會(huì)見媒體培訓(xùn)綱要.doc

1、TRAINING ACTIVITY OUTLINE培訓(xùn)活動(dòng)綱要Task 任務(wù)： Media Interview 會(huì)見媒體Code 序號(hào)： OH-SM-MC-C001Objectives目的： At the end of this session, each trainee will be able to meet withmediapersonnel professionally and obtain relevantinformation about the media.在培訓(xùn)結(jié)束時(shí)，每個(gè)學(xué)員將學(xué)會(huì)如何以職業(yè)的方式在飯店會(huì)見媒體人士。Standard 標(biāo)準(zhǔn)： See Attached. 參見

2、附件。Resources培訓(xùn)器材： White Board & Mark Pen白板和馬克筆MethodTraining StepsTime培訓(xùn)方式培訓(xùn)步驟時(shí)間Lecture 講座式Group Discussion小組討論1. Like Media call, Media interview is also an interaction with our clients, a good chance to probe ads agency and supplier's competency and potential to work with. In the meantime,

3、 it is an opportunity to conduct Customer Relationship Management and todeliver hotel and brand image.與拜見媒體一樣，在飯店會(huì)見媒體也是與我們客戶打交道的一個(gè)過程，是一個(gè)了解廣告商和供應(yīng)商的資信度和合作潛力的良好機(jī)會(huì)。同時(shí)這也是一個(gè)實(shí)行客戶關(guān)系管理和展現(xiàn)飯店和品牌形象的機(jī)會(huì)。2. Review what has been learned in Media Call session and ask what we need to do before Media Interview?回顧在拜訪媒體

4、人士部分的內(nèi)容，提問我們在會(huì)面媒體人士前應(yīng)準(zhǔn)備什么？Refer to Procedure 1-3參見程序1-3 條3. Review Media Call session and ask what needs to be obtained after media interview?回顧拜見媒體部分，提問在會(huì)面后應(yīng)從媒體人士那獲得什么信息？Refer to procedure 6參見程序第6 條。4. After the interview, it is the same as media call to report and send courtesy letter.會(huì)面后，與拜見媒體一樣要匯報(bào)和發(fā)禮節(jié)信件。Refer to procedure 9-10參見程序第9-10 條。5. Summary with emphasis on customer relationship management. It is essential to deal with the visitor on behalf of The St. Regis Shanghai and keep a close touch with them.總結(jié)時(shí)將重點(diǎn)放在客戶關(guān)系管理上。在處理與來訪者的關(guān)系上，我們要