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CONSUMERS&BRANDSCar

sharing:

Greenwheels

usersin

GermanyConsumer

Insights

reportJune2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofGreenwheels

users

inGermany:

who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,the

report

allows

thereader

toRegion:

56countriesbenchmark

Greenwheels

users

inGermany

(’’brandusers’’)

againstGerman

carsharingusers

ingeneral(’’category

users’’),

and

the

overall

German

consumer,labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:?

12,000+

forcountries

with

the

extended

survey(including

Germany)?

2,000+

forthe

basicsurveyThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than

15,000brandsacross

56

countries.Sample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageFieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

01Management

summary?

Brand

usage?

Key

insightsGreenwheels

ranks

outside

the

top

10

of

most

used

carsharing

services

inGermanyManagement

summary:

brandusageand

competitionTop10

most

used

car

sharingservicesinGermanySHARE

NOWMILES31%26%24%SixtShareFlinkster21%cambiocarsharingFord

CarsharingApp2drive20%19%19%18%Hertz

24/7WeShare16%stadtmobil13%4Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=544

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024The

share

of

carsharing

users

using

Greenwheels

declined

by3

percentagepoints

since

Q1

of

2023Management

summary:

brandusagetimelineTimeline

of

carsharingusersusing

Greenwheels15%14%14%13%13%13%12%12%2022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=36-

76

Greenwheels

users,n=310

-544

carsharing

usersSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

in

GermanyManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsGreenwheels

ismore

popularamongMillennials

thanother

carsharingservices.Social

justiceis

lessimportant

toGreenwheels

users

thanto

other

carsharingusers.Itstands

out

that45%

ofGreenwheelsusers

canimagineusingaself-drivingtaxi.Snapchatis

more

popularamongGreenwheels

usersthanthe

average

carsharinguser.Greenwheels

ismore

popularamongfemale

carsharingusers

than

male

carsharingusers.Religion

and

spiritualityare

relativelyprevalent

interests

of

Greenwheelsusers.41%

ofGreenwheels

users

areinnovators

or

early

adopters

ofnewproducts.Greenwheels

users

remember

seeingadson

blogs

and

forums

more

oftenthan

other

carsharingusers.Greenwheels

hasalarger

shareof

users

Photography

isarelatively

popularArelatively

highshare

ofGreenwheelsusers

think

thatunifyingthe

country

isanissuethatneeds

tobeaddressed.with

ahigh

income

than

other

carsharingservices.hobbyamong

Greenwheels

users.Greenwheels

users

are

more

likely

toliveincities

withover

1millioninhabitants

than

carsharingusers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Greenwheels

is

more

popular

among

Millennials

than

other

carsharing

servicesDemographic

profile:

generationsAge

of

consumersinGermanyBrand

users20%73%6%

0%2%Category

usersAllrespondents25%58%15%19%33%34%13%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

is

more

popular

among

female

car

sharing

users

than

male

carsharing

usersDemographic

profile:

genderGenderofconsumersinGermanyBrand

users41%59%Category

usersAllrespondents53%47%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202466%

of

Greenwheels

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinGermany42%32%31%24%20%17%17%14%13%13%13%

13%13%11%9%5%5%3%2%2%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

has

a

larger

share

of

users

with

a

high

income

than

other

carsharing

servicesDemographic

profile:

incomeShare

ofconsumersinGermany

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users56%19%28%26%Category

usersAllrespondents50%22%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Compared

to

other

car

sharing

users,

Greenwheels

users

are

relatively

likely

tolive

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinGermany

live69%43%29%25%25%19%16%9%10%9%7%6%6%6%5%4%4%3%3%2%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

are

more

likely

to

live

in

cities

with

over

1

million

inhabitantsthan

car

sharing

users

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinGermany45%36%36%33%25%23%21%16%15%14%13%12%6%5%0%Rural

communitySmall

townMedium-sized

townCategory

usersLarge

cityCitywithover

1million

inhabitantsBrand

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

20246%

of

Greenwheels

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinGermanyBrand

users6%91%3%4%Category

usersAllrespondents11%85%7%86%8%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSocial

justice

is

less

important

to

Greenwheels

users

than

to

other

carsharingusersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinGermany53%48%44%42%42%41%

39%36%36%36%31%

36%31%31%

31%31%30%29%28%27%27%27%21%20%18%17%16%11%

11%10%AhappyrelationshipHavingagood

timeAnhonest

and

Tobesuccessfulrespectable

lifeSafety

andsecurityMaking

myown

decisionsAdvancingmy

careerLearningnew

thingsTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=64Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Religion

and

spirituality

are

relatively

prevalent

interests

of

Greenwheels

usersConsumer

lifestyle:

main

interestsTop10

interestsofGreenwheelsusersinGermany50%50%47%47%45%45%41%41%41%39%39%39%38%36%30%36%36%36%34%29%34%34%33%31%31%27%25%19%14%13%Fashion&beautyHealth

&fitnessHistorySportsVehicles

&mobilityFinance&economyMovies,TVshows&musicTravelGaming

&eSportsReligion

&spiritualityBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Photography

is

a

relatively

popular

hobby

among

Greenwheels

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofGreenwheelsusersinGermany56%49%42%41%46%44%39%38%42%40%41%40%38%37%35%34%34%34%33%31%31%30%29%26%24%24%22%21%18%19%OutdooractivitiesCooking/bakingPhotographyReadingDoing

sportsandfitnessTech

/computersTravelingBoard

games/cardgamesCars/vehiclesDIYandarts&craftsBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

are

more

likely

to

play

basketball

than

other

car

sharingusersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofGreenwheelsusersinGermany28%28%27%27%25%25%22%22%22%

22%22%

22%19%19%19%18%16%16%15%15%15%15%14%11%10%9%9%6%6%4%BadmintonBasketballCyclingFitness,aerobics,

cardioDancingSoccerSwimming/DivingRunning/joggingTennisYoga

/pilatesBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past12

months?";

Multi

Pick;Base:

n=38

Greenwheels

users,

n=324

carsharingusers,n=18,382

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

are

more

likely

to

followmixedmartial

arts

than

other

carsharing

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

byGreenwheelsusersinGermany29%26%22%19%19%17%16%16%15%14%13%13%12%11%11%11%10%10%9%9%8%7%8%7%7%7%7%6%4%3%BasketballAmericanfootballMixedMartial

ArtsSoccerBoxingCyclingAthletics(track&

field)HandballSwimming/divingTennisBrand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=25

Greenwheels

users,n=222

carsharingusers,n=12,212

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes?

Attitudestowards

mobility?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21It

stands

out

that

45%

of

Greenwheels

users

can

imagine

using

a

self-driving

taxiConsumer

attitudes:mobilityAgreementwithstatements

towards

mobilityinGermany48%47%45%44%44%39%37%34%33%33%32%27%26%23%19%ThepublicItrytooptformoreIcanimagineusingaself-driving

taxiDriving

cars

isbadfortheenvironmentThere

are

notenough

parkingspaceswhere

Ilivetransportation

system

environmentally-friendlyinmy

area

isgoodmeans

oftransportationBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=5,991

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

June

202441%

of

Greenwheels

users

are

innovators

orearly

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinGermany46%39%36%33%37%22%16%16%16%13%11%10%3%Innovators2%1%Early

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;

Base:

n=64

Greenwheels

users,n=544carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Greenwheels

users

think

that

unifying

the

country

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Germany

accordingto

Greenwheelsusers54%40%38%39%38%38%36%31%37%35%34%30%34%33%33%33%28%26%31%27%27%27%27%27%20%20%18%16%17%13%Climatechange

EnvironmentRising

prices/inflation/cost

of

livingHousingEconomicsituationDefense

&Food

andHealth

andUnemploymentUnifyingthe

countryforeign

affairs

water

security

social

securityBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:

n=64

Greenwheels

users,n=544

carsharing

users,

n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Compared

to

other

car

sharing

users,

Greenwheels

users

tend

to

have

moreright

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinGermanyBrand

users19%28%48%5%Category

usersAllrespondents22%39%43%30%9%20%19%18%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

carsharing

providers

haveyouused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsSnapchat

is

morepopular

among

Greenwheels

users

than

the

average

carsharing

userMarketing

touchpoints:social

media

usageSocial

mediausageinGermany

bybrand80%71%70%63%58%63%62%50%60%57%50%40%26%34%33%30%30%30%30%29%17%22%14%12%13%10%9%5%2%2%TumblrInstagram

Facebook

SnapchatLinkedInYouTubePinterest

ClubhouseTwitchX(Twitter)Brand

usersCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=10

Greenwheels

users,n=136

carsharing

users,n=8991

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

tend

to

read

weekly

newspapersmore

often

than

carsharing

users

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinGermany

havebeen

using

inthepast4weeks83%78%77%67%72%67%72%67%

61%66%

66%62%61%61%58%56%52%49%48%47%37%47%45%43%35%44%42%40%31%28%27%18%27%DigitalvideocontentMovies

/cinemaTVRadioPodcastsDigitalmusiccontentMagazinesDailynewspapersOnlinenewswebsitesWeeklynewspapersOnlinemagazinesBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

carsharing

providershave

youused

in

the

past12

months?";

Multi

Pick;Base:

n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

remember

seeing

ads

on

blogs

and

forums

more

often

thanother

car

sharing

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereGreenwheelsusersinGermany

havecome

across

digitaladvertisinginthepast4weeks55%49%46%45%44%43%42%40%41%41%39%38%38%38%36%36%35%35%24%33%29%28%28%25%24%23%22%18%17%11%Video

streaming

Video

portalsservicesVideo

gamesBlogs/forumsOnlinestoresMusicportalsWebsitesandappsof

brandsNewslettersSocial

mediaEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024Greenwheels

users

remember

ads

they

saw

in/at

the

movies/cinema

moreoften

than

other

car

sharing

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinGermany

havecome

across

non-digital

advertisinginthe

past

4weeks59%50%39%50%43%48%45%43%42%39%39%39%39%37%38%37%35%35%34%31%28%25%24%15%Atthemovies/cinemaOntheradioOnTVInprintedmagazinesandjournalsOnadvertisingspacesInprinteddailynewspapersBy

mailshot

/advertisingmailDirectly

inthe

storeon

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

carsharing

providers

have

youused

in

the

past

12

months?";

Multi

Pick;Base:n=64

Greenwheels

users,n=544

carsharing

users,n=35,985

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

June

2024STATISTACONSUME