenthusiasm.他不但給這一工作帶來了不少經(jīng)驗，而且傾注了極大熱情consider--considerate---consideration9/29Jane:Peopleusedtogoshoppingatlocalstoresor

.Stephen:You'reright.But

havenowtakenplace

thecomingofe-commercetimes.Jane:Yes.nowpeopledon'thavetogoout.theycanbuywhattheylikejustwitha.Stephen:That'snotfresh.peopleevendon'thavetousecomputerstobuythings.theycanusetheir

.haveyouevergot

withasmartphone?Jane:Notyet.Stephen:Whynot?Jane:Becausei'mnotquitesureaboutit.itseemsalittle

.Stephen:Justhaveatry!延遲符ListeningandSpeaking2.Listentothedialogueandfillintheblanks10/29Jane:Peopleusedtogoshoppingatlocalstoresor

supermarkets

.Stephen:You'reright.But

greatchanges

havenowtakenplace

since

thecomingofe-commercetimes.Jane:Yes.nowpeopledon'thavetogoout.theycanbuywhattheylikejustwitha

computer.Stephen:That'snotfresh.peopleevendon'thavetousecomputerstobuythings.theycanusetheir

mobilephone

.haveyouevergot

anything

withasmartphone?Jane:Notyet.Stephen:Whynot?Jane:Becausei'mnotquitesureaboutit.itseemsalittle

complicated

.Stephen:Justhaveatry!延遲符ListeningandSpeakingscript11/293.listentothedialogueandfillinthefollowingtablewiththeproperinformation12/29mobiledevicesadvantagesofm-commercedisadvantagesofm-commerce1..1..1..2..2..2..3..3..3..13/29延遲符tips:wirelessconnection無線連接personnel人力成本securityconcern安全隱患4.pairwork.listenagainanddiscusswithyourpartnertheadvantagesanddisadvantagesofusingamobilephonetobuythings.14/29discussionhowtoprotectyourprivacywhendoingm-commerceactivities?15/29ReadingandWriting1.readandlearnthefollowingwordsandexpressionsecureadj.安全surpassv.超越；勝過Asia-PacificRegion亞太地域globaladj.全球forthetimebeing在當前，眼下16/29secureadj.安全Icouldn'tremembereverhavingfeltsosafeandsecure.我從未有過如此安全感覺。Hisplaceinhistoryisnowsecure.他在歷史上地位現(xiàn)在已經(jīng)穩(wěn)固了Safe通常指本身（physically）安全；secure指經(jīng)濟（financially）或心理（psychologically）安全。17/29mobilecommerce(m-commerce)isatypeofe-commerceconductedthroughmobiledevicessuchasmobilephones,personaldigitalassistants(PDAs)andotherdeviceswithawirelessconnection.itisquitedifferentfromtraditionale-commerce.2.readandgetthegeneralideaofm-commerce1)whatism-commerce?2)haveyoueverboughtanythingwithyourmobilephone?3)whichdoyouprefer,m-commerceore-commerce?andwhy?延遲符18/29Japanisseenasagloballeaderinm-commerceforthetimebeing.butwearesurethatChinawillbecomethelargestmarketinthenearfuture.astheInternetaccessthroughwirelessdevicesbecomesfasterandsecurer,somebelievethatm-commercewillsurpasstraditionale-commerceasthemainmethodofonlinetransactions.thismaybetrueintheAsia-PacificRegionwheretherearemoremobilephoneusesthanInternetusers.延遲符19/29Traditionale-commercediffersgreatlyfromm-commerce3245peoplecanshopthroughadevicewithawirelessconnectionitisimpossibleform-commercetosurpasstraditionale-commerce.ThemoremobilephoneusersthanInternetusers,thelesspoplewouldusem-commerce.延遲符1personaldigitalassistantsbelongtomobiledevices,whicharemuchcheaperthanmobilephones.3.Readagainanddecidewhetherthefollowingstatementsaretrueorfalse.WriteTfortrueandFforfalse.20/29TeachingAnalysis4.readagainandchoosethedevicesbelongingtomobiledevices.B.desktopsA.iPadsF.laptopsC.taperecorders1234延遲符E.cellphonesD.digitalcamerasG.personaldigitalassistants21/295.MatchthefollowingChineseontheleftwiththeirEnglishequivalentsontheright.1）無線連接2）移動電話用戶3）全球領先地位4）移動電子商務5）在不遠未來6）移動裝置A)mobiledevices

B)mobilecommercesC)wirelessconnectionD)mobilephoneusersE)globalleaderF)inthenearfuture22/296.readandlearnthefollowingwordsandexpression.contextn.環(huán)境responsen.回應，反應compaignn.運動，活動primaryadj.主要couponn.優(yōu)惠券householdchore家務事，家庭瑣事babysittern..暫時保姆23/297.readandlearntheadvantagesofm-commerce.inthecontextofmobilecommerce,mobilemarketingreferstomarketingonmobiledevices.companieshavereportedthattheyseeabetterresponsefrommobilemarketingcampaignsthanfromtraditonalcampaigns.theprimaryreasonforthisistheinstantdecision-makingofcustomersthatmobiledevicesenable.consumerscanreceiveamarketingmessageoracouponand,withinafewseconds,makeadecisiontobuyandgoontocompletethepurchaseanywhereandanytime.24/29forexample,abusymumtendingtoherhouseholdchoreswithababyinherarmcouldreceiveamarketingmessageonhermobileaboutbabyproductsfromalocalstore.shecan,withafewclicks,ordersomebabysupplieswithouthavingtoplanaeadforit.shedoesn'tneedtoreachforherpurseorcreditcards,orlogontoherlaptopandtrytorecallthewebaddressofthestoreshevisitedlastweek.alsoshedoesn'tneedtofindababysitterassherunstothelocalstore.25/29ReadingandWriting8.Completethefollosingtasks.Task1實操訓練Task2寫作訓練（homework）learntodownloadappsaccordingtothefollowingsteps:1.clicktheAppStorebutton2.clickonthemagnifyingglassicon3.typethenameoftheapp4.selecttheoneyouwanttodownload5.clicktheDownloadbutton,andthentheAcceptbuttoncompletethefollowingsentencesaccordingtowhatyou'vefound.1.

,clicktheAppStorebutton.2.clickonthemagnifyingglassicon.3.typethenameoftheappyouarelookingforandclickonthemagnifyingglassicon.4.selecttheoneyouwanttodownloadanda

oftheappwillapearonthescreen.5.

taptheDownloadbutton,thenth