超值的麥肯錫_圖表模板高端設(shè)計(jì)史上最全

1、CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was

2、used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.1TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure* FootnoteSource: Source22X2 TOWERUnit of measure* FootnoteSource: Source35PS MARKETINGPlacePriceProductPackagePositioning promotionP

3、roduct offeringUnit of measure* FootnoteSource: Source4StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure* FootnoteSource: Source5ARROW 3DUnit of measure* FootnoteSource: Source6CUBES1 3DUnit of measure* FootnoteSource: Source7CUBES2 3DUnit of measure* FootnoteSource: Source8CUBE

4、S3 3DUnit of measure* FootnoteSource: Source9TextTextTextTextCUTOUT 3DUnit of measure* FootnoteSource: Source10New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source11TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure* FootnoteSource:

5、Source12TextTextTextTextLEVEL SEPARATE 4Unit of measure* FootnoteSource: Source13TextTextTextLINEAR A 3DUnit of measure* FootnoteSource: Source14TextTextTextTextLINEAR B 3DUnit of measure* FootnoteSource: Source15TextTextTextLINEAR C 3DUnit of measure* FootnoteSource: Source16TextTextTextLINEAR D 3D

6、Unit of measure* FootnoteSource: Source17TextTextTextTextLINEAR E 3DUnit of measure* FootnoteSource: Source18TextTextTextLINEAR G 3DUnit of measure* FootnoteSource: Source19TextTextLINEAR I 3DUnit of measure* FootnoteSource: Source20TextTextTextTextLINEAR J 3DUnit of measure* FootnoteSource: Source2

7、1TextLINEAR N 3DTextTextTextUnit of measure* FootnoteSource: Source22TextTextTextLINEAR P 3DUnit of measure* FootnoteSource: Source23LINEAR Q 3DTextTextUnit of measure* FootnoteSource: Source24TextTextLINEAR Q 3DUnit of measure* FootnoteSource: Source25PlanImplementSupportLINKS 3Unit of measure* Foo

8、tnoteSource: Source26PERSPECTIVE 3DUnit of measure* FootnoteSource: Source27TextTextTextPROPELLER 3DUnit of measure* FootnoteSource: Source28RINGS 3DUnit of measure* FootnoteSource: Source29TextSCALETextUnit of measure* FootnoteSource: Source30TextTextSCALESUnit of measure* FootnoteSource: Source31T

9、extTextTextTextTextTextSIZES INUnit of measure* FootnoteSource: Source32SPIRAL1 3DUnit of measure* FootnoteSource: Source33SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure* FootnoteSource: Source34TextTextTextTextSPOTLIGHTUnit of measure* FootnoteSource: Source35TextTextTextTextTextTextSTAIRCASEUni

10、t of measure* FootnoteSource: Source36STARS 3DUnit of measure* FootnoteSource: Source37TextTextWIRE CUBESUnit of measure* FootnoteSource: Source38TextTextTextTextTextTextTextARROWSUnit of measure* FootnoteSource: Source39LEVEL 1TextUnit of measure* FootnoteSource: Source40LEVEL 2TextTextUnit of meas

11、ure* FootnoteSource: Source41LEVEL 3TextTextTextUnit of measure* FootnoteSource: Source42LEVEL 4TextTextTextTextUnit of measure* FootnoteSource: Source43LEVEL 5TextTextTextTextTextUnit of measure* FootnoteSource: Source44LEVEL 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source45FLOW 2T

12、extHeaderHeaderTextUnit of measure* FootnoteSource: Source46TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure* FootnoteSource: Source47FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: Source48TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: Source4

13、9FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: Source50TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: Source51FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: Source52TextFLOW 5 TITLETe

14、xtHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: Source53FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: Source54TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSou

15、rce: Source55BLADESTextTextTextTextUnit of measure* FootnoteSource: Source56BOXTextTextTextTextUnit of measure* FootnoteSource: Source57BOXTextTextTextTextUnit of measure* FootnoteSource: Source58CYCLE 1TextTextTextUnit of measure* FootnoteSource: Source59CYCLE 2TextTextUnit of measure* FootnoteSour

16、ce: Source60CYCLE 3TextTextTextUnit of measure* FootnoteSource: Source61CYCLE 4TextTextTextTextUnit of measure* FootnoteSource: Source62CYCLE 5TextTextTextTextTextUnit of measure* FootnoteSource: Source63CYCLE 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source64CYCLE 7TextTextTextTextT

17、extTextTextUnit of measure* FootnoteSource: Source65CYCLE 8TextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source66TextINCOMINGTextTextTextTextTextUnit of measure* FootnoteSource: Source67RIBBONTextTextTextTextTextUnit of measure* FootnoteSource: Source68RINGTextTextTextTextTextUnit

18、 of measure* FootnoteSource: Source69UPON 2TextTextUnit of measure* FootnoteSource: Source70CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source71CUTOUTTextTextTextTextUnit of measure* FootnoteSource: Source72LINEAR ATextTextTextUnit of measure* FootnoteSource: Source73L

19、INEAR BTextTextTextTextUnit of measure* FootnoteSource: Source74LINEAR CTextTextTextUnit of measure* FootnoteSource: Source75LINEAR DTextTextTextUnit of measure* FootnoteSource: Source76LINEAR ETextTextTextTextUnit of measure* FootnoteSource: Source77LINEAR FTextTextTextUnit of measure* FootnoteSour

20、ce: Source78LINEAR GTextTextTextUnit of measure* FootnoteSource: Source79LINEAR HTextTextTextTextUnit of measure* FootnoteSource: Source80LINEAR ITextTextUnit of measure* FootnoteSource: Source81LINEAR JTextTextTextTextUnit of measure* FootnoteSource: Source82LINEAR KTextTextTextTextTextTextUnit of

21、measure* FootnoteSource: Source83LINEAR NTextTextTextTextUnit of measure* FootnoteSource: Source84LINEAR PTextTextTextUnit of measure* FootnoteSource: Source85LINEAR QTextTextUnit of measure* FootnoteSource: Source86PROPELLERTextTextTextUnit of measure* FootnoteSource: Source87STEP 5TextTextTextText

22、TextUnit of measure* FootnoteSource: Source88TextTextTextText2 ON 1Unit of measure* FootnoteSource: Source89TextTextTextTextTextTextAGAINSTUnit of measure* FootnoteSource: Source90TextTextTextTextTextAT WORKUnit of measure* FootnoteSource: Source91TextTextCOUPLED HORIZUnit of measure* FootnoteSource

23、: Source92TextTextCOUPLED VERTUnit of measure* FootnoteSource: Source93TextTextTextTextFOCUSEDUnit of measure* FootnoteSource: Source94New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source95TextTextTextPARALLELUnit of measure* FootnoteSource:

24、Source96TextTextTextTextSPLITUnit of measure* FootnoteSource: Source97TextSURROUNDUnit of measure* FootnoteSource: Source98TextTextTWISTEDUnit of measure* FootnoteSource: Source99TextTextUP & AWAYUnit of measure* FootnoteSource: Source100TextTextUP & DOWNUnit of measure* FootnoteSource: Source101The

25、 way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both d

26、ivided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asu

27、stainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure* FootnoteSource: Source102CustomerClientsDistri

28、butorsCompetitorsSuppliers3CS TRIANGLEUnit of measure* FootnoteSource: Source103SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how ta

29、sks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefro

30、m day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary

31、 people3S-4SUnit of measure* FootnoteSource: Source104StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals. Some compa

32、nies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization

33、chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization, considered in terms of corporate demographics, notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUn

34、it of measure* FootnoteSource: Source105Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure* FootnoteSource: Source106Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual ac

35、tivityEnabling devicesCHANGE BOARDUnit of measure* FootnoteSource: Source107 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChan

36、ge in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision

37、 and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure* FootnoteSource: Source108Natural owner Relative ability to extract value Low Medium Value-creation potential in business u

38、nit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest

39、orliquidate MACSUnit of measure* FootnoteSource: Source109Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure* FootnoteSource: Source110Restructuring framework 1 5 4 3 2 PENTAGONUnit

40、of measure* FootnoteSource: Source111Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure* FootnoteSource: Source112Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction program

41、s Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure* FootnoteSource: Source1133.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of measure* FootnoteSou

42、rce: Source114Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure* FootnoteSource: Source115Selling margin Contr

43、ibutionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSuppo

44、rt leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure* FootnoteSource: Source116MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure* Footnote

45、Source: Source117Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases obj

46、ectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure* FootnoteSource: Source118GANTT10HeaderTextUnit of measure* FootnoteSource: Source119GANTT15HeaderText#Unit of measure* FootnoteSource: Source120TextTextVENN 2Unit of measure* FootnoteSource: Sour

47、ce121TextTextTextVENN 3Unit of measure* FootnoteSource: SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prio

48、r written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.1235040302010Label 1Label 2Label 3Label 4Label 5BARUnit of measure* FootnoteSource: Source12450403020105040302010Label 1Label 2Label 3La

49、bel 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure* FootnoteSource: Source12540302010550403025155550453025Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure* FootnoteSource: Source126504030201023254565964323232323Label 1Label 2Label

50、3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure* FootnoteSource: Source127504030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure* FootnoteSource: Source1280100200300400500600700050100150200250T

51、itleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure* FootnoteSource: Source1292030405060Label 1Label 2Label 3Label 4Label 5COLUMNUnit of measure* FootnoteSource: Source13020304567762030456776Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Lab

52、el 3 Label 4 Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure* FootnoteSource: Source131203040506040506070405060708030Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure* FootnoteSource: Source1322030405060202020202020304050202020253020Label 1Label 2Label 3Label 4La

53、bel 5 SeriesSeriesSeriesSeries000000000000000COLUMN STACKEDUnit of measure* FootnoteSource: Source1333035405060303540202020151020102015101010Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%Unit of measure* FootnoteSource: Source134201510104520203030T

54、itleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100% = 000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMNUnit of measure* FootnoteSource: Source135050100150200250300050100150200TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVEUnit

55、 of measure* FootnoteSource: Source13610304570851001501760204060801001201401601802001990199119921993199419951996199701002003004005006007008009001,000TitleUnit of measureTitleUnit of measureDUAL COLUMN LINEUnit of measure* FootnoteSource: Source13702040608010012014016018020019901991199219931994199519

56、96199701002003004005006007008009001,000TitleUnit of measureTitleUnit of measureDUAL LINEUnit of measure* FootnoteSource: Source138010020030040050060019901991199219931994199519961997Label 1Label 2Label 3Label 4LINEUnit of measure* FootnoteSource: Source1394520151010Label 1Label 2Label 3Label 4Label 5

57、PIEUnit of measure* FootnoteSource: Source14045201510104520151010TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5PIE 2Unit of measure* FootnoteSource: Source14105010015020025019901991199219931994199519961997RANGE HIGH LOWUnit of measure*

58、FootnoteSource: Source142050100150200250300050100150200SCATTER X & YUnit of measure* FootnoteSource: Source143WATERFALL BAR25456550185Label 1Label 2Label 3Label 4Label 5Unit of measure* FootnoteSource: Source144WATERFALL COLUMN2020208020Label 1Label 2Label 3Label 4Label 5Unit of measure* FootnoteSou

59、rce: SourceCONFIDENTIALFrequently Used Template Named ObjectsTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This

60、material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.146ARROWSUnit of measure* FootnoteSource: Source147DISCLAIMERS CLIENTThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for di