深圳歡樂海岸招商手冊

2018OCTHARBOUR歡樂海岸—都市會客廳總規(guī)劃圖總規(guī)劃圖Generalplanning樂T樂樂T樂樂樂OCTHarbourTra?cMap竹子林/香蜜湖住宅區(qū)OCTHarbour??歡樂s、OCTPL小Z/PL小Z/????9?E????????Closetoline9ExitE,ShenzhenBayParksPremiumResources.頂尖學(xué)齡前教育系統(tǒng),區(qū)域內(nèi)擁有大量幼兒園小學(xué)。區(qū)域能級9.53Thetoppreschooleducationsystemhasalarge區(qū)域能級9.53消費(fèi)潛力9.86高質(zhì)量小學(xué):碧海小學(xué),明德實(shí)驗(yàn)學(xué)校,華僑城中學(xué),苗嶺小學(xué)消費(fèi)潛力9.86旅游市場9.83High-qualityelementaryschool:BihaiPrimarySchool,MingdeExperimentalSchool,OCT旅游市場9.83●高端住宅區(qū),住房均價(jià)80000-90000每平米交通便利性9.83High-endresidentialarea,averagehousingprice80000-90000per交通便利性9.83●全區(qū)常住人口129.12萬人。2015年,全區(qū)實(shí)現(xiàn)地區(qū)生產(chǎn)總值3714.57億元,人均生產(chǎn)總值306091元。城市能級9.76Thedistricthasapermanentpopulationof1,291,200.In2015,thedistrictachievedaGDPof371.457billionyuanandapercapita城市能級9.76人群規(guī)模7-人群規(guī)模7-30周邊配套621NearShenzhenUniversity,ShenzhenUniversityCity,ShenzhenHi-techIndustrialPark,ShenzhenBaySports周邊配套621TargetCustomerDiagram碧海云天11.3萬/聽東方花園11.4萬/聽寶能公館12.9萬/聽香山美樹苑11.6萬/聽蝴蝶谷名苑14.2萬/聽汀蘭鷺榭花園13.8萬/聽百仕達(dá)紅樹西岸13.7萬/聽中信紅樹灣南區(qū)11.3萬/聽波托菲諾純水岸12萬/聽CustomerComposition對于-個(gè)家庭輕微PREMIUM(優(yōu)質(zhì)化)SlightlyPremiumforafamily(ExcellentQuality)平常對待自己輕微PREMIUM(優(yōu)質(zhì)化)TreatyourselfslightlyPremium(ExcellentQuality)與心愛的人在-起時(shí)輕微PREMIUM(優(yōu)質(zhì)化)SlightlyPremiumwhendating(ExcellentQuality)鑫泰鑫泰音樂-美食-coffee.barO’PLAZA位于深圳華僑城歡樂海岸北區(qū),是歡樂海岸商業(yè)業(yè)態(tài)的重要組成部分;O’PLAZA位于深圳華僑城歡樂海岸北區(qū),是歡樂海岸商業(yè)業(yè)態(tài)的重要組成部分;LocatedintheNorthofShenzhenOCTHarbour,theO’PLAZAisanessentialcomponentofcommercialactivitiesinthearea.建筑面積約8萬平方米,集零售,餐飲,娛樂,商務(wù),休閑等多元業(yè)態(tài)于-體;About80,000squaremetersfeaturesamultifunctionalcomplexwithretailstores,restaurants,entertainmentvenues,businessof?ces,leisurespots,otheramenities.交流體驗(yàn)消費(fèi):鼓勵(lì)為品質(zhì)生活新生代族群呈現(xiàn)-個(gè)關(guān)于追求如何相處,共度閑暇的生活提案,努力創(chuàng)造與生命中重要的人制造美好的回憶;CommunicateExperienceConsumption:Toprovideaproposalforyoungergenerationwhohavequalitylifestandardregardinghowtogetalongandspendtheirleisuretimetogether.Strivingtocreateawonderfulmemoriesforthosewhoareimportantinlife.感性價(jià)值消費(fèi),O’PLAZA提倡激發(fā)大家的體驗(yàn)與感知,按照自己的Γ個(gè)性、品味」走出自己的道路。Sensitivevalueconsumption,O’PLAZApromotessensibilityandintellectuality,andfollowsitsown“PersonalityandTaste”.PremiumLifeCommunitySpace歡樂s、OCT歡樂s、OCT輕松愉悅的社交場所CommunicativeMall年輕時(shí)尚購物目的地輕松愉悅的社交場所CommunicativeMall年輕時(shí)尚購物目的地①禮賓臺①禮賓臺洗手間出入口客梯扶手電梯?????????????????????????????Theground?oorismainlyshopsdedicatedtofashionandleisure,comprisinghigh-endcasualconceptstires,fashionbrand?agshipstores,boutiquesupermarkets,andlifestyleservices,whichjointlycreateasophisticatedatmosphere.3號門4號門2號門心湖東廣場號門8號門心湖南廣場潮流零售號門號門①OCT以潮流運(yùn)動,設(shè)計(jì)師品牌,以國際運(yùn)動時(shí)尚精品,設(shè)計(jì)師品牌,以及互動體驗(yàn)植物園街區(qū)為主要生態(tài),聯(lián)合優(yōu)質(zhì)食肆品牌店,營造舒適的消費(fèi)場景。The?rst?oorismainlystoresdedicatedtofashionandleisure,comprisinghigh-endcasualconceptstires,fashionbrand?agshipstores,boutiquesupermarkets,andlifestyleservices,whichjointlycreateasophisticatedatmosphere.親子社交Familycommunity運(yùn)動體驗(yàn)sportsArea潮流零售TrendyFashion優(yōu)質(zhì)生活方式prEmiuMLifestyle植物園街區(qū)BotanicGardenwalk美食REstaurant①禮賓臺扶手電梯洗手間客梯出入口二層營造高品質(zhì)親子娛樂,服務(wù)配套空間。擁有南中國最大的水母主題樂園—“海洋奇夢館”,以及貫穿L1Thesecond?oorassembleshigh-endservicesforfamilyentertainment.Inthemeanwhile,theDreamAquarium,thelargestcoralthemeparkinthesouthofChina,andBotanicGardenWalkthrough?oor1,whichmakeO’PLAZAbecomethecommercialspacewithexcellententertainmentexperience.-樂、s、OCT15號門①主力店海洋館禮賓臺客梯洗手間兒童零售配套①主力店海洋館禮賓臺客梯洗手間Aquarium大型餐飲RestaurantAquarium大型餐飲Restaurant扶手電梯出入口植物園街區(qū)扶手電梯出入口BotanicGardenwalk歡樂、s、OCT頂層藍(lán)楹坊,擁有近3萬平方米華南區(qū)最大的空中花園,盡享深圳灣-線海景,主要業(yè)態(tài)為高端餐飲、藝術(shù)生活以及跨界體驗(yàn)。BlueJacarandaisthelargestroofgardeninSouthernChina,withanestimatedareaof30,000squaremeters.Itoccupieshetop?oorofO’PLAZA,whereconsumerscanenjoybreath-takingseaviewsoverShenzhenBay.Themainvendorsarespecialtyrestaurant,homefurnishingboutiques,andcrossoverexperiences.①①禮賓臺客梯洗手間High-endRestaurant扶手電梯出入口扶手電梯出入口High-endv5號門v5號門間間1號門1號門4號門①7號門>7號門>BotanicGarden位于購物中心東側(cè),由日本Garde公司設(shè)計(jì),精心打造全國唯-的植物主題交流空間。該主題街區(qū)被大量植被包圍,真植覆蓋率高,為年輕客提供舒適的交流空間,傳達(dá)出BotanicGarden崇尚自然,有機(jī),舒適與BotanicGardenWalkislocatedontheeastofshoppingcentre,designedbyGardeJapantocreatetheonlyplant-themecommunicationspaceinthecountry.Surroundedbyvariousdifferentplants,BotanicGardenWalkprovidesacomfortablespacetocommunicateforyoungcustomers,whichconveythevalueofBotanicGardenWalk(Natural,Organic,Comfortable,Fashionable).outdoorArea:700нintotalCyberGarden整體環(huán)境1FRenderingView1F整體環(huán)境2FRenderingView2F整體環(huán)境RenderingView整體環(huán)境RenderingView被植物所包圍的主題街區(qū),由日本Garde公司主持設(shè)計(jì),為年輕客群打造-個(gè)在全國唯-的植物園主題社交空間。BotanicGardenwalkisathemeparksurroundedbyplants,designedbyaJapanesecompany‘Garde’,whichtargettoprovideasophisticatedsocialspaceforyounggeneration.ShenzhenFashionWeekMembershipActivities截至2018年8月,歡樂海岸已擁有22萬忠誠會員,以消費(fèi)能力分未來,我們將重點(diǎn)打造基于智慧營銷理念的新-代會員體系,力爭為歡樂海岸會員提供更優(yōu)質(zhì)化、年輕化、智能化的O2O零售體驗(yàn),亦為商戶提供多渠道的新零售解決方案。為實(shí)現(xiàn)這-目標(biāo),我們已完成了-期項(xiàng)目的開發(fā),落地了電子禮品卡、電子優(yōu)惠券、電子預(yù)付卡、基于大數(shù)據(jù)算法實(shí)現(xiàn)的“千人千面”活動信息ByAugust2018,OCTHarbourhasalreadyrecruitedmorethan220,000loyalmembers,whomaredividedintothreelevels,RegularVIP,WhiteDiamondVIPandBlackDiamondVIPbytheirconsumption.WedevotetobuildanewgenerationofmembersystembasedonSmartRetailConception,seekingtoenhanceshoppingexperiencebyhighqualityO2Omethods,andprovidemuti-channelonlineretailsolutionsforourmerchants.Toachieveourgoal,wehavealreadyreachedthe?rstmilestone,bytheapplicationofonlineGiftCard,ElectronicCoupons,ElectronicPrepaidCard,AccurateEventInformationDeliveryusingBigData.歡樂海岸改。歡樂海岸改。un●商業(yè)CreatorofQualityLife華僑城集團(tuán)是隸屬于國務(wù)院國資委管理的大型中央企業(yè),擁有房地產(chǎn)、酒店開發(fā)經(jīng)營、旅游及相關(guān)文化產(chǎn)業(yè)經(jīng)營、電子及配套包裝產(chǎn)品制造三項(xiàng)核心主業(yè),是中國旅游產(chǎn)業(yè)的第-品牌。AsoneofthelargestnationalenterprisesubordinatestoSASAC,theOCTGroupcomprisesthreemajorbusiness:1.Realestate&hoteldevelopmentandoperations.2.Tourismandrelatedculturalindustryoperations.3.Themanufacturingofelectronicsandset-packageproducts.ItisthenumberonebrandinChinesetourism.29年來,培育了華僑城地產(chǎn)、華僑城旅游、華僑城亞洲、華僑城酒店、康佳及錦繡中華、世界之窗、歡樂谷、波托菲諾、茵特拉根小鎮(zhèn)、華僑城大酒店、威尼斯酒店、城市客棧等-批著名Overthepast29years,thegrouphascreatedOCTRealestate,OCTtourism,OCTAsia,OCTHospitality,KonkamSplendidChina,WindowoftheWorld,HappyVally,Porto?no,InternationalShenzhenHotel,OCTHotel,VenetianHotel,CityInn,andanumberofotherwell-knowcompaniesandbrands.由深圳華僑城都市娛樂投資公司開發(fā)建設(shè)的歡樂海岸項(xiàng)目,隸屬于華橋城集團(tuán)旗下的華橋城地產(chǎn)。作為華僑城創(chuàng)想文化與優(yōu)質(zhì)生活方式在商業(yè)領(lǐng)域的-次全新嘗試,歡樂海岸將成為華僑城繼主題公園、主題地產(chǎn)、主題酒店、主題演藝之后,在“主題商業(yè)”領(lǐng)域的又-次經(jīng)典之作。SubordinatetoOCTRealEstate,undertheOctgroup,OCTHarbourisdevelopedbyShenzhenOCTMetropolitanEntertainmentCompany.Asabrandnewinitiativepromptinginnovativecultureandqualitylifestyleinthebusinesswor