TextBook 甘鴻. English For International Business Communication 外經(jīng)貿(mào)英語函電 上?？茖W(xué)技術(shù)文獻(xiàn)出

1、Syllabus for Intercultural Business Communication I. Outline of the CourseCourse NameInternational Business CommunicationCourse Code12912Nature of CourseRequired CoursePrerequisiteImport & Export PracticeTTL Hours32Weekly Hours2DepartmentSchool of International Economics & TradeLecturerDU JiangpingE

2、ditorDU JiangpingDateOct. 2006Course LeaderDU JiangpingSyllabus AuditorText Book甘鴻. English For International Business Communication(外經(jīng)貿(mào)英語函電) 上?？茖W(xué)技術(shù)文獻(xiàn)出版社, 1996年6月. References1 陸墨珠（2004）國際商務(wù)函電第四版 對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社2 藍(lán)天 （2000）外貿(mào)英語函電東北財(cái)經(jīng)大學(xué)出版社3 鄔性宏 （2005）國際商務(wù)英語教程 復(fù)旦大學(xué)出版社4 馮祥春 （2005）外貿(mào)英語函電一本通 對外經(jīng)濟(jì)貿(mào)易出版社Course Ob

3、jective After the completion of the whole course, the students are supposed to:1. comprehend and master the basic writing skills for various types of business correspondences；2. be familiar with the general conventions as well as main procedures in international trade practice；3.conduct a series of

4、simulated practice for business preparation, promotion, negotiation, and execution；4.learn to manipulate various means of electronic correspondence facilities for business practice。Teaching Requirement1. Students should prepare all the texts before coming to the classroom, attend the lectures and an

5、swer the questions;2. The teacher should follow the schedule during the semester and prepare the lecture before the class.3. The teacher should also assign homework for students and correct them.Teaching Focus and difficult pointsTeaching Focus：1. The format of business letter;2. Business letters du

6、ring the business negotiation;3. Business letters concerning the amendment of L/CDifficult points:1. Letter of Credit, exam and amendment; 2. Writing styles for business activities of different culture.Course EvaluationFinal Exam 60% Assignment and class presentation 20% Attendance and Class partici

7、pation 10%.Total 100% II. Class Schedule and Home Assignments ChapterTeaching ContentsTeaching HoursTeaching MethodsHome AssignmentsQuestionsExercisesOne Business Letter-writing2 Lecturing31Two Establish Business Relations2 Lecturing31Three Status Enquiries2 Lecturing 21Four Enquiries and Replies2 L

8、ecturing22Five Sending Proforma Invoices 2 Lecturing 21SevenQuotation, Offers and Counter-offers4 Lecturing22Eight Sales Promotion2 Lecturing21Nine Orders and Their Fulfillments2 Lecturing11Ten Terms of payment4 Lecturing23Eleven Packing2 Lecturing41Twelve Insurance2 Lecturing 11ThirteenShipment2Lec

9、turing12Fifteen Complaints and Adjustments2Lecturing11Option2Total322618III. Teaching Objectives, Teaching Focus and Contents DesignChapter One Business Letter-writingTeaching ObjectivesAfter the completion of this unit, the students are supposed to:1. master the well-received layout of business let

10、ters2. familiarize with the basic components of a business letter3. comprehend the general writing principles for business letter writing4. be able to draft an appropriate and effective business letterTeaching Focus1. basic formats and components of business letters2. writing principles of business

11、lettersTeaching Contents1. ABC Knowledge of Business letters2. In-class practice3. summaryChapter Two Establish Business RelationsTeaching ObjectivesAfter the completion of this unit, the students are supposed to:1. learn to use all sorts of information available for seeking business opportunities2.

12、 master the skills to make self-introduction through business correspondence and impress the new customer3. comprehend the four-step procedures of writing a self-introductory business correspondence4. accomplish the simulated establishment of your own “business firm” for future “business”Teaching Fo

13、cus1.initial business contact letter writing2.self-introduction via business letterTeaching Contents1. significance of business relations2. trade information channels 3. How to establish business relations?4. initial business contact5. four-step procedures of writing skill for self-introduction to n

14、ew customers6. in-class peer practice to write a self-introductory business letter7. comment & summary for the assignmentChapter Three Status EnquiriesTeaching ObjectivesAfter the completion of this unit, the students are supposed to:1. understand where traders should find an institution for status

15、enquiry2. master the skills how to write a business letter concerning the status enquiry especially from banks.3. understand the contents of status enquiry 4. accomplish the task of status enquiry letter-writing.Teaching Focus1.the contents of status enquiry from the bank2.letter format of status en

16、quiryTeaching Contents1. significance of status enquiry2. sources to make status enquiry 3. contents of status enquiry4. positive reply to the status enquiry5. negative reply to the status enquiry6. comment & summary for the assignmentChapter Four Enquiries and RepliesTeaching ObjectivesAfter this u

17、nit, the students are supposed to:1. be familiar with the general patterns of business inquiry and reply letters2. master some basic skills in writing such type of business correspondence 3. continue the simulated practice to broaden experience in practical performanceTeaching Focus1.basic steps in

18、business negotiation2.business inquiry letter writing patternsTeaching Contents1. chief elements of business negotiation2. basic procedures of a business negotiation3. about the inquiry letter4. sample letters analysis5. in-class peer practice for letter writing6. Assignment comment and unit summary

19、Chapter Five Sending Proforma InvoicesTeaching ObjectivesAfter this unit, the students are supposed to:1. be familiar with the general patterns of Proforma invoice2. understand the importance that Proforma invoice plays in the business activities.3. continue the simulated practice to broaden experie

20、nce in practical performanceTeaching Focus1.basic steps in business negotiation2.business inquiry letter writing patternsTeaching Contents1. chief elements of business negotiation2. basic procedures of a business negotiation3. about the inquiry letter4. sample letters analysis5. in-class peer practi

21、ce for letter writing6. Assignment comment and unit summaryChapter Five Telecommunication (omitted)Chapter Seven Quotation, Offers and Counter-offersTeaching ObjectivesBy this unit, the students are supposed to:1. comprehend the essential elements for business offer and acceptance via business corre

22、spondence2. master the general writing skills of business offer and acceptance via business correspondence3. conduct in-class practice to simulate the real life performance of busi-ness negotiation via correspondenceTeaching Focus1.business offer and acceptancedetailed parison among

23、quotation, non-firm offer and firm offer via sample letters analysisTeaching Contents1. essential elements for business offer and acceptance2. differences between firm and non-firm offer3. writing skills of making business offer as well as making acceptance4. in-class group discussion of the sample

24、letter skills5. comment and summary Chapter Eight Sales PromotionTeaching ObjectivesIn this unit, the students are supposed to:1. be familiar with the various forms of promotion and basic components2. understand how to draft sales promotion letter 3. master the general writing skills regarding promo

25、tion issuesTeaching Focus1. difference between sales promotion letter and advertisement2. writing skills for sales promotion letterTeaching Contents1. introduction to sales promotion letter2. basic components of sales promotion letter3. sample letters analysis4. comparing sales promotion letter and

26、advertisement5. class presentation and comment6. unit summaryChapter Nine Orders and Their FulfillmentsTeaching ObjectivesAfter this unit, the students are expected to:1. realize the importance of pretrading business contact, especially by means of business visiting2. be familiar with the basic patt

27、ern of writing an invitation letter to a new trading partner3. master the specific skills to write different types of invitation letters and arrange business itinerary4. accomplish the simulated writing practice in classTeaching Focus1. business invitation letter writing2.business visit agenda arran

28、gementTeaching Contents1. significance of business contacts2. elements of a business invitation correspondence3. general pattern of business invitation letter4-step pattern:4. sample letters analysis5. points for attention in arranging business visit itinerary6. in-class practice of drafting invitat

29、ion letter7. Comments and summary Chapter Ten Terms of paymentTeaching ObjectivesIn this unit, the students are supposed to:1. comprehend the significance of payment in business.2. be familiar with the various instruments of payment3. understand how to manipulate different modes of payment to conduc

30、t business4. master the general skills to write all sorts of payment related business correspondences5. conduct simulated practice to broaden the experienceTeaching Froduction of international payment instruments and cedures of manipulating the payment settlementTeaching Contents1

31、. introduction: instruments of payment2. introduction: modes of payment3. introduction: L/C procedures and key points4. sample letters analysis5. in-class simulated practice6. comment and summaryChapter Eleven PackingTeaching ObjectivesIn this unit, the students are supposed to:1. be familiar with t

32、he various aspects of packing related issues2. probe into the various causes for packing related trade disputes3. learn to write all sorts of packing related business correspondences4. conduct simulated practice to broaden experienceTeaching Focus1.packing terms and blem-solving reg

33、arding packing issuesTeaching Contents1. introduction to various packing knowledge2. introduction to drafting of the packing terms3. sample letters analysis4. in-class simulated practice of settling packing related disputes via business correspondence5. comment and summaryChapter Twelve InsuranceTea

34、ching ObjectivesAfter this unit, the students are supposed to:1. be familiar with the general insurance knowledge indispensable in cargo insurance2. master the basic procedures to handle cargo insurance via business correspondences3. learn to solve various problems concerning the cargo insurance by

35、means of practiceTeaching Focus1.review of basic cargo insurance knowledge2.manipulation of insurance documents3.insurance-related problem-solving skills via correspondencesTeaching Contents1. review of general cargo insurance knowledge2. introduction to insurance terms and documents3. sample letters analysis4. writing guide for insurance related issues5. simulated writing practice6. comment and summaryChapter Thirteen ShipmentTeaching ObjectivesAfter this unit, the students are