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Chapter6InterculturalBusinessEtiquetteandProtocolChapter6InterculturalBusines1LearningObjectiveUnderstandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunicationIdentifyculturaldifferencesinnamingsystems,businesscardexchangeandotherinitiatingbusinesscontactsUnderstandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunicationUnderstandhowgift-givingpracticesvaryfromculturetocultureLearningObjectiveUnderstandt2LearningObjectiveLearntherolethatclothingplaysininteractingwithpersonsfromothercountriesLearntheimportanceofknowingaboutthevariablerulesofbusinessengagementBecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusinessLearningObjectiveLearnthero3Whatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner?Whatspecialetiquetteandpro4ProtocolDefinedThecustomsandregulationsdealingwithdiplomaticformality,precedenceandetiquette.ProtocolDefinedThecustomsan5EtiquetteDefinedConventionalrequirementsastopropersocialbehaviorEtiquetteDefinedConventional6ProtocolDefinedCustomsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariousculturesProtocolDefinedCustomsandre7EtiquetteDefinedMannersandbehaviorconsideredacceptableinsocialandbusinesssituationsEtiquetteDefinedMannersandb8DefinedbyNanLeaptrottProtocoliswhattodoinagivensituation.Etiquetteishowtodoitandhowtodoitgracefully.DefinedbyNanLeaptrottProtoc9ExampleProtocolIfyouareatameetinginnorthernEurope,givethespeakeryourfullattentionandstrongeyecontactEtiquetteSitupandshowinterestinwhatisbeingsaid.Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso.Ifpeoplearetakingturnsinagroup,trytotakenotesafterthepersonhasfinishedwithhisremarks.ExampleProtoc10InitialBusinessRelationshipInitialBusinessRelationship111.Initialcontacts2.Namingsystems3.Businesscardetiquette1.Initialcontacts12AbriefphonecallAformalletter

A“go-between”InitialContactsAbriefphonecallAformallet13NamingSystemBeawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtleNamingSystemBeawarethatthe14BusinessCardEtiquetteInEuropeAnexpectedpartInU.S.ACasualinformalityInJapanAmeaningfulritualBusinessCardEtiquetteInEuro15跨文化商務(wù)交際-6課件16SocialEntertainmentSocialEntertainment17DinningPracticesDrinkingProtocolSeatingArrangementCocktailPartyTippingDinningPractices18DinningPracticesDinningPractices19Thepurpose

ExtendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinkingThepurposeExtendingthebusi20TimeAtnoonIntheeveningTimeAtnoonIntheevening21PlaceInprivatehomesAtrestaurantsPlaceInprivatehomesAtrestau22跨文化商務(wù)交際-6課件23(1).餐巾Napkin

(2).魚叉FishFork

(3).主菜叉DinnerorMainCourseFork

(4).沙拉叉SaladFork

(5).湯杯及湯底盤SoupBowl&Plate

(6).主菜盤DinnerPlate

(7).主菜刀DinnerKnife

(8).魚刀FishKnife

(9).湯匙SoupSpoon

(10).面包及奶油盤Bread&ButterPlate

(11).奶油刀ButterKnife

(12).點(diǎn)心匙及點(diǎn)心叉DessertSpoonandCakeFork

(13).水杯SterlingWaterGoblet

(14).紅酒杯RedWineGoblet

(15).白酒杯WhiteWineGoblet(1).餐巾Napkin

(2).魚叉FishFork

(24跨文化商務(wù)交際-6課件25食用面包的方法

食用面包的方法26錯(cuò)誤示范錯(cuò)誤示范27喝湯的方式喝湯的方式28暫停喝湯時(shí)錯(cuò)誤示范暫停喝湯時(shí)錯(cuò)誤示范29每吃完一道菜用餐完畢每吃完一道菜用餐完畢30DrinkingProtocolDrinkingProtocol31ThePurposeAlcoholremainsagreatfacilitator,thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdealThePurposeAlcoholremainsag32AmericancultureShunningofalcoholinbusinessmealIslamiccultureCompleteshunningofalcoholChinesecultureLiquoristhemaindrinktoshowrespectandexpresshappinessKoreanandJapanesecultureAwaytobreakdownthestrictsocialbarrierAmericanculture33SeatingArrangementFrenchMethodBritishMethodSeatingArrangementFrenchMeth34FrenchmethodFrenchmethod35BritishMethodNextmostIMP.femaleGuestHostMostIMP.femaleGuestNextmostIMP.maleGuestHostessMostIMP.MaleGuestBritishMethodNextmostIMP.f36InChinaHostHostessMostImp.GuestNextmostIMP.GuestLeastIMP.GuestNextLeastIMP.GuestInChinaHostHostessMostImp.Gu37CocktailPartyCocktailParty38TheGoalTomeetasmanypeopleaspossibleNobodyexpectstogetintodeepdiscussionTheGoalTomeetasmanypeople39TippingTipping40Gift-givingEtiquetteGift-givingEtiquette41Gift-givingBlunderGift-givingBlunder42Importantornot?HighlyimportantJapanImportantbutnotfatalMiddleEast,PacificrimcountriesSomewhatimportantLatinAmerica,CentralandEasternEuropeNotimportantAustralia,Canada,UnitedStates,UK,NorthernEuropeancountries,SouthernEuropeImportantornot?Highlyimpor43BusinessDressBusinessDress44CasualorNot?CasualorNot?45跨文化商務(wù)交際-6課件46BusinessSchedulingBusinessScheduling47CulturalVariationsCulturesvaryinOfficehoursLunchperiodBusinessdaysCulturalVariationsCulturesva48TheUseofHumorTheUseofHumor49Do’sandTaboosAvoidanyandallethnicjokesWatchtoseewhattypesofsubjects,situations,orincidentsamuseyourhostsLaughoffyourgooforgaffeHumorousdevicessuchasEnglishmalapropisms,puns,orspoonerismarenotappropriate.Do’sandTaboosAvoidanyanda50AssignmentWhatistheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunication?AssignmentWhatistheimporta51Chapter6InterculturalBusinessEtiquetteandProtocolChapter6InterculturalBusines52LearningObjectiveUnderstandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunicationIdentifyculturaldifferencesinnamingsystems,businesscardexchangeandotherinitiatingbusinesscontactsUnderstandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunicationUnderstandhowgift-givingpracticesvaryfromculturetocultureLearningObjectiveUnderstandt53LearningObjectiveLearntherolethatclothingplaysininteractingwithpersonsfromothercountriesLearntheimportanceofknowingaboutthevariablerulesofbusinessengagementBecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusinessLearningObjectiveLearnthero54Whatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner?Whatspecialetiquetteandpro55ProtocolDefinedThecustomsandregulationsdealingwithdiplomaticformality,precedenceandetiquette.ProtocolDefinedThecustomsan56EtiquetteDefinedConventionalrequirementsastopropersocialbehaviorEtiquetteDefinedConventional57ProtocolDefinedCustomsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariousculturesProtocolDefinedCustomsandre58EtiquetteDefinedMannersandbehaviorconsideredacceptableinsocialandbusinesssituationsEtiquetteDefinedMannersandb59DefinedbyNanLeaptrottProtocoliswhattodoinagivensituation.Etiquetteishowtodoitandhowtodoitgracefully.DefinedbyNanLeaptrottProtoc60ExampleProtocolIfyouareatameetinginnorthernEurope,givethespeakeryourfullattentionandstrongeyecontactEtiquetteSitupandshowinterestinwhatisbeingsaid.Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso.Ifpeoplearetakingturnsinagroup,trytotakenotesafterthepersonhasfinishedwithhisremarks.ExampleProtoc61InitialBusinessRelationshipInitialBusinessRelationship621.Initialcontacts2.Namingsystems3.Businesscardetiquette1.Initialcontacts63AbriefphonecallAformalletter

A“go-between”InitialContactsAbriefphonecallAformallet64NamingSystemBeawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtleNamingSystemBeawarethatthe65BusinessCardEtiquetteInEuropeAnexpectedpartInU.S.ACasualinformalityInJapanAmeaningfulritualBusinessCardEtiquetteInEuro66跨文化商務(wù)交際-6課件67SocialEntertainmentSocialEntertainment68DinningPracticesDrinkingProtocolSeatingArrangementCocktailPartyTippingDinningPractices69DinningPracticesDinningPractices70Thepurpose

ExtendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinkingThepurposeExtendingthebusi71TimeAtnoonIntheeveningTimeAtnoonIntheevening72PlaceInprivatehomesAtrestaurantsPlaceInprivatehomesAtrestau73跨文化商務(wù)交際-6課件74(1).餐巾Napkin

(2).魚叉FishFork

(3).主菜叉DinnerorMainCourseFork

(4).沙拉叉SaladFork

(5).湯杯及湯底盤SoupBowl&Plate

(6).主菜盤DinnerPlate

(7).主菜刀DinnerKnife

(8).魚刀FishKnife

(9).湯匙SoupSpoon

(10).面包及奶油盤Bread&ButterPlate

(11).奶油刀ButterKnife

(12).點(diǎn)心匙及點(diǎn)心叉DessertSpoonandCakeFork

(13).水杯SterlingWaterGoblet

(14).紅酒杯RedWineGoblet

(15).白酒杯WhiteWineGoblet(1).餐巾Napkin

(2).魚叉FishFork

(75跨文化商務(wù)交際-6課件76食用面包的方法

食用面包的方法77錯(cuò)誤示范錯(cuò)誤示范78喝湯的方式喝湯的方式79暫停喝湯時(shí)錯(cuò)誤示范暫停喝湯時(shí)錯(cuò)誤示范80每吃完一道菜用餐完畢每吃完一道菜用餐完畢81DrinkingProtocolDrinkingProtocol82ThePurposeAlcoholremainsagreatfacilitator,thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdealThePurposeAlcoholremainsag83AmericancultureShunningofalcoholinbusinessmealIslamiccultureCompleteshunningofalcoholChinesecultureLiquoristhemaindrinktoshowrespectandexpresshappinessKoreanandJapanesecultureAwaytobreakdownthestrictsocialbarrierAmericanculture84SeatingArrangementFrenchMethodBritishMethodSeatingArrangementFrenchMeth85FrenchmethodFrenchmethod86BritishMethodNextmostIMP.femaleGuestHostMostIMP.femaleGuestNextmostIMP.maleGuestHostessMostIMP.MaleGuestBritishMethodNextmostIMP.f87InChinaHostHostessMostImp.GuestNextmostIMP.GuestLeastIMP.GuestNextLeastIMP.GuestInChinaHostHostessMostImp.Gu88CocktailPartyCocktailParty89TheGoalTomeetasmanypeopleaspossibleNobodyexpects

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