萬科-深圳萬科城一期VHOUSE定價說明方案-24PPT.ppt

1、萬科城一期V-HOUSE定價說明,萬科城營銷組 2006-10-12,一期V-HOUSE綜合信息,總建筑面積：約52,773m2 情景：33,350m2 趨優(yōu)：約9,800m2 優(yōu)尚：9,623m2,總套數(shù)：304套 情景：204套 趨優(yōu)：56套 優(yōu)尚：44套,一期總平圖,趨優(yōu)house（D區(qū)）,250m2優(yōu)尚house（B區(qū)）,情景house（C區(qū)）,200m2優(yōu)尚house（A區(qū)）,首批可推售（具備預(yù)售證）單位,四大維度設(shè)置,參照四季花城的經(jīng)驗，V-HOUSE的四大維度設(shè)置將以景觀維度為主，其權(quán)重最大。 其他維度（朝向、戶型、安靜度等）將視產(chǎn)品的實(shí)際情況予以考慮，在個別維度對客戶心理產(chǎn)生較

2、大影響時適當(dāng)提高權(quán)重。,情景HOUSE維度設(shè)置,在戶型方面，由于細(xì)分至各層單位定基準(zhǔn)價，同類型產(chǎn)品的戶型基本一致，因此不列為考慮范圍之內(nèi)。 部分單位受開創(chuàng)大道噪音影響明顯。 在朝向方面，分為廳南向以及房間南向兩種類型，各有優(yōu)勢，不作區(qū)別，但客戶明顯注重東南單邊，其次為西南單邊。 權(quán)重分配： 景觀55% 安靜度25% 朝向20% 系數(shù)設(shè)定：0.12-0.12,情景HOUSE景觀維度（55%）,情景HOUSE安靜度維度（25%）,情景HOUSE朝向維度（20%）,情景HOUSE單價分布,7114,7727,9315,6882,7596,9158,7185,7869,9462,7940,9122,1

3、1044,6882,7596,9039,6995,7596,9039,7326,8057,9568,7236,7688,9130,6283,6934,8252,6396,6934,8252,7326,8057,9568,7407,7876,9354,6283,6934,8252,6283,6934,8252,6282,6934,8252,7407,7876,9354,7176,7891,9371,6396,6934,8252,6732,7431,8961,6964,7562,9119,6996,7692,9252,7168,7613,9158,6402,7066,8527,6665,7231,

4、8725,7445,8188,9842,7076,7512,9037,6870,7562,9118,6851,7562,9119,6401,7066,8527,7367,8008,9627,7159,7891,9489,6689,7066,8528,6964,7562,9119,6552,7231,8724,7240,7692,9252,6775,7448,8961,7114,7727,9315,7001,7727,9314,7240,7692,9252,6832,7512,9037,6515,7066,8528,6552,7231,8724,7420,7891,9489,6832,7512,

5、9037,6552,7231,8724,6515,7066,8528,6996,7692,9252,6719,7117,8567,6562,7243,8738,6376,6912,8345,7006,7703,9265,6957,7380,8880,6402,7066,8527,6402,7066,8528,6401,7066,8527,8049,8989,10886,6607,7167,8649,6494,7167,8648,7171,7794,9372,7224,7944,9551,6932,7869,9462,6995,7596,9159,6107,6615,7992,5993,6615

6、,7991,5994,6615,7992,6424,7061,8500,7131,7572,9108,6443,7111,8581,情景HOUSE總價分布,151,97,134,145,95,132,168,101,139,177,116,162,145,95,131,149,95,130,163,103,140,169,98,134,133,87,119,136,87,118,163,103,140,173,101,137,133,87,119,133,87,118,133,87,119,173,101,137,160,101,137,136,87,118,142,93,130,148,95

7、,131,156,98,136,167,97,134,135,88,123,142,90,125,166,104,144,165,96,133,145,95,132,145,95,131,135,88,123,172,102,141,160,100,139,142,88,122,148,95,131,138,90,126,169,98,136,151,95,131,151,97,134,148,97,135,169,98,136,152,96,132,139,88,122,138,90,126,173,101,139,152,96,132,138,90,126,139,88,122,156,9

8、8,136,157,91,126,139,91,126,136,86,120,156,98,136,162,94,130,135,88,123,135,88,122,135,88,123,188,115,160,140,90,124,137,90,125,166,100,138,161,101,140,155,100,139,149,95,131,130,83,115,127,83,115,127,83,115,143,90,125,166,97,134,136,89,124,情景HOUSE測算價格,情景house價格區(qū)間分布,優(yōu)尚house維度設(shè)置,將優(yōu)尚house統(tǒng)一基準(zhǔn)價以及維度，全面考

9、慮四大維度。 把系數(shù)絕對值放大至正負(fù)0.50，確保拉開價差，體現(xiàn)優(yōu)尚house的差異優(yōu)勢。 權(quán)重分配 景觀50% 朝向10% 戶型10% 安靜度30% 系數(shù)設(shè)定：-0.500.50,優(yōu)尚house景觀維度 50%,1,1,1,3,6,2,2,3,5,5,4,6,6,5,5,5,5,7,3,4,3,4,4,4,7,7,7,6,6,7,7,7,7,7,7,8,6,9,9,10,10,10,10,10,10,8,優(yōu)尚house朝向維度 10%,5,5,5,5,8,4,6,4,6,6,4,6,6,2,1,2,1,1,5,8,5,5,1,4,7,3,7,3,7,1,2,1,2,1,1,1,2,1,2,1

10、,2,7,3,7,1,5,優(yōu)尚house戶型維度 10%,2,2,2,2,2,1,1,1,1,1,1,1,1,3,3,3,4,3,2,2,2,3,4,4,3,3,4,3,4,3,3,4,3,3,4,3,3,4,3,4,3,4,3,3,4,3,優(yōu)尚house安靜度維度 30%,2,2,2,2,3,1,1,2,2,2,2,2,3,1,5,4,4,4,2,2,2,1,1,2,1,2,4,4,5,1,3,3,3,4,4,5,5,4,4,3,1,1,1,2,2,2,優(yōu)尚house 價格分布,12642,250萬,12057,248萬,14675,361萬,18159,449萬,16565,407萬,18

11、159,449萬,19036,468萬,21359,528萬,21883,538萬,22977,568萬,15178,385萬,15722,398萬,17119,437萬,16715,424萬,16386,414萬,18815,480萬,22010,558萬,23049,588萬,10741,221萬,12028,238萬,10953,217萬,11319,233萬,10809,189萬,14439,252萬,10772,214萬,10868,224萬,11885,235萬,12202,242萬,12680,261萬,13167,260萬,13094,260萬,14897,306萬,15487,306萬,12293,244萬,11980,246萬,12411,245萬,14587,289萬,11786,242萬,12078,239萬,12584,249萬,11911,245萬,12036,239萬,11490,227萬,12895,265萬,13978,277萬,21762,428萬,優(yōu)尚HOUSE測算價格,優(yōu)尚house價格區(qū)間分布,附加值設(shè)置-1,附加值設(shè)置-2,情景house 單邊加100元/m2 每戶一個