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Unit1FoundamentalsofBusinessWriting
Unit1FoundamentalsofBusineUnit1Foundamentalsof
BusinessWriting
1.GuidetoBasicBusinessLetters
Thebasicsofgoodbusinessletterwritingareeasytolearn.Thefollowingguideprovidesthephrasesthatareusuallyfoundinanystandardbusinessletter.Thesephrasesareusedasakindofframeandintroductiontothecontentofbusinessletters.Attheendofthisguide,youwillfindlinkstositesthatgivetipsonthedifficultpartofwritingsuccessfulbusinessletters–arguingyourbusinessobjective.Byusingthesestandardphrases,youcangiveaprofessionaltonetoyourEnglishbusinessletters.
2
Unit1Foundamentalsof
BusinessWriting
TheStartDearPersonnelDirector,DearSirorMadam:(useifyoudon'tknowwhoyouarewritingto)DearDr,Mr,Mrs,MissorMsSmith:(useifyouknowwhoyouarewritingto,andhaveaformalrelationshipwith-VERYIMPORTANTuseMsforwomenunlessaskedtouseMrsorMiss)DearFrank:(useifthepersonisaclosebusinesscontactorfriend)
3
Unit1Foundamentalsof
BusinessWriting
TheReferenceWithreferencetoyouradvertisementintheTimes,yourletterof23rdMarch,
yourphonecalltoday,
thankyouforyourletterofMarch5th.TheReasonforWritingIamwritingtoinquireabout
apologizefor
confirm
4
Unit1Foundamentalsof
BusinessWriting
RequestingCouldyoupossibly?
IwouldbegratefulifyoucouldAgreeingtoRequestsIwouldbedelightedtoGivingBadNewsUnfortunately
Iamafraidthat
5商務(wù)英語函電實(shí)訓(xùn)unit-1-Foundamentals-of-Business-Writing[精]課件6商務(wù)英語函電實(shí)訓(xùn)unit-1-Foundamentals-of-Business-Writing[精]課件7
Unit1Foundamentalsof
BusinessWriting
TheFinishYoursfaithfully,(Ifyoudon'tknowthenameofthepersonyou'rewritingto)Yourssincerely,(Ifyouknowthenameofthepersonyou'rewritingto)Bestwishes,Bestregards,(Ifthepersonisaclosebusinesscontactorfriend)
8SampleLetter
Unit1Foundamentalsof
BusinessWriting
Hereisasampleletterusingsomeoftheseforms:
DearMrFlintstone:Withreferencetoourtelephoneconversationtoday,Iamwritingtoconfirmyourorderfor:120xCheddarDeluxeRef.No.856TheorderwillbeshippedwithinthreedaysviaUPSandshouldarriveatyourstoreinabout10days.Pleasecontactusagainifwecanhelpinanyway.Yourssincerely,SampleLetter9
Unit1Foundamentalsof
BusinessWriting
2.HowtoWriteaBusinessLetter
Abusinessletterisaformalmeansofcommunicationbetweentwopeople,apersonandacorporation,ortwocorporations.Businesslettersdifferfrompersonallettersbecausetheyfollowverystrictlysetrulesforcomposition.Manypeopleareintimidatedbytheprospectofwritingtostrictguidelines,howeverbusinesslettersarenothingtobeafraidof.Theyaretoousefulatooltobestigmatizedbythepublic.
10
Unit1Foundamentalsof
BusinessWriting
Beforeyoubeginwriting,answerthefollowingquestions:
1.Whatismypurposeinwritingthisletter/memo/report?
2.Whatdoesmyreaderwantorneedtoknowtounderstandmymessage?
3.HaveIansweredimportantquestionsandprovidedthenecessaryinformationforthereader?
4.DidIaccomplishmypurpose?
5.HaveIincludedboring,confusing,ordistractinginformation?
6.WhatdoIwantthereadertodowhenheorsheisdonereadingthis?
7.Isthatcleartothereader?
8.HaveIincludedalltheinformationnecessaryforthereadertotakethisaction?
11
Unit1Foundamentalsof
BusinessWriting
DEFINITIONOFABUSINESSLETTER
Abusinessletterservesthemainpurposeofcommunicationbetweentwocompanies,oritisamethodtotalktodifferentpeoplewithinabusiness.PURPOSEOFABUSINESSLETTER
Thepurposeforbusinesswritingsistoinformreadersofinformationyouwanttogetacrossorpossiblypersuadethereaderstodosomething.
12
Unit1Foundamentalsof
BusinessWriting
THE7C'sOFBUSINESSWRITING
Mostproblemswithbusinesslettersaretheyareeitherhardtounderstandorverylonganddrawnout.OnesolutionthatmanywritersusetocorrectthisproblemistodoublecheckthewritingtomakesureitfollowsthesevenC'sofbusinesswriting.ThesevenC'sare:ClearConciseCorrectCourteous
13
Unit1Foundamentalsof
BusinessWriting
ConversationalConvincingCompleteIfyouasawriterareabletoeffectivelydoallorpartofthesesevenguidelines,thenyourpaperwillbeonitswaytobeingagoodbusinessletter.
14
Unit1Foundamentalsof
BusinessWriting
KEEPINGYOURLETTERTOTHEPOINT
Thefirstthingyouneedtomakesureofwhenwritingabusinessplanistomakesurethatyouarenotwastingthereader’stime.Therearetwoquestionstomakesurethatyouarenotwastingtheirtimeandtheyare,"whyamI
writing"and"whatdoIwanttoachieve."Ifyouareabletoanswerthesestwoquestionsthen,thenyouwritingwillbeathirdofwhatitwouldhavebeenifyouasawriterjustsatdownandstartedtowrite.Itisagoodthingthatyourletterisshortbecausethatwayyouaregettingstraighttothepointofwhatyouwantyoureaderstoknow.
15TheEndTheEndUnit1FoundamentalsofBusinessWriting
Unit1FoundamentalsofBusineUnit1Foundamentalsof
BusinessWriting
1.GuidetoBasicBusinessLetters
Thebasicsofgoodbusinessletterwritingareeasytolearn.Thefollowingguideprovidesthephrasesthatareusuallyfoundinanystandardbusinessletter.Thesephrasesareusedasakindofframeandintroductiontothecontentofbusinessletters.Attheendofthisguide,youwillfindlinkstositesthatgivetipsonthedifficultpartofwritingsuccessfulbusinessletters–arguingyourbusinessobjective.Byusingthesestandardphrases,youcangiveaprofessionaltonetoyourEnglishbusinessletters.
18
Unit1Foundamentalsof
BusinessWriting
TheStartDearPersonnelDirector,DearSirorMadam:(useifyoudon'tknowwhoyouarewritingto)DearDr,Mr,Mrs,MissorMsSmith:(useifyouknowwhoyouarewritingto,andhaveaformalrelationshipwith-VERYIMPORTANTuseMsforwomenunlessaskedtouseMrsorMiss)DearFrank:(useifthepersonisaclosebusinesscontactorfriend)
19
Unit1Foundamentalsof
BusinessWriting
TheReferenceWithreferencetoyouradvertisementintheTimes,yourletterof23rdMarch,
yourphonecalltoday,
thankyouforyourletterofMarch5th.TheReasonforWritingIamwritingtoinquireabout
apologizefor
confirm
20
Unit1Foundamentalsof
BusinessWriting
RequestingCouldyoupossibly?
IwouldbegratefulifyoucouldAgreeingtoRequestsIwouldbedelightedtoGivingBadNewsUnfortunately
Iamafraidthat
21商務(wù)英語函電實(shí)訓(xùn)unit-1-Foundamentals-of-Business-Writing[精]課件22商務(wù)英語函電實(shí)訓(xùn)unit-1-Foundamentals-of-Business-Writing[精]課件23
Unit1Foundamentalsof
BusinessWriting
TheFinishYoursfaithfully,(Ifyoudon'tknowthenameofthepersonyou'rewritingto)Yourssincerely,(Ifyouknowthenameofthepersonyou'rewritingto)Bestwishes,Bestregards,(Ifthepersonisaclosebusinesscontactorfriend)
24SampleLetter
Unit1Foundamentalsof
BusinessWriting
Hereisasampleletterusingsomeoftheseforms:
DearMrFlintstone:Withreferencetoourtelephoneconversationtoday,Iamwritingtoconfirmyourorderfor:120xCheddarDeluxeRef.No.856TheorderwillbeshippedwithinthreedaysviaUPSandshouldarriveatyourstoreinabout10days.Pleasecontactusagainifwecanhelpinanyway.Yourssincerely,SampleLetter25
Unit1Foundamentalsof
BusinessWriting
2.HowtoWriteaBusinessLetter
Abusinessletterisaformalmeansofcommunicationbetweentwopeople,apersonandacorporation,ortwocorporations.Businesslettersdifferfrompersonallettersbecausetheyfollowverystrictlysetrulesforcomposition.Manypeopleareintimidatedbytheprospectofwritingtostrictguidelines,howeverbusinesslettersarenothingtobeafraidof.Theyaretoousefulatooltobestigmatizedbythepublic.
26
Unit1Foundamentalsof
BusinessWriting
Beforeyoubeginwriting,answerthefollowingquestions:
1.Whatismypurposeinwritingthisletter/memo/report?
2.Whatdoesmyreaderwantorneedtoknowtounderstandmymessage?
3.HaveIansweredimportantquestionsandprovidedthenecessaryinformationforthereader?
4.DidIaccomplishmypurpose?
5.HaveIincludedboring,confusing,ordistractinginformation?
6.WhatdoIwantthereadertodowhenheorsheisdonereadingthis?
7.Isthatcleartothereader?
8.HaveIincludedalltheinformationnecessaryforthereadertotakethisaction?
27
Unit1Foundamentalsof
BusinessWriting
DEFINITIONOFABUSINESSLETTER
Abusinessletterservesthemainpurposeofcommunicationbetweentwocompanies,oritisamethodtotalktodifferentpeoplewithinabusiness.PURPOSEOFABUSINESSLETTER
Thepurposeforbusinesswritingsistoinformreadersofinformationyouwanttogetacrossorpossiblypersuadethereaderstodosomething.
28
Unit1Foundamentalsof
BusinessWriting
THE7C'sOFBUSINESSWRITING
Mostproblemswithbusinesslettersaretheyareeitherhardtounderstandorverylonganddrawnout.Onesolutionthatmanywritersusetocorrect
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