如何提升銷售量

1、如何提升銷售額如何提升銷售額F目前你只完成了銷售指標的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only.F你有什么辦法完成銷售指標？What are your options to ensure that the performance of your area is on target ?練習練習EXERCISE - GROUP WORKExpand DistributionF可立即增加銷售Immediate i

2、ncrease in incremental salesF更多的客戶是提升銷售額的關鍵Potential for future sales expansion due to bigger customer base解決方法解決方法1POSSIBLE SOLUTIONS (1)F用附近零售店的銷售數據說服店主進貨Next door sellingF用該地區(qū)的銷售數據說服零售店進貨Track record of sales in same areaF促銷和廣告Promotion & advertisingF銷售競爭品牌的零售店Competitors products already inI

3、ncrease RangeF增加銷售Incremental salesF有銷售增長的潛力Potential for future sales expansionF我們的產品有更多的陳列面More merchandising space for our products thus edging out competitors解決方法解決方法2POSSIBLE SOLUTIONS (2)F機會OPPORTUNITIESF有競爭品牌銷售Selling competitive brands but not oursF同一系列的產品陳列在一個貨架里Offer a display stand to hou

4、se rangeF有促銷支持Currently supported by an attractive promotionF有廣告支持Product being On Air currentlyF相關產品銷售很好。例如：如果系列好賣，可賣旋轉系列Related products selling wellImprove MerchandisingF創(chuàng)造顧客認知度Create customer awarenessF使產品容易被顧客取拿Improve accessibility of our productsF確保零售店貨量充足。Ensure retailer is always sufficient

5、ly stocked解決方法解決方法3POSSIBLE SOLUTIONS (3)F機會OPPORTUNITIESF店內凌亂Messy shopF盜竊問題Pilferage problemsF陳列貨架等Display stands/ shelves etc.F缺少人手Short handedF商品破損、嚴重/退貨High stock damage/market returnsLaunch PromotionsF增加庫存Increase stock depthF增加客戶數量Increase number of stockiest解決方法解決方法4POSSIBLE SOLUTIONS (4)Min

6、imize Problems & Improve ServicesF使銷售運作更順利 - 運輸、財務等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc.F退貨服務Market Return service解決方法解決方法5POSSIBLE SOLUTIONS (5)F貨架空Empty shelvesF競爭品牌斷貨Competitors out of stockF庫存積壓Customer overstockedF競爭對手不經常拜訪的零售店Shop not regularly serviced by competitorsSearch for opportunities解決方法解決方法6POSSIBLE SOLUTIONS (6)F新的宣傳品New POSF店主/老板易人New owner/bossF曾經銷售過我們的產品Previously sellingF非傳統(tǒng)零售店NTO (Non traditional outlets)F擴大分銷Expand DistributionF增加產品規(guī)格Increase RangeF改善陳列Improve MerchandisingF舉行促銷活動Launch PromotionF盡量減少問題，提高服務質量Minimize Pro