馬云在斯坦福大學(xué)演講

1、以下為馬云在斯坦福大學(xué)演講全文：馬云：大伙兒好。我今天感到特不榮幸能來到那個(gè)地點(diǎn)和大伙兒見面。大約幾個(gè)月前，斯坦福邀請(qǐng)我來演講。我沒有意料到。專門多人講因?yàn)樗嘘P(guān)于雅虎，阿里巴巴，和許多其他的新聞，那個(gè)時(shí)刻點(diǎn)來那個(gè)地點(diǎn)演講是特不的敏感。然而既然我做了一個(gè)承諾，我依舊來了。今天假如你有任何問題要問我，我都會(huì)一一回答。The following is the Ma at Stanford University speech:Ma : Hello everyone . Today I feel very honored to be here to meet you . About a few mon

2、ths ago , Stanford invited me to lecture . I did not expect . Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive . But since I made a promise that I came. Today, if you have any questions to ask me, I will be to answer every qest

3、ions.今天是我來美國(guó)的第15天，而且我打算在那個(gè)地點(diǎn)待上一年。那個(gè)打算沒有人明白。甚至我的公司也不明白。大伙兒?jiǎn)栁沂裁淳壒室獊砟莻€(gè)地點(diǎn)。要打算作收購(gòu)雅虎的預(yù)備嗎？不，大伙兒都太敏感了。我來那個(gè)地點(diǎn)是因?yàn)槲依哿?。過去16年來太累了。我在1994年開創(chuàng)我的事業(yè)，發(fā)覺了 HYPERLINK t _blank 互聯(lián)網(wǎng)，并為之瘋狂，然后放棄了我的教師工作。那時(shí)候我覺得自己就像是蒙了眼睛騎在盲虎背上似的，一路摔摔打打，但依舊奮斗著、生存著。在政府機(jī)關(guān)工作了16個(gè)月之后，1999年建立了阿里巴巴。I came to the United States today is the first 15 days

4、 , and I intend to stay here for a year . No one knows this plan . Even my company do not know. You asked me why I came here . To intend to do to prepare for the acquisition of Yahoo ? No, we are too sensitive. I came here because Im tired. Over the past 16 years was too tired . In 1994 I created my

5、 career, discovered the Internet, and crazy, and then gave up my teaching job . At that time I felt like a Mongolian eyes like riding on the back of the tiger blind , all the way to throw beat fight, but still struggle, survive . Work for the government for 16 months after the 1999 establishment of

6、Ali Baba .我們還幸運(yùn)地?fù)碛兄詫毦W(wǎng)，支付寶，阿里云和集團(tuán)下其他的公司。因此， 建立阿里巴巴12年后的今天，我決定需要休息一段時(shí)刻。尤其今年的挑戰(zhàn)實(shí)在是太艱辛了，這也是我沒有意料到的。中國(guó)人講每12年是一個(gè)本命年。阿里巴巴今年在中國(guó)剛好是第12年，也遇上了許多棘手的問題，好比今年初因?yàn)楣?yīng)商欺詐事件導(dǎo)致首席執(zhí)行官辭職，還有VIE的問題，盡管我到現(xiàn)在仍然不明白什么是VIE，以及把淘寶分成四個(gè)公司的決策。因此，忙完所有這些情況之后我累了。我告訴自己，什么緣故不花個(gè)一年好好休息。尤其明年是我個(gè)人的本命年，確信會(huì)比今年更辛苦。 我想要花多一點(diǎn)時(shí)刻好好預(yù)備，迎接明年更困難更困難的挑戰(zhàn)。我需要好好

7、休息才能為3到4年后的挑戰(zhàn)做好預(yù)備。這三年假如情況出了錯(cuò)，大伙兒能夠批判淘寶，阿里巴巴或阿里云的首席執(zhí)行官。然而三年后，假如情況出了錯(cuò)，那確實(shí)是我的錯(cuò)。因此我預(yù)備在美國(guó)花上一段時(shí)刻好好考慮和放松。前兩天，我開始再次練習(xí)起高爾夫球，好好放松。因此，來美國(guó)的目的確實(shí)不像是大伙兒揣測(cè)的這么復(fù)雜。We are also fortunate to have a Taobao , Alipay , Ali clouds and other companies under the Group . Therefore , the establishment of Ali Baba 12 years later

8、 , I decided to rest for some time. In particular, this years challenge is too difficult , and this is what I did not expect to . Chinese people say that every 12 years is an animal year . Alibaba in China this year happens to be the first 12 years, have encountered many difficult issues , such as s

9、uppliers of fraud earlier this year because of events leading to the resignation of chief executive officer , as well as the VIE issue , although I still do not know now what is the VIE , as well as the companys Taobao split into four decisions. So busy after all these things Im tired . I told mysel

10、f , why not spend a year rest. In particular, next year is my personal year, which would surely be more difficult this year . I want to spend a little more time to properly prepare to meet next year more difficult and more difficult challenge . I need a good rest in order for the 3-4 years after the

11、 challenge to prepare. This year if things went wrong, we can criticize Taobao , Alibaba CEO or Ali cloud . But after three years , if things went wrong, and that is my fault. So Im going to spend some time in the United States ponder and relax. Two days ago, I started practicing again from golf to

12、relax . Therefore, the purpose of coming to the U.S. is really not so complicated is that we speculate .我們是一間特不幸運(yùn)的公司。我沒有任何的背景，沒有富裕的父親，也沒有專門有權(quán)勢(shì)的叔伯們，全然不用想能夠有成功的機(jī)會(huì)。我記得1999年來到硅谷查找資金，跟專門多風(fēng)投、資本家接洽，也去了Menlo Park一帶開會(huì)。然而沒有人有興趣投資阿里巴巴，我被一一回拒?；氐搅酥袊?guó)，一點(diǎn)資本都沒拿到。然而，我充滿了信心。我看到了美國(guó)夢(mèng)。我看到硅谷的快速成長(zhǎng)，我看到許多公司的停車場(chǎng)不管是白天或黑夜，周一到周日

13、，差不多上停滿了車。我相信那種快速的成長(zhǎng)也會(huì)發(fā)生在中國(guó)。接著我創(chuàng)立阿里巴巴，12年過去了，到今天取得了專門多的成績(jī)。但在那之前，沒有人相信B2B能夠在中國(guó)進(jìn)展。當(dāng)時(shí)B2B美國(guó)有名的公司包括A, Broadvision 和Commerce One，這些公司要緊的客戶差不多上大公司的買家們。沒有人覺得中國(guó)近期內(nèi)會(huì)有大公司的出現(xiàn)，而大公司也可不能有電子商務(wù)的需求， 因?yàn)樗写蠊静畈欢嗌蠚w于政府，他們只需要配合政府的政策就能夠。但我的信念是，我們必須要專注在小型公司，因?yàn)橐院笫撬綘I(yíng)企業(yè)的天下，因此我們必須把重點(diǎn)放在小型企業(yè)。We are a very lucky company. I have no

14、 background, no wealthy father , nor very powerful uncles , do not want to have the chance of success. I remember in 1999 came to Silicon Valley looking for funding , with many venture capitalists approached , also went to the Menlo Park area meetings . But no one interested in investing in Alibaba,

15、 I was eleven nixed . Returned to China , did not get a little capital . However, I am full of confidence. I saw the American dream. I have seen the rapid growth of Silicon Valley , I have seen many company parking lot whether it is day or night , Monday to Sunday , all full of parked cars . I belie

16、ve that rapid growth will occur in China . Then I founded Alibaba, 12 years have passed , and today made a lot of achievements. But before that , no one believes B2B able development in China . At that time the famous B2B companies including American A, Broadvision and Commerce One, the companys mai

17、n clients are large companies buyers . China in the near future there will be no one think that the emergence of large companies , while large companies will not have the demand for e-commerce , because all the big companies are attributed to the government , they only need to meet the government s

18、policy can be. But my belief is that we must focus on small companies , because the future is the private sector of the world, so we have to focus on small businesses.還有，美國(guó)大公司的B2B是特不專注于買家，美國(guó)的買家們需要許多建議來幫忙節(jié)約成本開銷和時(shí)刻。然而我相信中小企業(yè)們不需要這方面的幫忙，他們比我們還厲害，明白得還多。我們應(yīng)該專注于幫他們賺鈔票，把產(chǎn)品外銷出去。當(dāng)時(shí)我們也遇到專門多挑戰(zhàn)，然而12年過去了，今天全球有58萬

19、的小型企業(yè)都使用阿里巴巴來做生意。我們的生意模式跟騰訊或百度相比可能并不是十分吸引人，我們也并不靠網(wǎng)絡(luò)游戲賺鈔票。然而我們晚上能夠睡得安穩(wěn)，因?yàn)槲覀兠靼孜覀冑嵉拟n票并不是從網(wǎng)絡(luò)游戲上來的。我們的收入是靠關(guān)心小企業(yè)們成長(zhǎng)來的，這點(diǎn)我感到十分的驕傲。直到今天我都沒有為阿里巴巴賺了多少鈔票而驕傲過，我為我們阻礙和關(guān)心了其他人，尤其是小企業(yè)主而驕傲！Also, large U.S. companies are very focused on B2B buyers, U.S. buyers who need a lot of suggestions to help save costs and time

20、 overhead . But I believe that SMBs need help in this regard , they are worse than we are , know more than . We should focus on to help them make money , the products exported out. At that time we also encountered many challenges, but 12 years later, todays world there are 580,000 small businesses u

21、se Alibaba to do business. Our business model compared with Tencent or Baidu may not be very attractive , we do not rely on online games to make money. But we can sleep peacefully at night , because we know that we earn from online games are not up to. Our revenues have grown by helping small busine

22、sses come , which I am very proud of . Until today I have not as much money Alibaba proud , I had to influence and help us to other people, especially small business owners and proud !在互聯(lián)網(wǎng)之前，沒有人能夠關(guān)心超過5000萬的中小企業(yè)。然而今天，我們正在努力這么做。人們會(huì)跟我講，馬云，假如你能把阿里巴巴搞好，那相當(dāng)于你將好幾噸羊運(yùn)到了喜馬拉雅山頂上。我講，是的，我們還會(huì)把他們運(yùn)下來。而且我們做到了。第二個(gè)公司是

23、淘寶。大伙兒都跟我講，天哪，你是在跟eBay競(jìng)爭(zhēng)?。∥抑v，“什么緣故不？”中國(guó)需要一個(gè)電子商務(wù)網(wǎng)站。創(chuàng)建一個(gè)中國(guó)的網(wǎng)絡(luò)交易市場(chǎng)需要時(shí)刻跟精力。因此，那個(gè)時(shí)候人們告訴我在中國(guó)做那個(gè)沒戲。我講， 假如你總是不嘗試，你如何明白沒戲？因此我們就嘗試了。我講假如eBay是大海里的鯊魚，那我們確實(shí)是長(zhǎng)江里的揚(yáng)子鱷。咱們不在大海里打架，我們?cè)陂L(zhǎng)江里練練。一開始專門困難，然而專門有樂趣。而且我們最后活下來了。一開始eBay占據(jù)了中國(guó)C2C市場(chǎng)的90%。然而到了今天，我們擁有中國(guó)C2C市場(chǎng)90%的份額。我們專門幸運(yùn)，確實(shí)只是幸運(yùn)。專門多情況以后我們還能夠再討論。 Before the Internet , no

24、 one can help more than 50 million SMEs . But today, we are trying to do so. People will tell me , Ma , Alibaba if you can do a good job , that is equivalent to several tons of sheep you will transported to the top of the Himalayas . I said , yes, we will ship them down . And we did. The second comp

25、any is Taobao . Everyone told me that , my God , you are in competition with eBay ah ! I said , Why not ? China needs an e-commerce site . Creating a network of Chinese market will take time and effort. So , at that time I was told to do this in China the game . I said, if you do not always try , ho

26、w do you know the game ? So we tried it. I said that if eBay is the sea of sharks, then we are in the Yangtze alligator . Lets not fight the sea , we are in the Yangtze River and thought . A beginning is difficult, but a lot of fun . And we finally survived. EBay beginning C2C market in China accoun

27、ted for 90% . But today , we have the Chinese C2C market share of 90% . We are very fortunate , really just lucky. After a lot of things we can discuss .今天，大伙兒總是在寫關(guān)于阿里巴巴的成功故事。然而我并不確實(shí)認(rèn)為我們有多么聰慧。我們犯了專門多錯(cuò)誤。當(dāng)時(shí)我們依舊專門愚蠢的。因此我在想，假如哪天我要寫關(guān)于阿里巴巴的書，我會(huì)寫阿里巴巴的一千零一個(gè)錯(cuò)誤。這才是大伙兒應(yīng)該記住的情況，應(yīng)該學(xué)習(xí)的情況。假如你想明白其他人是如何成功的，這是特不難的。成功有

28、專門多幸運(yùn)的因素。然而假如你想學(xué)習(xí)不人是如何失敗的，你就會(huì)受益專門多。我總喜愛看那些探討人如何失敗的書。因?yàn)椋?dāng)你認(rèn)真去分析的時(shí)候，任何失敗的公司，他們失敗的緣故總是不經(jīng)相同。而這才是最重要的。因此淘寶成功了，接下來我們做了支付寶，因?yàn)榇蠡飪憾贾v中國(guó)沒有信用體系，銀行專門糟糕，物流專門糟糕，你什么緣故還要做電子商務(wù)？今天，我不是來那個(gè)地點(diǎn)跟大伙兒講我的生意經(jīng)的，我沒有預(yù)備PPT，因?yàn)槲覜]有股票要賣給大伙兒。然而我想正因?yàn)橹袊?guó)的落后的物流、信用體系和銀行，我們才需要有創(chuàng)業(yè)精神。這確實(shí)是我們需要?jiǎng)?chuàng)建自己的藍(lán)圖。因此我相信那個(gè)情況是你先做了，然后慢慢地就成了中國(guó)的標(biāo)準(zhǔn)。我記得6年前當(dāng)我來美國(guó)的時(shí)候，

29、我講我相信5年以后，中國(guó)的網(wǎng)民人口會(huì)超過美國(guó)。人們講，可不能的。然后我講，你們的人口才3億。中國(guó)有13億人口不是嗎？假如讓你們有4 億人口，沒有人口死亡，人們還要不停地生小孩，你們需要50年的時(shí)刻。我們只需要5年時(shí)刻，因此這只是一個(gè)時(shí)刻的問題，不是嗎？我們走著瞧。今天，中國(guó)網(wǎng)絡(luò)用戶的人口超過了美國(guó)。然后人們講什么緣故你們的購(gòu)買力這么低？我們五年后在再講。今天，人均消費(fèi)大概只有200人民幣每月。5年以后，這些人會(huì)消費(fèi)2000元。而且我們專門有耐心。我們還專門年輕。我是老了，然而我們職員的平均年齡才26歲。他們還專門年輕，因此讓我們期待以后。Today, we are always writing

30、 about Alibabas success story. But I do not really think how smart we are . We made a lot of mistakes. We were still very stupid. So I was wondering if someday I want to write a book about Ali Baba , I will write Ali Babas one thousand and one mistake . This is something we should keep in mind , you

31、 should learn to do. If you want to know how other people are successful , it is very difficult. Fortunately, there are many factors that success . But if you want to learn how others fail , you will benefit a lot . I always like to explore how people fail to see those books . Because, when you look

32、 to the time of analysis , any failure of the company, their failure is not always by the same . And this is the most important. So Taobao successful, then we do Alipay, because everyone says China is no credit system , banks are bad , logistics is very bad, why did you do e-commerce ? Today, I did

33、not come here to tell you is that my business sense , and I did not prepare PPT, because I do not have stock to sell you. But I think because of the backwardness of China s logistics , credit and banking system , we need to have an entrepreneurial spirit . Thats why we need to create your own bluepr

34、ints. So I believe this thing is that you do first , and then slowly became China s standards. I remember six years ago when I came to America when I say that I believe that five years later, the population of Internet users in China will surpass the U.S. . People say that they will not. Then I said

35、, the population was 300 million . China has 1.3 billion people, is not it ? If so you have 400 million people , there is no population died , people have to keep a child , you need 50 years. We only need five years, so this is just a matter of time , is not it ? Well see . Today, the population of

36、Internet users in China than the United States . Then why do people say the purchasing power is so low ? We say after five years . Today , per capita consumption is only about 200 yuan per month . Five years later , these people will be spending 2,000 yuan. And we are very patient . We are still you

37、ng . Im old , but the average age of our employees was 26 years old. They are young, so lets look to the future .當(dāng)時(shí)做支付寶的時(shí)候，大伙兒講這是一個(gè)專門傻的擔(dān)保服務(wù)。張三要從李四那兒買點(diǎn)東西，然而張三不肯把鈔票匯給李四，李四也不肯把貨給張三。因此我們就開了一個(gè)賬戶，跟張三講，把鈔票先匯給我，假如你對(duì)物資中意，那么我付鈔票，假如你不中意，你退貨，我退鈔票給李四。人們講你的那個(gè)模式如何這么傻啊？然而我們不關(guān)懷那個(gè)模式是不是傻，我們關(guān)懷的是客戶是不是需要如此的服務(wù)。我們是不是滿足了客戶的

38、需求。假如這東西專門傻的話，今天中國(guó)就有超過6億的注冊(cè)用戶在用那個(gè)傻東西。因此傻的東西，假如你每天都改善它一點(diǎn)，那么它就會(huì)變得特不聰慧。因此今天支付寶專門好，我們還在成長(zhǎng)。支付寶跟Paypal專門像，然而我從交易量來講，我們比Paypal更大。Alipay was doing , when we say that this is a silly guarantee services . Where to buy something from a John Doe Joe Smith , but Zhang refused to send money to John Doe, John Doe

39、refused the goods to Joe Smith . So we opened an account with Joe Smith said that the money be remitted to me, if you are satisfied with the goods , then I pay, if you are not satisfied , you return, my money back to John Doe . People say you how silly this model ah ? But we do not care about this m

40、odel is not stupid, we are concerned that the customer is not the need for such services. We are not satisfy the customers needs . If this thing is silly , then, today there are more than 600 million Chinese a registered user to use this silly thing . So silly things, if you do every day to improve

41、it a little , then it will become very smart. So today, Alipay is very good, we are still growing . Paypal with Paypal like, but Im from the trading volume , we are more than Paypal .最后，也是最重要的，是我們的阿里云計(jì)算，那個(gè)公司跟其他那些談?wù)撛朴?jì)算的公司不同。那些公司是想把他們的軟件和硬件賣給你。然而我們沒什么能夠賣的。我們通過云技術(shù)對(duì)自己的數(shù)據(jù)進(jìn)行計(jì)算。來自中小企業(yè)的數(shù)據(jù)，來自淘寶消費(fèi)者的數(shù)據(jù)，以及來自支付寶

42、的數(shù)據(jù)。我們相信以后。以后的世界將是信息處理的世界。我們將如何專門好地與他人分享數(shù)據(jù)。這將是以后商業(yè)的核心。那個(gè)公司目前還不是專門好，然而盈利能力專門強(qiáng)。Finally, and most importantly, our Alibaba Cloud Computing , the company with other companies who talk about the different cloud computing . Those companies are trying their software and hardware to sell you . But we have n

43、othing to sell. We cloud technology to their own data to calculate. From the SME data from Taobao consumer data, and data from Alipay . We believe in the future . World of the future will be information processing in the world. How well we will share data with others . This will be the core of futur

44、e commercial . The company currently is not very good , but very profitable .整個(gè)公司都專門健康。一開始人家講那個(gè)公司不可能成的，然而我們活下來了。我們專門有耐心。我們總在問自己一個(gè)問題“什么緣故我們還要這么辛勤地工作？有一天，我問我的同事，他告訴我，“Jack，我從來不明白我這輩子還能做這么多情況。第二，我從來不明白我現(xiàn)在做的情況對(duì)社會(huì)這么有意義。第三，我從來不明白生活是這么艱辛的。”我們沒日沒夜地工作，甚至是現(xiàn)在也是如此。我變得更瘦了，而且長(zhǎng)相更驚奇了。我明白生活不是容易的事。我們專門驕傲，我們?cè)诟淖冎袊?guó)，而不是你

45、掙了專門多鈔票。The entire company is very healthy . People say that a company can not begin to , but we survived. We are very patient. We always ask ourselves the question, why do we have to work so hard ? One day , I asked my colleague , he told me , Jack, I never knew my life can do so many things . Seco

46、nd, I never know what I am doing so meaningful to society . Third, I never knew life was so hard . We worked day and night , and even now but I am becoming more thin, and looks even more strange , I know life is not easy and we are proud that we change China , rather than you earn a lot of money .10

47、年前，當(dāng)我走在街上，有人跑過來感謝我，因?yàn)榘⒗锇桶蛶退麄兊玫搅藝?guó)外的訂單、國(guó)外的生意。今天，當(dāng)我走在街上，有人過來感謝我，講他和妻子在淘寶上開了個(gè)小店，以此為生，同時(shí)收入不錯(cuò)。這對(duì)我來講，意義重大。我們將誠(chéng)信變得有價(jià)值(你的誠(chéng)信是能夠變成鈔票的)。許多年前，假如你有專門好的信譽(yù)記錄、交易記錄，你可能還并不富有。今天，假如你在淘寶上有專門好的信譽(yù)記錄、交易記錄，你將會(huì)特不富有，因?yàn)槿藗兌记樵父抛u(yù)好的店家做生意。我們教育消費(fèi)者要聰慧。有人來跟我講：馬云，我在淘寶上買了個(gè)東西，特不特不廉價(jià)，你講這是假貨么？是的，我們淘寶上有假貨，假貨在現(xiàn)實(shí)生活中無處不在。然而我們用了特不多的努力，大量的人力物力來

48、應(yīng)付那個(gè)問題，在淘寶，有50%的工作人員每天的工作是篩查侵權(quán)、偽冒商品。然而假如有一瓶紅酒，在線下的商場(chǎng)里買要300美金，而在淘寶上只要9美金，什么緣故會(huì)如此？因?yàn)榍?、廣告費(fèi)用。什么緣故消費(fèi)者要為這么多其他費(fèi)用買單？我們幫消費(fèi)者省了，因此我們跟消費(fèi)者講，假如你在淘寶上買一件15塊鈔票的T恤，而它在商場(chǎng)里要賣150塊鈔票，那不是因?yàn)樘詫氋u的太廉價(jià)了，那是因?yàn)樯虉?chǎng)里賣的太貴了。我們應(yīng)該關(guān)心消費(fèi)者變的更聰慧。10 years ago , when I walk down the street , someone ran over to thank me, because Ali Baba to h

49、elp them get foreign orders , foreign business. Today, when I walk down the street , someone came to thank me and said he and his wife opened a Taobao shop, a living and decent income . This, to me , is significant. We will be honest become valuable ( your integrity can be turned into money ) . Many

50、 years ago, if you have a good credit history , transaction records, you probably are not rich. Today, if you are on Taobao have a good credit history , transaction records, you will be very rich, because people are willing to do business with reputable stores . We educate consumers to be smart . So

51、meone said to me: Ma , I bought on Taobao is something very, very cheap, you say this is fake it ? Yes, we Taobao fake, fake in real life everywhere. But we spent a lot of effort , a lot of manpower and resources to tackle this problem , in Taobao , 50% of the daily work of staff screening infringem

52、ent, counterfeit merchandise. But if there is a bottle of red wine, the mall to buy online to 300 dollars, and on Taobao just nine dollars, why is it so ? Because channels , advertising costs. Why do so many consumers want to pay for other expenses ? We help consumers save , so we told consumers tha

53、t if you buy on Taobao 15 dollars a T-shirt , and it sold for 150 dollars at the mall , it is not because Taobao sell too cheap, that is because the mall to sell expensive. We should help consumers become smarter第三點(diǎn)，也是特不重要的一點(diǎn)，我們看見在中國(guó)有專門多的工廠，尤其是在廣東，他們事實(shí)上是公司，并不僅僅是加工廠。他們僅僅是做代工，這些代工的產(chǎn)品之后就在淘寶上賣。他們不明白誰是他們

54、的銷售渠道，也不了解最終購(gòu)買他們產(chǎn)品的客戶。這種代工廠，在遇到有問題發(fā)生的時(shí)候(比如金融危機(jī))，會(huì)立即陷入困難。因此我們應(yīng)該告訴這些生產(chǎn)者，你必須直接跟你的客戶溝通，你應(yīng)該自己去做銷售，自己提供服務(wù)，這才是真正的做生意。否則，你就只是個(gè)工廠。我們正在改變這些工廠，扭轉(zhuǎn)這種局面，我感到特不自豪。這與財(cái)寶無關(guān)，因?yàn)榧偃缒阌幸话偃f，你是個(gè)富有的人，但假如你有一千萬，那你可能就有苦惱了。你會(huì)擔(dān)心通貨膨脹，因此你開始投資，接著你就可能遇到困難。假如你有10億，那這就不是你個(gè)人的財(cái)寶了，確實(shí)是社會(huì)的財(cái)寶了。你的股東、投資者，認(rèn)為你應(yīng)該比政府更能有效地使用這些鈔票。因此他們給你信任，那你要如何運(yùn)用好這筆鈔票

55、，對(duì)得起他們的信任呢？我覺得這是我們所面臨的挑戰(zhàn)。阿里巴巴的產(chǎn)品，事實(shí)上并不是服務(wù)，是人，是我們的職員。 Thirdly, and very importantly, we see a lot of factories in China , especially in Guangdong, they are in fact the company , and not just plants . They just do OEM , after these OEM products sold on Taobao . They do not know who their sales channel

56、s, do not understand the final purchase their products to customers . The foundries , in the face of problems arise when ( eg financial crisis ) , it will immediately fall into difficulties . So we should tell these producers, you have to communicate directly with your customers , you should do thei

57、r own marketing, their own service, this is the real business. Otherwise , youre just a factory. We are changing these factories to reverse this situation, I feel very proud. This has nothing to do with wealth , because if you had a million , youre a rich man , but if you have ten million , you migh

58、t have trouble. You worry about inflation , so you start investing , then you are likely to encounter difficulties . If you have one billion , that this is not your personal wealth , is the wealth of the society . Your shareholders , investors, think you should be more effective than the use of gove

59、rnment money . So they give you confidence , then how do you make good use of the money, worthy of their trust it ? I think this is the challenge we face . Alibaba s products , in fact, not services, is the people, is our people.我們職員的平均年齡是26歲。我們正面臨著許許多多的挑戰(zhàn)，這些是我曾經(jīng)所沒有意識(shí)到的。曾有一位政府高層來公司訪問，他講馬云，假如你們淘寶有3億用

60、戶，那就差不多比我治理的國(guó)家還要大了。我講是的，那個(gè)治理的難度特不大。不管我們制定出什么新的政策，都會(huì)讓我們遇到各種壓力。但用戶有抱怨的時(shí)候，就看起來是對(duì)制定政策的政府不滿似的。確實(shí)是這些平均年齡26歲的職員，在制定著淘寶的“游戲規(guī)則”，我們從未有過如此的經(jīng)歷。假如我們改變一下，比如講做搜索引擎，傳統(tǒng)的搜索引擎，會(huì)讓賣的好、最廉價(jià)的排在前面，但我想，我們會(huì)讓最有信用和信譽(yù)的排在最前面。之后，會(huì)有專門多的人會(huì)去驗(yàn)證。有200個(gè)人來到我們公司，跟我講，我們會(huì)為改變游戲規(guī)則而付出代價(jià)。我的回答是，假如那個(gè)改變是正確的，我們就要做下去。眼前的那個(gè)世界，也是我們改造出來的。我們不需要不能服務(wù)于人的項(xiàng)目。