最新高職國際英語book1Unit3

PAGE25-Lesson1Unit3.Shopping1. Thisunitisabout…Topics:KindsofretailoutletsHowsupermarketsmakeshoppersbuyThefirstsupermarketChineseclothingsizeconverterTraditionalshoppingvs.onlineshoppingeBaySkills:TalkingaboutshoppingandshoppinghabitsSpeaking:Role-play:ShoppingscenesGivingapersonalopinionaboutInternetuseWriting:Comparingmail-ordershoppingandInternetshoppingAguidedsummaryProject:AshoppingguideforyourneighborhoodGrammar:Adjectives:ComparisonofadjectivesShoppingHabitsHowoftendoyourfamilyshop?Wheredoyouusuallygoshopping?UsefulExpressionsweekly;dailyoccasionallyduringtheweekdepartmentstores;onlineretailers2. FocusWorkwithapartner.2.1Labelthephotoswithanexpressionfromthebox.1.supermarket2.market3.cornershop4.streetvendor5.specialiststore6.onlineretailer(chemist’s)7.departmentstore8.chainstore9.shoppingmallchainstore cornershop departmentstoremarket onlineretailer shoppingmallspecialiststore(chemist’s)streetvendor supermarket2.2Wheredoyoudoyourshopping?oftensometimesneverdepartmentstore [] [] []onlineretailer [] [] []market [] [] []shoppingmall [] [] []specialiststore [] [] []streetvendor [] [] []supermarket [] [] []2.3Talkaboutyourshoppinghabits.UsefulExpressionsIoften/sometimes/neverdomyshopping/shopata/andepartmentstore/…Mypartner/He/She/(sb.’name)doeshis/hershopping/…ata/an…3.TextStudy(PassageA)3.1 BackgroundInformationonlineshoppingonlineretailing,

theactofpurchasingproductsorservicesovertheInternetKeywords:physicalstoresonlinestoresconvenientbargainholidayseasonwaitinlonglinesconsumerismabeliefthatencouragesthepurchaseofgoodsandservicesinever-greateramountsKeywords:consumeristmovementasetofpoliciesregulatestandardmanufacturersintheinterestsofimpulsepurchaseimpulsebuying,anunplanneddecisiontobuyaproductorservice,madejustbeforeapurchaseKeywords:impulsepurchaserimpulsebuyerfinancialdifficultyfamilydisapprovalfeelingofguiltdisappointment3.2WordsandExpressionsexpert n.專家trolley n.手推車purchase n.購置物shoppinglist 購物單pepper n.辣椒sorted perlyarrangedorplanned分選的pre-packed adj. alreadypacked預(yù)先包裝的specialoffer bargain特價(jià)商品packetn.小包，小袋bakeryn.面包烘房rolln.小圓面包displayn.展列canned adj.罐裝的bottledadj.瓶裝的frozenadj.冷凍的goods n.貨品delicatessen n.熟食店freshness n.新鮮食品electricaladj.電氣的product n.商品essential n.必需品butter n.黃油impulseitem 一時(shí)沖動(dòng)購置的商品profit n.利潤brandname 品牌processedfood 加工食品pre-cookedmeal 半成品食品profitable adj.money-making盈利的ateyelevel 齊眼的高度checkout n.收銀臺(tái)leaflet n.傳單loan n.貸款insurance n.保險(xiǎn)mobilephone 移動(dòng)creditcard 信用卡3.3 Text譯文被動(dòng)消費(fèi)步入大型超市時(shí)，千萬不能大意！那幫精明狡詐的人已經(jīng)看到了你的到來。而他們正是那些讓你變成購物狂的行家里手。周六下午3點(diǎn)。你想到超市買些你需要的物品。東西不多——就是咖啡、牛奶和雞蛋。你推了一輛手推車，這是第一個(gè)錯(cuò)誤?，F(xiàn)在你根本感受不到購物籃內(nèi)商品的重量，自然你可能會(huì)越買越多。手推車又大又深，其結(jié)果可以想見。.“進(jìn)入超市，首先會(huì)經(jīng)過的是美麗的鮮花和植物。再往前走，水果與蔬菜新鮮與自然的顏色映入眼簾。購物單上雖然沒有蔬菜，但是這些紅椒、青椒和黃椒看上去如此誘人。它們已被分類、清洗而且包裝好了——多么便利。而且還在特價(jià)優(yōu)惠！或許你會(huì)拿一盒。不管怎么說，蔬菜對(duì)人有好處，對(duì)不對(duì)？接著你走到了面包房。哦，新鮮的面包卷香氣撲鼻！比昨天家里的面包好多了?；蛟S你會(huì)就買一點(diǎn)兒……可是如此也就停不下來了。來自銷售專家的記錄1.店內(nèi)通常會(huì)擺放新鮮的水果、蔬菜與鮮花。這會(huì)讓準(zhǔn)備購置超市內(nèi)普通的罐裝、瓶裝和冷凍商品的顧客產(chǎn)生一種清新、健康的感覺。2.入口處的特價(jià)優(yōu)惠商品會(huì)讓顧客開始購物。拿下第一件商品后，人們通常就會(huì)欲罷不能了。3.店內(nèi)的裝飾通常為綠色。這會(huì)令人感受清新自然。面包、魚類和熟食柜臺(tái)也要保持清新——勾起人們對(duì)從前購物的愉悅回憶。4.許多大型超市現(xiàn)在還會(huì)向老主顧兜售其他商品——比方，衣服和電子產(chǎn)品。5.生活必需品放在超市的后面。在拿到牛奶、雞蛋或者奶油之前，顧客必須經(jīng)過一大堆好看但并不真正需要的商品。而這些非必需的“一時(shí)沖動(dòng)購置的商品〞同時(shí)也是給超市帶來豐厚利潤的物品。6.名牌產(chǎn)品和熟食等加工食物的利潤很高，通常會(huì)被擺在眼睛平視就看得到的地方，以此吸引人們的注意。7.留意結(jié)賬柜臺(tái)旁的雜志和糖果——店家促使顧客接著沖動(dòng)購物的最后一個(gè)時(shí)機(jī)。留意超市提供其他效勞的宣傳單：貸款、保險(xiǎn)、廉價(jià)旅行，甚至還有。8.用超市的信用卡支付多么便利。先購物，后付款。歡送再來哦。3.3.1Explanationofimportantwordsindetail.1.purchasen.somethingbought購置的物品e.g. Thesalesladyputmypurchaseintoabeautifulbag. 女售貨員把我的東西裝進(jìn)一個(gè)漂亮的袋子里。v.購置e.g.Hepurchasedaticketandwentuponthetopdeck. 他買了一張票，然后上到頂層甲板。2.naturaladj.thewayitwasgrown自然的，天然的e.g.Myhairsoongrewbacktoitsnaturalcolour. 我的頭發(fā)很快又恢復(fù)了本色。 Thegiganticnaturalharbourisahavenforboats. 這個(gè)巨型天然港是船只的避風(fēng)港。3.afterallusedtosayyoumustrememberthat畢竟；別忘了e.g.Whyshouldn’tDaneatthecake?Afterall,hebakedit. 為什么丹不該吃蛋糕？別忘了，還是他做的呢。 Don’tblamehim.Afterall,he’sonlyachild. 別責(zé)怪他。別忘了，他還是個(gè)孩子。4.bakeryn.wherebreadandcakesaremade面包房；面包店e.g.Asmellofbreaddriftedfromsomedistantbakery. 一陣面包的香味從遠(yuǎn)處的面包房飄來。 Thebakerbakeshisbreadinthebakery. 面包師在面包房內(nèi)烤面包。5.displayn.show展覽，陳列e.g.Anewkindofcarwasondisplayintheshop. 商店里正展出一種新汽車。 Thejeweler’sdisplayshowedthediamondstoadvantage. 珠寶商的展示使那些鉆石更為醒目。6.essentialn.somethingnecessary必需品；不可或缺之物e.g.Theflatcontainedthebasicessentialsforbachelorlife. 那套公寓配有單身生活的根本必需品。 Thesefoodsareessentialsforthehealthygrowthanddevelopmentinchildren. 這些食物是孩子們健康成長和發(fā)育的必需品。adj.絕對(duì)必要的；必不可少的；根本的e.g.Itwasabsolutelyessentialtoseparatecropsfromthe areasthatanimalsusedaspasture. 將莊稼和放牧區(qū)分開是絕對(duì)必要的。 Mostauthoritiesagreethatplayisanessentialpartofa child’sdevelopment. 大多數(shù)權(quán)威人士都同意，玩耍在孩子成長過程中起 著非常重要的作用。7.profitableadj.money-making盈利的；有利潤的；賺錢的e.g.Drugmanufacturingisthemostprofitablebusinessin America. 制藥業(yè)是美國利潤最豐厚的業(yè)務(wù)。 Thatbusinessbecameprofitablelastyear. 那項(xiàng)生意去年變得很賺錢。8.profitabilityn.贏利能力；收益性；利益率e.g.Changesweremadeinoperatingmethodsinanefforttoincreaseprofitability.為了提高利潤，經(jīng)營方式上發(fā)生了改變。9.loann.moneysomebodylendsyou貸款，借款e.g.Theloanisdueforrepaymentbytheendoftheyear. 這筆借款要在年底還清。 Iaskedthebanktohelpmewithaloan. 我請(qǐng)銀行給我一筆貸款。3.3.2Explanationofimportantsentences.1.Bakery,fishanddelicatessencountersalsoofferfreshness—andbringbackpleasantmemoriesoftraditionalshopping.Therearealsomanyfreshfooddisplayedatthebakery,fishanddelicatessencounters.Thesefreshandnaturalfoodremindspeopleofthefunandpleasureofshoppinginthepast.2.bringbackamemory/memoriesof:Somethingthatbringsbackamemorymakesyouthinkaboutit.e.g.Yourarticlebroughtbacksadmemoriesforme. 你的文章勾起了我悲傷的回憶。 Thewords“part-timejob〞alwaysbringbacktomethememoryofmyfirstinterviewforapart-timejob.“兼職〞這個(gè)字眼總會(huì)令我想起我的第一次面試。QuestionTimeDirections:Completethesentenceswiththemissingprepositionsandparticles.afteratatatbyininintonearofofoutwith1.Watchoutwhenyougo_____asupermarket.2.Supermarketdesignersareexperts____thebusiness____makingpeoplebuy.3._____atrolley,shoppersdon’tfeeltheweight____theirpurchases____abasket4.Theyputspecialoffers_____theentrancehelpshoppersstartshopping.5._____shoppershavemadeonepurchase,othersfollowmoreeasily.6.Theyputattractivegoods____eyelevelsothattheyareeasytoget____.7.Therearesweets____thecheckouts.8.Theymakeiteasytopay____creditcard.Key:1,into2,in,of3,with,of,in4,near,5,after6,at,at7,at8,byAssignments:P.35Ex.1Lesson2Unit3.Shopping1.HaveaReviewforExercisesinLesson1Directions:Completethefollowinganswerstothequestionswithexpressionsfromthebox.addpointstoloyaltycardscredit,chargeordebitcardstopaycustomerscanusetopayforpassmany‘semi-demand’and‘impulse’itemsspecialofferstheweightoftheirpurchasestoencourageshopperstocomeintothestoretrolleysinsteadofbaskets1.Howdosupermarketsoftenmakeyoufeelgoodtobethere?Theyputbeautifulflowersandplantsintheentrance_______________________________________.2.Givethreeexamplesofhowsupermarketspersuadeshopperstobuymoregoodsthantheyplanned.Firstly,theyuse__________________sothatshoppersdon’tfeel_____________________,secondly,theyhave______________and,thirdly,shoppershaveto______________toreachtheessential‘demanditems’.3.Whatdomanysupermarketsdotomakeiteasytopayforyourpurchases?Shopperscanuse_____________________________fortheirgoods.4.Howdosupermarketsencourageyoutocomebacksoonandmaybespendmore?They____________________,which________________veryattractivespecialoffers.Keys:1,toencourageshopperstocomeintothestore2,trolleysinsteadofbaskets;theweightoftheirpurchasesspecialoffers;passmany‘semi-demand’and‘impulse’items3,credit,chargeordebitcardstopay4,addpointstoloyaltycards,customerscanusetopayforDirections:Usethematerialintheboxtodiscusshowsupermarketdesignersmakeiteasytobuy.Thinkparticularlyofthepositioningofgoods.(to)place/putattractivegoods……nearthecheckout/entrance…ateye-level(to)makegoodseasytoreach/getat(to)highlightspecialoffers/lowprices(to)playrelaxing/softmusic(to)broadcastinformationaboutspecialoffersSuggestedanswer:Designersputattractivegoodslikesweetsnearthecheckout.Theyalsoplacebigbrandnamesandprocessedfoodlikepre-cookedmealsateyeleveltoattractattentionandtomakegoodseasytoreach.Theyhighlightspecialoffers/lowpriceswitharedpentoattractattentiontothem.Theyplaysoftmusicinshopstomakeyoufeelrelaxed.Theybroadcastinformationaboutspecialoffersthroughloudspeakersintheshop.2.ComingintoLesson22.1Listening1:Askingfordirections.SupermarketsDirections:Listentotheradioreportandthendecidewhetherthefollowingstatementsaretrue(T)orfalse(F).TrueFalse[][]1.MichaelJ.CullenhadanordinarygrocerystoreinNewYork.[][]2.Michael’sideawastotellcustomerstofetchgoodsfromtheshelvesthemselves.[][]3.Cullenhadtodothreethingstomakehisideawork.[][]4.Michaelsortedgoodsintogroupslike‘fruitandvegetables’,forexample.[][]5.Customersalsohadtopackthegoodsthemselves.[][]6.Theshopassistantsjustpackedgoodsandfilledshelves.[][]7.Cullenopenedtheworld’sfirstrealsupermarketinNewYorkon14September1930.[][]8.Supermarketssoldafewhighqualityproductsatafairpricekeys:TTFTFTFF2.2Listening2:AtriptotownDirections:1.Listenandlinkphotosa–ctothedialogues1–3.a.camerashopb.farmer’smarketc.supermarketDialogue1._______c_____2._______b______3._____a_______Directions:2.Listenagainandnotedownthedetails.1.WhoisJinjingtalkingto:afarmer,ashopassistantoracheckoutassistant?Dialogue1:__________________;Dialogue2:___________;Dialogue3:_______________2.Whatisshedoing:payingforgroceries,buyingeggs,buyingacamera?Dialogue1:__________________;Dialogue2:____________;Dialogue3:_________________3.Howmuchhasshetopay:￡58;￡0.65;￡5.75?Dialogue1:____________;Dialogue2:________________;Dialogue3:_________________keys:1.acheckoutassistant;ashopassistant;afarmer,2.payingforgroceries,buyingeggs,buyingacamera3.￡5.75;￡0.65;￡58;2.3ListeningShoppingdialogueDirections:Listentotheshoppingdialogue.Thenchoosethecorrectanswer.1.Annawantstobuy_____A.someshoesB.aswimmingsuitC.atracksuit2.Annaissize_____A.36B.38C.393.Thecolourofthefirstsuitwas_____A.blueB.greenC.red4.Annadoesn’twantredbecauseitattracts_____A.animalsB.birdsC.dogs5.Thesecondtracksuitwasmadeof_____A.cottonB.nylonC.polyester6.Annawantsatracksuitthatismadeof_____A.purecottonB.nylonC.wool7.Annachoosethe_____tracksuit.A.secondB.thirdC.fourth8.Annapays______eurosforthetracksuitA.thirtyB.thirty-fiveC.thirty-eightkeys:1.C2.B3.C4.C5.C6.A7.C8.BScript:Dialogue1SupermarketMichaelJ.CullenhadagrocerystoreinNewYork.Businesswasallright,buthewantedtodomuchbetter.Thenhehadanidea:hewouldtellcustomerstofetchgoodsfromtheshelvesthemselvesandpayforthemastheyleftthestore.Forthistowork,hehadtodotwothings.First,hehadtosortgoodsintogroups,fruitandvegetables,andmeat,forexample.Secondly,hehadtopackandpricegoodsinindividualportions.Hisassistantsdidn’tservecustomersanylonger.Theyjustpackedgoodsandfilledshelves.CullenopenedAmerica’sfirstrealsupermarketinNewYorkon4August1930.Anditwasanimmediatesuccess.Whenhediedjustsixyearslater,therewerealreadyseventeen‘KingKullen’supermarketsintheUSA.Cullen’sideaofhavingseparatefooddepartmentsandsellinglargeamountsoffoodatdiscountpricessoonchangedfoodretailingthroughouttheworld.MichaelJ.CullenopenedAmerica’sfirstrealsupermarketandmadeitagreatsuccess.Hissupermarketoperationandoriginalfoodretailingmodeinfluencedthewholeworld.Listening2:AtriptotownDialogue1CA=checkoutassistantCA Hello.Jinjing Hi.CACanIhelpyoupackyourpurchases?Jinjing Thanks,butI’mfine.I’veonlygotafewthings—somecoffeeandsugarandsomecansofcoke.CA Right...That’sfiveseventy-five,please.Jinjing Here’smycreditcard.CA Thanks.Anddoyouhavealoyaltycard?Jinjing Oh,yes,hereyouare.CA CouldyouenteryourPIN,please?Jinjing Sure.CA Thankyou.Hereareyourcards.Jinjing Thanks.Bye.CA Bye.Dialogue2Jinjing Howmucharetheeggs,please?Farmer Thelargeonesareonefiftyadozen.Jinjing Er...onefifteen,didyousay?Farmer No,sorry.I’mafraidthey’reonefifty.Yousee,they’reorganic.Andorganicproducehastobeabitmoreexpensivethanordinaryfood.Jinjing Isee.Andthemedium-sizeeggs?Farmer Onethirty.Jinjing Fine,well,Idon’tneedmany.Justhalfadozen,please.Farmer Right.Onesmallboxofmedium-sizeeggs.Hereyouare,Miss.AndIpromiseyouthey’rethebesteggsintheworld.Notliketherubishtheysellyouinthesupermarket!Dialogue3SA=shopassistantSA :Goodmorning.CanIhelpyou?Jinjing:Well,yes.I’minterestedinadigitalcamera.ButtheproblemisthatIdon’twanttopaymorethanaboutsixtypounds,say.SA:That’snoproblem,madam.Icanshowyouthreemodelsataboutthatprice.HowaboutthisCanon,forexample.That’saverygoodcamera.Jinjing:Ohyes.IhadaCanonbefore.Howmuchdoesthisonecost?SA:Sixty-fivepoundsninety-five.Ithastenmegapixels,whichismorethanenoughformostpurposes.Jinjing:Okay,butwhatabouttheprice?Doyouhaveanythingcheaper?SA:Well,yes,Ido.Atfifty-eightpounds,thisNikonL23isquitealotcheaperbecauseit’sonspecialoffer.Ithastenmegapixels,too.Jinjing:Oh,fine.I’dliketheNikon,then,please.SA:Certainly,madam.Listening3ShoppingdialogueAssistant:Goodmorning.CanIhelpyou?Anna:Well,yes.I’mlookingforatracksuit.Youknow,theonesinthesale.Assistant:Oh,yes.Thetracksuitsinthesaleareoverhere.Letmeshowyou.Yes,well,hereweare.Whatsizeareyou?38?Anna:That’sright.I’msize38.Assistant:Okay.Let’ssee.Whataboutthisone?It’sthirtypercentbelownormalprice.Anna:Yes,butit’sred.Ilikejoggingandredattractsdogs.I’dlikeblueorgreenifpossible.Assistant:Fine.Whataboutthisgreenone,then?Anna:Yes,butit’spolyester,isn’tit?Idon’tlikethat.I’dlikepurecotton,please.Assistant:Allright.Letmesee.Well,thisoneispurecottonandit’stherightsizeandcolour,too.Anna:yes.Ilikethat.Andwhatabouttheprice?Assistant:Well,it’sexactlyhalfprice.Thirty-fiveeurosinsteadofseventy.Anna:Perfect.I’lltakeit,please.Assistant:Fine.Wouldyouliketocomethiswaytothecheckout?3.SpeakingDirections:Usethedialogueguidetorole-playshoppingscenes.Changeroles—shopperandassistant—severaltimes.TIP:ChineseclothingsizeconverterChinesesize5XS4XS3XS2XSXSSMLXL2XL3XL4XL5XL6XLUSsize246810121416182022242628Europeansize3234363840424446485052545658WhatistheChineseequivalentofaEuropeansize40?IfitisUSsize12,whatisitinaEuropeansize?YouneedaChinesesize4XS.WhatdoyouneedwhenyouareinAmerica?It’s2XLinaChinesesize.WhatisitinaEuropeansize?Assignment:reviewLesson3Unit3.ShoppingTextStudy(PassageB)ShoppingMallorCyber-mall?1.WordsandExpressionscyber-malln. 網(wǎng)上商店onlineadv. 聯(lián)機(jī)，在線predictv. saybeforeithappens預(yù)測(cè)travelwebsite旅游網(wǎng)站faren.費(fèi)用travelagent旅行代辦人；旅行社infact事實(shí)上convenientadj.方便的securityn. protectionfromdanger平安性detail n. 詳細(xì)信息multichannelshopping多渠道購物offline adj.脫機(jī)的，離線的digitalimage 數(shù)碼圖像dealer n.經(jīng)銷商replace v.taketheplaceof替代flexibleadj. willingtochange靈活的efficient adj. 高效的competitiveadj. betterforthecustomer有競(jìng)爭(zhēng)力的BeforereadingHaveyouevercomparedproductsandpricesontheInternetbeforebuyingsomethingintheshops?Ifso,whatsortofthing?Haveyoueverthought—orsold—anythingonline?Ifnot,mightyouinfuture?TextShoppingMallorCyber-mall?TheInternetispartofeverydaylifeformostyoungAmericans:aboutthree-quartersof18-24year-oldsregularlygoonline.ManyhavenowaddedInternetshoppingtoemailandotheractivities.Sincethemid-1990s,shoppingonlinehasgrownfromalmostnothingtoaboutfivepercentofallUSretailing.Saleshavebeenincreasingbyover25%peryear,andlastyeargoodsandservicesworth$93billionwereboughtonline.Inthebeginning,manypredictedtheendoftraditionalshopping,butwillthisreallyhappen?Areordinaryshopsandevenshoppingmallsabouttoclose?Couldmillionsofsalesstafflosetheirjobs?Well,Internetshoppingcertainlyhasbigadvantages.Travelwebsitescanquicklyfindthecheapestflights,forexample,andfarescostlessthantheydofromatravelagent.Infact,mostInternetpricesarelowerthanshopprices.Itcanalsobeveryconvenienttodoyourshoppingfromhome,dayornight.(InternetsalesalwaysriserapidlyatChristmasbecausemanypeopledon’tlikethecrowdedshopsandthecoldweather.)However,thereareproblems.Orderscantaketwoweeksormoretoarriveandhavetobereturnedifsomethingiswrong.Manypeopleworryaboutthesecurityoftheircreditcarddetails.Somealsomissthefunofshoppingwithfriends.Onlineretailinghasbroughtdifferentlevelsofsuccesstodifferenttypesofbusiness.Amazonisaverysuccessfulonlineretailer,butmanyothershavefailed.Theyspenttoomuch,soldtoolittle,haddeliveryproblemsandfinallywentbankrupt.But,perhapssurprisingly,sometraditionalretailershavealsodonewell.TheInternetcanofferabiggermarkettosmall,specialistshops,forexample.BillRoss,ownerofafarmshop,says,“UsingthenetislikeopeningshopsalloverBritain.〞Bigtraditionalretailershaveintroducedtheircustomersto‘multichannelshopping’evenmoresuccessfully.Onlineordersaresimplysuppliedfromtheirstoresorwarehouses.Walmart,theworld’slargestsupermarketchainalsocleverlymixesofflineandonlinechannels.Forexample,youcanleaveafilmataWalmartstoreandthencollectdigitalimagesfromthecompany’swebsite.Multichannelshopping’sbiggestwinnerisoftenthecustomer.LookatAmericancarbuyers:75%nowresearcheverythingfromcosttocolourontheInternetbeforetheygotothecardealerwiththebestoffer.ItnowseemsclearthatInternetshoppingisnotgoingtoreplacetraditionalretailing.Rather,itismakingtraditionalretailingmoreflexible,efficientandcompetitive.Thisisgreatnewsfortheconsumer.參考譯文：大型購物中心還是網(wǎng)上商城？因特網(wǎng)與大多數(shù)美國年輕人的日常生活息息相關(guān)：大約四分之三的18-24歲的年青人會(huì)經(jīng)常上網(wǎng)在線。除了收發(fā)電子郵件等事務(wù)之外，他們當(dāng)中很多人還會(huì)網(wǎng)上購物。自20世紀(jì)90年代中期開始，網(wǎng)上購物從白手起家開展到現(xiàn)在，占到全美零售業(yè)的5%。銷售額每年以25%以上的比例大幅增長，去年更是創(chuàng)下了930億的網(wǎng)上銷售總額。起初，很多人都預(yù)測(cè)傳統(tǒng)購物行將結(jié)束，然而果真如此嗎？普通商店以及大型購物中心也會(huì)關(guān)門大吉嗎？會(huì)有成千上萬的銷售人員因此失業(yè)嗎？網(wǎng)上購物當(dāng)然有它的巨大優(yōu)勢(shì)。比方說，旅游網(wǎng)站上可以迅速地找到最廉價(jià)的航班，而且機(jī)票價(jià)格低于旅行社的報(bào)價(jià)。事實(shí)上，大多數(shù)網(wǎng)上價(jià)格都低于實(shí)體店的價(jià)格。不分白天還是晚上，足不出戶即可購物，十分便利。〔圣誕節(jié)期間網(wǎng)上銷售總是火爆異常，因?yàn)楹芏嗳硕疾幌矚g擁擠的商店和室外寒冷的天氣?！橙欢W(wǎng)上購物也不是盡善盡美。訂購的物品可能要花兩個(gè)多星期才能送到，如果物品有瑕疵還要退貨。不少人擔(dān)憂信用卡信息泄露。還有人思念和朋友一起購物時(shí)的樂趣。對(duì)于各行各業(yè)而言，網(wǎng)上零售所帶來的成功不盡相同。亞馬遜網(wǎng)站就是一家非常成功的網(wǎng)上零銷商，但是也有不少網(wǎng)商倒閉歇業(yè)。這些網(wǎng)商支出多，銷售量少，商品遞送問題不斷，最后只能走向破產(chǎn)。然而，或許令人意想不到的是，一些傳統(tǒng)的零銷商卻生意紅火。網(wǎng)絡(luò)為那些小規(guī)模的特種商品商店提供了更為廣闊的市場(chǎng)，比方，一家農(nóng)產(chǎn)品商店的店主比爾·羅斯說道，“利用網(wǎng)絡(luò)，就如同在全英國都開設(shè)分店一樣。〞而大型傳統(tǒng)零銷商在把顧客引入“多渠道購物〞方面甚至更為成功。網(wǎng)上訂購的商品可以由他們的商鋪或貨倉直接供給。沃爾瑪這個(gè)全世界最大的超市銷售鏈也把網(wǎng)下和網(wǎng)上購物巧妙地結(jié)合起來。例如，你可以把一卷膠卷交給沃爾瑪?shù)哪臣页?，然后從該公司的網(wǎng)站上接收膠卷的數(shù)碼照片。多渠道購物的最大贏家通常是顧客。以美國汽車消費(fèi)者為例：75%的人會(huì)事先上網(wǎng)查閱，對(duì)汽車從價(jià)格到顏色一一做足功課，然后再到汽車經(jīng)銷商那里拿到最低報(bào)價(jià)?，F(xiàn)在看來，很明顯網(wǎng)上購物不會(huì)取代傳統(tǒng)零售。相反，它只會(huì)讓傳統(tǒng)零售更加靈活、高效、更具競(jìng)爭(zhēng)性。這對(duì)于消費(fèi)者而言絕對(duì)是個(gè)好消息。WordsandExpressionsonlineadv.ontheInternet在線地e.g.Atnight,shewouldgoonlineandchatwithherfriends backhome.晚上，她會(huì)上網(wǎng)跟家鄉(xiāng)的朋友們聊天。Don’tyouknowhowdangerousitistomeetmenonline?你難道不知道在網(wǎng)上認(rèn)識(shí)人是很危險(xiǎn)的嗎？predictv.saybeforeithappens預(yù)言，預(yù)測(cè)；預(yù)示，預(yù)告e.g.Itisyetprematuretopredictthepossibleoutcomeofthedialogue.預(yù)言這次對(duì)話可能有什么結(jié)果為時(shí)尚早。Hepredictedthatmyhairwouldgrowback“innotime〞.他預(yù)言我的頭發(fā)“一眨眼〞就會(huì)長回來。Itisimpossibleto

predict

whowillwin.要預(yù)測(cè)出誰將獲勝是不可能的。predictionn.預(yù)言；預(yù)告；預(yù)測(cè)e.g. Hewasunwillingtomakeapredictionaboutwhichbooks wouldsellinthecomingyear. 他不愿意預(yù)測(cè)來年哪些書會(huì)有銷路。predictableadj.可預(yù)言的；可預(yù)報(bào)的；可預(yù)見的；可預(yù)料的e.g.Theendingofthebookwasentirelypredictable. 那本書的結(jié)局完全是可以想見的。predictabilityn.可預(yù)測(cè)性；可預(yù)言性e.g.Predictabilityisonething,fearofchangeissomethingelse. 可以預(yù)見是一回事，怕改變又是一回事。convenientadj.useful方便的；便利的e.g.MayIcomeandtalkwithyouwheneverit’sconvenient?在你方便時(shí)我能來和你談?wù)剢幔縄sitconvenientforyoutogoouttonight?今晚你方便出去嗎？securityn.howsafeathingis平安e.g.Thereisageneralconsensusamongteachersabout theneedforgreatersecurityinschools.教師們對(duì)必須加強(qiáng)學(xué)校的安保有普遍的共識(shí)。Theylulledherintoafalsesenseofsecurity.他們哄騙她，使她產(chǎn)生一種虛假的平安感。flexibleadj.willingtochange易變通的；適應(yīng)性強(qiáng)的；靈活的e.g.Weneedaforeignpolicythatismoreflexible.我們需要一種更靈活的外交政策。flexibilityn.柔韌性，機(jī)動(dòng)性，靈活性e.g.Theflexibilityofdistancelearningwouldbeparticularly suitedtobusymanagers.遠(yuǎn)程學(xué)習(xí)的靈活性對(duì)日理萬機(jī)的經(jīng)理人來說特別適合。Humanbeingsareinfinitelyflexibleandabletoadjustwhensurvivaldependsonit.人類的適應(yīng)能力是無窮盡的，為了生存可以適應(yīng)任何環(huán)境。competitiveadj.betterforthecustomer具有競(jìng)爭(zhēng)力的e.g.Onlythosehomesofferedforsaleatcompetitiveprices willsecureinterestfromseriouspurchasers. 只有那些價(jià)格優(yōu)惠的住房才會(huì)引起真想買房的人的興趣。Itisatravelcompanyspecializinginamazinglycompetitiveratesforflights. 這是一家專門提供極優(yōu)惠航班折扣的旅游公司。SentencesStructureAreordinaryshopsandevenshoppingmallsabouttoclose?Willtheordinaryshopsandevenshoppingmallsclosedownandstopdoingbusiness?beaboutto:Ifyouareabouttodosomething,youaregoingtodoitverysoon.Ifsomethingisabouttohappen,itwillhappenverysoon.e.g. Argentinahasliftedallrestrictionsontradeandvisasareabouttobeabolished. 阿根廷已經(jīng)取消了所有的貿(mào)易限制，簽證就要被廢除了。4.1Lookingatthetext.4.1.1Directions:Chooseapersonfromtheboxwhomightsaythefollowing.Explainwhy.carbuyerChristmasshopperhighschoolstudentmusicretailer shopassistant travelagentA_________________Theycanbereadyforyouhereby5p.m.,orifyouwant,youcanjustdownloadthemfromourwebsitewhenyougethome.A_________________Withemail,schoolwork,tradingoneBayanddownloadingmusic,IguessI’monlineabout20hoursaweek.A_________________We’vecertainlylostsalesastheairlinescannowselldirectonlineforabout15%lessthanwehavetocharge.A_________________Atfirst,mymusicstorewasn’tverysuccessful,butnowI’vegotthousandsofcustomersworldwide,thankstothenet.A_________________ThisyearI’vedecidedtotrytodoallmyshoppingfortheholidayseasoninthecomfortofmyownhome.A_________________Ifoundafantasticdealontheinternet.It’sjust$18,999,withregistrationplatesandayear’sinsurance.Key:1.agent4.musicretailer5.Christmasshopper6.buyer4.1.21.GiveanexamplefromthetextthatshowstheInternetmakingtraditionalretailmorecompetitive.TheInternetoffersabiggermarkettosmall,specialistshops,makingtraditionalretailmorecompetitive.Itislikehavingshopsalloverthecountry.2.Giveanexamplefromthetextthatshowstheinternetmakingtraditionalretailmoreflexibleandalsomoreefficient.TraditionalretailhasbecomemoreflexibleandalsomoreefficientbyusingtheInternettosellthegoodstheyhaveintheirstoresorwarehouses.Customerscancheckonlinebeforebuyinginatraditionalshop.3.Giveyourownanswertothequestioninthetitle:Shoppingmallorcyber-mall?Saywhy/whynot.Assignment:P43.EX2Lesson4Unit3Shopping.HaveaReviewforLesson3WorkingwithwordsDirections:Matchanitemfromthetext,1–8,tooneofsimilarmeaning,a–h._____1.inthebeginninga.atthestart_____2.closed b.benefits_____3.advantagesc.customer_____4.returned d.download _____5.bankrupte.findoutabout_____6.collect f.outofbusiness_____7.research g.sentback _____8.consumerh.shutdown Key:1-4.ahbg5-8.fdecDirections:Replaceonewordorexpressioninthesentenceswithawordorexpressionfromthelistsinpreviousexercise.

1.Internetshoppinghasbigadvantagesbecauseyoucanshopatanytimeandfromhome.___________2.WhileAmazonisverysuccessful,manyInternetshopshavegoneoutofbusiness.__________3.SomeInternetshopsclosedafterafewmonthsbecausetheyspenttoomuchandhaddeliveryproblems._____________4.Nowadays,acustomercanleaveafilmatastoreandthendownloadthedigitalimagesfromthestore’swebsite._____________5.Buyerscanresearchproductsontheinternetbeforebuyingthemintraditionalshops._____________Key:1.benefit2.bankrupt3.shutdown4.collect5.findoutaboutCometoLesson4Writing1.Directions:ReadpartoftheintroductiontotheTreasurehousemailordercatalogue.Asyouread,comparemailordershoppingwithshoppingontheInternet.Makenotesabout:pricescomfortandconveniencereceiving/returninggoodsorderingpaymentWelcometomailordertheTreasurehouseway!Enjoytopqualityatlowprices. Shopinthecomfortofyourownhome,dayornight. Receiveordersatyourdoorwithin7days. Sendbackunwantedgoods,noquestionsasked. Order:bymailwithpostage-paidformbyphoneon08454504596byfaxon08454504597byemailtosales@treasurehouse.co.ukPaybycheck/bycreditcard/bydirectdebitKey:price:thepricesontheInternetarementionedaslowerthanshoppricesandpricesinthemailordercataloguearealsotopqualityatlowfortandconvenience:youneedanInternetconnectiontobuyonlinewhichisnogoodforolderpeopleorpeoplelivingwherethereisnoInternet.Withthemailordercatal