《學(xué)術(shù)英語管理類》課程教學(xué)大綱

《學(xué)術(shù)英語（管理類）》課程教學(xué)大綱一、課程基本信息課程代碼：課程名稱：學(xué)術(shù)英語（管理類）英文名稱：AcademicEnglishforBusiness課程類別：通識(shí)必修課學(xué)時(shí)：32學(xué)分：2適用對(duì)象：非英語專業(yè)的本科生考核方式：考試先修課程：大學(xué)英語IV二、課程簡介《學(xué)術(shù)英語（管理）》課程內(nèi)容涉及市場營銷、金融、會(huì)計(jì)、電子商務(wù)、公司戰(zhàn)略、品牌、人力資源等管理學(xué)科的主要分支，適合修完大學(xué)英語基礎(chǔ)課程，到達(dá)一般要求水平的本科學(xué)生。雖然本課程以專業(yè)內(nèi)容而不是以語言訓(xùn)練為主線，但是基于培養(yǎng)學(xué)術(shù)交流能力為目的的聽說讀寫譯的訓(xùn)練貫穿整個(gè)單元，并且各個(gè)單元內(nèi)容的語言訓(xùn)練相互銜接、前后呼應(yīng)。學(xué)生學(xué)完本課程后，其有效、得體地使用英語進(jìn)行學(xué)業(yè)學(xué)習(xí)與學(xué)術(shù)交流的能力將得到較全面的提高。同時(shí)，此課程涉及公司治理與領(lǐng)導(dǎo)決策、商務(wù)洽談與處理技能、金融核算與對(duì)外交流等各項(xiàng)技能知識(shí)，這不僅能增強(qiáng)學(xué)生自信與業(yè)務(wù)能力，激發(fā)學(xué)生的理想與信念；更能厚植愛國主義情懷、堅(jiān)定業(yè)務(wù)處理原那么、加強(qiáng)品德修養(yǎng)、提升學(xué)生綜合素養(yǎng)。這也是該課程的重要教學(xué)目標(biāo)。該課程每次講授一個(gè)學(xué)期，每周2學(xué)時(shí)，共32學(xué)時(shí)。授課方式以教師講解為主,學(xué)生模擬商務(wù)、案例分析為輔。課堂教學(xué)采用的主要教材為季佩英主編的《學(xué)術(shù)英語（管理）》。授課環(huán)境為多媒體教室。該課程的教學(xué)評(píng)估包括形成性評(píng)估和終結(jié)性評(píng)估。具體比例是：形成性評(píng)估占50%,主要考慮因素包括出勤情況、課堂參與的情況、課內(nèi)外作業(yè)完成的情況；終結(jié)性評(píng)估即期末考試的形式，占總成績的50%。Thecontentsofthiscourseinvolvemarketing,finance,accounting,e-commerce,corporatestrategy,branding,themainbranchofhumanresourcesmanagementdisciplines,forcompletingcollegeEnglishcourses,whichcanmeetrequirementsoflevelofundergraduatestudents.Whilethecourseisbasedonprofessionalcontentratherthanlanguagetrainingasthemainline,butthecultivationofacademiccommunicationskillsforMakeacounterargumentAppreciatetheimportanceofavoidingplagiarismDogroupresearchtolearnmoreaboutthehot-potrestaurant,Haidilao(三)思考與實(shí)踐ReadTextBandTextCandfindoutmoreabouttheartofleadership.Dosomerevisioninthesparetime.(四)教學(xué)方法與手段Presentation;Explanation;Q&Ainteraction;Computer-assistedlearningUnit6ConsumerBehavior(一)目的與要求Studentsareexpectedtounderstandwhatisconsumerbehavior;recognizetheimportantfactorsinfluencingconsumerbehavior(e.g.environment,culture,service);knowthefourprimaryphasesintheconsumerdecision-makingprocess;getacquaintedwithsomespecializedvocabularyofconsumerbehavior.cultivategracefulandsharpconsumingawarenessandmoralconsciousness(二)教學(xué)內(nèi)容.主要內(nèi)容Before-readingtasks:AskSstowritedownatleastfivefactorswhichtheythinkmayhaveaninfluenceonconsumerbehaviorwithinthreeminutes.Askeachgrouptocomparetheiranswersanddiscussthefactorsinfluencetheirbehavior.Asksomegroupstosharetheirresultsofdiscussionwiththeclass.While-readingtasks:AskSstoscanthetextandcompleteTask1/Criticalreadingandthinking.InstructSstolocatetherelevantinformationwhilescanningthetext,includingwhatconsumerbehavioris,differentkindsofconsumerbehavior,andtheimportantfactorsinfluencingconsumerbehavior.AskSstofocusonthetwosubheadingswhilescanningthetext,andfindouttheexamplesillustratingtheinfluenceofenvironmentandcultureonconsumerbehavior.ExamplesfortheinfluenceofenvironmentExamplesfortheinfluenceofculture2)Tmayprovidefurtherinformationaboutsomecorporationsmentionedinthetext.Thesupplementaryinformationmaybeofhelp.AskeachgrouptocompleteTask2/Criticalreadingandthinkingandasksomegroupstopresenttheirresultsofdiscussiontotheclass.After-readingtasks:ReadTextBandTextC,andprepareforpresentationonPage142..基本概念和知識(shí)點(diǎn)Professionalknowledge:thedefinitionofconsumerbehavior,itsimportantfactors,thefourprimaryphasesintheconsumerdecision-makingprocessandrelevantspecializedvocabulary.Reading:Understandthestructureofbusinesswriting(e.g.lookingforsubheadings,supportiveexamplesinatext),analyzedifficultsentences(e.g.knowingthecategoriesindicatedinsentences),thinkaboutissuescritically(e.g.Arethereanyotherfactorsinfluencingconsumerbehaviorbesidesenvironment,cultureandservice?Andhow?).Languagebuilding-up:learnthespecializedvocabularyofconsumerbehavior,thesignpostlanguageofclassification,andsomeformalwords..問題與應(yīng)用(能力要求)Listening:Dealwithunfamiliarwordsinatalkusingcontextualinformation,commonsenseorbackgroundinformation.Speaking:Analyzeyouraudienceandpurposebeforedevelopingapresentation.Writing:Writethefindings/resultssectionofaresearchpaper.(三)思考與實(shí)踐Researching:Dogroupresearchtolearnmoreaboutthecustomerserviceofacertaincompany.Customerserviceistheprovisionofservicetocustomersbefore,duringandafterapurchase.AccordingtoTurbanetal.(2002),"customerserviceisaseriesofactivitiesdesignedtoenhancethelevelofcustomersatisfactionthatis,thefeelingthataproductorservicehasmetthecustomerexpectation.^Workinagroupandconductastudyonthecustomerserviceofacertaincompany.YourstudymaybecarriedoutaccordingtothestepsinthepartofResearchingonPage136oftheAcademicEnglishbook.(四)教學(xué)方法與手段classroominstruction;multimediateaching;networkassistedinstruction;teamwork;groupdiscussion;classroomdiscussion;investigationandresearch;socialpractice;theGoogleofprofessionalwebsitesUnit7BrandsandBranding（一）目的與要求Studentsareexpectedtoknowthegeneraldefinitionofabrand.understandtheimportanceofabrandexperience,brandnameandtagline.getacquaintedwithsomespecializedvocabularyofbrandsandbranding(e.g.brandexperience,brandequity,brandvalue,andbrandloyalty).(二)教學(xué)內(nèi)容.主要內(nèi)容Before-readingtasks:Askeachgrouptodiscussoneofthequestionsinthetask.Invitesomegroupstosharetheirresultsofdiscussionwiththeclass.Twillcommentontheirperformanceandgivesuggestions.While-readingtasks:AskSstoscanthetextandfindthetermsconnectedwithbrandsandbrandinganddiscusswhattermsmean,suchasbranding(品牌建設(shè))，brandvalue(品牌價(jià)值)，brandexperience(品牌體驗(yàn)),brandawareness(品牌知名度),brandloyalty(品牌忠誠度).AskSstoscanthetextandunderlineallthesentencesdescribingwhatabrandisandwhatabrandcando.ThenencourageSstotranslatethesentencesintoChineserelatedbrandinPara.2,8,9and11.AskeachgrouptoreadParagraphs3-8morecarefullyandcompleteTask1/CriticalreadingandthinkingCheckSs'answerstoTask1.AskeachgrouptoreadParagraphs10-14carefullyanddiscussthesimilaritiesbetweenabrandownerandapoliticalcandidate.Theninvitesomegroupstoreporttheiranswerstotheclass.After-readingtasks:ReadTextBandTextC,andprepareforpresentationonPage169..基本概念和知識(shí)點(diǎn)Professionalknowledge:thegeneraldefinitionofabrand,theimportanceofabrandexperience,brandnameandtagline,andrelevantspecializedvocabulary.Reading:Understandthestructureofbusinesswriting(e.g.lookingforsubheadingsinatext),analyzedifficultsentences(e.g.usingsignpostlanguageofcauseandeffecttomakeoutthelogicinasentence),thinkaboutissuescritically(e.g.Wheredoesthebrandvaluecomefrom?).Languagebuilding-up:learnthespecializedvocabularyofbranding,thesignpostlanguageofcauseandeffect,andsomeformalwords..問題與應(yīng)用(能力要求)Listening:Recognizedigressionsinalecture.Speaking:Developanintroductiontoapresentationaimingtoarouselisteners9interestandpreviewthecontent.Writing:Learnhowtowritethediscussionsectionofaresearchpaper.（三）思考與實(shí)踐Researching:Dogroupresearchtolearnmoreaboutbrandrankings.Everyyear,Interbrand,aworldbandconsultancy,producesa“BestGlobalBrands"list.Accessitsofficialwebsiteat,andthenprepareapresentationaboutbrandsinChinaandabroad.YourstudymaybecarriedoutaccordingtothestepsinthepartofResearchingonPage163oftheAcademicEnglishbook.（四）教學(xué)方法與手段classroominstruction;multimediateaching;networkassistedinstruction;teamwork;groupdiscussion;classroomdiscussion;investigationandresearch;socialpractice;andthegoogleofprofessionalwebsites五、各教學(xué)環(huán)節(jié)學(xué)時(shí)分配、教學(xué)環(huán)節(jié)教學(xué)時(shí)數(shù)課程內(nèi)容講課習(xí)題課討論課實(shí)驗(yàn)其他教學(xué)環(huán)節(jié)小計(jì)第一單元310.50.55第二單元310.50.55第三單元310.50.55第四單元310.50.55第六單元310.50.55第七單元310.50.55答疑2合計(jì)1863332六、推薦教材和教學(xué)參考資源

（一）推薦教材.季佩英等.學(xué)術(shù)英語（管理）.北京：外語教學(xué)與研究出版社，2013.季佩英等.學(xué)術(shù)英語（綜合）.北京：外語教學(xué)與研究出版社，2013.《大學(xué)英語選修課/學(xué)科課程系列教材》工程組.學(xué)術(shù)英語閱讀教程.北京：高等教育出版社,2011（二）教學(xué)參考資源.王琳.工商管理英語實(shí)用教程.天津：南開大學(xué)出版社，2008.張初愚.工商管理英語教程（第二版）.西安：西安交通大學(xué)，2009.鐘凌.工商管理英語案例教程.北京：清華大學(xué)，2016.靳梅琳.國際商務(wù)文化英語閱讀.北京：北京航天航空大學(xué)出版社，2010（三）推薦課外讀物.王關(guān)富.商務(wù)英語閱讀（第二版）.北京：高等教育出版社，2011.曹麗艷.商務(wù)英語報(bào)刊閱讀（第三版）.北京：對(duì)外經(jīng)貿(mào)大學(xué)，2016（四）推薦英語學(xué)習(xí)網(wǎng)站七、其他說明大綱修訂人：周超飛、毛紅霞等大綱審定人：修訂日期：大綱修訂人：周超飛、毛紅霞等大綱審定人：修訂日期：2020年12月

審定日期：2020年12月thepurposeofthelistening,speaking,reading,writingandtranslatingtrainingisconductedthroughouttheentireunitbasedonthecontentandelementsoflanguagetrainingwitheachother,beforeandaftertheecho.Aftertakingthiscoursethestudents'abilityofeffective,properuseofEnglishlearningandacademicexchangeswillbecomprehensivelyimproved.Meanwhile,thiscourseinvolvesvariousskillssuchascorporategovernanceandleadershipdecision-making,businessnegotiationandprocessingskills,financialaccountingandinternationalcommunication,whichcannotonlyenhancestudents1self-confidenceandbusinessability,stimulatestudents*idealsandbeliefs,butalsocultivatepatriotism,strengthenbusinesshandlingprinciples,strengthenmoralcultivationandenhancestudents1comprehensiveaccomplishment.Thisisalsoanimportantteachinggoalofthecourse.Thecourselastsonesemesters,32periodsinall.Theteachingprocessconsistsoflecturesbytheteacher,casestudyandsimulatednegotiationbystudents.ThetextbookisBusinessNegotiation.Theassessmentofstudentsisbasedonbothformativeassessmentandconclusiveassessment.Formativeassessmenttakesintoaccountsuchfactorsasattendance,in-classperformance,gradesinassignments.Conclusiveassessmentreferstothefinalsimulatednegotiation.Formativeassessmentcontributes50%tothefinaltotalmark,whileconclusiveassessment,50%.三、課程性質(zhì)與教學(xué)目的《學(xué)術(shù)英語（管理）》（AcademicEnglishforBusiness）是廣東財(cái)經(jīng)大學(xué)非英語專業(yè)本科生在完成基礎(chǔ)英語課程學(xué)習(xí)后，第四學(xué)期進(jìn)入提高階段英語課程學(xué)習(xí)的一門必修通識(shí)課，是一門從基礎(chǔ)英語教學(xué)到雙語教學(xué)或全英語教學(xué)的過渡性課程，以應(yīng)對(duì)新時(shí)期大學(xué)英語教學(xué)的開展方向和新形勢下我國人才培養(yǎng)目標(biāo)對(duì)高等教育提出的新的要求。本課程的教學(xué)目的在于提高大學(xué)生的學(xué)術(shù)英語能力及專業(yè)英語水平，拓展學(xué)生人文內(nèi)涵和學(xué)科內(nèi)涵，以內(nèi)容為依托，提高學(xué)生英語水平和綜合文化素養(yǎng)，為學(xué)生借助英語拓展各自專業(yè)開展提供條件，使他們到達(dá)用英語表達(dá)知識(shí)，用英語交流文化的更高要求，以適應(yīng)我國社會(huì)開展和國際交流的需要。希望通過學(xué)術(shù)英語教學(xué)與學(xué)生所學(xué)專業(yè)相結(jié)合，為學(xué)生畢業(yè)后直接使用英語從事本專業(yè)工作，或者繼續(xù)深造學(xué)習(xí)、進(jìn)行學(xué)術(shù)研究以及參加學(xué)術(shù)活動(dòng)打下堅(jiān)實(shí)基礎(chǔ)。四、教學(xué)內(nèi)容及要求Unit1StudyingBusiness（一）目的與要求StudentsareexpectedtounderstandthedefinitionofBusiness.knowsomecommonreasonswhypeoplestudybusinessandvariousrolespeopleplayinrelationtobusiness.learnhowwemaybenefitfromstudyingbusinessasemployees,businessowners,consumersandinvestors.acquaintedwithsomespecializedvocabularyofbusiness.Sticktotheprinciplesofbusinessethicsandbetterbusinessskills(二)教學(xué)內(nèi)容.主要內(nèi)容DefinitionofBusiness「CustomerSatisfaction"AnEconomicActivity[Profit<ManagerialEfficiency一廠EntrepreneurAWayofLifeProfessionalManagerFunctionalSpecialistWhydowestudybusiness?forhelpinchoosingacareertobeasuccessfulemployeetostartyourownbusinesstobecomeabetter-informedconsumerandinvestorHowwemaybenefitfromstudyingbusinessasemployees,businessowners,consumersandinvestors?Asanemployee,studyingbusinesshelpsyoudecideonacareer,thenacquireskillsandknowledgenecessaryforasuccessfulcareer.Asabusinessowner,studyingbusinesshelpsyouobtainskillsneededtostartyourownbusiness,identifyaproductorservicethatcustomerswant,andrealizethepotentialrisks.Asaconsumer,studyingbusinesshelpsyoutobemoreinformedbeforemakingapurchasedecision.Asaninvestor,studyingbusinesshelpsyouunderstandthebasicsoftheeconomyandbusinessandestablishtheinvestmentprogramsoastobetterinvestforthefuture..基本概念和知識(shí)點(diǎn)Specializedvocabulary:business;businessplan;customerservice;mutualfund;on-demand;roadmap;transaction;undercapitalization;workforce;pricetargeting;salepricingAcademicreadingskills:ThemeSentences;SubheadingsAcademicwritingskills:FormalEnglish&InformalEnglish.問題與應(yīng)用（能力要求）Employersinthemarketplacearemoredemandingthaneverbefore.Askyourself:WhatcanIdothatwillmakeemployerswanttopaymeasalary?WhatskillsdoIhavethatemployersneed?Whataretheskillsthatyoucanlearnfromuniversitycourses?Whataretheskillsthatyouneedtolearnoutsidetheuniversity?（三）思考與實(shí)踐TeamworkPresentation:Theterm"pricetargetingnismorecommonlyreferredtoas"pricediscrimination"or"pricedifferentiation"ineconomics.Workingroupsof4-5tofindexamplesofpricediscriminationindifferentindustries,forexample:Airlines;Movietheatres;Insurance;Railwayetc.（四）教學(xué)方法與手段教學(xué)方法：講授與課堂討論相結(jié)合教學(xué)手段：運(yùn)用電子教案進(jìn)行多媒體教學(xué)，網(wǎng)絡(luò)自學(xué)Unit2Marketing（一）目的與要求Studentsareexpectedto:understand4differentkindsofdefinitionofMarketing.knowthemarketingtheoryof5Psanditsapplication.explorewhatmakesasuccessfulmarketingcampaignbyanalyzingsomesuccessfulandunsuccessfulcases.togetacquaintedwithsomespecializedvocabularyofmarketing.（二）教學(xué)內(nèi)容.主要內(nèi)容ThedefinitionofMarketing:Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.AmericanMarketingAssociationMarketingisthecorebusinessphilosophythatdirectstheprocessesofidentifyingandfulfillingtheneedsofindividualsandorganizationsthroughexchangeswhichcreatesuperiorvalueforallparties.TheWorldmarketingAssociationMarketingisthemanagementprocessforidentifyinganticipatingandsatisfyingconsumerrequirementsprofitably.—theU.K'sCharteredInstituteofMarketingMarketingis:a)discoveringandgivingconsumerswhattheywantandneed,andb)doingthisataprofit.——bytheauthor5PsofmarketingPeople:Marketingrevolvesaroundthewants,needs,anddesireofpeople.Product:Productisanythingthatcanbeofferedforsaleorusetoanotherindividual.Price:Itnotonlypaysforyourcostofgoodsandprofit,itdoesmuchmore,suchascommunicatingabouttheproduct,settingqualityexpectations,segmentingtheconsumers,andevenconveyinghowaconsumershouldconsumetheproduct.Place:Placereferstowhereandhowyousellyourproductandwhereandhowyoudistributeyourproduct.Promotion:Promotionreferstothewayyouchoosetopromoteyourproduct,suchasadvertising,publicrelations,salespromotion,eventmarketing,aswellasanypersonalone-on-onesellingyoudo.Analyzethesuccessfulandunsuccessfulcases.successfulcases:;thewebsiteofcarcompanyunsuccessfulcases:;.基本概念和知識(shí)點(diǎn)Specializedvocabulary:theactofsales;managecustomerrelationships;businessphilosophy;satisfyconsumerrequirements;manipulatethetoolsofmarketing;enticeconsumerstobuyproduct;effectivemarketing;idealtargetmarket;promoteproducts;maximizeinterest;thepackagingoftheproduct;thedesignandmanufacturingoftheproduct;anestablishedbrand;consumergoods;exclusivedistribution;eventmarketing;cutthecostofmanufacturingAcademicreadingskills:alistingpattern;signpostlanguageAcademicwritingskills:signpostwordsandphrases;FormalEnglish&InformalEnglish.問題與應(yīng)用(能力要求)Therearethe4PsofmarketingashighlightedbyMcCarthy.TothesewehaveaddedafifthP:People.Doyouagreewiththeauthor?WhyorWhynot?Howcanacompanysucceedinthisever-changingmarket?(三)思考與實(shí)踐TeamworkPresentation:Workingroupsof4-5andconductasurveyonhowacertaincompanypromotesitsproductthroughadvertising.Considerthefollowingpoints:Identifytheadvertisingmediathecompanyhasused.Identifywhatfocusitsadvertisementputsontheproduct.Identifywhotheadvertisementaimsat.Findoutwhethertheadvertisementissuccessfulornot.Concludewhatcanbelearnedfromit.(四)教學(xué)方法與手段教學(xué)方法：講授與課堂討論相結(jié)合教學(xué)手段：運(yùn)用電子教案進(jìn)行多媒體教學(xué)，網(wǎng)絡(luò)自學(xué)Unit3CorporateStrategies(一)目的與要求Studentsareexpectedtomastersomeprofessionalknowledgeaboutcorporatestrategies;mastersomespecializedvocabulary,thestructureofbusinesswritingandanalyzedifficultsentences;developcriticalthinking;conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.(二)教學(xué)內(nèi)容1.主要內(nèi)容Pre-readingtasksGiveSstwoassignmentsbeforeclass:AskSstofillinthetableinthetaskwiththehelpoftheInternet.Dividetheclassintogroupsof3-4todoasurveyaboutpeople'sopinionofWal-Mart.AskthemiftheythinkWal-MartissuccessfulinChina.Inclass,checkSs}answerstothetask.Inviteseveralgroupstoreporttheirfindingsofthesurvey.Theentireclassvoteonthequestion:HDoyouthinkWal-MartissuccessfulinChina?HWhile-readingtasksAskSstoreadParagraph1ofTextAtodeterminewhichofthethreestrategiesWal-Martadopts(costleadershipstrategy),thenreadParagraph1ofTextBtodeterminewhichstrategyStarbucksadopts(differentiationstrategy).AskSstoscantheremainingparagraphsinTextAtotellhowmanyexamplesaregivenonWal-Martsforeignexpansion(three:Mexico,somedevelopednations,andChina).AskSstoreadmorecarefullytofindanswerstothefollowingquestions:Ineachexample,didthecostleadershipstrategywork?Whyorwhynot?Ineachexample,whatwerethelocalchallengesandhowdidWal-Mart.CheckSs*answersandgivefeedback.GuideSstodoTask1/Criticalreadingandthinking.Dividetheclassintogroupsof4-5tocompleteTask2/Criticalreadingandthinking.Thenaskeachgrouptoreporttheiranswerstotheclass.DrawSs'attentiontospecializedvocabularyandsignpostlanguageoncomparisonandcontrastandaskSstopractice.Post-readingtasksCheckonthestudents'after-textexercisesanddiscusssomecommonerrors.Checkonstudents9homereading(TextBandTextC).ListeningtasksGuideSstogetacquaintedwiththesevenkindsofnote-takingforms.AskSstolistentothelectureanddecidewhatkindoflectureitisandwhichformtheycanusetotakenotes.AskSstotakenotesusingtheformtheychooseandcompleteTask2.CheckSsanswers.WritingtasksGuideSstoknowthecomponentsofaliteraturereview.AskSstowritetheliteraturereviewsectionoftheirownresearchpaperafterclass;wheninclasstheyshouldhavewiththemnotonlytheliteraturereviewsection.SpeakingtasksAskSstocomparethecorporatestrategiesofGoogleandBaidu.AskSstodecidewhichonetheythinkwillbemoresuccessfulinChinainthelongrunandcarryoutadebateaccordingly.Iftimeallows,askSstomakepresentationsabouttheresearchtheyhavedoneinResearching..基本概念和知識(shí)點(diǎn)professionalknowledge:corporatestrategiesstructureofbusinesswriting:usingcasesandexamples;useofcomparisonorcontrastinasentencespecializedvocabulary:consumerpreference;growthstrategy;internationalexpansion;jointventure;merchandisingstrategy;operationsstrategy;shoppingbehavior;strategyofeverydaylowprice;keepinventorytoaminimum.問題與應(yīng)用(能力要求)TakenotesonlecturesbyadoptinghelpfulformsKnowhowtomakeargumentsindebatesKnowhowtowritealiteraturereviewResearchtheadvantagesanddisadvantagesofstraightlicensing（三）思考與實(shí)踐ReadTextBandTextCandfindoutmoreaboutcorporatestrategies.Dosomerevisioninthesparetime.（四）教學(xué)方法與手段Presentation;Explanation;Q&Ainteraction;Computer-assistedlearningUnit4Leadership（一）目的與要求Studentsareexpectedtomastersomeprofessionalknowledgeaboutkeyingredientsofgreatleadership.mastersomespecializedvocabulary,thestructureofbusinesswritingandanalyzedifficultsentences.developcriticalthinkingabouttheartofleadership.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.developsenseofteamworkandfostertheoverallview.（二）教學(xué)內(nèi)容.主要內(nèi)容Pre-readingtasksDividetheclassintogroupsof4-5andaskthemtomakealistofgreatleaders-theymaybebusiness,political,militaryleadersorleadersfromanyotherfield.Askeachgrouptodiscusswhatmakeseachleadergreatandwritedowntheirdistinguishingcharacteristics.Askthemiftheyfindanycommoncharacteristicsamongtheseleaders.Inviteseveralgrouprepresentativestoreporttotheclasstheleaderstheydiscussedintheirgroupsandthecommoncharacteristicsoftheleaders.TmayleadintoTextAbysaying,nPeterDruckerisregardedasamanagementguruintheWest.InTextA.hisstudentWilliamA.Cohensummarizedhistheorieson1ingredientsofgreatleadership.Let'sseeifweandDruckerthinkalike.While-readingtasksAskSstoreadallthesubheadingsinTextAandthendecidehowtodivideitintotwoparts.（Thefirstpart:Paras.1-10;thesecondpart:Paras.11-26.）AskSstoscanthetexttolocateallthereferencestotimeinthefir