沃爾瑪麥德龍屈臣氏市場(chǎng)定位

Subjectinvestigator：LimingYuDifferentPositioningDifferentChoiceSubjectinvestigator：LimingYuDifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,MetroandWatsons－－themarketpositioninganalysisofWal-Mart,WatsonsandMetroSSubjectinvestigator：LimingYuWal-MartSupercenterWal-MartStores(Inc.)isanAmericaWal-MartStores(Inc.)isanAmericanpublicmultinationalcorporationhavingabouteightthousandsupercentersallaroundtheworld.TherearesixsupercentersinWuHan.Thecompanyistheworld's18thlargestpubliccorporation,accordingtotheForbesGlobal2000list,andthelargestpubliccorporationwhenrankedbyrevenue.Itisalsothebiggestprivateemployerintheworldwithover2millionemployees,andisthelargestcompanyintheworld.ThecompanywasfoundedbySamWaltonin1962,incorporatedonOctober31,1969,andpubliclytradedontheNewYorkStockExchangein1972.ItisheadquarteredinBentonville,Arkansas.Wal-MartisalsothelargestgroceryretailerintheUnitedStates.In2023,itgenerated51%ofitsUS$258billionsalesintheU.S.fromgrocerybusiness.ItalsoownsandoperatestheSam'sClubretailwarehousesinNorthAmerica.Wal-Marthas8,500storesin15countries,under55differentnames.ThecompanyoperatesunderitsownnameintheUnitedStates,includingthe50statesandPuertoRico.ItoperatesinMexicoasThecompanyoperatesunderitsownnameintheUnitedStates,includingthe50statesandPuertoRico.ItoperatesinMexicoasWal-mex,intheUnitedKingdomasAsda,inJapanasSeiyu,andinIndiaasBestPrice.IthaswhollyownedoperationsinArgentina,Brazil,andCanada.Wal-Mart'sinvestmentsoutsideNorthAmericahavehadmixedresults:itsoperationsintheUnitedKingdom,SouthAmericaandChinaarehighlysuccessful,whileitwasforcedtopulloutofGermanyandSouthKoreawhenventurestherewereunsuccessful.Inoneword,Wal-Martsupercentersareretailchainstoreswhichsalelowpriceproducts.誘MA達(dá)RK聽ET臂P刻OS嗽IT兇IO風(fēng)NI扒NG異Wa波l-錄Ma泳rt僑a乎im紹ed葵a宣t蹄ge啊ne允ra默l腿cu黑st炒om編er片s.毅T新he樓y既ar予e活fr瘡ug鳳al胃.霸So泄W喜al融-M抄ar訴t差do佳es幅e慨ve位ry比th遺in滅g啦ba厭se柱d站on沫l斜ow刃p吼ri埋ce騎s.榨N抬ow峽y麥ou頑s址ee伶t陵ha淚t醬Wa脈l-鋼Ma陵rt駐m呀ea牽ns襲l撇ow計(jì)p贈(zèng)ri敵ce蝴s.社I彼t丙ha矛s飯p最le論nt柱if和ul胖p痰ro括du河ct威s綿,扭lo冶w藍(lán)pr筒ic歇es糠a印nd南c董on串si痕de玻ra桌te闖s服er績vi牽ce紀(jì).勢(shì)P暫eo困pl組e緩kn右ow東w誘ha劑t辮th德ey役’r顆e會(huì)go堆in幻g鍵to層g傅et政w牌he冶n叨th愛ey俊b熟uy轉(zhuǎn)p督ro蓋du搞ct典s哄or伐s購er損vi吐ce然s寫fr惡om娘t利ho菌se狂c閉om田pa辛ni走es號(hào).雞W松al長-M深ar李t般be起co煤me端s布th津e練fi滲rs蘋t殲ch諒oi創(chuàng)ce分.縮PR召OD興UC推T坑Pl坐en嚇ti昆fu點(diǎn)l奉pr謙od子uc侍ts梯.神Wa酒l-確Ma診rt躬c碑om究es筍u百p爹wi翻th買O迅ne顧-S平to閃p盜Sh雀op瞞pi拳ng飼.潤It梯ha許s衰a陽bo廢ut簽隊(duì)75堆t心ho問us是an悼d炊di況ff繳er疑en英t棵ki仔nd讀s肆of幼宰pr搞od面uc竊ts盯.煉T耀he溜y奸ar謝e擠fo蕉od膀,援to芬y,瞎c遞lo念th辛in藏g,混co浪sm辦et悅ic死s表,膠a減pp啊li朱an缸ce割a圓nd途g僻en槐er網(wǎng)al月m肚er臥ch調(diào)an喉di愧se灑.泡(宣FI顧ND透A案T歉AP漆PE惡ND律IX相Ⅰ漸)爹It偷a值ls破o獄ha霧s扇p晨ri牛va佩te搬b怎ra差nd朋s,腥a騰nd速I摩t惠pu挺t缸mu閑ch蔥m凍on豬ey痛t俗o(hù)廢cr雞ea軍te賴n梢ew匆b歲ra齒nd謀s反to座m麗ak共e出th牢e扣ty紙pe培p腸le錄nt孕if予ul里.樸Yo擠u如ca姨n韻ge膨t啞ev窄er嚴(yán)yt滲hi壤ng惹y爆ou優(yōu)w控an室t繩th趣er侵e.飄奪So第c怖us藏to嚼m(xù)e貪rs傭d針on滴’蝴t挽ne段ed多t阿o非wa孩st麗e藍(lán)ti樂me塌a啦nd衣m尚on燭ey遼f議ro難m采on珠e艦st蘆or魔e乘to豆t說he蟻o魔th幫er怖.臂It港’產(chǎn)s遍re框al廢訓(xùn)co簡nv屑en宮ie別nc行e翼.德Ch圓ea龍p尊an煩d邀fi售ne吊.館Wa獸l-寇Ma趨rt熊m鴨ak魚es晴t趟he膠p動(dòng)ro搏du貫ct尸s折’觸o幟ut屑er驚p奪ac氏ka鋸ge茶m考o(jì)r做e漏be驗(yàn)au盆ti釘fu橫l.賢P化eo蹲pl逢e割wi福ll呼f叔e(cuò)e右l披go續(xù)od夜w批he江n變th差ey煉s競ee加t擇he葵p士ro叉du移ct落i鹽n兼lo奶w幼pr已ic魄es則a宅nd延b堡ea饒ut迫if躺ul燙若cl抗ot吐hi陷ng喜.緣We善a故ll鳥t李hi游nk影t賄ha悔t拴be司au傘ti嬌fu供l致an倆d束ex晉qu復(fù)is淡it外e秤ou聲te祥r汪pa頌ck咐ag炭e員me援a(chǎn)n援s騰hi危gh哲q嘆ua依li扔ty鋸.菠We秧ll綿i支n綠Wa憐l-蠻Ma汁rt貞s商up挪er辟ce蘭nt鐮er見s粥no奇t漆on馳ly帝t激he管o甚ut悠er留p居ac勤ka漆ge卵i桶s訊be介au炊ti杰fu損l灑bu逐t挺al既so艱t宅he妥q姻ua智li買ty錘i迅s胳hi羨gh擠免al異mo肅st削.猶PR鎖IC栗E溫Ch襲ea組p,柱c估he燦ap勞,氣ch尼ea壺p!掙”忌Ev盤er仔y仁Da菊y強(qiáng)Lo燈w彎Pr旱ic戶e轟”犯,哭”殖Sa喬ve稈m捷on毯ey屠e宴ve徹ry蘋d粉ay個(gè)”朝,魂p傻eo塔pl鼓e礎(chǔ)ca海n體se徹e炊th桶es債e俘sl按og茫an大s廢ev避er冷yw糊he裙re品i忘n妻Wa扎l-劃Ma艇rt萄s刮up裙er緩ce霸nt或er原.鐘A蟲s編mo檔st侮s親up云er安ma挨rk簽et奪s產(chǎn)i脈t俊ca泉me耳u律p發(fā)wi茂th霜l蚊ow谷p躁ri族ce到.尚W奴al絹-M甚ar裙t沉is渣s遇ma個(gè)rt槽er題t再ha粱n處ot造he霉rs指,滲th應(yīng)ey兄m側(cè)ak種e瘦th稈e焦pr接od夾uc湖ts達(dá)w蚊hi掛ch包y辯ou賤c監(jiān)ar厭e衡ab高ou拌t向in抗l姻ow土p毒ri鑒ce縮,軍bu財(cái)t伙if老紅we野a冊(cè)re袋c(diǎn)渡ar橡ef園ul流兄we眾w故il火l虎fi么nd肥t然ha滅t乎so些me揉o北th燒er胡p迫ro帽du運(yùn)ct指s齊ar藝e灘so搖ld套i舅n鉤hi稱gh饞p算ri訂ce蓮.蕉N障ow為灶i辜t憲se專em替s按to筍b數(shù)e隙su乏cc強(qiáng)es風(fēng)sf乘ul焦t濁ha專t摟al寶mo溜st剛e唱ve稈ry蔬on耀e舊th糾in欄k大s得W嗽al至-M收ar魯t掘me鴉an蹈s鬧lo熱w艙pr壟ic若es廊.室Fo引r想lo廢w喜pr脂ic恐es絞,今Wa紐l-鄙Ma晌rt浩煌tr磁ie凈s榴t鎮(zhèn)he角ir宜b預(yù)es趣t嗓to政c奸ut瀉d羞ow享n住co稿st島f勿ro監(jiān)m挪ot喊he究rs廊a急sp郊ec朵ts若.煤S央up荒pl插ie粉rs史,街lo尤gi蠟st榨ic粗s伏,幣st晉or述ag叔e(cuò),桌h嘉um殺an蜓r疊es要ou再rc堪es旁a男nd竟s袋o增on者.Considerate!Agoodshoppingenvironment!Wal-Marttriestheirbesttobuildagoodshoppingenvironment.Orderlyputproducts.Shoppingguidecarefullyexplainstothecustomers.殘SE訊RV拾IC有EConsiderate!Agoodshoppingenvironment!Wal-Marttriestheirbesttobuildagoodshoppingenvironment.Orderlyputproducts.Shoppingguidecarefullyexplainstothecustomers.先Fa明st巾,坑co留nv裕en傲ie色nc四e,監(jiān)s準(zhǔn)at縮is庸fi察ed桑,麻yo慣u懼wi瓶ll日f伏ee牌l黎in片W須al膏-M挖ar構(gòu)t.站R掏ep迷ai喝r,范r貓ep請(qǐng)la棗ce疊me粘nt客o丟r磨a船re弟fu旋nd稻,種th伙ey顛w竊il沫l循sa耽y喂th疲an已k堡yo聾u慕to稿y沖ou躁a量nd源y例ou柜w桌il型l滿be摔g抗re成et捆ed抬w拼it陷h名a戀sm家il影e.菊Su焰nd杏ow慨n莖Ru鑒le造!倘Su御nd敏ow踢n律Ru定le嘗m額ea筍ns票羞th臉ey睬s案tr喚iv少e悶to尿a罷ns音we殘r監(jiān)re貌qu自es股ts顫b得y讀su多nd穗ow賞n胖on慧t泰he背d惹ay酸繁th桿ey姜r馳ec綢ei奪ve勾t于he忍m汪.銳So惡W杜al撇-M羽ar丹t要gi龜ve遞s搬it磨s訓(xùn)ta挖rg細(xì)et矩c妨us訪to紀(jì)me供rs甩a榆n抓i菊mp鋪re負(fù)ss籌io睜n疑--愿--掀c診he恒ap鞏a游nd釀f完in組e.舊Me哲tr智oMETROGROUPisoneofthemostimportantinternationalretailingcompanies:Some280,000employeesfrom180nationsareworkingatover2,100outletsin33countriesinEurope,AfricaandAsia.Theportfolioofourstrongsalesbrandsoffersawiderangeofservicesforprivateandcommercialcustomers:MetroCash&Carry,theworld'smarketleaderincash&carryMETROGROUPisoneofthemostimportantinternationalretailingcompanies:Some280,000employeesfrom180nationsareworkingatover2,100outletsin33countriesinEurope,AfricaandAsia.Theportfolioofourstrongsalesbrandsoffersawiderangeofservicesforprivateandcommercialcustomers:MetroCash&Carry,theworld'smarketleaderincash&carryRealhypermarketsMediaMarktandSaturn,Europe'sleaderinconsumerelectronicretailingGaleriaKaufhof,thesystemleaderinthedepartmentstorebusinessAllsalesbrandsofMETROGROUPtakeleadingmarketpositionsintheirrespectivesegmentanddemonstratetheircompetenceintradeandretailonadailybasis.Responsibilitytowardsourcustomers,stockholdersandthepubliccharacterizesourcorporatethinkingandaction.Innovativestrengthisoneofourkeysuccessfactors.Asaforesightedandhigh-performancegroupofcompanies,wealsowanttocontributetothefurtherdevelopmentandmodernizationoftheretailsector-both,atthenationalandattheinternationallevel.Innovativestrengthisoneofourkeysuccessfactors.Asaforesightedandhigh-performancegroupofcompanies,wealsowanttocontributetothefurtherdevelopmentandmodernizationoftheretailsector-both,atthenationalandattheinternationallevel.Inoneword,Metroisaninternationalretailingandwholesalecompanieswhichsaleproductsinpackagetoitstargetcustomersmostarecommercialcustomers.遭MA策RK益ET焰P別OS捐IT段IO廚NI弱NG挖Al砌th僻ou歉gh逝t遞he影p繁ri滅ce艱o能f洞Me航tr遍o但is磚l燦ow僑,臨it界i驅(qū)s領(lǐng)no甘t虜th挎e敞lo紫we你st葵.傳B蟻e摟di洞ff化er存en非t蠢fr笛om領(lǐng)W地al與-M拳ar亡t,漠m雅os揀t罵of健M種et膚ro慣’權(quán)s鍬ta北rg牽et晉c篩us僵to消me局rs斯a稿re槳禾gr抬ou輕p魂cu禮st砍om宿er絮s午wh很o變al姨wa攪ys雞b鍵uy責(zé)p斥ro叢du盞ct志s寶in園a銹g步re貪at嗎q緊ua汁nt隔it窯y.桿S庭o結(jié)Me詢tr拖o棒me討an波s撿gl宅ob第al喝is耀ed熔r向et咸ai透l次an榨d鵝wh泄ol濁es證al姿e斗co泡rp尼or捆at住io掉ns海w豎hi燒ch少赴sa絨le弓p脅ro鐘du蛛ct揚(yáng)s侮in拿p蒸ac淹ka覽ge海.右“陷Me正tr及o霉is鎮(zhèn)y狼ou蠶r盾pr左iv觀at耽e稠st鐮or仙ag的e.趴”覺Me公tr談o抗cr朱ea設(shè)te收d剃Ca跪sh紛&慚Ca綢rr慮y.悟?yàn)矼e孫tr朝o僑Ca江sh療&輕C垃ar蘭ry今i爭s執(zhí)th佛e兔le暗ad鞏in杜g稻in籍te攀rn同at遣io師na災(zāi)l挪pl蓄ay態(tài)er虹i庫n書se驗(yàn)lf剪-s途er松vi逐ce故w千ho把le丹sa憑le省:據(jù)cu舞st稅om蝕er蚊-f方oc竊us川ed喬,版in姑te須rn塊at顫io姓na濤l硬an鴨d醫(yī)in浴no漆va廣ti區(qū)ve勤.

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勞Ca何sh酬&讀C踏ar處ry借m磁ak壞es悅M搜et緒ro不a供pp瞎ro煩ac庫h奶it斯s偷ta乏rg災(zāi)et扒c慰us盆to生me面rs棉a正nd荒c櫻ut從d罪ow斃n川th久e杠co辯st角.敬Wa住re走h(yuǎn)o絲us侮in虧g任ty匆pe讓s昆up婚er選m酸ar指ke望t.壯Ac才co搞rd御in荒g簡to遮d要if喝fe膚re昂nt毛ia船ti蜘on欲,倆Me茫tr克o獄wa紀(jì)s較re后ga技rd洲b習(xí)y糕it沾s擁ta呈rg斑et陳c劈us款to市me遮rs殼a旗s覺pr鼻of口es擦si勤on所al取c貝us鄉(xiāng)to師me待rs參’慮s差to晶ra遙ge扶.寒Cu記st劫om紫er呢s所go解t歌o揀Me妄tr笨o,變s巴el酬ec姐t,遷p令ay贊,支an券d寶ca貫rr飲y毒aw抬ay徑.岸T尿he堅(jiān)y驕do趣n馬’敗t脾ne顏ed詠t征o車wa亭it瞞l沿ar育ge災(zāi)q浪ua趁nt敗it閘y盾pr賠od剝uc伍ts覽c箏ar告ri日ed鋤f省ro唉m番ot蜂he林r局st拔or乘ag惰e響s隆.窄Me方mb燒er周sh富ip露a輸nd休m罩ai稻l歲ad咳ve塑rt龍is銷in話g.恐(虹FI呆ND餡A亡T蕉A愉PP卡EN塵DI芝X辯Ⅱ競)饑T敞he尸g評(píng)en鏟er藥al辭t饅ax衡pa猛ye順r暑ca倚n籃be撇t券he弄賀me槍mb塘er指s嘩o糟f話Me弊tr姥o尤an祖d戴ev拿er扛y構(gòu)tw晴o鋼we頁ek雅s岸th暢ey什c楊an饅r吧ec溪ei頑ve慈d向Me弟tr仇o竿Po禽st堂.你Th牽e揉Me臣tr束o株P(guān)o的st酒c宿on著ta答in閉s蜂ne詞w享in靠fo灘rm習(xí)at河io聲n璃ab儲(chǔ)ou帽t貍pr撿od敏uc損ts晶i捉n忍th袋es詠e舟t敘wo誠w減ee謀ks兔.先T收he樣m希em墓be午rs絞c蠻an倒m此ak菠e旋pu原rc績ha搞si糠ng戒d捧ec陰is煉io親ns周b棒as僵ed釀o秤n腳th質(zhì)e個(gè)Me順tr持o失Po副st復(fù).到So罵M秤et弓ro攝g魄iv仙es豆i艇ts甚t避ar訪ge釀t郊cu習(xí)st古om探er收s才an手i所mp布re倚ss遙io項(xiàng)n溝--棚--限p宿er泛so糖na裁l翠wa境re斗ho吐us嚴(yán)e,壘p毯ro揚(yáng)fe壘ss朱io叉na晝l毀pr僻om稿pt絕ly協(xié)a憐nd違b跳y幅ru金le陣a炎nd途l竄in捐e.Watson's(YourPersonalStore)orWatson'sispartoftheHealthandBeautyretailandconsumerdivisionoftheHongKong-basedA.S.WatsonGroup,whichinturnispartoftheworldwideconglomerateHutchisonWhampoaLtd.TheCompanyoperatesover2,200storesinAsiaandEurope,andhasforthesecondyearrunningbeenvotedtheNo.1inretail-PharmacyandDrugstorecategoryofAsia'stop1,000brands.Todate,Watsonshas

31pharmacycounterslocatedwithinitskeystores,andisstillcontinuinginitsexpansionintopharmacyservices.Inrecentyears,theWatsonsbrandhasreinventeditselfinlinewiththepropositiontohelpcustomershavefun“LookGood,FeelGreat.HaveFun!”.Watsonshasintroducedanew,brightandcontemporaryfeeltoitsstores,andisalsoprovidinguniqueprogramsofpersonalizedadviceandcounselinginbeautyandhealthcare.糧Wa車ts掛on悶Watson's(YourPersonalStore)orWatson'sispartoftheHealthandBeautyretailandconsumerdivisionoftheHongKong-basedA.S.WatsonGroup,whichinturnispartoftheworldwideconglomerateHutchisonWhampoaLtd.TheCompanyoperatesover2,200storesinAsiaandEurope,andhasforthesecondyearrunningbeenvotedtheNo.1inretail-PharmacyandDrugstorecategoryofAsia'stop1,000brands.Todate,Watsonshas

31pharmacycounterslocatedwithinitskeystores,andisstillcontinuinginitsexpansionintopharmacyservices.Inrecentyears,theWatsonsbrandhasreinventeditselfinlinewiththepropositiontohelpcustomershavefun“LookGood,FeelGreat.HaveFun!”.Watsonshasintroducedanew,brightandcontemporaryfeeltoitsstores,andisalsoprovidinguniqueprogramsofpersonalizedadviceandcounselinginbeautyandhealthcare.Thebrand’ssuccessfulstrategieshaveresultedinsignificantmarketpenetration,andWatson’s

Singapore

nowhas105storeswiththelateststoreadditionsatCausewayPointandMarinaBaySands.Thebrand’ssuccessfulstrategieshaveresultedinsignificantmarketpenetration,andWatson’s

Singapore

nowhas105storeswiththelateststoreadditionsatCausewayPointandMarinaBaySands.Inoneword,Watsonsisaninternationalhealthandbeautyretailcompanieswhichsalepersonalcare,healthcare,skincareandbeautyproductstoitstargetcustomers.撕MA豪RK壤ET養(yǎng)P陶OS惹IT晨IO宵NI嗽NG貞Wa謎ts坊on幕s莫’帥s拆ma上rk哄e(cuò)t威p皆os謀it構(gòu)io云ni策ng價(jià)i福s愈re董al圣ly貌d紡if浩fe魄re氧nt爺f闖ro昆m蒙ot虜he怨rs洗.乳Wa戲ts厚on心s架lo縫ck蠢ed堂i年n蝦18到-3點(diǎn)5索ye丟ar續(xù)s惹fa須sh庭io縱na虜bl棋e(cuò)地wo唱me峰n筐as葛i趨ts耽t辜ar昨ge炭t禽cu鮮st訂om縫er鳥s.喝T坦he堵ir貢i時(shí)nc繞om步e疾is榨牽ab啦ou質(zhì)t惜2躺50道0-奮30爭00括y栗ua牢n遲a佛mo依nt麗h擴(kuò).旱Th位ey飼h糾av余e端th證ei灑r獅di粗ff板e(cuò)r樓en賤t晶pe佳rs房on凡al雹it宇y尸an腿d懲th斤ey零h暈av代e感st軟ro垮ng氧c宮on潤su冠mp輛ti氣on裹c(diǎn)燙ap燒ac逼it浮y.停I岔mp捕or山ta盛nt撐,近th納ey漫d湊on墻’鎖t比ha葵ve然t冷oo那m勻uc搭h火fr辱ee尸t喂im目e.滲A見nd程t惕he穴y納do嗎n弊’難t抗li噴ke做t包o否sh愿op牧i光n枯la嶺rg旱e著su憂pe菊r昆ma荒rk早et堅(jiān)s.鎖T載he厘y跨as哀k螺fo諒r圍co候mf武or沿ta款bl張e融sh眠op句pi盒ng達(dá)況en弦vi奏ro攤nm析en亭t殘an灑d雁hi惜gh警q燙ua場(chǎng)li伐ty齡p敵ro托du姿ct裁s.銳So運(yùn)W淡at線so請(qǐng)ns俊’撐s風(fēng)sl炮og側(cè)an該i傘s煤“啦We悼c辱ar寧e瓦ab擺ou嗓t鳳yo打u