人教版高中英語(yǔ)選修9課件：Unit-5-Inside-AdvertisingLanguage-points

1、人教課標(biāo) 高三 選修 9Unit 5人教課標(biāo) Language PointsUnit 5 Inside advertisingLanguage PointsUnit 5 Inside a1. We hear advertisements on the radio and come across them on the Internet. come across = meet with 偶然遇見(jiàn)/發(fā)現(xiàn) e.g. 我無(wú)意中在一本書(shū)的封面上看到他 的名字。 I came across his name on the cover of a book. 我剛才偶然碰到你的一個(gè)老同學(xué)。 Ive just

2、come across one of your former classmates.1. We hear advertisements on tmore phrases sharing the same meaning with come across:run intobump into noticediscoverencountermore phrases sharing the same She _ an old friend of hers yesterday while she was shopping at the department store. A. turned down B

3、. dealt with C. took after D. came acrossturn down調(diào)低，拒絕；deal with處理，對(duì)付；take after與相像。題意：_。D她昨天在百貨商店購(gòu)物時(shí)偶遇了一位老朋友 She _ an old friend of herEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 2. Analyse the sentence. which are attached t

4、o themwalking 移動(dòng)的；活動(dòng)的Even some of the casual garmen1) 他是我們班的“活詞典”。 He is the “_” in our class.2) 要是你穿這么艷的衣服，很容易成為“活靶子”。You would become a “_” if you dressed in such a bright color.walking dictionarywalking target1) 他是我們班的“活詞典”。walking diction3. With so many messages from advertisers filling our dail

5、y lives, it is important to understand how advertisements work. “with +賓語(yǔ)+賓補(bǔ)”這一結(jié)構(gòu)在句中作狀語(yǔ)，其中賓補(bǔ)可以是介詞短語(yǔ)、形容詞或副詞、動(dòng)詞不定式（表示將來(lái)的動(dòng)作）、動(dòng)詞-ing形式（表示動(dòng)作正在進(jìn)行）、過(guò)去分詞（表示被動(dòng)或完成的動(dòng)作）。3. With so many messages from with + 復(fù)合結(jié)構(gòu)的句法功能with + 復(fù)合結(jié)構(gòu)在句子中作狀語(yǔ)，表示原因、時(shí)間、條件、伴隨、方式等。with + 復(fù)合結(jié)構(gòu)在句子中還可以作定語(yǔ)。如： We sat on the dry grass with our b

6、acks against the wall. （作伴隨或方式狀語(yǔ)） She could not leave with her duty unfinished. （作原因狀語(yǔ)）with + 復(fù)合結(jié)構(gòu)的句法功能 The girl sat there quite silent and still with her eyes fixed on the wall. （作伴隨狀語(yǔ)） He sat with his arms clasped around his knees. （作伴隨或方式狀語(yǔ)） There was a letter for Jane with a French stamp on it.（

7、作定語(yǔ)） The girl sat there quite sil用 with + 復(fù)合結(jié)構(gòu)完成下列句子。 _ (心存夢(mèng)想), he went to Hollywood.2. The boy came running towards us _ (手被綁在背后).With a dream in his heartwith his hands tied behind his back用 with + 復(fù)合結(jié)構(gòu)完成下列句子。With a dre3. They pretended to be working hard all night _ (亮著燈).4. _ (沒(méi)有可以燃燒 的東西), the f

8、ire became weak and finally died out.5. _ (作業(yè)完成后), we went to play basketball.with the lights onWith nothing to burnWith our homework over / finished3. They pretended to be workin4. An advertisement is a message or announcement that informs or influences people. inform = tell 通知 inform sb. (of / abo

9、ut sth.) e.g. 她通知他們他已經(jīng)到達(dá)。 She informed them of his arrival.4. An advertisement is a messainform (that clause)e.g. 他們得到了兒子陣亡的通知。 They were informed that their son was killed in rm (that clause)inform 了解，熟悉（常用于inform oneself of / about sth.結(jié)構(gòu)）；如：We need time to inform ourselves thoroughly o

10、f / about the problem.翻譯：_。我們需要時(shí)間來(lái)徹底地了解這一問(wèn)題【拓展】informed adj.有學(xué)問(wèn)的，有見(jiàn)識(shí)的informer n.告密者inform 了解，熟悉（常用于inform onesel5. , and how the product would fit into their lives. fit in / into 找到時(shí)間(見(jiàn)某人、做某事); 有足夠空間(放); 合得來(lái)；適應(yīng)。 e.g. 我盡量午飯后抽時(shí)間見(jiàn)你。 Ill try and fit you in after lunch. 我得在一個(gè)上午安排十次約見(jiàn)。 I had to fit ten ap

11、pointments into one morning.5. , and how the product woul我們沒(méi)有地方再擺更多的椅子了。We cant fit in any more chairs.他過(guò)去從未干過(guò)這種工作，很難說(shuō)他是否會(huì)與他人配合得好。Hes never done this type of work before; Im not sure how hell fit in with the other people.我們沒(méi)有地方再擺更多的椅子了。6. , advertisements often appeal to our hopes and dreams or our

12、emotions. appeal to 有吸引力，有感染力，引起興趣；向上訴；呼吁；求助于 e.g. Does this piece of music appeal to you? 6. , advertisements often appDaisy appealed to the high court against her sentence.The government appealed to the people for support.If you dont obey me, I shall appeal to force.Daisy appealed to the high couW

13、e tend to have a better memory for things that excite our senses or _ our emotions than for straight facts. (2015浙江)A. block off. B. appeal to C. subscribe to D. come across考查動(dòng)詞短語(yǔ)。 A封鎖，阻擋， B吸引，有感染力，C訂閱， D遇到。句意：與毫無(wú)渲染的事實(shí)相比，我們更容易記住那些能使我們感官興奮或者感染我們情緒的事情。BWe tend to have a better memor該句的句式用到了一個(gè)比較句式及一個(gè)定語(yǔ)

14、從句，看來(lái)有一點(diǎn)復(fù)雜，其實(shí)這道題的關(guān)鍵就是連詞or，or意思是或者，用于并列句。所以our emotions表達(dá)是跟前面excite our senses(讓我們激動(dòng))意思相同，根據(jù)句意不難得出答案是B。該句的句式用到了一個(gè)比較句式及一個(gè)定語(yǔ)從句，看來(lái)有一點(diǎn)復(fù)雜，7. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.觀察下列句子中 worthy 的用法:e.g. His behavio

15、r is worthy of being praised. 他的行為是值得表?yè)P(yáng)的。 The film is worthy to be seen twice. 這部電影值得看兩遍。7. Some adverts, like the enviworth 常作形容詞，意為“_”有某種價(jià)值的，值得的be worthy to do 值得(配得上)干某事be worthy of being done 值得被做某事be worthy to be done 值得被做某事 worth 常作形容詞，意為“_有某worthy也可作名詞，意為“要人，知名人士” e.g. The town worthies inclu

16、ded the doctor and the lawyer. worthy也可作名詞，意為“要人，知名人士” 【拓展】worth & worthwhileworth adj. 有價(jià)值，值錢(qián) 后通常接表示“金錢(qián)”或“價(jià)值”的名詞；worth意為“值得”時(shí)，常用結(jié)構(gòu)：be worth sth.; be worth doing sth.。e.g. The dictionary is worth more than 100yuan. She sometimes asked herself whether it was worth the effort. The movie is worth watch

17、ing.【拓展】worth & worthwhile注意：表示“很值得”時(shí)要用be well worth。e.g. The book is well worth reading.worthwhile adj. 值得花時(shí)間（或花錢(qián)、努力等），重要的在句中可作定語(yǔ)、表語(yǔ)、賓語(yǔ)補(bǔ)足語(yǔ)，常用結(jié)構(gòu)：be worthwhile to do sth. / doing sth.。注意：表示“很值得”時(shí)要用be well worth。wore.g. Heres some worthwhile advice to any young businessman. He thinks teaching a foreig

18、n language is worthwhile. Her interest makes our efforts worthwhile. It is worthwhile to try / trying this experiment.e.g. Heres some worthwhile ad根據(jù)括號(hào)內(nèi)的提示翻譯下列句子。1.她的成就值得給予最高贊賞。(worthy)2.她很可能不同意,但值得去試一下。 (worth)Her achievements are worthy of the highest praise.Shell probably disagree, but its worth

19、trying.根據(jù)括號(hào)內(nèi)的提示翻譯下列句子。Her achievement3.給新雇員徹底、詳細(xì)地解釋一下工作,費(fèi)點(diǎn)事也是值得的。 (worthwhile)Its worthwhile to take / taking the trouble to explain the job fullytonewemployees.3.給新雇員徹底、詳細(xì)地解釋一下工作,費(fèi)點(diǎn)事也是值得的。8. As well as worrying about the expense, advertisers must also consider which media are most appropriate for t

20、heir product and which their target audience is most likely to see or hear. as well as 連接并列成分，意思是“不但而且；既又”，和not only but also 強(qiáng)調(diào)的是后面部分。比較：8. As well as worrying about te.g. She is kind as well as beautiful. 她不計(jì)較呢外表美麗，心地也很善 良。 (同時(shí)強(qiáng)調(diào)“心地善良”與“美麗”) She is not only kind, but also beautiful. 她不僅心地善良， 長(zhǎng)得也很漂

21、亮。 (強(qiáng)調(diào)“長(zhǎng)得漂亮”)e.g. She is kind as well as be 9. However, it would be no use advertising products on radio if the ad relies on visual effects. rely on = depend on 依靠，指望閱讀下列各句，并試著總結(jié) rely on 在句中的含義及用法。1. You should rely on your own efforts. 2. Many people now rely on the Internet for news and informatio

22、n. 9. However, it would be no u3. Many working women rely on their relatives to help take care of their children. 4. Dont rely on me going to Japan for further study. 5. You can always rely on Jim; he wont fail you. 3. Many working women rely on 歸納 rely on 意為“依靠；依賴(lài)；指望”。常構(gòu)成搭配：rely on sb. / sth.(句1)；_

23、 (句2)；rely on sb. to do sth.(句3)；_ (句4)。還可意為“相信，信賴(lài)”，用于rely on / upon sb. / sth.結(jié)構(gòu)(句5)。rely on sb. / sth. for sth.rely on sb. doing sth.歸納 rely on sb. / sth. for st 將下列句子翻譯成英語(yǔ)。 她已證明，在緊要關(guān)頭，她是一個(gè)可以信 賴(lài)的人。2. 永遠(yuǎn)別相信英國(guó)的天氣，它總是變化無(wú)常。She has proved that she can be relied on in an emergency. British weather can n

24、ever be relied on its always changing. 將下列句子翻譯成英語(yǔ)。She has proved 3. 我們依靠約翰告訴我們事情的真相。4. 我們可以依靠他的幫助。We rely on John to tell us the truth of the matter. We can rely on him for help / assistance. / We can rely on his help / assistance. 3. 我們依靠約翰告訴我們事情的真相。We rely on 10. Would really good advertising pers

25、uade you to buy products and services you are not interested in or have no use for? have no use for sb. 討厭人 e.g. 我討厭那些不努力的人。 I have no use for people who dont make an effort. 10. Would really good advertishave no use for sth. 不需要; 用不著e.g. 我用不著這臺(tái)打字機(jī)了，你拿去用吧。 I have no use for this typewriter, so you can have it. have no use for sth. 不需要; 用不著11. On the other hand, being constantly exposed to advertisements can help to change our opinions over time. over time 隨著時(shí)間的推移e.g. 隨著時(shí)間的推移, 失敗的傷痛會(huì)逐漸消失。 The pain of this failure will disappear over time. 11. On the other hand, be