小型電動(dòng)車產(chǎn)業(yè)構(gòu)想

ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想Mini-EVindustryvisionforENV2.0上海交通大學(xué)SJTU2目錄

CONTENTS市場(chǎng)需求Marketing應(yīng)用分析Applicationanalysis關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources小型電動(dòng)車市場(chǎng)分析MiniEVmarketinganalysis應(yīng)用范圍Application有限區(qū)域運(yùn)行Driveincityroadorlimitedarea城市高速出行Driveincityhighway長(zhǎng)途出行

LongdistancetravelMini-EVEVPlug-in&TraditionalVehicle4資料來源：北京商報(bào)Resourceorigin:BeijingBusinessNewspaper需求增加，迅速發(fā)展Rapidlyrisingmarketdemand科技化，智能化程度提高Embeddedintelligencetechnology,providepersonalservice眾多上市公司加快布局Manycompetitorstospeedupthelayout拉動(dòng)一個(gè)全新的產(chǎn)業(yè)鏈newindustrialchainappear新的商業(yè)模式誕生Newbusinessmodels資料來源：中國產(chǎn)業(yè)信息網(wǎng)理Resourceorigin:ChinaIndustryinformation.資料來源：愛意汽車ResourceOrigin:AiyiAutomotive市場(chǎng)情況MarketingCondition5應(yīng)用領(lǐng)域ApplicationArea區(qū)域內(nèi)：旅游區(qū)scenicspots校區(qū)Campus游樂園區(qū)Amusementspots園區(qū)Technologyarea商務(wù)區(qū)Businessarea擁堵城區(qū)Suburban6目錄

CONTENTS產(chǎn)業(yè)分析Industryanalysis應(yīng)用分析Application關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources7小型電動(dòng)車應(yīng)用分析MiniEVapplicationanalysis用戶群分析Customeranalysis分時(shí)租賃

Car-Sharing時(shí)尚青年ModernYoung公務(wù)人員Officers城市白領(lǐng)White-collar用戶群定位TargetCustomer8用戶群分析TargetCustomeranalysis小型電動(dòng)車應(yīng)用分析MiniEVapplicationanalysis家庭用第二輛汽車TheSecondFamilyCar城市擁堵區(qū)域用車Limitedintraffic9分時(shí)共享用戶群分析

Car-sharingCustomeranalysisENV2.0校園分享Car-sharing多方用戶受到吸引HighAttention10目錄

CONTENTS產(chǎn)業(yè)分析Industryanalysis應(yīng)用分析Application關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources11技術(shù)優(yōu)勢(shì)StrongPoints小型電動(dòng)車技術(shù)構(gòu)想MiniEVTechnology外觀：藝術(shù)感Appearance工藝：精細(xì)化Process電機(jī)Electricmotor電池：鋰電池Battery電子Electronics導(dǎo)航：ONStarNavigation智能化：自動(dòng)駕駛Intelligence車身：輕量化Lightweight品牌：GMBrand12補(bǔ)貼資質(zhì)Qualification&subsidyforGovernment速度

80~100Speedfrom80to100km/h續(xù)航里程80-100Rangefrom80to100km最后一公里的自動(dòng)駕駛Automaticdriveforlast1km技術(shù)目標(biāo)Technologytarget小型電動(dòng)車技術(shù)構(gòu)想MiniEVTechnology知豆電動(dòng)車ZDEV13小型電動(dòng)車技術(shù)構(gòu)想MiniEVTechnology分時(shí)共享技術(shù)優(yōu)勢(shì)Technology

advantageforCarsharing無人值守

Self-help電量自識(shí)別

SOCrecognition充電樁搜尋

Self-Charger自動(dòng)還車Self-return無線充電Wirelesscharge異地還車

Freelot14目錄

CONTENTS產(chǎn)業(yè)分析Industryanalysis應(yīng)用分析Application關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources車型(Type)參數(shù)(p)康迪K11(K11)吉利知豆(GEELYZD)江鈴E100(JMCE100)眾泰云100(ZOTYE100)奇瑞EQ(CHERYEQ)奇瑞QQ3E(CHERYQQ3E)眾泰時(shí)空(ZOTYEE200)最高車速(speed)80km/h80km/h100km/h105km/h100km/h130km/h120km/h續(xù)航里程(range)150km180km150km155km200km120km155km車身結(jié)構(gòu)(Body)3門2座兩廂3D2S3門2座3D2S5門4座兩廂5D4S3門2座兩廂3D2S5門4座兩廂5D4S5門5座兩廂5D5S3門2座兩廂3D2S售價(jià)（補(bǔ)貼后）(Price)4.88萬元48,800rmb4.98萬元49,800rmb2.8萬元28,000rmb4.89萬48,900rmb4.5萬45,000rmb4.68萬46,800rmb5.98萬59,800rmb市場(chǎng)現(xiàn)有微型產(chǎn)品

Currentmini–EVProducts16基本要求BasicParameters正規(guī)生產(chǎn)資質(zhì)qualification車速80-100Speedfrom80to100km/h續(xù)航里程80-100Rangefrom80to100km中低速LS&MSEV入門版Entry-level豪華版Intermediate旗艦版Flagship最高版本滿足國家補(bǔ)貼要求Theflagshipmustmeetgovernmentrequirements17國家正規(guī)路權(quán)資質(zhì):Qualification產(chǎn)品拿到國家補(bǔ)貼GovernmentSubsides有競(jìng)爭(zhēng)力價(jià)格,體現(xiàn)品牌價(jià)值CompetitivePriceperbrand智能化提升Intelligence材料&外觀Materialandappearance精準(zhǔn)導(dǎo)航Navigation無線充電Process加長(zhǎng)軸距，增加行李范圍ExtendedWheelbase小型電動(dòng)車產(chǎn)業(yè)化目標(biāo)Mini-EVProducttarget18目錄

CONTENTS產(chǎn)業(yè)分析Industryanalysis應(yīng)用分析Application關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources合資公司的情況Basicinformationforjoint

venture

吸收風(fēng)險(xiǎn)投資組建合資公司Jointventureperventure

capital

investment合資總量20~30億元Investmentisaboutfrom2to3billons一期產(chǎn)能每年30~50萬輛，二期60~100萬輛Firstphaseproductionquantityisaboutfrom300to500t/y,Secondphaseproductionquantityisaboutfrom600to1000T/Y.20無軍方背景

nomilitary無中央政府背景Nogovernment國內(nèi)投資商LocalEV投資商VC雄厚的資本Abundantcapital強(qiáng)烈的意愿Strongattention投資商背景

BackgroundofVC

北汽新能源案例：ExampleofBAICBJEV多家資本聯(lián)合MultipleVC北汽絕對(duì)控股Majorityshareholder22建廠與選址Otherconditions地方財(cái)政有實(shí)力Strongfinancesupport政策開放、靈活Opencity港口、交通樞紐Transportationhub完善的法律法規(guī)Completelaw高端人才集中Concentrationofhigh-talent產(chǎn)業(yè)工人成本較低Lowworkercost土地、稅收優(yōu)惠land&tax

貸款貼息loan&subsidyaccual綜合優(yōu)勢(shì)comprehensive23目錄

CONTENTS產(chǎn)業(yè)分析Industryanalysis應(yīng)用分析Application關(guān)鍵技術(shù)KeyTechnology產(chǎn)業(yè)總結(jié)Conclusion項(xiàng)目實(shí)施

implementation關(guān)鍵問題KeyResources24股權(quán)關(guān)系，是否有要求絕對(duì)控股？Stockequity&absoluteholding?如何投資？?jī)H以知識(shí)產(chǎn)權(quán)入股還是同時(shí)資金投入？Investment?