如何建設(shè)公眾信任的傳媒socialmediaheim

BuildingCommunitySocialmediaandthenewconversationsofe-commerceThomasPurves,April22,2007

3rdAnnualVisaE-CommerceSummitToronto,OnSocialMediaisShiftingtheLandscapeCustomersaregettingsmarter

CapturingattentionisgettingharderCostsofproductionaredroppingbutalsoreducingbarrierstoentryFore-commerce,constantinnovationiskeytosurvivalNewGatekeepersemerging:iTunes,googleetc.Networkeffectsmatter(morethanever)…h(huán)owstrongisyourcommunity?BuildingCommunity…If,rightnow,allofyourcustomerscouldbehavingagreatbigconversationwitheachother…Photobydenkrahm/photos/station_nord/10340948/…needsonlytoansweronesimplequestionWhatmighttheysay?Photobypresta/photos/presta/101334755/NewMindSpacePillowfightFlashMobNYCThreeStagesofCommunityBasicStuff:Blogging,Flickraccountetc.Costs:Peopletime,allothercostsinsignificantPositiveROIofexecutiveblogging(200k/year)Dell:Peer-PromotionStandardCorporateBlogging,nowadaysano-brainer.Dell:Peer-PromotionNewTrends,videosegmentsanduser-generatedvideo(IfBYOdon’tforgettomakeitlinkable,embedable)DellPeer-SupportYouCustomersmightprovideevenbettersupportthanyoucan

cprieto87BronzePosts:2Registered:04-18-2007Viewed1011timessKoaz:

You'reaGOD!

IwashavingsimilarproblemwithrollingbackaVistamachinetoXP

-changedtheSATAdriveandvoilaXPloads!

Yeah-IcalledDellSupport,andtheywereuseless.confusedandbewilderedGreat,solongasyoudon’tmindquitehowtheyphraseit.Dell:Peer-ProductionItturnsout,thekidsarecrazyforLinux.(butconsider,howrepresentativeistheaudience?)NCIX.comNCIXmanagingMany,manySKU’’sUsercommunityhelpsmaintainproductinfo,uploadimages,postreviews,discussandrecommendhardwareActiveusersrewardedwith““points””asrecognitionandredeemableforproductTThepowerofco-creationPhotobyBrianOberkirch,bywayofDavidcrow.ca“CrazyAwesome”“SortaAwesome”“CrazyAwesome”SkinnyCorpandThreadlessEntirelycommunity-centricmodelFromSortaAwesometoCrazyAwesomeinjustafewyearsOtherlessons:sellT-shirtsCreateSomethingtoTalkAboutDisruptiveMarketing:TheSpecializedAngel1,125blogposts260kgooglehits53facebookgroupmembersSocialExperiments:SpecializedRider’sClubChrisMatthews,Specialized’’sMarketingGuruOver10,000membersin5months(alldemographics)Premiummembership:$50Combinesonline+offlineexperiences.MetricsareanissueConnectsdealernetworkaswellasriders.100%positivefeedbackSpecializedRider’sClubSampleRideProfilePageValuetoCommunityFindridesinyourareaSocializewithfellowridersLearnaboutthesportPostpictures,journalentries,riderandbikeprofilesThesecret:lettingcustomerstalktoeachotherAGreatStoryWillTellItselfI’dneverheardof““Blendtech”,buthowcouldyou*not*wanttoseewhathappenswithiPodinablender,or:hockeypucksLightbulbsGlowsticks?Ipodinablender:3.3MillionviewsIreallywantthisblenderOpenessiskeytofindabilityKMashinguptraveldataStandards,APIs,anddataaccessibilityallowforsometimesgreatstuffThesematicwebisanecosystemEmailisforoldpeopleNewmediaTrendstoWatchTheconsumercontrolstheformat,thechannelsEmailisdying,staticwebcontentisdeadalreadyRSSgoesmainstream,feedburnergivesyoumetrics,istheglueforeverythingSocialpresence:statusupdates,twitter,jaiku,plazesLookingAhead:SocialPresenceasaMarketingChannelConceptualVisionofTwitterasaMarketingChannel.Whatrealtimestatusupdatescoulddrivevalueforyourcustomers?KeyEarlyplayersinSocialPresence:TJFacebookPlazes,Last.fm(thislistwillchange)DarthVaderisalreadyTwitting(whyaren’’tyou?)“Oneofthosestupidlittlefloorpolishingdroidsalmostjusttrippedme.TheDeathStarR&Ddepartmentwillpaydearlyforthis””-darthvaderSocialMedia,NotJustforMarketingAnymoreInternetWeb2.0Communitiesincludingendcustomers,stakeholders,publicChannel2.0Communitiesincludingbusiness&channelpartners,etcEnterprise2.0Communitiesofemployees.IntranetExtranetDo!Supportopenstandards(microformats,rss,mashability)Loveyour1%BeauthenticTakeachance,letyourcommunityrunwithit.BeawesomePhotocredit:shinyredtype/photos/shinyredtype/169168887/9、靜夜四四無鄰，，荒居舊舊業(yè)貧。。。12月-2212月-22Saturday,December31,202210、雨中黃黃葉樹，，燈下白白頭人。。。05:34:4705:34:4705:3412/31/20225:34:47AM11、以我我獨(dú)沈沈久，，愧君君相見見頻。。。12月月-2205:34:4705:34Dec-2231-Dec-2212、故人江海海別，幾度度隔山川。。。05:34:4705:34:4705:34Saturday,December31,202213、乍見翻翻疑夢，，相悲各各問年。。。12月-2212月-2205:34:4705:34:47December31,202214、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國國見見青青山山。。。。31十十二二月月20225:34:47上上午午05:34:4712月月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月225:34上上午午12月月-2205:34December31,202216、行動動出成成果，，工作作出財(cái)財(cái)富。。。2022/12/315:34:4705:34:4731December202217、做前，能能夠環(huán)視四四周；做時(shí)時(shí)，你只能能或者最好好沿著以腳腳為起點(diǎn)的的射線向前前。。5:34:47上上午5:34上上午05:34:4712月-229、沒有失失敗，只只有暫時(shí)時(shí)停止成成功！。。12月-2212月-22Saturday,December31,202210、很多事情努努力了未必有有結(jié)果，但是是不努力卻什什么改變也沒沒有。。05:34:4705:34:4705:3412/31/20225:34:47AM11、成功就是是日復(fù)一日日那一點(diǎn)點(diǎn)點(diǎn)小小努力力的積累。。。12月-2205:34:4705:34Dec-2231-Dec-2212、世世間間成成事事，，不不求求其其絕絕對對圓圓滿滿，，留留一一份份不不足足，，可可得得無無限限完完美美。。。。05:34:4705:34:4705:34Saturday,December31,202213、不知香香積寺，，數(shù)里入入云峰。。。12月-2212月-2205:34:4705:34:47December31,202214、意志志堅(jiān)強(qiáng)強(qiáng)的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。31十十二二月20225:34:47上上午05:34:4712月月-2215、楚楚塞塞三三湘湘接接，，荊荊門門九九派派通通。。。。。十二二月月225:34上上午午12月月-2205:34December31,202216、少年十五二二十時(shí)，步行行奪得胡馬騎騎。。2022/12/315:34:4705:34:4731December202217、空山山新雨雨后，，天氣氣晚來來秋。。。5:34:47上上午5:34上上午午05:34:4712月月-229、楊楊柳柳散散和和風(fēng)風(fēng)，，青青山山澹澹吾吾慮慮。。。。12月月-2212月月-22Saturday,December31,202210、閱讀一一切好書書如同和和過去最最杰出的的人談話話。05:34:4705:34:4705:3412/31/20225:34:47AM11、越是沒有有本領(lǐng)的就就越加自命命不凡。12月-2205:34:4705:34Dec-2231-Dec-2212、越越是是無無能能的的人人，，越越喜喜歡歡挑挑剔剔別別人人的的錯(cuò)錯(cuò)兒兒。。05:34:4705:34:4705:34Saturday,December31,202213、知人人者智