美國汽車租賃用戶分析報告：企業(yè)租車（Enterprise Rent-A-Car）-外文版培訓課件2024.7

CONSUMERS&BRANDSCar

rental:

Enterprise

Rent-A-Car

customers

in

the

UnitedStatesConsumer

Insights

reportMay2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofEnterprise

Rent-A-Car

customers

in

theUnited

States:who

they

are;

what

theylike;

whattheythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

tobenchmark

Enterprise

Rent-A-Car

customers

intheUnited

States(’’brand

users’’)

againstU.S.carrentalbookers

ingeneral

(’’category

users’’),

and

theoverallU.S.consumer,

labelled

as

’’all

respondents’’

inthe

charts.Numberof

respondents:?

12,000+

forcountries

with

the

extended

survey(including

theUnited

States)?

2,000+

forthe

basicsurveySample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than

15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

01Management

summary?

Brand

usage?

Key

insightsWith

a

user

share

of

41%,

Enterprise

Rent-A-Car

is

the

most

used

car

rentalprovider

in

the

U.S.Management

summary:

brandusageand

competitionTop10

most

used

car

rentalprovidersinthe

U.S.Enterprise

Rent-A-CarBudget41%27%Hertz22%22%BAvis22%ACE

Rent

A

CarAlamo16%15%13%Dollar

CarRentalExpedia13%13%AdvantageRent-A-Car4Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=2,036

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

share

of

car

rental

bookers

using

Enterprise

Rent-A-Car

declined

by5percentage

points

since

Q1

of

2021Management

summary:

brandusagetimelineTimeline

of

carrental

bookersusing

Enterprise

Rent-A-Car46%42%42%42%41%41%41%40%40%40%39%38%37%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=442

-

874

Enterprise

Rent-A-Car

customers,n=1062

-2115

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

in

the

United

StatesManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsTheagedistributionof

Enterprise

Rent-Anhonest

and

respectable

lifeis

moreA-Carcustomers

and

carrental

bookers

important

to

Enterprise

Rent-A-CarItstands

out

that63%

ofEnterpriseRent-A-Car

customers

usetheirsmartphone

asavacation

guide.LinkedInis

more

popularamongEnterprise

Rent-A-Car

customers

thanthe

average

carrental

booker.overall

isfairly

similar.customers

than

toother

carrentalbookers.There

is

afairlyeven

splitofmale

andfemale

Enterprise

Rent-A-Carcustomers.24%

ofEnterprise

Rent-A-Car

customers

Enterprise

Rent-A-Car

customersareinnovators

or

early

adopters

of

newproducts.Movies,

TVshows

andmusicarerelatively

prevalent

interests

ofEnterprise

Rent-A-Car

customers.remember

seeing

adson

social

mediamore

often

than

other

carrentalbookers.Enterprise

Rent-A-Car

hasasmallershareof

customers

with

ahigh

incomethan

other

carrental

providers.Arelatively

highshare

ofEnterpriseCooking

or

baking

are

relatively

popular

Rent-A-Car

customers

think

thatrisinghobbiesamong

Enterprise

Rent-A-Carcustomers.prices,

inflation&cost

of

livingareissues

thatneed

tobeaddressed.Carrental

bookers

ingeneral

andEnterprise

Rent-A-Car

customersspecifically,

liveinsimilar

type

ofcommunities.6Sources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+The

age

distribution

of

Enterprise

Rent-A-Car

customers

and

car

rental

bookersoverall

is

fairly

similarDemographic

profile:

generationsAge

of

consumersintheU.S.Brand

users23%25%24%41%27%9%8%Category

usersAllrespondents42%25%36%28%12%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;

Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024There

is

a

fairly

even

split

of

male

and

female

Enterprise

Rent-A-Car

customersDemographic

profile:

genderGenderofconsumersintheU.S.Brand

users50%50%Category

usersAllrespondents55%45%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

education

level

of

Enterprise

Rent-A-Car

customers

and

car

rental

bookersare

similarDemographic

profile:

educationConsumer’s

level

of

educationintheU.S.38%30%30%28%28%22%21%17%17%17%15%12%6%5%4%3%3%3%0%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

car

fromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

has

a

smaller

share

of

customers

with

a

high

income

thanother

car

rental

providersDemographic

profile:

incomeShare

ofconsumersintheU.S.

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users45%34%21%Category

usersAllrespondents50%31%19%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202417%

of

Enterprise

Rent-A-Car

customers

live

in

a

couple

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheU.S.

live33%29%22%20%19%17%

17%16%15%14%14%13%13%12%11%8%7%6%5%

5%Multi-generationalfamily4%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Car

rental

bookers

in

general

and

Enterprise

Rent-A-Car

customers

specifically,live

in

similar

type

of

communitiesDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheU.S.31%30%26%24%23%23%20%17%17%16%11%11%10%10%10%9%8%7%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

yourented

acarfromin

the

past12months?";

Multi

Pick;Base:

n=828

Enterprise

Rent-A-Car

customers,

n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202411%

of

Enterprise

Rent-A-Car

customers

consider

themselves

part

of

theLGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheU.S.Brand

users11%10%11%87%87%3%3%4%Category

usersAllrespondents85%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedAn

honest

and

respectable

life

is

more

important

to

Enterprise

Rent-A-Carcustomers

than

to

other

car

rental

bookersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheU.S.49%50%45%49%50%49%46%41%41%44%41%40%27%26%26%

30%26%25%28%25%25%18%

18%14%12%11%11%10%12%11%AhappyrelationshipAnhonest

and

Tobesuccessfulrespectable

lifeSafety

andsecurityHavingagood

timeMaking

myown

decisionsLearningnew

thingsAdvancingmy

careerTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=828Enterprise

Rent-A-Car

customers,

n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Movies,

TV

shows

and

music

are

relativelyprevalent

interests

of

Enterprise

Rent-A-Car

customersConsumer

lifestyle:

main

interestsTop10

interestsofEnterprise

Rent-A-Car

customersintheU.S.65%58%56%52%51%42%50%46%34%47%

46%43%41%40%40%

40%30%37%36%31%37%26%36%35%34%26%31%31%24%29%Movies,TVshows&musicFood

&diningHealth

&fitnessTravelScience

&technologyHistoryFinance&economySportsFashion&beautyPolitics&societyandcurrentworld

eventsBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Cooking

or

baking

are

relatively

popular

hobbies

among

Enterprise

Rent-A-CarcustomersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofEnterprise

Rent-A-Car

customersintheU.S.53%46%46%45%45%45%44%42%37%41%40%34%40%31%41%41%36%35%40%37%30%35%35%34%32%30%29%26%24%19%Cooking/bakingReadingTravelingVideo

gamingOutdooractivitiesPetsShoppingSocializingCars/vehiclesBoard

games/cardgamesBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

are

more

likely

to

do

fitness,

aerobics,

cardiothan

the

average

consumerConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofEnterprise

Rent-A-Car

customers

intheU.S.23%21%20%19%19%18%18%17%17%17%16%16%16%16%15%15%15%13%13%13%13%12%11%10%10%9%9%9%9%8%Fitness,aerobics,

cardioHikingBasketballDancingRunning/joggingCyclingHunting

/fishing

Swimming/DivingAmericanfootballBaseball/softball/FlagfootballBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=429

Enterprise

Rent-A-Car

customers,n=991carrentalbookers,

n=22,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

are

more

likely

to

followAmerican

footballthan

the

average

consumerConsumer

lifestyle:

sports

followedTop10

sports

followed

byEnterprise

Rent-A-Car

customers

intheU.S.35%32%28%26%24%23%22%18%15%15%14%13%13%12%11%Golf11%11%10%10%10%9%9%8%8%8%7%6%5%5%4%AmericanfootballBasketballBaseballBoxingSoccerIceHockeyTennisMixedMartial

ArtsVolleyballBrand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=331

Enterprise

Rent-A-Car

customers,n=811

carrentalbookers,n=17,957

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

04Consumer

attitudes?

Attitudestowards

traveling?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21It

stands

out

that

63%

of

Enterprise

Rent-A-Car

customers

use

theirsmartphone

as

a

vacation

guideConsumer

attitudes:travelAgreementwithstatements

towards

travel

intheU.S.63%57%56%52%48%44%41%39%38%37%37%36%32%24%23%When

I’mon

vacation,Iusemy

smartphoneasaguideIwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mtraveling,Ibook

accommodations,

traveling,Ialways

look

traveling,sustainabilitycarrentals,etc.spontaneously

viamysmartphoneWhen

itcomes

toWhen

itcomes

toforthecheapest

offerisimportant

tomeBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=828

EnterpriseRent-A-Car

customers,n=2,036

carrentalbookers,n=10,046

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202424%

of

Enterprise

Rent-A-Car

customers

are

innovators

or

early

adopters

ofnew

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

U.S.38%37%36%27%25%22%21%20%19%19%19%11%4%3%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=828

Enterprise

Rent-A-Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

Enterprise

Rent-A-Car

customers

think

that

risingprices,

inflation

&

cost

of

living

are

issues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedStates

accordingto

Enterprise

Rent-A-Car

customers62%52%

52%51%50%46%42%48%46%45%43%42%41%40%40%38%33%40%40%38%38%36%

37%36%35%31%35%30%34%27%Rising

prices/inflation/cost

of

livingEconomicsituationCrimeHealth

andsocial

securityPovertyHousingEducationClimatechange

ImmigrationEnvironmentBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:

n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202434%

of

Enterprise

Rent-A-Car

customers

have

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheU.S.Brand

users23%21%20%32%34%11%10%Category

usersAllrespondents28%40%28%35%17%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;

Base:

n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

05Marketing

touchpoints?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsLinkedIn

is

morepopular

among

Enterprise

Rent-A-Car

customers

than

theaverage

car

rental

bookerMarketing

touchpoints:social

media

usageSocial

mediausageintheU.S.

bybrand81%78%70%74%69%60%69%69%59%55%40%49%43%41%27%34%

35%23%32%32%29%22%27%17%21%

20%13%12%12%8%FacebookYouTube

InstagramTikTokSnapchat

X(Twitter)

PinterestLinkedInRedditTwitchBrand

usersCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=212

Enterprise

Rent-A-Car

customers,n=500

carrentalbookers,

n=15220

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

tend

to

listen

to

the

radio

more

often

than

carrental

bookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheU.S.

havebeen

using

inthepast4weeks81%80%78%68%78%66%68%67%66%63%61%52%61%49%

49%

49%47%44%43%32%40%

40%36%

36%33%27%26%25%16%23%20%

20%13%DigitalvideocontentTVMovies

/cinemaRadioDigitalmusiccontentPodcastsOnlinenewswebsitesMagazinesDailynewspapersOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrominthe

past12

months?";

Multi

Pick;Base:

n=828

Enterprise

Rent-A-Car

customers,

n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

remember

seeing

ads

on

social

media

moreoften

than

other

car

rental

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereEnterprise

Rent-A-Car

customersintheU.S.

havecome

across

digitaladvertisingin

thepast

4weeks60%55%52%51%48%46%37%43%44%41%40%40%39%32%38%27%37%37%27%37%27%36%31%21%28%

27%17%21%19%13%Social

media

Video

streaming

Video

portals

Search

enginesservicesWebsitesandappsof

brandsOnlinestoresVideo

gamesMusicportalsPodcastsEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Car

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Enterprise

Rent-A-Car

customers

remember

ads

they

saw

in/at

themovies/cinema

more

often

than

the

average

consumerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

U.S.

havecome

across

non-digital

advertisinginthepast4weeks56%55%45%

45%44%43%41%40%39%36%33%32%32%32%31%30%29%28%27%25%

25%18%17%15%OnTVOnadvertisingspacesOntheradioDirectly

inthe

storeBy

mailshot

/

AtthemoviesInprintedmagazinesandjournalsInprinteddailynewspapersadvertisingmail/cinemaon

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

acarfromin

the

past

12

months?";

Multi

Pick;Base:n=828

Enterprise

Rent-A-Carcustomers,n=2,036

car