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1、11Q 2018Investor PresentationThis presentation contains statements of a forward-looking nature. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as will, ex

2、pects, anticipates, future, intends,” plans, believes, estimates and similar statements. These forward-looking statements are based on the current assumptions, expectations and projections of the Companys management about future events. Although the assumptions, expectations and projections reflecte

3、d in these forward-looking statements represent managements best judgment at the time of this presentation, the Company can give no assurance that they will prove to be correct. Numerous factors, including those related to market conditions and those detailed from time-to-time in the Companys filing

4、s with the Securities Exchange Commission, may cause results of the Company to differ materially from those anticipated in these forward-looking statements. Many of the factors that will determine the Companys future results are beyond the ability of the Company to control or predict. These forward-

5、 looking statements are subject to risks and uncertainties and, therefore, actual results may differ materially. The Company cautions you not to place undue reliance on these forward-looking statements. The Company undertakes no obligation to revise or update any forward-looking statements, or to ma

6、ke any other forward-looking statements, whether as a result of new information, future events or otherwise. All references to “Company” and “NetEase” as used throughout this presentation refer to NetEase, Inc. and its subsidiaries.SAFE HARBOR STATEMENT2COMPANY OVERVIEWFounded in 1997 and listed in

7、NASDAQ since 2000, NetEase, Inc. is a leading China-based internet technology company that develops and operates some of Chinas most popular online PC and mobile games, runs one the largest and fastest growing cross-border and private label e-commerce businesses in China and provides comprehensive i

8、nternet services including online advertising, email and other services.As of March 31, 2018, NetEase had over 18,000 employees, with offices in Beijing, Shanghai, Hangzhou, Guangzhou, Hong Kong, Seoul, Tokyo, Frankfurt, Milan, San Francisco, and Sydney.3MARKET SNAPSHOT$34.9billionMarket Cap (5/15/1

9、8)ADS Outstanding, diluted (1Q18)132.3millionNet Revenue (1Q18)Net income attributable to the Companys shareholders (1Q18)Cash, time deposits and short-term investment(03/31/18)$2,260million$120million$6.9billionEarnings per ADS, diluted (1Q18)4$0.91In USDBUSINESS SEGMENTSInternet MediaThrough NetEa

10、se News App and other NetEase mobile and PC products, our internet media services provide not only content, but also social communities to our users, creating a massive interactive marketing platform for NetEases advertising clients.PC & Mobile GamesLeading provider and operator of self-developed PC

11、 and mobile games to internet users in China; licensee of leading games by Blizzard Entertainment and Mojang AB (a Microsoft subsidiary).E-commerceLeading service provider of cross-border and private label e-commerce through K and Yanxuan. Both platforms offer access to cost effective, high- quality

12、 and trustworthy products and they are the go-to platforms for the rising middle-class consumers in China.E-mail Services & OthersOne of the largest providers of free e-mail services in China, a leading provider of online music application, online education and online video broadcasting services.5ON

13、LINE GAMES - PC GAMESFlagship Self-Developed PC titlesFlagship Licensed PC titles6ONLINE GAMES - MOBILE GAMESLicensed Mobile Games From Overseas DevelopersLaunching Mobile Games in Overseas MarketsWe had offered over 100 mobile games as of 3/31/2018Self-Developed Mobile Games764%61%57%64%73%72%68%68

14、%72%1Q162Q163Q164Q161Q172Q173Q174Q171Q18Mobile Game Net RevenuePC Game Net Revenue6,5688,9599,4308,1128,0046,0156,43810,7368,76167%66%65%61%64%63%63%61%62%Gross MarginONLINE GAMESOnline Games Net Revenue and Gross Margin8RMB millionMobile Games as a Percentage of Online Games Net RevenueE-COMMERCE9N

15、etEase Yanxuan(Private Label)Continue to lead the market with strong triple digit growthBoth platforms offer access to cost effective, high-quality and trustworthy productsAs Chinese consumers become more concerned with the quality and authenticity of products, the addressable market for quality e-

16、commerce continues to expand and K and Yanxuan have become their go-to platforms to find these products1,8574,6543,7331Q174Q171Q18Net Revenue13.1%7.4%9.5%Gross MarginE-commerce Net Revenue and Gross MarginRMB millionNetEase K(Cross-border)YoY175%YoY101%INTERNET MEDIANetEase NewsYoudao DictionaryNetE

17、ase Cloud Note is one of Chinas most visited internet portals, with strong user diversity, reach and stickinessMobile News App is one of the most popular newsapps in ChinaInformationToolsFocus on enriching mobile platform services such as online dictionary and cloud note-taking services1039353156366

18、54455966317374621Q162Q163Q164Q161Q172Q173Q174Q171Q18Net RevenueAdvertising Services Net Revenue and Gross MarginRMB million62%66%65%67%57%68%68%71%59%Gross Margin11INTERNET MEDIAE-MAIL SERVICES AND OTHERSOthersNetEase CCNetEaseNetEaseBoBoMintNetEase Wei YangNetEaseNetEaseCartoonPay6031,2131,2171Q174

19、Q171Q18Net RevenueE-mail Services and Others Net Revenue and Gross Margin20%-3%-10%Gross MarginRMBmillionE-mail ServicesChinas leading e-mail service provider since 1997990 m registered e-mail users as of Mar 31, 2018NetEaseNetEaseNetEaseEaseReadNetEase Snail NetEaseCloud Music Open Class Cloud Clas

20、sReadingYoudao Courses12Net IncomeOperating Cash FlowUS$2017FY2Q173Q174Q171Q18Dividend perADS$3.01$0.83$0.72$0.38$0.23ShareBuyback$306.1m$76.6m$149.4m$56.4m$376.0m15.51.920162017 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q189.013.412.514.614.220162017

21、 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q1811.63.02016 2017 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18Value Returned to ShareholdersRMB billionNet RevenuesRMB billionRMB billionFINANCIAL HIGHLIGHTS13BALANCE SHEET SUMMARY20172018in millionsDec 31, RMBMar 31, RMB(Unaudi

22、ted)Mar 31, USD(Unaudited)ASSETSCurrent assets:Cash and cash equivalents2,7643,727594Time deposits30,60328,5104,545Other current assets28,58131,1464,966Total current assets61,94863,38310,105Property, equipment and software3,7694,262679Other non-current assets5,3146,130978Total assets71,03173,77511,7

23、62LIABILITIES, REDEEMABLE NONCONTROLING INTERESTS &SHAREHOLDERS EQUITYCurrent liabilities:Deferred revenue6,2387,0911,131Other current liabilities17,51220,7883,314Total current liabilities23,75027,8794,445Total liabilities23,98128,3014,512Redeemable Noncontrolling Interests61541066Total shareholders equity46,43545,0647,184Total liabilities and shareholders equity71,03173,77511,76214INCOME STATEMENT SUMMARYFY 17RMBFY 17USD1Q17RMB4Q17RMB1Q18RMB1Q18USDQoQChangeYoYChange(Unaudited)(Unaudited)(Unaudited)(Unaudited)15To

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