上海瑞安新江某辦公室PPT概念方案設(shè)計

AIMARCHITECTURESHUIONCO-COMMUNITYCONCEPT瑞安新江灣灣企業(yè)天地地概念匯報2018.02.08<SUBSCRIPTION>ECONOMYThesubscriptioneconomyisasetofcompaniesoperatingonsubscription-basedstructuresinsteadofthetraditionalpay-per-productorservicemodels.Overthelastfewyears,therehasbeenanoticeableshiftinbusinessgrowthstrategies,ascustomersandbusinessesalikeincreasinglyfavorthesubscription-basedmodel.Subscriptionmodelscaninvolvea“payasyougo”structure,apay-per-subscription,oralong-termcontract.CustomerscansubscribetoproductsaswellasservicesonamonthlyoryearlybasisviaSubscription-as-a-service.Theideaistomakerecurringservicesandexpensiveproductsaffordablethroughleasingandsharing,ratherthanoutrightpurchasing.Overall,thesubscriptioneconomyisdesignedtomaximizeflexibilityandaffordability.CO-WORKINGCO-LIVINGCO-BACKGROUND背景BACKGROUNDINNOVATIVESPACESTRATEGY創(chuàng)新空間戰(zhàn)戰(zhàn)略PIAZZA+NEWBUSINESSMODEL新型商業(yè)模模式PROJECTLOCATIONSHANGHAIYANGPUDISTRICT項目區(qū)位上上海楊浦陸家嘴金融融圈Lujiazuibusinesscircle12.2km人民廣場People'sSquare13.8km徐家匯商圈圈Xujiahuibusinesscircle21kmPROJECTLOCATIONLOCATEDONYANGPUBUSINESSCIRCLENEARKICVILLAGE項目區(qū)位位于創(chuàng)智板板塊地鐵10號線METROLINE10尚浦領(lǐng)世Thesprings國正中心InnoCenter中航天盛廣廣場Tianshengplaza創(chuàng)智天地廣廣場KICvillage新江灣企業(yè)業(yè)天地SHUIONPROJECTANALISYSURBANAPPROACH城市街道對對接分析PEDESTRIANROUTE人行道VEHICLEROUTE車行道道SUBWAYSTATIONPROJECTANALISYSFUNCTIONLAYOUT功能平面圖圖OFFICECONVENIENTFORBOTHPEDESTRIANANDVEHICLEAPARTMENTCANBESEPEATEDWITHOUTINTERRUPTIONFROMOFFICEBIGOFFICE大辦公室SMALLOFFICE小辦公室室APARTMENT公寓BUILDINGFUNCTIONLAYOUTSINGLEBUILDING&RENOVATIONPROJECTWITHCOURTYARD建筑改建建功能平平面BUILDINGALobby460㎡Retail2589㎡Commonarea3600㎡Bigoffice5000㎡Smalloffice7968㎡Apartment5400㎡BUILDINGBLobby206㎡Retail1293㎡Bigoffice18780㎡BUILDINGFUNCTIONLAYOUTPLAN建筑改建建功能平平面Retail(Café&Gym&CVS)F&BCourtyardCommonareaBigofficeSmallofficeApartmentBUILDINGAA棟BUILDINGBB棟商業(yè)餐飲內(nèi)庭院公共區(qū)域域大辦公室室小辦公室室公寓BUILDINGRETAILANALYSISPOSSIBLEKITCHENAREABASEDONTHELOCATIONOFSHAFT,GREASETRAPANDDRAINAGE.LDISUGGESTSTHEWAYTOSETTHEFORMALRESTAURANTINMAKEDAREA.廚房餐飲飲區(qū)可行行性范圍圍KITCHENAREA廚房建議議區(qū)HEAVYRESTAURANT整體重餐餐飲建議議區(qū)BUILDINGRETAILANALYSIS一層商業(yè)業(yè)空間招招商計劃劃HEAVYRESTAURANT整體重餐餐飲區(qū)LIGHTRESTAURANT輕餐飲區(qū)區(qū)RETAIL零售區(qū)HEAVYRESTAURANT整體重餐餐飲區(qū)LIGHTRESTAURANT輕餐飲區(qū)區(qū)RETAIL零售區(qū)CO-COMMUNITYBUILDINGEXISTINGWELLORGANIZEDBUILDINGWITHPOWERFULCOURTYARDINTHECENTER原始建筑筑現(xiàn)狀良良好規(guī)規(guī)劃的建建筑強有力的的中央庭庭院COURTYARD內(nèi)院INTERIOR室內(nèi)空間間CORRIDOR室內(nèi)走廊廊院INTERIOR室內(nèi)空間間CORRIDOR室內(nèi)走廊廊BUILDINGEXISTINGWELLORGANIZEDBUILDINGWITHPOWERFULCOURTYARDINTHECENTER原始建筑筑現(xiàn)狀良良好規(guī)規(guī)劃的建建筑強有力的的中央庭庭院COURTYARD內(nèi)院ENTRANCE入口BUILDINGCOMMUNITYSPACECOMMINTYSPACE1F-3F+COURTYARD建筑改建建公共區(qū)區(qū)域1FPUBLICCOMMUNITY共享社區(qū)區(qū)2FCO-WORKINGCOMMUNITY共享辦公公3FCO-LIVINGCOMMUNITY公寓共享享空間Retail(Café&Gym&CVS)F&BCourtyardCommonareaBigofficeSmallofficeApartment商業(yè)餐飲內(nèi)庭院公共區(qū)域域大辦公室室小辦公室室公寓CO-COMMUNITYSERVESFORBOTHOFFICEPARTANDAPARTMENTPARTCO-LIVINGSPACESERVESFORAPARTMENTPARTROOFGARDENBUILDINGCONNECTIONCONNECTEDBYCOMMUNITYSPACEBUILDINGA-BUILDINGB建筑內(nèi)向向空間由由共享空空間相連連接CO-WORKINGCOMMUNITYPUBLICCOMMUNITYCO-LIVINGCOMMUNITYVISIONNEWRENOVATIONNEWBUSINESSMODELINSINGLEBUILDING+RENOVATION在單一的建筑筑體量內(nèi)形成新型商業(yè)業(yè)改造模式LEARNING生活WORKING工作COURTYARD中央庭院LIVING生活PLAYING娛樂+PROGRAMREQUIRED要求BIGOFFICE:conventionaloffice.Leaseasbarefloor.傳統(tǒng)辦公空間間,毛坯出租COMMUNAREA(similartoco-working):communalspaceforallofficeusersinthecompound.E.g.officetenantscanbookmeetingroomsthere.公共空間,類類似于聯(lián)合辦辦公空間,服服務(wù)于整體建筑SMALLOFFICE:betweenconventionalofficeandco-working.Leaseasseatpackagetosmallcompanies.小辦公室,介于傳統(tǒng)辦公公與聯(lián)合辦公公之間APARTMENT公寓BIGOFFICE大辦公室SMALLOFFICE小辦公室COURTYARD中央庭院F&B餐飲LIVING生活CO-COMMUNITY聯(lián)合社區(qū)GOALCREATEIDENTITYHOWCANSET-UPCO-COMMUNITYON2FTOMAKESATTRACTIONPOINTINTHISCOURTYARD如何在生活和和工作之間創(chuàng)造一個活力力社區(qū)并使之成為中中央庭院的焦焦點LIVING生活WORKING工作Co-CommunityCo-workingPUBLICCommunityF&B/RETAILPIAZZA1F2FCONCEPTINSERTCOMMUNITYDONUTPOWERFULEYECATCHOBJECTON2F在二樓插入環(huán)環(huán)形社區(qū)圈COMMUNITYDONUTPLANSECTIONEXISTINGCOMMUNITYDONUTFA?ADEREFERENCECONTRAST,COMTEMPORARY外立面意向現(xiàn)代的材料語語言與古典的建筑形形式產(chǎn)生有趣趣的對比COMMUNITYDONUTINPRESSIONFA?ADE外立面COMMUNITYDONUTINPRESSIONENTRANCE入口COMMUNITYDONUTINPRESSIONPIAZZACOMMUNITYDONUTINPRESSIONPIAZZACOMMUNITYPIAZZADIVIDEAS3BIGPLATFORM庭院概念將中央庭院劃劃分成三個大大平臺COMMUNITYDONUTF&BEXTENSIONEXTENSIONSEPERTATINGCOURTYARDINTOTHREEPARTSPATHFORPUBLICBIGSTEPSSOLVEHIGHDIFFERENCE0.2000.400±0.0000.6000.800COMMUNITYPIAZZAFUNCTIONSLAYOUT一層功能平面面圖RETAILBIGOFFICELOBBYSMALLOFFICELOBBYAPARTMENTLOBBYELEV.STAIRF&B2FENTRANCE138㎡105㎡120㎡126㎡110㎡109㎡106㎡104㎡59㎡89㎡123㎡62㎡100㎡65㎡78㎡102㎡COMMUNITYPIAZZAREFERENCE庭院參考意向向COMMUNITYPIAZZAFA?ADEOPENINGANALISYS一層建筑立面面開口分析COMMUNITYPIAZZAF&BFA?ADEGUIDE餐飲空間建筑筑立面指導(dǎo)ALUMINUMFRAME+GRAPHICGLASSRETAIL/F&BLOGOPOSITIONLIGHTINGCOMMUNITYPIAZZAFA?ADEREFERENCESIMPLE,CLEANFRAMEWITHFOLLOWTHEARCHITECTUREFA?ADERHYTHM以原始建筑外外立面的節(jié)奏奏來創(chuàng)造簡簡潔干凈的框框形立面COMMUNITYPIAZZALOGOLOGOLOCATIONANALYSISLOGO位置分析圖PEDESTRIANROUTE人行道VEHICLEROUTE車行道LOGOPOSITION商標位置COMMUNITYPIAZZALOGOREFERENCESIMPLEICONBOLDTEXTWITHSHINYMATERAILLOGO參考示意簡潔的粗體字字,顯眼的材料CO-WORKINGSPACECOMMUNITYSPACE2FEXTENDFLOORTOCONNECTTWOLIFTLOBBY連接兩個辦公公室區(qū)域的電電梯核心筒空間,使其成為接待待區(qū)域BIGOFFICECORESMALLOFFICECOREEXTENSIONAPARTMENTCORERECEPTION+0.75M+0.75MCOURTYARDBIGOFFICECORESMALLOFFICECOREADMINAPARTMENTCORECOMMUNITYSPACEFUNCTIONLAYOUTRECEPTIONWITHMEETINGAREAADDINGWORKING&EVENTAREA接待區(qū)域連接接會議區(qū)域增加辦公和活活動區(qū)域RECEPTIONAFF+3.45MC.H3.55MWORKINGAFF+4.2MC.H2.65MAFF+4.2MC.H2.65MEVENTAFF3.45MC.H3.55MMEETINGAFF+3.45MC.H3.55MSMALLOFFICECORERECEPTIONMEETINGADMINWORKINGEVENTHOTDESKLOUNGELOUNGEBIGOFFICELOUNGECOREWORKSHOPWORKINGNEWSTAIR.NEWELEV.APARTMENTCORECOMMUNITYSPACEFUNCTIONLAYOUTINSERTCOMMUNITYDONUT插入共共享社社區(qū)環(huán)環(huán)形圈圈COURTYARDCOMMUNITYDONUTCOMMUNITYSPACECHARACTERMAKESURBANEXPERIENCECOMMUNITYWITHVIVIDLIFE在室內(nèi)內(nèi)空間間營造造城市市體驗驗讓整個個社區(qū)區(qū)產(chǎn)生生對活活力生生活的的共鳴鳴LIVINGWORKINGURBANLIFEAPARTMENTCOMMONAREA&RETAILBIGOFFICE&SMALLOFFICEAPPROACHTHESTREETLIFECOMMUNITYWITHVIVIDLIFE有血有有肉的的市井井生活活DESIGNCONCEPTEXPANDEDDONUTS環(huán)形社社區(qū)概概念EVENTBARLOUNGECHATTINGKITCHENEXPANDEDTOINSIDEBRINGTODONUTSURBANEXPERIENCESCHEMEDONUTSWITHFUNCTIONS將功能能與環(huán)環(huán)形社社區(qū)相相結(jié)合合COMBINEWITHDONUTS與環(huán)形形社區(qū)相相結(jié)合合AUDITORIUM階梯BAR/KITCHEN廚房LOUNGE休閑PHONEBOOTH電話亭亭PANTRY水吧COMMUNITYDONUT2FFLOORPLAN二層平平面圖圖LOUNGECHATCHATRECEPTIONHOTDESKMETTINGOFFICEOFFICETOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBARPANTRYLOCKERPANTRYLOCKERAPARTMENTCORECOMMUNITYDONUTPROGRAMS二層功功能布布局OFFICE辦公公室室EVENT大型活活動區(qū)區(qū)域COMMONAREA公共空空間TOILET衛(wèi)衛(wèi)生生間LOUNGE休閑區(qū)區(qū)域MEETINGROOM會會議議室室PANTRY茶水/廚房PHONEBOOTH單獨電電話亭亭LOCKER儲儲藏藏柜2FSMALLOFFICE:190PHOTDESK:30PMEETINGROOM:129Seats3F~11FSMALLOFFICE:197P*9F=1773PMEETINGROOM:20*9F=180SeatsTOTALSMALLOFFICE:1963PHOTDESK:30PMEETINGROOM:309SeatsMEETING/OFFICE+HOTDESK=1SEAT/6.45DESK=15.50%COMMUNITYDONUTINPRESSIONRECEPTION入口接接待COMMUNITYDONUTINPRESSIONRECEPTION入口接接待視視角2COMMUNITYDONUTINPRESSIONLOUNGE休閑區(qū)區(qū)域COMMUNITYDONUTINPRESSIONHOTDESK公用辦辦公區(qū)區(qū)COMMUNITYDONUTINPRESSIONEVENTAREA大型活活動區(qū)區(qū)域COMMUNITYDONUTDETAILCIRCULATION流線平平面圖圖LOUNGECHATCHATRECEPTIONHOTDESKTOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBARPANTRYLOCKERLOCKERPANTRYLOCKERAPARTMENTCOREPHONEBOOTHELEV.STAIRTourroute訪客路線Users用戶路線Event活動路線COMMUNITYDONUTDETAILMANAGEMENT管理平平面圖圖LOUNGECHATCHATHOTDESKTOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBAR/PANTRYLOCKERPANTRYLOCKERAPARTMENTCOREPHONEBOOTHRECEPTIONMAILADMINMEPMEPREFERENCERECEPTIONLOUNGEBARE,SIMPLELOUNGEPLAYWITHCOLORFULWOODFURNITUREEASYTOSIT參考考意意向向入口口接接待待休休閑閑區(qū)區(qū)REFERENCEHOTDESKFLEXIBLEWITHEVENTFUNCTION參考考意意向向公共共辦辦公公區(qū)區(qū)域域REFERENCEEVENTAREAFURNITUREBEFLEXIBLEEASYTOASSEMBLY參考考意意向向大型型活活動動區(qū)區(qū)域域REFERENCELOUNGECONTRASTBAREMATERIALWITHSOFTMATERIAL參考考意意向向私密密辦辦公公區(qū)區(qū)域域REFERENCEBAR/KITCHEN參考考意意向向水吧吧/開放放廚廚房房REFERENCEACTIVECORNER參考考意意向向健身身活活動動區(qū)區(qū)域域REFERENCELOCKER參考考意意向向儲藏藏前前廳廳區(qū)區(qū)域域3RDFLOORLAYOUTPLANAPARTMENTCOMMONSPACEWITHROOFGARDEN三層層平平面面圖圖APARTMENTCOMMONSPACEROOFTOPGARGENBIGOFFICESMALLOFFICEREFERENCEOFFICELOBBYSIMPLE,TEXRUEDMATERIALWITHDELICATEDDETAILDECORATIVELIGHTING辦公公室室大大堂堂參參考考意意向向REFERENCEAPARTMENTLOBBYSIMPLE,YOUNG,FRESH公寓寓大大堂堂參參考考意意向向REFERENCELIVINGROOMSIMPLECLEANCONNECTIOINWITHROOFTOPGARDEN共享享客客廳廳參參考考意意向向STANDARDFLOORLAYOUTPLAN標準準層層平平面面圖圖TYPE1TYPE1TYPE1TYPE1TYPE1TYPE1TYPE1TYPE3TYPE2TYPE2TYPE2TYPE2TYPE4BIGOFFICESMALLOFFICECOMMONSPACEAPARTMENTTYPE1:28.5~31.5㎡TYPE2:22.5~25㎡TYPE3:31.4㎡TYPE4:33.6㎡REFERENCESTANDARDFLOOR參考考意意