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1、Performance Measurement in Decentralized OrganizationsChapter 13Decentralization in OrganizationsBenefits ofDecentralizationTop managementfreed to concentrateon strategy.Lower-level managersgain experience indecision-making.Decision-makingauthority leads tojob satisfaction.Lower-level decisionsoften
2、 based onbetter information.Lower level managers can respond quickly to customers.1Decentralization in OrganizationsDisadvantages ofDecentralizationLower-level managersmay make decisionswithout seeing the“big picture.”May be a lack ofcoordination amongautonomousmanagers.Lower-level managersobjective
3、s may notbe those of theorganization.May be difficult tospread innovative ideasin the organization.2Cost, Profit, and Investments CentersResponsibilityCenterCostCenterProfitCenterInvestmentCenterCost, profit,and investmentcenters are allknown asresponsibilitycenters.3Cost CenterA segment whose manag
4、er has control over costs, but not over revenues or investment funds.4Profit Center A segment whose manager has control over both costs and revenues, but no control over investment funds.RevenuesSalesInterestOtherCostsMfg. costsCommissionsSalariesOther5Investment Center A segment whose manager has c
5、ontrol over costs, revenues, and investments in operating assets. Corporate Headquarters6Responsibility CentersCost CentersInvestment CentersSuperior Foods Corporation provides an example of the various kinds of responsibility centers that exist in an organization.7Responsibility CentersSuperior Foo
6、ds Corporation provides an example of the various kinds of responsibility centers that exist in an organization.Profit Centers8Responsibility CentersCost CentersSuperior Foods Corporation provides an example of the various kinds of responsibility centers that exist in an organization.9Learning Objec
7、tive 1Prepare a segmented income statement using the contribution format, and explain the difference between traceable fixed costs and common fixed costs.10Decentralization and Segment Reporting A segment is any part or activity of an organization about which a manager seeks cost, revenue, or profit
8、 data. Popular FoodsAn Individual StoreA Sales TerritoryA Service Center11Superior Foods: Geographic RegionsSuperior Foods Corporation could segment its business by geographic region.Superior Foods Corporation$500,000,000Singapore$55,000,000Malaysia$70,000,000China$300,000,000Shanghai$120,000,000Bei
9、jing$85,000,000Guangzhou$50,000,000Hangzhou$45,000,000Taiwan$75,000,00012Superior Foods: Customer ChannelSuperior Foods Corporation could segment its business by customer channel.Superior Foods Corporation$500,000,000Convenience Stores$80,000,000Supermarket Chains$280,000,000Cold Store$85,000,000Mar
10、t Place$40,000,000Buy n Save$90,000,000Huge$65,000,000Wholesale Distributors$100,000,000Drugstores$40,000,00013Keys to Segmented Income StatementsThere are two keys to building segmented income statements:A contribution format should be used because it separates fixed from variable costs and it enab
11、les the calculation of a contribution margin.Traceable fixed costs should be separated from common fixed costs to enable the calculation of a segment margin.14Identifying Traceable Fixed Costs Traceable costs arise because of the existence of a particular segment and would disappear over time if the
12、 segment itself disappeared.No computer division means . . .No computerdivision manager.15Identifying Common Fixed Costs Common costs arise because of the overall operation of the company and would not disappear if any particular segment were eliminated. No computer division but . . .We still have a
13、company president.16Traceable Costs Can Become Common CostsIt is important to realize that the traceable fixed costs of one segment may be a common fixed cost of another segment.For example, the landing fee paid to land an airplane at an airport is traceable to the particular flight, but it is not t
14、raceable to first-class, business-class, and economy-class passengers.17Segment MarginThe segment margin, which is computed by subtracting the traceable fixed costs of a segment from its contribution margin, is the best gauge of the long-run profitability of a segment.TimeProfits18Traceable and Comm
15、on CostsFixedCostsTraceableCommonDont allocatecommon costs to segments.19Activity-Based CostingActivity-based costing can help identify how costs shared by more than one segment are traceable to individual segments. Assume that three products, 9-inch, 12-inch, and 18-inch pipe, share 10,000 square f
16、eet of warehousing space, which is leased at a price of $4 per square foot. If the 9-inch, 12-inch, and 18-inch pipes occupy 1,000, 4,000, and 5,000 square feet, respectively, then ABC can be used to trace the warehousing costs to the three products as shown.20Levels of Segmented StatementsLets look
17、 more closely at the Television Divisions income statement.Webber, Inc. has two divisions.21Levels of Segmented StatementsOur approach to segment reporting uses the contribution format.Cost of goodssold consists of variable manufacturingcosts.Fixed andvariable costsare listed inseparatesections.22Le
18、vels of Segmented StatementsSegment marginis Televisions contributionto profits.Contribution marginis computed by taking sales minus variable costs.Our approach to segment reporting uses the contribution format.23Levels of Segmented Statements24Levels of Segmented StatementsCommon costs should not b
19、e allocated to the divisions. These costs would remain even if one of the divisions were eliminated.25Traceable Costs Can Become Common CostsAs previously mentioned, fixed costs that are traceable to one segment can become common if the company is divided into smaller segments.Lets see how this work
20、s using the Webber, Inc. example!26Traceable Costs Can Become Common CostsProductLinesRegularBig ScreenTelevisionDivisionWebbers Television Division27Traceable Costs Can Become Common CostsWe obtained the following information fromthe Regular and Big Screen segments.28Traceable Costs Can Become Comm
21、on CostsFixed costs directly tracedto the Television Division $80,000 + $10,000 = $90,00029External ReportsThe International Financial Reporting Standards (IFRS) and US GAAP require companies to include segmented financial data in their annual reports.In addition to some compulsory disclosure, compa
22、nies must report segmented results to shareholders using the same measures to be used by the Chief Operating Decision Maker (CODM) to make decisionsSince the contribution approach to segment reporting does not comply with financial reporting standards, it is likely that some managers will choose to
23、construct their segmented financial statements using the absorption approach to comply with GAAP.30Omission of CostsCosts assigned to a segment should include all costs attributable to that segment from the companys entire value chain. Product Customer R&D Design Manufacturing Marketing Distribution
24、 ServiceBusiness FunctionsMaking Up TheValue Chain31Inappropriate Methods of Allocating Costs Among SegmentsSegment1Segment3Segment4Inappropriateallocation baseSegment2Failure to tracecosts directly32Common Costs and Segments Segment1Segment3Segment4Segment2Common costs should not be arbitrarily all
25、ocated to segments based on the rationale that “someone has to cover the common costs” for two reasons:This practice may make a profitable business segment appear to be unprofitable.Allocating common fixed costs forces managers to be held accountable for costs they cannot control.33Quick Check Assum
26、e that Hoaglands Lakeshore prepared its segmented income statement as shown.34Quick Check How much of the common fixed cost of $200,000 can be avoided by eliminating the bar?a. None of it.b. Some of it.c. All of it.35Quick Check How much of the common fixed cost of $200,000 can be avoided by elimina
27、ting the bar?a. None of it.b. Some of it.c. All of it.A common fixed cost cannot be eliminated by dropping one of the segments. 36Quick Check Suppose square feet is used as the basis for allocating the common fixed cost of $200,000. How much would be allocated to the bar if the bar occupies 1,000 sq
28、uare feet and the restaurant 9,000 square feet?a. $20,000b. $30,000c. $40,000d. $50,00037 Suppose square feet is used as the basis for allocating the common fixed cost of $200,000. How much would be allocated to the bar if the bar occupies 1,000 square feet and the restaurant 9,000 square feet?a. $2
29、0,000b. $30,000c. $40,000d. $50,000Quick Check The bar would be allocated 1/10 of the cost or $20,000.38Quick Check If Hoaglands allocates its common costs to the bar and the restaurant, what would be the reported profit of each segment?39Allocations of Common CostsHurray, now everything adds up!40Q
30、uick Check Should the bar be eliminated?a. Yesb. No41 Should the bar be eliminated?a. Yesb. NoQuick Check The profit was $44,000 before eliminating the bar. If we eliminate the bar, profit drops to $30,000!42Learning Objective 2Compute return on investment (ROI) and show how changes in sales, expens
31、es, and assets affect ROI.43Return on Investment (ROI) FormulaROI = Net operating incomeAverage operating assets Cash, accounts receivable, inventory,plant and equipment, and otherproductive assets.Income before interestand taxes (EBIT)44Net Book Value vs. Gross CostMost companies use the net book v
32、alue of depreciable assets to calculate average operating assets.45Understanding ROIROI = Net operating incomeAverage operating assets Margin = Net operating incomeSales Turnover = SalesAverage operating assets ROI = Margin Turnover46Increasing ROIThere are three ways to increase ROI . . .IncreaseSa
33、lesReduceExpensesReduceAssets47Criticisms of ROIIn the absence of the balancedscorecard, management maynot know how to increase ROI.Managers often inherit manycommitted costs over whichthey have no control.Managers evaluated on ROImay reject profitableinvestment opportunities. 48Learning Objective 3
34、Compute residual income and understand its strengths and weaknesses.49Residual Income - Another Measure of PerformanceNet operating incomeabove some minimumreturn on operatingassets50Calculating Residual Income()This computation differs from ROI. ROI measures net operating income earned relative to
35、the investment in average operating assets. Residual income measures net operating income earned less the minimum required return on average operating assets.51Residual Income An ExampleThe Retail Division of Zephyr, Inc. has average operating assets of $100,000 and is required to earn a return of 2
36、0% on these assets.In the current period, the division earns $30,000.Lets calculate residual income.52Residual Income An Example53Motivation and Residual IncomeResidual income encourages managers to make profitable investments that wouldbe rejected by managers using ROI.54Quick Check Redmond Awnings
37、, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the divisions ROI?a. 25%b. 5%c. 15%d. 20%55Quick Check Redmond Awnings, a division of Wrap-up Corp., has a net operating income o
38、f $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the divisions ROI?a. 25%b. 5%c. 15%d. 20%ROI = NOI/Average operating assets = $60,000/$300,000 = 20%56Quick Check Redmond Awnings, a division of Wrap-up Corp., has a net operating income o
39、f $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No57Quick Check Redmond Awnings, a division of Wrap-up Corp.,
40、 has a net operating income of $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. NoROI = $78,000/$400,000 = 19.5%
41、This lowers the divisions ROI from 20.0% down to 19.5%.58Quick Check The companys required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No59
42、Quick Check The companys required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. NoROI = $18,000/$100,000 = 18%The return on the investment ex
43、ceeds the minimum required rate of return.60Quick Check Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the divisions residual income?a. $240,000b. $ 45,000c. $ 1
44、5,000d. $ 51,00061Quick Check Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the divisions residual income?a. $240,000b. $ 45,000c. $ 15,000d. $ 51,000Net operat
45、ing income $60,000Required return (15% of $300,000) (45,000)Residual income $15,00062Quick Check If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per ye
46、ar?a. Yesb. No63Quick Check If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. NoNet operating income $78,000Required return (15% of $40
47、0,000) (60,000)Residual income $18,000 Yields an increase of $3,000 in the residual income.64Divisional Comparisons and Residual IncomeThe residual income approach has one major disadvantage. It cannot be used to compare the performance of divisions of different sizes.65Learning Objective 4Compute d
48、elivery cycle time, throughput time, and manufacturing cycle efficiency (MCE).66Process time is the only value-added time.Delivery Performance MeasuresWait TimeProcess Time + Inspection Time+ Move Time + Queue TimeDelivery Cycle Time Order ReceivedProductionStartedGoods ShippedThroughput Time67Manuf
49、acturingCycleEfficiency Value-added timeManufacturing cycle time=Wait TimeProcess Time + Inspection Time+ Move Time + Queue TimeDelivery Cycle Time Order ReceivedProductionStartedGoods ShippedThroughput TimeDelivery Performance Measures68Quick Check A TQM team at Narton Corp has recorded the followi
50、ng average times for production: Wait 3.0 days Move 0.5 days Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the throughput time? a. 10.4 days.b. 0.2 days.c. 4.1 days.d. 13.4 days.69A TQM team at Narton Corp has recorded the following average times for production: Wait 3.0 days Move 0.5 d
51、ays Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the throughput time? a. 10.4 days.b. 0.2 days.c. 4.1 days.d. 13.4 days.Quick Check Throughput time = Process + Inspection + Move + Queue = 0.2 days + 0.4 days + 0.5 days + 9.3 days = 10.4 days70Quick Check A TQM team at Narton Corp has r
52、ecorded the following average times for production: Wait 3.0 days Move 0.5 days Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the Manufacturing Cycle Efficiency (MCE)? a. 50.0%.b. 1.9%.c. 52.0%.d. 5.1%.71A TQM team at Narton Corp has recorded the following average times for production:
53、Wait 3.0 days Move 0.5 days Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the Manufacturing Cycle Efficiency (MCE)? a. 50.0%.b. 1.9%.c. 52.0%.d. 5.1%.Quick Check MCE= Value-added time Throughput time = Process time Throughput time = 0.2 days 10.4 days = 1.9%72Quick Check A TQM team at N
54、arton Corp has recorded the following average times for production: Wait 3.0 days Move 0.5 days Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the delivery cycle time (DCT)? a. 0.5 days.b. 0.7 days.c. 13.4 days.d. 10.4 days.73A TQM team at Narton Corp has recorded the following average t
55、imes for production: Wait 3.0 days Move 0.5 days Inspection 0.4 days Queue 9.3 days Process 0.2 daysWhat is the delivery cycle time (DCT)? a. 0.5 days.b. 0.7 days.c. 13.4 days.d. 10.4 days.Quick Check DCT = Wait time + Throughput time = 3.0 days + 10.4 days = 13.4 days74Learning Objective 5Understan
56、d how to construct and use a balanced scorecard.75The Balanced ScorecardManagement translates its strategy into performance measures that employees understand and influence.PerformancemeasuresCustomersLearningand growthInternalbusinessprocessesFinancial76The Balanced Scorecard: FromStrategy to Perfo
57、rmance MeasuresFinancialHas our financialperformance improved?CustomerDo customers recognize thatwe are delivering more value?Internal Business ProcessesHave we improved key business processes so that we can deliver more value to customers?Learning and GrowthAre we maintaining our abilityto change a
58、nd improve?Performance MeasuresWhat are ourfinancial goals?What customers dowe want to serve andhow are we going towin and retain them?What internal busi-ness processes arecritical to providingvalue to customers?Vision and Strategy77The Balanced Scorecard: Non-financial MeasuresThe balanced scorecar
59、d relies on non-financial measures in addition to financial measures for two reasons: Financial measures are lag indicators that summarize the results of past actions. Non-financial measures are leading indicators of future financial performance. Top managers are ordinarily responsible for financial
60、 performance measures not lower level managers. Non-financial measures are more likely to be understood and controlled by lower level managers.78The Balanced Scorecard for IndividualsA personal scorecard should contain measures that can beinfluenced by the individual being evaluated and thatsupport
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