Unit 5 Getting the message課件.ppt

1、Getting the Message,Unit,Producer cflu20,Where can you find advertisements?,newspapers,magazines,Internet,television,streets,roadside,What do you think a good advertisement is made up of?,description,pattern,producer,photograph of the product,What do you think can be advertised?,products,Public serv

2、ices,humours,Public services,Humorous ads,Who are ads good for? Why?,To companies,To customers,introduce new product; increase sales; increase production; reduce price,compare prices; compare quality; get the best product,Reading,Detailed reading:,What makes advertising a highly developed industry?,

3、The development of radio, television and other media, especially the Internet.,Para.1,What different views do people hold?,useful and entertaining; helpful to customers in making informed choices,annoying; misleading customers,Para.2,Which is NOT the way the author mentioned to make a good advertise

4、ment? A. using a good brand name B. inviting famous spokespersons C. associating the goods with the customers needs D. appealing to the customers emotions,Para.3,Read the passage and find out the answer .,love, happiness, success,B,In your opinion, what makes a good ad?,a good brand name a good slog

5、an humor originality truthful facts imagination and creativity vivid pictures -,Group Discussion,appealing to customers emotion,attractive and easy to remember,Lets appreciate some famous slogans!,Good to the last drop We leadOthers copy Just do it. The taste is great. Take time to indulge Impossibl

6、e is nothing. Take TOSHIBA, take the world.,1.我們領(lǐng)先,他人仿效（理光復(fù)印機(jī)） 2.盡情享受吧!（雀巢冰激凌） 3.滴滴香濃,意猶未盡（麥斯威爾咖啡） 4.味道好極了（雀巢咖啡） 5.只管去做（耐克運(yùn)動(dòng)鞋） 6.擁有東芝,擁有世界（東芝電子） 7.沒有不可能 (阿迪達(dá)斯運(yùn)動(dòng)服),Para.4-6,Find out whether the statements are true or false.,( ) 1. Because of the costs of ads, products become expensive. ( ) 2. Truthfu

7、l ads can help customers make the right decision. ( ) 3. All ads are not used to promote a product or to increase a companys profits.,F,T,T,How do bad ads mislead consumers?,By using “hidden information”. By using a trick called “bait-and-switch”.,Para.7,In a bait-and-switch ad, the customer is show

8、n one product and then given another.,Conclusion,We should learn to analyse ads to protect ourselves from false advertisements and make good choices.,Para.8,Design your own advertisement!,Suppose you want to sell an MP3, a digital camera, . Use words, pictures or models to help you advertise! Show i

9、ts features!,“ Please take it ! You cant miss it ! ”,who is the most promising advertiser today?,Read through the text to find the answers to the following questions as fast as possible.,1. Advertising is a highly developed . A. information B. industry C. trade D. science,2. The development of radio

10、, television, cinema, magazines and newspapers has with the development of advertising. A. followed up B. gone hand in hand C. gone behind D. taken place,3.People react to advertisements in different ways. Because _. A. ads are useful and entertaining to some people while annoying to others B. ads a

11、re useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying,4.One advantage of advertising is that it helps . A. increase product sales B. make a product more expensive C. decrease production D. increase the costs of a product,5.When we buy an expensive pr

12、oduct, _ can help us make the right decision. A. sellers B. ads C. our friendsD. defenders,Fast Reading,Read the text carefully then find the answers to the following questions.,1.Why is advertising popular? A. Because ads are found in newspapers. B. Because ads are found on the Internet. C. Because

13、 ads are found on TV. D. Because ads are found everywhere.,2. The best chance to reach customers is to . A. sell them the product B. sell them what money can not buy: love, happiness and success. C. appeal to their emotions D. reduce the price of the products.,3. Which sentence tells us the main ide

14、a of Paragraph 5? The most important function of advertising is to introduce _. A. the price pf products B. the types of products. C. new products. D. the company where the products come from.,4. “Not all ads are used to promote a product or to increase a companys profits” means . A. all ads are use

15、d to promote a product or to increase a companys profits B. few ads are used to promote a product or to increase a companys profits C. no ads are used to promote a product or to increase a companys profits D. all ads are not used to promote a product or to increase a companys profits,5. In order not

16、 to become easy target for ad makers, we must . A. distinguish between fiction and facts B. watch TV more often C. believe all the ads D. never believe any ads,6. We can infer from the last paragraph of the text that _. A. we must learn to believe ads B. we must learn to accept ads C. we must learn

17、to analyse ads D. we must learn to accuse ads,1. People react to advertisements in different ways. 2.The basic principle of advertising is fairly difficult.,True or False,simple,3. Since an increase in sales means an increase in production, the price may be increased, too. 4. Truthful ads provide go

18、od information that helps customers to decide whether they want or need the advertised product.,reduced,5. Perhaps the most important function of advertising is to increase a companys profits. 6. All ads are not used to promote a product or to increase a companys profits.,introduce new products,7. B

19、y using the techniques developed by the advertising industry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.,integrating Skills,新一代的選擇 the choice of a new generation,Good to the last drop 滴滴香濃，意猶未盡。 （麥斯威爾咖啡）,Obey your thirst 服從你的渴望。 (雪碧),To

20、 me, the past is black and white， but the future is always color。,Just do it.,Share moments; Share life.,智慧演繹， 無處不在。 intelligence everywhere.,一朝擁有，別無所求the first ever, the last youll ever need.,沒有不做的小生意， 沒有解決不了的大問題。no business too small, no problem too big.,動(dòng)態(tài)的詩，向我舞近。poetry in motion, dancing closing

21、 to me.,Read the text carefully then find the answers to the following questions.,1. _ways of choosing names for the products are mentioned in Paragraph 2. A. Two B. Three C. Four D. Five,2. A good slogan should be catchy, or easy to remember. The underlined word means _.(para3) A. difficult B. attr

22、active C. well-known D. interesting.,3. According to the passage a good advertisement must _.(4) A. begin with a question or a puzzle B. tell a continued story C. be informative and attractive D. contain a funny text.,4. What is one of the dangers of a series of advertisements?(4) A. Readers will be

23、 tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement.,5. Why didnt anybody buy the hair cream?(5) A. Few people showed interest in the actor. B. The advertisement wasnt shown on TV. C. “X puts life into dry hair” was not a good text. D. “X puts living things into dry hair” was not a good translation.,6. Withou